Rafr\u00e6n vi\u00f0skipti \u00ed Brasil\u00edu eru ekki lengur \u00fea\u00f0 sama. \u00cd dag er ekki n\u00f3g a\u00f0 hafa g\u00f3\u00f0a flutninga e\u00f0a fj\u00e1rfesta \u00ed marka\u00f0ssetningu. \u00dea\u00f0 er minna s\u00fdnilegur g\u00edr sem hefur bein \u00e1hrif \u00e1 ni\u00f0urst\u00f6\u00f0urnar: reiknirit.<\/p>\n\n\n\n
\u00de\u00f3 a\u00f0 m\u00f6rg fyrirt\u00e6ki l\u00edti enn a\u00f0eins \u00e1 s\u00f6lu og marka\u00f0shlutdeild, \u00fe\u00e1 eru \u00fea\u00f0 \u00feessi kerfi sem skilgreina, \u00e1 nokkrum sek\u00fandum, hva\u00f0a v\u00f6rur birtast vi\u00f0skiptavininum, hverjar ver\u00f0a \u00e1berandi og missa pl\u00e1ss.<\/p>\n\n\n\n
\u00cd reynd veltur frammista\u00f0a fyrirt\u00e6kis ekki lengur a\u00f0eins \u00e1 v\u00f6runni. \u00dea\u00f0 fer \u00ed auknum m\u00e6li framhj\u00e1 \u00fev\u00ed hvernig g\u00f6gn eru t\u00falku\u00f0 af \u00feessum kerfum.Og \u00fea\u00f0 er \u00fear sem \u00e1h\u00e6tta kemur upp sem er ekki alltaf skynja\u00f0 \u00ed t\u00edma.<\/p>\n\n\n\n
A\u00f0 hunsa rekstur \u00feessara kerfa getur haft aflei\u00f0ingar til me\u00f0allangs t\u00edma.<\/p>\n\n\n\n
\u00cd fyrsta lagi er tap \u00e1 s\u00fdnileika.\u00deegar fyrirt\u00e6ki skilur ekki e\u00f0a lagar sig a\u00f0 reglum vettvanganna, l\u00e6tur \u00fea\u00f0 einfaldlega birtast.\u00dea\u00f0 sn\u00fdst ekki bara um a\u00f0 selja minna, heldur a\u00f0 ver\u00f0a \u00f3vi\u00f0komandi fyrir neytandann.<\/p>\n\n\n\n
Ver\u00f0lagning og r\u00e1\u00f0leggingar breytast allan t\u00edmann, oft \u00e1n sk\u00fdrleika um hvers vegna.\u00deegar ni\u00f0urst\u00f6\u00f0ur koma ekki, ver\u00f0ur \u00fea\u00f0 \u00e1skorun a\u00f0 bera kennsl \u00e1 ors\u00f6kina.<\/p>\n\n\n\n
\u00dea\u00f0 er l\u00edka vaxandi h\u00e1\u00f0 st\u00f3rum kerfum. G\u00f6gn og athygli almennings beinist a\u00f0 nokkrum spilurum, sem gerir atbur\u00f0ar\u00e1sina vi\u00f0kv\u00e6mari. Breyting \u00e1 \u00feessum mannvirkjum getur haft bein \u00e1hrif \u00e1 frammist\u00f6\u00f0u fyrirt\u00e6kis fr\u00e1 einum degi til annars.<\/p>\n\n\n\n
\u00deess vegna \u00fearf gervigreind a\u00f0 vera hluti af stefnunni og ekki vera bundin vi\u00f0 t\u00e6knisvi\u00f0i\u00f0.<\/p>\n\n\n\n
\u00deetta felur \u00ed s\u00e9r a\u00f0 fara oft yfir reikniritin sem notu\u00f0 eru, tryggja a\u00f0 sj\u00e1lfvirkar \u00e1kvar\u00f0anir, svo sem ver\u00f0lagning og tilm\u00e6li, s\u00e9u \u00ed samr\u00e6mi vi\u00f0 vi\u00f0skiptamarkmi\u00f0. \u00dea\u00f0 felur einnig \u00ed s\u00e9r a\u00f0 skilgreina sk\u00fdr vi\u00f0mi\u00f0 fyrir notkun gagna, me\u00f0 athygli \u00e1 si\u00f0fer\u00f0i og \u00e1hrifum \u00e1 vi\u00f0skiptavininn.<\/p>\n\n\n\n
A\u00f0 auki er nau\u00f0synlegt a\u00f0 \u00fer\u00f3a gagnast\u00fdr\u00f0a menningu. \u00dea\u00f0 er ekki nau\u00f0synlegt fyrir stj\u00f3rnendur a\u00f0 vita hvernig \u00e1 a\u00f0 forrita, en \u00fea\u00f0 er nau\u00f0synlegt a\u00f0 \u00feeir viti hvernig \u00e1 a\u00f0 t\u00falka uppl\u00fdsingar og spyrja ni\u00f0urst\u00f6\u00f0ur.<\/p>\n\n\n\n
Reiknirit-drifi\u00f0 hagkerfi er n\u00fa \u00feegar hluti af raunveruleikanum.Munurinn er \u00e1 \u00fev\u00ed hvernig hvert fyrirt\u00e6ki sta\u00f0setur sig. \u00dea\u00f0 er h\u00e6gt a\u00f0 nota \u00feessi kerfi beitt e\u00f0a bara breg\u00f0ast vi\u00f0 \u00fev\u00ed sem \u00feeir \u00e1kvar\u00f0a.<\/p>\n\n\n\n
T\u00e6knin hefur tilhneigingu til a\u00f0 f\u00e1 enn meira pl\u00e1ss \u00ed rafr\u00e6num vi\u00f0skiptum, en endanleg \u00e1kv\u00f6r\u00f0un er enn mannleg.<\/p>\n\n\n\n
*Airan Jr. er AI First s\u00e9rfr\u00e6\u00f0ingur og me\u00f0limur \u00ed gervigreindarr\u00e1\u00f0i Brazilian Association of Artificial Intelligence and E-commerce (ABIACOM), a\u00f0ila sem sameinar fulltr\u00faa s\u00fdndarverslana og \u00fej\u00f3nustuveitenda \u00e1 svi\u00f0i t\u00e6kni, fj\u00f6lmi\u00f0la og grei\u00f0slum\u00e1ta (t\u00f6lvup\u00f3stur:abiacom@nbpress.co.uk.<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":" O e-commerce no Brasil j\u00e1 n\u00e3o \u00e9 o mesmo. Hoje, n\u00e3o basta ter boa log\u00edstica ou investir em marketing. Existe uma engrenagem menos vis\u00edvelque influencia diretamente os resultados: os algoritmos. Enquanto muitas empresas ainda olham apenas para vendas e participa\u00e7\u00e3o de mercado, s\u00e3o esses sistemas que definem, em poucos segundos,quais produtos aparecem para o cliente, […]<\/p>\n","protected":false},"author":1,"featured_media":9514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-94807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=94807"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/9514"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=94807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=94807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=94807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}