{"id":94906,"date":"2026-04-20T14:05:13","date_gmt":"2026-04-20T17:05:13","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94906"},"modified":"2026-04-20T14:05:17","modified_gmt":"2026-04-20T17:05:17","slug":"como-se-preparar-para-o-mercado-de-trabalho-na-era-da-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/como-se-preparar-para-o-mercado-de-trabalho-na-era-da-inteligencia-artificial\/","title":{"rendered":"Hvernig \u00e1 a\u00f0 undirb\u00faa sig fyrir vinnumarka\u00f0inn \u00e1 t\u00edmum gervigreindar\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Gervigreind (AI) er n\u00fa \u00feegar a\u00f0 veruleika \u00ed daglegu l\u00edfi fyrirt\u00e6kja og \u00fear me\u00f0 aukast efasemdir um hvernig eigi a\u00f0 vera vi\u00f0eigandi \u00e1 marka\u00f0num. Samkv\u00e6mt ManpowerGroup Global Talent Barometer \u00f3ttast 43% starfsmanna a\u00f0 vera skipt \u00fat fyrir sj\u00e1lfvirkni \u00e1 n\u00e6stu tveimur \u00e1rum, en 60% eru n\u00fa \u00feegar a\u00f0 leita a\u00f0 n\u00fdjum t\u00e6kif\u00e6rum.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVi\u00f0 erum a\u00f0 upplifa hra\u00f0ari umbreytingu \u00e1 vinnumarka\u00f0i. Fyrirt\u00e6ki hafa \u00fea\u00f0 hlutverk a\u00f0 fj\u00e1rfesta \u00ed \u00fej\u00e1lfun og skapa umhverfi sem hvetur til st\u00f6\u00f0ugs n\u00e1ms. \u00c1 sama t\u00edma geta s\u00e9rfr\u00e6\u00f0ingar teki\u00f0 upp virka l\u00edkamsst\u00f6\u00f0u til a\u00f0 \u00fer\u00f3a n\u00fdja f\u00e6rni og auka t\u00e6kif\u00e6ri s\u00edn.\u201d, segir Barbara Goncalves, framkv\u00e6mdastj\u00f3ri r\u00e1\u00f0ningar og val \u00e1&nbsp;<a href=\"https:\/\/click.knewin360.com\/Click\/click\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJjYW1wYWlnbklkIjoiNTg3MDQwYzUtN2VmNi00N2I0LTQyMDQtMDhkZTk1Nzk3NTg1IiwicGVyc29uSWQiOiI4NGMwYzBlOS1mZDVlLTQ0NWMtYTc4Zi1lNTMzNDljYWU5NzEiLCJlbWFpbCI6Imd1aWxoZXJtZUBlY29tbWVyY2V1cGRhdGUuY29tLmJyIiwidXJsIjoiaHR0cHM6Ly9ibG9nLm1hbnBvd2VyZ3JvdXAuY29tLmJyLyIsImlzU2VnbWVudGF0aW9uIjoiVHJ1ZSIsIm5iZiI6MTc3NjcwMjUwNiwiZXhwIjoxNzc5Mjk0NTA2LCJpYXQiOjE3NzY3MDI1MDZ9.lw9nWKHhep7NyqzqSMbQCpfURi52PyLwu3GPaVTcI5E\" rel=\"noreferrer noopener\" target=\"_blank\">ManpowerGroup<\/a>&nbsp;Brasil\u00eda, al\u00fej\u00f3\u00f0leg r\u00e1\u00f0gj\u00f6f um HR lausnir.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e9rfr\u00e6\u00f0ingurinn hugsa\u00f0i um a\u00f0 sty\u00f0ja \u00fe\u00e1 sem leitast vi\u00f0 a\u00f0 undirb\u00faa sig fyrir \u00feetta n\u00fdja samhengi og safna\u00f0i nokkrum hagn\u00fdtum lei\u00f0beiningum. Athuga\u00f0u:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Endurskipuleggja n\u00e1mskr\u00e1 me\u00f0 \u00e1herslu \u00e1 ni\u00f0urst\u00f6\u00f0ur<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1msbrautir sem l\u00fdsa eing\u00f6ngu starfsemi hafa tilhneigingu til a\u00f0 missa styrk \u00ed valferlunum. \u00deegar fari\u00f0 er yfir hverja reynslu er mikilv\u00e6gt a\u00f0 gera grein fyrir \u00e1\u00fereifanlegum afrakstri, svo sem markmi\u00f0um sem n\u00e1\u00f0st hafa, aukinni skilvirkni, framkv\u00e6md verkefna e\u00f0a endurb\u00f3tum sem hafa haft \u00e1hrif \u00e1 sv\u00e6\u00f0i\u00f0 e\u00f0a fyrirt\u00e6ki\u00f0. Gervigreind verkf\u00e6ri geta stutt skipulag textans og au\u00f0kenningu hugtaka sem eru meira \u00ed takt vi\u00f0 lausa st\u00f6\u00f0una, en innihaldi\u00f0 \u00fearf a\u00f0 endurspegla feril fagmannsins n\u00e1kv\u00e6mlega.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00dea\u00f0 er sk\u00fdr munur \u00e1 \u00fev\u00ed a\u00f0 skrifa \u2018\u00c1BYRgt fyrir \u00fej\u00f3nustu vi\u00f0 vi\u00f0skiptavini\u2019 og kynna 30% me\u00f0altal svar t\u00edma \u00ed sex m\u00e1nu\u00f0i\u2018. \u00dea\u00f0 er \u00feessi tegund af uppl\u00fdsingum sem vekur athygli \u00feeirra sem r\u00e1\u00f0a\u2019, \u00fatsk\u00fdrir Barbara.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A\u00f0laga n\u00e1mskr\u00e1 a\u00f0 sj\u00e1lfvirkum skimunarkerfum<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flest fyrirt\u00e6ki nota sj\u00e1lfvirkan skimunarhugb\u00fana\u00f0, \u00feekktur sem ATS, sem rekur \u00e1kve\u00f0in hugt\u00f6k \u00e1\u00f0ur en r\u00e1\u00f0ningara\u00f0ili les skjali\u00f0.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ef t\u00e6kif\u00e6ri\u00f0 krefst \u201cAgile Project Management\u201d og \u201cScrum\u201d, er mikilv\u00e6gt a\u00f0 \u00feessi n\u00e1kv\u00e6mu hugt\u00f6k komi fram \u00ed s\u00f6gunni; almennar skiptingar eins og \u201corganization of\u201d teams geta ska\u00f0a\u00f0 r\u00f6\u00f0unina.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sta\u00f0la\u00f0 leturger\u00f0 og skortur \u00e1 d\u00e1lkum, t\u00f6flum e\u00f0a t\u00f6flum tryggja a\u00f0 kerfi\u00f0 hunsi ekki mikilv\u00e6gar uppl\u00fdsingar vegna lestrarbilunar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fj\u00e1rfestu \u00ed h\u00e6fi \u00ed takt vi\u00f0 kr\u00f6fur greinarinnar<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me\u00f0 st\u00e6kkun gervigreindar, sj\u00e1lfvirkni og stafr\u00e6nni v\u00e6\u00f0ingu ferla hefur st\u00f6\u00f0ug uppf\u00e6rsla or\u00f0i\u00f0 krafa. A\u00f0 leita a\u00f0 stuttum n\u00e1mskei\u00f0um, vottor\u00f0um sem vi\u00f0urkennd eru af marka\u00f0num og s\u00e9rt\u00e6kri \u00fej\u00e1lfun \u00e1 svi\u00f0i s\u00e9rfr\u00e6\u00f0i\u00feekkingar getur auki\u00f0 starfsh\u00e6fni. Auk \u00feess a\u00f0 lj\u00faka \u00fej\u00e1lfuninni er mikilv\u00e6gt a\u00f0 draga fram \u00ed n\u00e1mskr\u00e1nni og faglegum pr\u00f3f\u00edlum hva\u00f0a f\u00e6rni var \u00fer\u00f3u\u00f0 og hvernig h\u00e6gt er a\u00f0 beita \u00feeim \u00ed reynd.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stj\u00f3rnunarstarfsma\u00f0ur \u00f6\u00f0last mikilv\u00e6gi me\u00f0 \u00fev\u00ed a\u00f0 sanna \u00feekkingu \u00e1 sj\u00e1lfvirkni ferlis, gagnagreiningu e\u00f0a notkun stafr\u00e6nna t\u00e6kja sem byggjast \u00e1 gervigreind, til d\u00e6mis. \u00cd n\u00e1mskr\u00e1nni er r\u00e9tt a\u00f0 gefa til kynna hagn\u00fdta beitingu \u00feessarar \u00feekkingar, me\u00f0 v\u00edsan til hugb\u00fana\u00f0arins sem er mastera\u00f0ur e\u00f0a a\u00f0fer\u00f0afr\u00e6\u00f0innar sem notu\u00f0 er til a\u00f0 leysa raunveruleg vandam\u00e1l.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00der\u00f3a heg\u00f0unarf\u00e6rni<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00de\u00f3 a\u00f0 gervigreind taki a\u00f0 s\u00e9r endurtekin og rekstrarleg verkefni, ver\u00f0ur f\u00e6rni eins og samskipti, gagnr\u00fdnin hugsun, samvinna og tilfinningagreind enn meira metin og eru einmitt \u00feau sem t\u00e6knin getur ekki komi\u00f0 \u00ed sta\u00f0in. A\u00f0 taka \u00fe\u00e1tt \u00ed \u00feverfaglegum verkefnum, taka a\u00f0 s\u00e9r \u00e1byrg\u00f0 sem felur \u00ed s\u00e9r \u00e1kvar\u00f0anat\u00f6ku og leita a\u00f0 skipul\u00f6g\u00f0um endurgj\u00f6f eru lei\u00f0ir til a\u00f0 \u00fer\u00f3a \u00feessa f\u00e6rni daglega og s\u00fdna fram \u00e1 faglegan \u00feroska.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTechnology mun halda \u00e1fram a\u00f0 \u00fer\u00f3ast og undirb\u00faningur ver\u00f0ur a\u00f0 fylgja \u00feessari hreyfingu.\u00deegar fyrirt\u00e6ki og fagf\u00f3lk fj\u00e1rfesta \u00ed st\u00f6\u00f0ugri \u00fer\u00f3un, eru sterkari a\u00f0st\u00e6\u00f0ur b\u00fanar til til a\u00f0 takast \u00e1 vi\u00f0 breytingar og gr\u00edpa n\u00fd t\u00e6kif\u00e6ri\u201d, l\u00fdkur framkv\u00e6mdastj\u00f3rninni.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Intelig\u00eancia Artificial (IA) j\u00e1 \u00e9 realidade no dia a dia das empresas e, com ela, crescem tamb\u00e9m as d\u00favidas sobre como se manter relevante no mercado. Segundo o Bar\u00f4metro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":["post-94906","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas","category-noticias","tag-dicas","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=94906"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/10204"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=94906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=94906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=94906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}