{"id":95914,"date":"2026-05-11T13:42:22","date_gmt":"2026-05-11T16:42:22","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=95914"},"modified":"2026-05-11T13:42:30","modified_gmt":"2026-05-11T16:42:30","slug":"88i-seguradora-digital-consolida-inteligencia-artificial-como-eixo-central-para-escalar-operacao-e-eficiencia","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/88i-seguradora-digital-consolida-inteligencia-artificial-como-eixo-central-para-escalar-operacao-e-eficiencia\/","title":{"rendered":"88i Digital Insurer sameinar gervigreind sem mi\u00f0l\u00e6gan \u00e1s til a\u00f0 m\u00e6la rekstur og skilvirkni"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Brautry\u00f0jandi \u00ed B2B og B2B2C dreifingarl\u00edkaninu af innbygg\u00f0um tryggingum (<em>innbygg\u00f0 trygging<\/em>), a&nbsp;<a href=\"https:\/\/88iseguradora.digital\/88i%20seguradora%20digital\" target=\"_blank\" rel=\"noreferrer noopener\">88i Stafr\u00e6nn v\u00e1tryggjandi<\/a>&nbsp;\u00fea\u00f0 tilkynnti um stofnun n\u00fdrrar stefnum\u00f3tandi v\u00edgst\u00f6\u00f0var sem eing\u00f6ngu er tileinka\u00f0 \u00fer\u00f3un og beitingu gervigreindar (AI) \u00ed rekstri \u00feess.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hreyfingin styrkir t\u00edmabil veldisvaxtar: a\u00f0eins \u00e1 milli jan\u00faar og ma\u00ed 2026, myndast insurtech&nbsp;<strong>4 Millj\u00f3nir stefnu<\/strong>, umtalsvert st\u00f6kk sem endurspeglar \u00feroska innvi\u00f0a \u00feess. Fr\u00e1 upphafi starfseminnar \u00e1ri\u00f0 2021, \u00ed lok \u00e1rs 2025, haf\u00f0i v\u00e1tryggjandinn \u00feegar sta\u00f0i\u00f0 fyrir 30 millj\u00f3num trygginga og n\u00e1\u00f0 10,5 millj\u00f3num vi\u00f0skiptavina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00fdsk\u00f6pun me\u00f0 B2B2AI og MCP b\u00f3kun<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fr\u00e1 upphafi hefur t\u00e6kniinnvi\u00f0ir 88i n\u00fdtt gervigreind \u00e1 stefnum\u00f3tandi og takt\u00edskum vettvangi, en \u00e1ri\u00f0 2026 markar s\u00f6gulega beygju me\u00f0 kynningu \u00e1 B2B2AI l\u00f3\u00f0r\u00e9ttu. Fyrirt\u00e6ki\u00f0 \u00fer\u00f3a\u00f0i fyrsta Model Context Protocol (MCP) net\u00fej\u00f3ninn sem einbeitti s\u00e9r a\u00f0 tryggingageiranum og \u00fatvega\u00f0i d2d starfsemi (&nbsp;<em>stafr\u00e6nt til stafr\u00e6nt<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00deessi n\u00fdjung setur 88i \u00ed valinn h\u00f3p al\u00fej\u00f3\u00f0legra v\u00e1tryggjenda sem gera gervigreindara\u00f0ilum samstarfsa\u00f0ila kleift a\u00f0 tengjast beint innvi\u00f0um s\u00ednum og keyra heilar tryggingafer\u00f0ir \u00e1 samhengisbundinn og sj\u00e1lfst\u00e6\u00f0an h\u00e1tt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA gervigreind er ekki lengur stu\u00f0ningst\u00e6ki til a\u00f0 skipuleggja hvernig vi\u00f0 h\u00f6nnum v\u00f6rur og sam\u00fe\u00e6ttum\u201d samstarfsa\u00f0ila, segir hann&nbsp;<strong>Alencar Marabiza, t\u00e6knistj\u00f3ri 88i<\/strong>. \u201cN\u00fa, 80% af starfsemi okkar nota AI. Vi\u00f0 h\u00f6fum sameina\u00f0 \u00feessa t\u00e6kni sem kjarna drifkraftur stefnu okkar til a\u00f0 vi\u00f0halda n\u00fdjum gagnadrifinn vaxtarhring.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me\u00f0 \u00fev\u00ed a\u00f0 sam\u00fe\u00e6tta eigin vettvang sinn \u00ed afhendingar-, flutninga-, hreyfanleika- og fintech vistkerfum, ve\u00f0jar 88i \u00e1 gervigreind og blockchain til a\u00f0 endurskilgreina v\u00e1tryggingamarka\u00f0inn sem einbeitir s\u00e9r a\u00f0 stafr\u00e6nu hagkerfi. Me\u00f0 fullri afk\u00f6stum notar insurtech gervigreind til a\u00f0 sp\u00e1 fyrir um \u00fearfir og kostna\u00f0argetu enda vi\u00f0skiptavina og b\u00fd\u00f0ur upp \u00e1 sveigjanlegar lausnir fyrir sj\u00e1lfst\u00e6\u00f0a s\u00e9rfr\u00e6\u00f0inga, \u00f6kumenn, hra\u00f0bo\u00f0a og flutningsa\u00f0ger\u00f0ir, me\u00f0 \u00fatg\u00e1fu trygginga \u00e1 nokkrum sek\u00fandum og umfj\u00f6llun lei\u00f0r\u00e9tt \u00ed raunt\u00edma \u00ed samr\u00e6mi vi\u00f0 pr\u00f3f\u00edl og gangverki starfseminnar. Me\u00f0al pers\u00f3nulegra slysa- og verndartrygginga fyrir fyrstu m\u00edluafhendingar og s\u00ed\u00f0ustu m\u00edlu, sta\u00f0festir \u00fea\u00f0 a\u00f0 v\u00f6kvagildi\u00f0 s\u00e9 liti\u00f0 \u00e1 sem augnablik neytenda og r\u00e9ttur til a\u00f0 starfa sem augnablik, sem r\u00e9tt gildi&nbsp;<strong>Rodrigo Ventura, forstj\u00f3ri 88i<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pioneira no modelo de distribui\u00e7\u00e3o B2B e B2B2C de seguros embarcados (embedded insurance), a&nbsp;88i Seguradora Digital&nbsp;anunciou a cria\u00e7\u00e3o de uma nova frente estrat\u00e9gica dedicada exclusivamente ao desenvolvimento e aplica\u00e7\u00e3o de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":["post-95914","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lancamentos","category-noticias","tag-e-commerce","tag-lancamentos","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/95914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=95914"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/95914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/85638"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=95914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=95914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=95914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}