{"id":10558,"date":"2025-02-05T11:08:06","date_gmt":"2025-02-05T14:08:06","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=10558"},"modified":"2025-02-06T07:58:35","modified_gmt":"2025-02-06T10:58:35","slug":"como-melhorar-a-experiencia-dos-clientes-no-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ja\/como-melhorar-a-experiencia-dos-clientes-no-e-commerce\/","title":{"rendered":"\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u9867\u5ba2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u5c0f\u58f2\u696d\u8005\u3084\u4eee\u60f3\u8ca9\u58f2\u696d\u8005\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u9867\u5ba2\u6e80\u8db3\u5ea6\u306f\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u8ca9\u58f2\u6642\u70b9\u60c5\u5831\u7ba1\u7406\u4e0a\u306e\u8868\u793a\u3001\u7d0d\u54c1\u3001\u671f\u9650\u306a\u3069\u306e\u591a\u304f\u306e\u8981\u56e0\u306b\u3088\u3063\u3066\u5f71\u97ff\u3055\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u3059\u3079\u3066\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306f\u3001\u512a\u308c\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 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\u53d7\u3051\u53d6\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u304a\u308a\u3001\u4eba\u9593\u5473\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3068\u67d4\u8edf\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u914d\u9054\u3068\u652f\u6255\u3044\u306e\u6a5f\u4f1a\u3002.<\/p>\n\n\n\n<p>\u7269\u6d41\u696d\u52d9\u306f\u3001\u6ce8\u6587\u3057\u305f\u5e97\u8217\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u8a8d\u8b58\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u7aef\u304b\u3089\u7aef\u307e\u3067\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u305f\u3068\u3048\u3070\u3001\u6700\u9ad8\u306e\u4fdd\u7ba1\u69cb\u9020\u3068\u512a\u308c\u305f\u5728\u5eab\u7ba1\u7406\u304c\u3042\u308c\u3070\u3001\u9867\u5ba2\u304c\u6e80\u8db3\u3057\u3066\u5e30\u308c\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3067\u3059\u3002.<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u7d0d\u671f\u3092\u77ed\u7e2e\u3059\u308b\u305f\u3081\u306e\u9069\u5207\u306a\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u306f\u3001\u5927\u304d\u306a\u9055\u3044\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u5546\u54c1\u3092\u624b\u5143\u306b\u7f6e\u3044\u3066\u304a\u304f\u3053\u3068\u306f\u3001\u4eee\u60f3\u5e97\u8217\u3067\u6d88\u8cbb\u3059\u308b\u4eba\u3005\u306e\u4e3b\u306a\u6b32\u6c42\u306e 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\u76e3\u8996<\/strong>: CSAT (\u9867\u5ba2\u6e80\u8db3\u5ea6\u30b9\u30b3\u30a2) \u3084 NPS (\u30cd\u30c3\u30c8 \u30d7\u30ed\u30e2\u30fc\u30bf\u30fc \u30b9\u30b3\u30a2) \u306a\u3069\u306e\u6307\u6a19\u3092\u4f7f\u7528\u3057\u3066\u3001\u5b9f\u884c\u3055\u308c\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u6e80\u8db3\u5ea6\u3068\u5f71\u97ff\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30c1\u30e3\u30f3\u30cd\u30eb<\/strong>:\u96fb\u8a71\u3001\u30c1\u30e3\u30c3\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u30c7\u30b8\u30bf\u30eb\u30dd\u30fc\u30bf\u30eb\u3001\u9867\u5ba2\u304c\u5f7c\u3089\u306e\u76f8\u4e92\u4f5c\u7528\u306e\u305f\u3081\u306b\u6700\u3082\u4fbf\u5229\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u9069\u5207\u306b\u8a08\u753b\u3055\u308c\u5b9f\u884c\u3055\u308c\u308b\u3068\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u52b9\u7387\u7684\u306a\u7269\u6d41\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u65b0\u898f\u9867\u5ba2\u306e\u8a98\u81f4\u306e\u4e21\u65b9\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u3055\u3089\u306b\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3088\u308a\u624b\u9803\u306a\u904b\u8cc3\u3068\u9b45\u529b\u7684\u306a\u7d0d\u671f\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Essencial para o sucesso de qualquer varejista ou vendedor virtual, a satisfa\u00e7\u00e3o do cliente \u00e9 influenciada por uma s\u00e9rie de fatores como a qualidade do produto, a apresenta\u00e7\u00e3o no site ou ponto de venda, a entrega, o prazo, entre outros. A combina\u00e7\u00e3o de todos eles \u00e9 crucial para uma boa experi\u00eancia de compra, enquanto que uma falha, mesmo que um pequeno atraso na entrega, pode resultar em uma experi\u00eancia ruim e fazer com que o cliente nunca mais volte a comprar na loja.&nbsp; Uma recente pesquisa realizada pelo Instituto Ovum (organiza\u00e7\u00e3o inglesa de consultoria e pesquisa),&nbsp; constatou que 82% dos entrevistados deixam de comprar de uma marca quando t\u00eam uma [&hellip;]<\/p>\n","protected":false},"author":272,"featured_media":9996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[],"class_list":{"0":"post-10558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/10558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/users\/272"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/comments?post=10558"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/10558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media\/9996"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media?parent=10558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/categories?post=10558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/tags?post=10558"}],"curies":[{"name":"wp \u3057","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}