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O comportamento dos consumidores mudou de forma totalmente irrevers\u00edvel nos \u00faltimos dez anos a partir do acesso facilitado a informa\u00e7\u00f5es sobre produtos e servi\u00e7os, a qualquer momento e em qualquer lugar. Este verdadeiro empoderamento digital est\u00e1 redefinindo o varejo, exigindo que as empresas do setor se adaptem r\u00e1pida e continuamente a um ambiente no qual a experi\u00eancia do cliente \u00e9 fundamental. E a chave para atingir esse objetivo e inovar est\u00e1 no uso estrat\u00e9gico dos dados. Conhecer profundamente o comprador, seus h\u00e1bitos de consumo e antecipar suas necessidades \u00e9 mandat\u00f3rio, a chamada vis\u00e3o \u201cCustomer 360\u201d. Especialmente com a converg\u00eancia dos canais f\u00edsicos […]<\/p>\n","protected":false},"author":170,"featured_media":4055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":{"0":"post-5413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-tendencias","9":"tag-artigos","10":"tag-e-commerce","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/5413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/users\/170"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/comments?post=5413"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/5413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media\/4055"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media?parent=5413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/categories?post=5413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/tags?post=5413"}],"curies":[{"name":"wp \u3057","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}