{"id":569,"date":"2024-06-26T15:20:28","date_gmt":"2024-06-26T18:20:28","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=569"},"modified":"2024-06-26T15:20:28","modified_gmt":"2024-06-26T18:20:28","slug":"o-que-e-cpa-cpc-cpl-e-cpm","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ja\/o-que-e-cpa-cpc-cpl-e-cpm\/","title":{"rendered":"CPA\u3001CPC\u3001CPL\u3001CPM\u3068\u306f\u4f55\u3067\u3059\u304b?"},"content":{"rendered":"

1.CPA(\u53d6\u5f97\u5358\u4fa1)\u307e\u305f\u306f\u53d6\u5f97\u5358\u4fa1<\/strong><\/p>\n\n\n\n

CPA\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u7279\u5b9a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u884c\u3046\u305f\u3081\u306e\u5e73\u5747\u30b3\u30b9\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059 \u3053\u306e\u6307\u6a19\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7dcf\u30b3\u30b9\u30c8\u3092\u3001\u53d6\u5f97\u3057\u305f\u8cb7\u53ce\u307e\u305f\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6570\u3067\u5272\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059 CPA\u306f\u3001\u7279\u306b\u3001\u8ca9\u58f2\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u7d50\u679c\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u7387\u6027\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u304c\u5404\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3069\u308c\u3060\u3051\u652f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u4e88\u7b97\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002.<\/p>\n\n\n\n

2.CPC(Cost Per Click)\u307e\u305f\u306fCost Per Click<\/strong><\/p>\n\n\n\n

CPC\u306f\u5e83\u544a\u4e3b\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3054\u3068\u306b\u652f\u6255\u3046\u5e73\u5747\u30b3\u30b9\u30c8\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3053\u306e\u6307\u6a19\u306fGoogle\u5e83\u544a\u3084Facebook\u5e83\u544a\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059CPC\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7dcf\u30b3\u30b9\u30c8\u3092\u53d7\u4fe1\u3057\u305f\u30af\u30ea\u30c3\u30af\u6570\u3067\u5272\u3063\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059\u3053\u306e\u6307\u6a19\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u7279\u306b\u95a2\u4fc2\u3057\u307e\u3059CPC\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u5e83\u544a\u4e3b\u306f\u9650\u3089\u308c\u305f\u4e88\u7b97\u3067\u3088\u308a\u591a\u304f\u306e\u30af\u30ea\u30c3\u30af\u6570\u3092\u5f97\u308b\u305f\u3081\u306b\u652f\u51fa\u3092\u5236\u5fa1\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n

3.CPL(Cost Per Lead)\u307e\u305f\u306fCost per Lead<\/strong><\/p>\n\n\n\n

CPL\u306f\u3001\u30ea\u30fc\u30c9\u3092\u751f\u6210\u3059\u308b\u305f\u3081\u306e\u5e73\u5747\u30b3\u30b9\u30c8\u3001\u3064\u307e\u308a\u63d0\u4f9b\u3055\u308c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u5fc3\u3092\u793a\u3057\u305f\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u30ea\u30fc\u30c9\u306f\u901a\u5e38\u3001\u8a2a\u554f\u8005\u304c\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e(\u305f\u3068\u3048\u3070\u3001\u96fb\u5b50\u66f8\u7c4d\u3084\u7121\u6599\u306e\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3)\u3068\u5f15\u304d\u63db\u3048\u306b\u540d\u524d\u3084\u96fb\u5b50\u30e1\u30fc\u30eb\u306a\u3069\u306e\u9023\u7d61\u5148\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u305f\u3068\u304d\u306b\u5f97\u3089\u308c\u307e\u3059\u3002 CPL\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7dcf\u30b3\u30b9\u30c8\u3092\u751f\u6210\u3055\u308c\u305f\u30ea\u30fc\u30c9\u306e\u6570\u3067\u5272\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u30ea\u30fc\u30c9\u751f\u6210\u6226\u7565\u306e\u6709\u52b9\u6027\u3068\u6f5c\u5728\u7684\u306a\u6295\u8cc7\u53ce\u76ca\u7387\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u305f\u3081\u3001B2B\u4f01\u696d\u307e\u305f\u306f\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u304c\u9577\u3044\u4f01\u696d\u306b\u3068\u3063\u3066\u7279\u306b\u91cd\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n

4.CPM(Cost Per Mille)\u307e\u305f\u306fCost Per Thousand Prints<\/strong><\/p>\n\n\n\n

CPM\u306f\u30af\u30ea\u30c3\u30af\u3084\u3084\u308a\u53d6\u308a\u306b\u95a2\u4fc2\u306a\u304f\u5e83\u544a\u3092\u5343\u56de\u8868\u793a\u3059\u308b\u30b3\u30b9\u30c8\u3092\u8868\u3059\u6307\u6a19\u3067\u3059 \u201cMille\u201d \u306f\u30e9\u30c6\u30f3\u8a9e\u3067\u5343\u3092\u8868\u3059\u7528\u8a9e\u3067\u3059 CPM\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7dcf\u30b3\u30b9\u30c8\u3092\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u7dcf\u6570\u3067\u5272\u3063\u30661000 \u3092\u639b\u3051\u308b\u3053\u3068\u3067\u8a08\u7b97\u3055\u308c\u307e\u3059 \u3053\u306e\u6307\u6a19\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059 \u5373\u6642\u306e\u30af\u30ea\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3084\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u4e3b\u306a\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059 CPM\u306f\u3001\u7570\u306a\u308b\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9593\u306e\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u6bd4\u8f03\u3057\u305f\u308a\u3001\u30ea\u30fc\u30c1\u3068\u983b\u5ea6\u3092\u512a\u5148\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002.<\/p>\n\n\n\n

\u7d50\u8ad6:<\/strong><\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u5404\u6307\u6a19 - CPA\u3001CPC\u3001CPL\u3001CPM - \u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u52b9\u7387\u306b\u95a2\u3059\u308b\u72ec\u81ea\u306e\u8996\u70b9\u3092\u63d0\u4f9b\u3057\u307e\u3059 \u6700\u3082\u9069\u5207\u306a\u6307\u6a19\u306e\u9078\u629e\u306f\u3001\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u7684\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3001\u304a\u3088\u3073\u4f01\u696d\u304c\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u7570\u306a\u308a\u307e\u3059 \u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3059\u308b\u3068\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5168\u4f53\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u3088\u308a\u5305\u62ec\u7684\u3067\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

1. CPA (Cost Per Acquisition) ou Custo por Aquisi\u00e7\u00e3o O CPA \u00e9 uma m\u00e9trica fundamental no marketing digital que mede o custo m\u00e9dio para adquirir um novo cliente ou realizar uma convers\u00e3o espec\u00edfica. Esta m\u00e9trica \u00e9 calculada dividindo o custo total da campanha pelo n\u00famero de aquisi\u00e7\u00f5es ou convers\u00f5es obtidas. O CPA \u00e9 particularmente \u00fatil para avaliar a efici\u00eancia de campanhas de marketing focadas em resultados concretos, como vendas ou inscri\u00e7\u00f5es. Ele permite que as empresas determinem quanto est\u00e3o gastando para conquistar cada novo cliente, ajudando na otimiza\u00e7\u00e3o de or\u00e7amentos e estrat\u00e9gias de marketing. 2. CPC (Cost Per Click) ou Custo por Clique O CPC \u00e9 uma m\u00e9trica que representa […]<\/p>\n","protected":false},"author":1,"featured_media":570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[],"class_list":{"0":"post-569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-glossario"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media\/570"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp \u3057","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}