{"id":8992,"date":"2025-01-08T12:54:25","date_gmt":"2025-01-08T15:54:25","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=8992"},"modified":"2025-01-08T12:54:26","modified_gmt":"2025-01-08T15:54:26","slug":"tres-caminhos-de-como-nao-fazer-ocres","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ja\/tres-caminhos-de-como-nao-fazer-ocres\/","title":{"rendered":"Ocres\u3092\u3057\u306a\u30443\u3064\u306e\u65b9\u6cd5"},"content":{"rendered":"<p>\u79c1\u304c\u6b21\u306e\u30b3\u30e1\u30f3\u30c8\u3092\u3059\u308b\u306e\u306f\u3053\u308c\u304c\u521d\u3081\u3066\u3067\u306f\u3042\u308a\u307e\u305b\u3093: \u6642\u3005\u3001\u79c1\u306f\u307e\u3059\u307e\u3059\u591a\u304f\u306eOKR (\u76ee\u7684\u3068\u4e3b\u8981\u306a\u7d50\u679c) - \u3001\u4e00\u7a2e\u306e (\u4e3b\u8981\u306a\u7d50\u679c) \u3001\u3042\u308b\u7a2e\u306e (modinha\u2018) \u306b\u306a\u3063\u305f\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u4f01\u696d\u306f\u3001\u305d\u306e\u30c4\u30fc\u30eb\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u4e3b\u5f35\u3057\u3001\u5f7c\u3089\u306e\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u901a\u3057\u3066\u3001\u65e5\u5e38\u751f\u6d3b\u306e\u4e2d\u3067\u305d\u308c\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u5f7c\u3089\u304c\u6b63\u3057\u304f\u3084\u3063\u3066\u3044\u308b\u306e\u304b\u3069\u3046\u304b\u3001\u5185\u90e8\u7684\u306b\u7591\u554f\u306b\u601d\u3044\u307e\u3059\u3002.<br><br>\u3053\u308c\u3089\u306e\u4f01\u696d\u306e\u4e2d\u306b\u306f\u3001\u3057\u3070\u3089\u304f\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u305f\u5f8c\u3001\u53cd\u5bfe\u306e\u52d5\u304d\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002 \u300c\u6a5f\u80fd\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u7406\u7531\u3067 OKR \u3092\u653e\u68c4\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8 X \u304c\u5b9f\u88c5\u3057\u3066\u5931\u6557\u3057\u3001CEO \u3084\u30aa\u30fc\u30ca\u30fc\u3001\u30c1\u30fc\u30e0\u304c\u56de\u907f\u3055\u308c\u305f\u305f\u3081\u3001\u7279\u5b9a\u306e\u7d44\u7e54\u3067\u306f OKR \u306b\u3064\u3044\u3066\u8a71\u3059\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3068\u591a\u304f\u306e\u4eba\u304c\u79c1\u306b\u30b3\u30e1\u30f3\u30c8\u3057\u307e\u3057\u305f\u3002.<br><br>\u79c1\u3092\u4fe1\u3058\u3066\u3001\u79c1\u304c\u4e0a\u8a18\u306e\u72b6\u6cc1\u304c\u8d77\u3053\u3063\u305f\u3068\u304d\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f \u305d\u308c\u306f\u672c\u5f53\u306b\u3046\u307e\u304f\u3044\u304b\u306a\u304b\u3063\u305f\u304b\u3001\u3042\u306a\u305f\u306f\u5f93\u696d\u54e1\u3068\u4e00\u7dd2\u306b\u3001\u30b9\u30e9\u30a4\u30c9\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3042\u306a\u305f\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u304b\u308f\u304b\u3089\u306a\u3044\u3001\u307e\u305f\u306f\u9593\u9055\u3063\u305f\u65b9\u6cd5\u3067\u5b9f\u884c\u3055\u308c\u305f\u5b9f\u88c5\u3067\u3001\u7d50\u5c40\u3001\u6b63\u76f4\u306b\u8a00\u3063\u3066\u3001OKR\u3092\u4f7f\u7528\u3057\u3066\u3042\u306a\u305f\u306e\u6700\u9ad8\u306e\u5229\u70b9\u3092\u5f97\u308b\u3053\u3068\u306f\u4e8b\u5b9f\u4e0a\u4e0d\u53ef\u80fd\u3067\u3059\u3002.<br><br>\u6700\u8fd1\u3001\u79c1\u306f\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u30c4\u30fc\u30eb\u304c\u826f\u3044\u89e3\u6c7a\u7b56\u306e\u3088\u3046\u306b\u601d\u3048\u308b\u3068\u4e3b\u5f35\u3057\u3001\u671f\u9593\u306e\u5f8c\u306b\u3001\u305d\u308c\u306f\u3001\u96c6\u4e2d\u529b\u3068\u6ce8\u610f\u3092\u305d\u3089\u3059\u3001\u30c1\u30fc\u30e0\u5168\u822c\u306b\u975e\u751f\u7523\u7684\u306a\u30c8\u30e9\u30c3\u30d7\u3092\u793a\u3057\u3066\u3044\u308b\u3068\u4e3b\u5f35\u3057\u3066\u3001\u305d\u306e\u524d\u63d0\u306e\u4e00\u3064\u304c\u3001\u30cb\u30fc\u30ba\u3001\u5f93\u3046\u3079\u304d\u65b9\u5411\u3068\u53d6\u308b\u3079\u304d\u884c\u52d5\u306b\u3088\u308a\u591a\u304f\u306e\u660e\u78ba\u6027\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3042\u308b\u306e\u3067\u3001\u79c1\u306f\u5fc3\u914d\u3057\u3066\u3044\u305f\u3001\u3053\u308c\u3089\u306e\u30b1\u30fc\u30b9\u3092\u5206\u6790\u3057\u3066\u3044\u305f\u3002.<br><br>\u771f\u5b9f\u306f\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u3067\u3053\u306e\u65b9\u6cd5\u8ad6\u3092\u4f7f\u7528\u3059\u308b\u306b\u306f\u3001OKR\u306f\u9b54\u6cd5\u306e\u516c\u5f0f\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u5fc3\u306b\u7559\u3081\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u3001\u5f7c\u3089\u306f\u4e00\u591c\u306b\u3057\u3066\u7d44\u7e54\u3092\u5909\u9769\u3057\u306a\u3044\u3060\u308d\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u30c4\u30fc\u30eb\u306f\u3001\u4f5c\u696d\u3059\u308b\u305f\u3081\u306b\u7d44\u7e54\u6587\u5316\u306e\u5909\u5316\u3092\u5fc5\u8981\u3068\u3057\u3001\u7d4c\u55b6\u9663\u306f\u3001\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u76ee\u6a19\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u52a9\u3051\u3092\u983c\u308a\u306b\u3001\u30c1\u30fc\u30e0\u3068\u6975\u7aef\u306b\u6574\u5408\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<br><br>\u3053\u306e\u610f\u5473\u3067\u3001\u79c1\u306f OKR \u3092\u884c\u308f\u306a\u3044 3 \u3064\u306e\u65b9\u6cd5\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u30c4\u30fc\u30eb\u3092\u9593\u9055\u3063\u305f\u65b9\u6cd5\u3067\u5b9f\u88c5\u3057\u3066\u3044\u308b\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3078\u306e\u8b66\u544a\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u307e\u305f\u3001\u6b21\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u59cb\u3081\u305f\u3044\u4eba\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u3067\u3059:<br><\/p>\n\n\n\n<p><strong>\u7b2c\u4e09\u306e\u65b9\u6cd5:<\/strong>\u00a0\u300c2evaluate what matters\u300d\u306e\u3088\u3046\u306a\u672c\u3092\u8aad\u3093\u3060\u5f8c\u3001\u305d\u308c\u304c\u30b7\u30f3\u30d7\u30eb\u3067\u5b9f\u88c5\u304c\u7c21\u5358\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<p><strong>\u6700\u521d\u306e\u30d1\u30b9:<\/strong>\u00a0\u7b2c\u4e09\u8005(\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u307e\u305f\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8 \u30ea\u30fc\u30c0\u30fc)\u306b\u8cac\u4efb\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002\u305d\u3046\u3057\u306a\u3044\u3068\u5909\u66f4\u306f\u8d77\u3053\u3089\u305a\u3001\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u8cac\u4efb\u306f\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306b\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p><strong>2 \u756a\u76ee\u306e\u65b9\u6cd5:<\/strong>\u00a0\u4fe1\u3058\u3066\u304f\u3060\u3055\u3044\u3001\u6587\u5316\u306e\u5909\u5316\u306f\u4e00\u591c\u306b\u3057\u3066\u8d77\u3053\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u3053\u308c\u306f\u7121\u99c4\u3067\u3059\u3002.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Essa n\u00e3o \u00e9 a primeira vez que fa\u00e7o o pr\u00f3ximo coment\u00e1rio: de uns tempos para c\u00e1, sinto que cada vez mais os OKRs &#8211; Objectives and Key Results (Objetivos e Resultados Chaves) -, viraram uma esp\u00e9cie de \u2018modinha\u2019. As empresas alegam que possuem a ferramenta e que a utilizam no seu dia a dia, ao longo de seus processos, mas me pergunto internamente se est\u00e3o fazendo isso de forma correta. Algumas dessas empresas, depois de um tempo utilizando a ferramenta, acabam adotando um movimento contr\u00e1rio: o abandono dos OKRs, porque \u2018n\u00e3o funcionam\u2019. Muitas pessoas j\u00e1 chegaram para mim e comentaram que n\u00e3o se pode falar de OKRs em determinada organiza\u00e7\u00e3o, [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":8994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":{"0":"post-8992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-tendencias","9":"tag-artigos","10":"tag-e-commerce","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/8992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/comments?post=8992"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/8992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media\/8994"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media?parent=8992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/categories?post=8992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/tags?post=8992"}],"curies":[{"name":"wp \u3057","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}