{"id":89960,"date":"2026-01-07T17:47:13","date_gmt":"2026-01-07T20:47:13","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89960"},"modified":"2026-01-07T17:47:13","modified_gmt":"2026-01-07T20:47:13","slug":"midia-retail-off-site","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ja\/midia-retail-off-site\/","title":{"rendered":"\u30e1\u30c7\u30a3\u30a2 \u5c0f\u58f2 \u30aa\u30d5\u30b5\u30a4\u30c8"},"content":{"rendered":"

\u30e1\u30c7\u30a3\u30a2 \u5c0f\u58f2 \u30aa\u30d5\u30b5\u30a4\u30c8<\/strong> (\u307e\u305f\u306f) \u30aa\u30d5\u30b5\u30a4\u30c8 \u30ea\u30c6\u30fc\u30eb \u30e1\u30c7\u30a3\u30a2<\/em>)\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u72ec\u81ea\u306e\u30c7\u30fc\u30bf(\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf)\u3092\u4f7f\u7528\u3057\u3066\u3001\u81ea\u793e\u306eweb\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u4ee5\u5916\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c1\u30e3\u30cd\u30eb\u306b\u5e83\u544a\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u8868\u793a\u3059\u308b\u5e83\u544a\u6226\u7565\u3067\u3059\u3002.<\/p>\n\n\n\n

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\u4ed5\u7d44\u307f<\/h3>\n\n\n\n

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\u4e3b\u306a\u8eca\u4e21\u30c1\u30e3\u30f3\u30cd\u30eb<\/h3>\n\n\n\n

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    \n
  1. CTV(\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV):<\/strong> \u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0 \u30b5\u30fc\u30d3\u30b9 (Netflix\u3001Globoplay\u3001YouTube \u306a\u3069) \u307e\u305f\u306f\u30b9\u30de\u30fc\u30c8 TV \u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3002\u8996\u8074\u3059\u308b\u3082\u306e\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306e\u8cfc\u5165\u884c\u52d5\u306e\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002.<\/li>\n\n\n\n
  2. DOOH(\u30c7\u30b8\u30bf\u30eb\u30a2\u30a6\u30c8\u30aa\u30d6\u30db\u30fc\u30e0):<\/strong> \u30c7\u30b8\u30bf\u30eb\u770b\u677f\u3001\u30a8\u30ec\u30d9\u30fc\u30bf\u30fc\u3084\u30d0\u30b9\u505c\u306e\u30b9\u30af\u30ea\u30fc\u30f3 \u3053\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u5c0f\u58f2\u696d\u8005\u304c\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u305f\u8996\u8074\u8005\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u304c\u96c6\u4e2d\u3057\u3066\u3044\u308b\u6642\u9593\u5e2f\u307e\u305f\u306f\u5834\u6240\u3067\u306e\u307f\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002.<\/li>\n\n\n\n
  3. Web\u3068Social\u3092\u958b\u304d\u307e\u3059:<\/strong> \u5c0f\u58f2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30cb\u30e5\u30fc\u30b9 \u30b5\u30a4\u30c8\u3001\u30d6\u30ed\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30cd\u30c3\u30c8\u30ef\u30fc\u30af (Meta\u3001TikTok) \u306e\u30d0\u30ca\u30fc\u3002.<\/li>\n<\/ol>\n\n\n\n

    \u5927\u304d\u306a\u9055\u3044: \u300c\u30eb\u30fc\u30d7 \u30af\u30ed\u30fc\u30ba\u30c9\u300d\u306e\u5e30\u5c5e\u201c<\/h3>\n\n\n\n

    \u5f93\u6765\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3059\u308b\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u30aa\u30d5\u30b5\u30a4\u30c8\u306e\u4e3b\u306a\u5229\u70b9\u306f\u6e2c\u5b9a\u3067\u3059\u3002\u5c0f\u58f2\u696d\u8005\u306f\u53d6\u5f15\u30c7\u30fc\u30bf\u3092\u4fdd\u6301\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u6700\u521d\u306e\u30c1\u30c3\u30d7(\u30e6\u30fc\u30b6\u30fc\u304c\u30c6\u30ec\u30d3\u3067\u5e83\u544a\u3092\u898b\u305f)\u3068\u30a8\u30f3\u30c9\u30c1\u30c3\u30d7(\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u307e\u305f\u306f\u5b9f\u5e97\u8217\u3067\u6570\u65e5\u5f8c\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f)\u3092\u63a5\u7d9a\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002 \u3068\u547c\u3073\u307e\u3059 \u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7 \u5272\u308a\u5f53\u3066<\/strong> (\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u8868\u793a<\/em>).<\/p>\n\n\n\n

    \u5b9f\u7528\u4f8b<\/h3>\n\n\n\n

    \u85ac\u5c40\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044.<\/p>\n\n\n\n

      \n
    • \u4e0e\u3048\u3089\u308c\u305f:<\/strong> \u85ac\u5c40\u306f\u3001\u9867\u5ba2 X \u304c\u6bce\u5e74 12 \u6708\u306b\u65e5\u713c\u3051\u6b62\u3081\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002.<\/li>\n\n\n\n
    • \u30aa\u30d5\u30b5\u30a4\u30c8\u30a2\u30af\u30b7\u30e7\u30f3:<\/strong> 11 \u6708\u3001\u85ac\u5c40\u306f\u3053\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2 X \u304c YouTube (CTV) \u3067\u30d3\u30c7\u30aa\u3092\u898b\u305f\u308a\u3001Instagram \u3092\u95b2\u89a7\u3057\u305f\u308a\u3057\u3066\u3044\u308b\u9593\u306b\u3001\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u306e\u65e5\u713c\u3051\u6b62\u3081\u306e\u5e83\u544a\u3092\u8868\u793a\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n
    • \u7d50\u679c:<\/strong> \u9867\u5ba2X\u306f\u85ac\u5c40\u306b\u884c\u304d \u88fd\u54c1\u3092\u8cb7\u3044\u307e\u3059 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u5e83\u544a\u4e3b\u30d6\u30e9\u30f3\u30c9\u306b \u305d\u306e\u8ca9\u58f2\u304cYouTube\u306e\u5e83\u544a\u306b\u5f71\u97ff\u3055\u308c\u305f\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n

      \u306a\u305c\u30c8\u30ec\u30f3\u30c9?<\/h3>\n\n\n\n

      \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e Cookie \u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u5236\u9650\u306e\u7d42\u4e86\u306b\u3088\u308a\u3001\u5c0f\u58f2\u30c7\u30fc\u30bf (\u5b9f\u969b\u306e\u8cfc\u5165\u3068\u30ed\u30b0\u30a4\u30f3\u767b\u9332\u306b\u57fa\u3065\u304f) \u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u300c\u30aa\u30a6\u30ed\u300d\u3068\u306a\u308a\u3001\u8ca9\u58f2\u74b0\u5883\u306e\u5916\u3067\u306e\u8996\u8074\u8005\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u4ee3\u308f\u308b\u5b89\u5168\u3067\u52b9\u679c\u7684\u306a\u4ee3\u66ff\u624b\u6bb5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n

      \u95a2\u9023\u898f\u7d04<\/h3>\n\n\n\n
        \n
      • \u30ea\u30c6\u30fc\u30eb \u30e1\u30c7\u30a3\u30a2 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af (NMR)<\/em><\/li>\n\n\n\n
      • \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/em><\/li>\n\n\n\n
      • \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af<\/em><\/li>\n\n\n\n
      • \u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u6e2c\u5b9a<\/em><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

        M\u00eddia Retail Off-site (ou Off-site Retail Media) \u00e9 a estrat\u00e9gia publicit\u00e1ria em que varejistas utilizam seus dados propriet\u00e1rios (first-party data) para segmentar e exibir an\u00fancios em canais de terceiros, fora de seus pr\u00f3prios sites ou aplicativos. Diferente do On-site (an\u00fancios dentro da loja virtual do varejista) e do In-store (an\u00fancios na loja f\u00edsica), o Off-site busca o consumidor em sua jornada de entretenimento e navega\u00e7\u00e3o geral, utilizando o hist\u00f3rico de compras do varejo para garantir precis\u00e3o na entrega da mensagem. Como Funciona O varejista atua como um provedor de audi\u00eancia. Ele anonimiza seus dados de clientes (quem compra o qu\u00ea, com que frequ\u00eancia) e os conecta a plataformas de compra […]<\/p>\n","protected":false},"author":1,"featured_media":10804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41,37],"tags":[47,43,57,48],"class_list":{"0":"post-89960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-glossario","9":"category-tendencias","10":"tag-artigos","11":"tag-e-commerce","12":"tag-glossario","13":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/89960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/comments?post=89960"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/89960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media\/10804"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media?parent=89960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/categories?post=89960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/tags?post=89960"}],"curies":[{"name":"wp \u3057","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}