{"id":89989,"date":"2026-01-08T14:50:18","date_gmt":"2026-01-08T17:50:18","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89989"},"modified":"2026-01-08T14:50:19","modified_gmt":"2026-01-08T17:50:19","slug":"pequenos-prazeres-viram-refugio-para-70-dos-consumidores-em-2026-aponta-relatorio-global","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ja\/pequenos-prazeres-viram-refugio-para-70-dos-consumidores-em-2026-aponta-relatorio-global\/","title":{"rendered":"\u201c\u300c\u5c0f\u3055\u306a\u697d\u3057\u307f\u300d\u306f\u30012026 \u5e74\u306b\u6d88\u8cbb\u8005\u306e70%\u306e\u305f\u3081\u306e\u907f\u96e3\u6240\u3092\u898b\u307e\u3057\u305f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30dd\u30fc\u30c8\u306f\u898b\u3064\u3051\u307e\u3059"},"content":{"rendered":"<p class=\"wp-block-paragraph\">2026 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\u5f7c\u3089\u304c\u660e\u78ba\u306a\u8b66\u544a\u306a\u3057\u306b\u30b5\u30a4\u30ba\u307e\u305f\u306f\u54c1\u8cea\u306e\u6e1b\u5c11\u3092\u8a8d\u8b58\u3057\u305f\u5834\u5408;<\/li>\n\n\n\n<li><strong>74%\u306f\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3092\u5909\u66f4\u3057\u307e\u3059<\/strong> \u5f7c\u3089\u304c\u7af6\u4e89\u3067\u3088\u308a\u4f4e\u3044\u6b63\u5e38\u306a\u4fa1\u683c\u3092\u898b\u3064\u3051\u305f\u5834\u5408;<\/li>\n\n\n\n<li>\u307b\u3068\u3093\u3069\u306e\u56de\u7b54\u8005\u306f\u3001\u88fd\u54c1\u306e\u91cf\u3092\u500b\u5225\u306b\u524a\u6e1b\u3059\u308b\u3088\u308a\u3082\u3001\u660e\u793a\u7684\u304b\u3064\u8aa0\u5b9f\u306a\u4fa1\u683c\u5f15\u304d\u4e0a\u3052\u3092\u597d\u3080\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8cbb\u8005\u306e\u534a\u6570\u304c\u5c11\u91cf\u8cfc\u5165\u3059\u308b\u304b\u3001\u5b89\u4fa1\u306a\u4ee3\u66ff\u54c1 IO 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class=\"wp-block-paragraph\">\u4eba\u5de5\u77e5\u80fd\u306f\u3082\u306f\u3084\u8cfc\u8cb7\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u5f79\u5272\u3092\u62c5\u3046\u5358\u306a\u308b\u6280\u8853\u7684\u306a\u4fc3\u9032\u8005\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 2025 \u5e74\u307e\u3067\u306b\u3001\u6d88\u8cbb\u8005\u306e 4 \u4eba\u306b 1 \u4eba\u304c\u3059\u3067\u306b\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u30b8\u30a7\u30cd\u30ec\u30fc\u30c6\u30a3\u30d6 AI \u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u304a\u308a\u3001\u3055\u3089\u306b 31% \u304c\u3053\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63a1\u7528\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u3053\u306e\u9075\u5b88\u306b\u306f\u8981\u4ef6\u304c\u4f34\u3044\u307e\u3059\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306f\u969c\u58c1\u306e\u307e\u307e\u3067\u3059: \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc <strong>71%\u306f\u3001\u500b\u4eba\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u306b\u6c17\u3092\u914d\u308a\u307e\u3059<\/strong> AI \u306b\u3088\u308a\u30013 \u5206\u306e 2 \u306f\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3001\u5e83\u544a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u4eba\u5de5\u77e5\u80fd\u306b\u3088\u3063\u3066\u751f\u6210\u3055\u308c\u305f\u3068\u304d\u306b\u660e\u78ba\u306b\u901a\u77e5\u3059\u308b\u3053\u3068\u3092\u8981\u6c42\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u4eca\u65e5\u3001\u4fa1\u5024\u306f\u4fa1\u683c\u3068\u54c1\u8cea\u3092\u8d85\u3048\u3066\u3044\u307e\u3059; \u305d\u308c\u306f\u516c\u5e73\u6027\u3001\u900f\u660e\u6027\u3001\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3067\u69cb\u7bc9\u3055\u308c\u307e\u3059 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class=\"wp-block-paragraph\">\u540c\u5831\u544a\u66f8\u306f\u3001\u6280\u8853\u52b9\u7387\u306f\u4eba\u7684\u8981\u56e0\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3068\u7d50\u8ad6\u4ed8\u3051\u3066\u3044\u308b\u3002 65%\u306f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u8cb7\u3044\u7269\u306e\u30b9\u30c8\u30ec\u30b9\u3092\u8efd\u6e1b\u3057\u305f\u3068\u8ff0\u3079\u3066\u3044\u308b\u304c\u300170%\u306f\u4f9d\u7136\u3068\u3057\u3066\u554f\u984c\u89e3\u6c7a\u3084\u98df\u4e8b\u8a08\u753b\u306a\u3069\u306e\u8907\u96d1\u306a\u72b6\u6cc1\u306b\u304a\u3051\u308b\u4eba\u7684\u652f\u63f4\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u30022026\u5e74\u306e\u512a\u52dd\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067AI\u306e\u30cf\u30a4\u30d1\u30fc\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u4eba\u7684\u652f\u63f4\u3092\u7d71\u5408\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u3068\u306a\u308b\u3060\u308d\u3046\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>O comportamento do consumidor em 2026 est\u00e1 sendo definido por um paradoxo: a necessidade de economizar convive com a busca intencional por gratifica\u00e7\u00e3o emocional. Segundo o relat\u00f3rio anual &#8220;What matters [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89989","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/89989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/comments?post=89989"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/89989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media\/87836"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media?parent=89989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/categories?post=89989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/tags?post=89989"}],"curies":[{"name":"wp \u3057","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}