{"id":94707,"date":"2026-03-30T08:54:06","date_gmt":"2026-03-30T11:54:06","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94707"},"modified":"2026-03-30T08:54:11","modified_gmt":"2026-03-30T11:54:11","slug":"entre-videos-e-compras-tiktok-testa-limites-da-seguranca-no-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ja\/entre-videos-e-compras-tiktok-testa-limites-da-seguranca-no-e-commerce\/","title":{"rendered":"\u52d5\u753b\u3068\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5408\u9593\u306b\u3001TikTok\u306fe\u30b3\u30de\u30fc\u30b9\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5236\u9650\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3059"},"content":{"rendered":"<p>TikTok 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Com mais de 1,6 bilh\u00e3o de usu\u00e1rios no mundo e cerca de 111 milh\u00f5es no Brasil em 2025, o aplicativo consolidou um modelo em que descoberta, desejo e transa\u00e7\u00e3o ocorrem no mesmo fluxo. A chegada do TikTok Shop ao pa\u00eds, em maio, formaliza essa mudan\u00e7a ao integrar conte\u00fado e varejo de forma quase impercept\u00edvel para o usu\u00e1rio. Os n\u00fameros refletem a velocidade dessa expans\u00e3o. Segundo o Ita\u00fa BBA, o volume bruto de vendas da ferramenta saltou de cerca de US$ 1 milh\u00e3o em maio para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":{"0":"post-94707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lancamentos","8":"category-noticias","9":"tag-e-commerce","10":"tag-lancamentos","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/94707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/comments?post=94707"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/94707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media\/85723"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media?parent=94707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/categories?post=94707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/tags?post=94707"}],"curies":[{"name":"wp \u3057","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}