{"id":94718,"date":"2026-03-30T14:34:47","date_gmt":"2026-03-30T17:34:47","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94718"},"modified":"2026-03-30T14:35:27","modified_gmt":"2026-03-30T17:35:27","slug":"7-dicas-para-utilizar-geotargeting-ads-no-planejamento-de-midia","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ja\/7-dicas-para-utilizar-geotargeting-ads-no-planejamento-de-midia\/","title":{"rendered":"\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3067\u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u4f7f\u7528\u3059\u308b\u305f\u3081\u306e7 \u3064\u306e\u30d2\u30f3\u30c8"},"content":{"rendered":"

\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u8fd1\u5e74\u5927\u5e45\u306b\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u3053\u306e\u30b7\u30ca\u30ea\u30aa\u3067\u3088\u308a\u95a2\u9023\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u6226\u7565\u306e 1 \u3064\u306f\u3001 \u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/em>:\u30e6\u30fc\u30b6\u30fc\u306e\u5730\u7406\u7684\u4f4d\u7f6e\u306b\u57fa\u3065\u3044\u3066\u5e83\u544a\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u306e\u6280\u8853\u306b\u3088\u308a\u3001\u9069\u5207\u306a\u6642\u9593\u3068\u5834\u6240\u3067\u4eba\u3005\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3088\u308a\u52b9\u7387\u7684\u304b\u3064\u95a2\u9023\u6027\u306e\u9ad8\u3044\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n

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<\/a>1 \u2018\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u512a\u5148\u5206\u91ce\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h2>\n\n\n\n
\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u5ba3\u4f1d\u3055\u308c\u3066\u3044\u308b\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u6d88\u8cbb\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u5730\u57df\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059 \u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/em> \u3053\u308c\u306b\u3088\u308a\u3001\u56fd\u304b\u3089\u7279\u5b9a\u306e\u5730\u57df\u306b\u5206\u5272\u3057\u3001\u672c\u5f53\u306b\u95a2\u9023\u3059\u308b\u8996\u8074\u8005\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5411\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6226\u7565\u306b\u3088\u308a\u3001\u8cc7\u91d1\u306e\u5206\u6563\u304c\u8efd\u6e1b\u3055\u308c\u3001\u30e1\u30c7\u30a3\u30a2\u6295\u8cc7\u306e\u52b9\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002.<\/h6>\n\n\n\n

<\/a>2 \u6319\u52d5\u3068\u5909\u4f4d\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b<\/strong><\/h2>\n\n\n\n
<\/a>\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/em> \u4e00\u822c\u306e\u4eba\u3005\u304c\u901a\u5e38\u983b\u7e41\u306b\u51fa\u5165\u308a\u3059\u308b\u5834\u6240\u3084\u907f\u96e3\u7d4c\u8def\u306a\u3069\u3001\u8996\u8074\u8005\u306e\u7fd2\u6163\u3084\u30eb\u30fc\u30c1\u30f3\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u8cfc\u5165\u306e\u6c7a\u5b9a\u306b\u5927\u304d\u306a\u95a2\u5fc3\u3084\u8fd1\u63a5\u6027\u304c\u3042\u308b\u77ac\u9593\u306b\u6d88\u8cbb\u8005\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3088\u308a\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002.<\/h6>\n\n\n\n

<\/a>3 \u2018\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\u3092\u7269\u7406\u7684\u306a\u5b58\u5728\u3068\u7d71\u5408\u3059\u308b<\/strong><\/h2>\n\n\n\n

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<\/a>4 '\u7570\u306a\u308b\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b<\/strong><\/h2>\n\n\n\n

O \u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/em> \u30de\u30eb\u30c1\u30c1\u30e3\u30f3\u30cd\u30eb\u6226\u7565\u306e\u4e00\u90e8\u3067\u3042\u308b\u5834\u5408\u306f\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u751f\u307f\u51fa\u3059\u50be\u5411\u304c\u3042\u308a\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u3001DOOH (\u30c7\u30b8\u30bf\u30eb \u30a2\u30a6\u30c8 \u30aa\u30d6 \u30db\u30fc\u30e0)\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9 TV \u306a\u3069\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7bc4\u56f2\u304c\u5e83\u304c\u308a\u3001\u6d88\u8cbb\u8005\u306e\u65c5\u306e\u3055\u307e\u3056\u307e\u306a\u6642\u671f\u306b\u30d6\u30e9\u30f3\u30c9 \u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n

<\/a>5 '\u5834\u6240\u306b\u5fdc\u3058\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059<\/strong><\/h2>\n\n\n\n

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<\/a>6.\u7d50\u679c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u76e3\u8996\u3059\u308b<\/strong><\/h2>\n\n\n\n

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<\/a>7.\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u4f7f\u7528\u3059\u308b<\/strong><\/h2>\n\n\n\n

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\u203bRylson Silva\u306f\u3001\u6226\u7565\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30af\u30b7\u30e7\u30f3&E\u30e1\u30fc\u30eb\u306e\u5bfe\u8c61\u3068\u306a\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u751f\u6210\u306b\u7279\u5316\u3057\u305f\u4f01\u696d\u3067\u3042\u308bProxy Media\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3067\u3059: <\/em>proxymedia@nbpress.com.br<\/u><\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

A publicidade digital evoluiu significativamente nos \u00faltimos anos, e uma das estrat\u00e9gias que mais ganhou relev\u00e2ncia nesse cen\u00e1rio \u00e9 o geotargeting: a segmenta\u00e7\u00e3o de an\u00fancios com base na localiza\u00e7\u00e3o geogr\u00e1fica do usu\u00e1rio. Essa tecnologia permite impactar pessoas no momento e no lugar certo, tornando as campanhas mais eficientes e relevantes. Quando bem aplicado no planejamento de m\u00eddia, o geotargeting pode aumentar o engajamento, melhorar as taxas de convers\u00e3o e at\u00e9 gerar visitas em lojas f\u00edsicas. Estudos do setor indicam que campanhas baseadas em localiza\u00e7\u00e3o podem gerar at\u00e9 40% mais convers\u00f5es do que an\u00fancios n\u00e3o segmentados, al\u00e9m de aumentar consideravelmente as taxas de engajamento e resposta do p\u00fablico. A seguir, confira 7 dicas pr\u00e1ticas […]<\/p>\n","protected":false},"author":1,"featured_media":9514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-94718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/94718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/comments?post=94718"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/94718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media\/9514"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media?parent=94718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/categories?post=94718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/tags?post=94718"}],"curies":[{"name":"wp \u3057","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}