{"id":94823,"date":"2026-04-10T14:05:56","date_gmt":"2026-04-10T17:05:56","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94823"},"modified":"2026-04-10T14:06:04","modified_gmt":"2026-04-10T17:06:04","slug":"o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ja\/o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta\/","title":{"rendered":"\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u300d\u306f\u5909\u308f\u308a\u307e\u3057\u305f\u304b\u3001\u305d\u308c\u3068\u3082\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9\u304c\u6642\u4ee3\u9045\u308c\u306b\u306a\u308a\u307e\u3057\u305f\u304b?"},"content":{"rendered":"

\u30d6\u30e9\u30b8\u30eb\u3067\u306f \u5f37\u3044\u52d5\u304d\u304c\u898b\u3089\u308c\u307e\u3059 \u5de8\u5927\u4f01\u696d\u3067\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c \u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u5ea7\u306b\u3064\u304f\u306e\u3067\u3059 Cimed\u3067Toguro\u304c\u30d8\u30c3\u30c9\u3092 \u30d5\u30a3\u30ea\u30c3\u30d7\u30b9\u3067Victor Sarro\u304c\u30d8\u30c3\u30c9\u3092 \u52d9\u3081\u3066\u3044\u307e\u3059 \u30b3\u30f3\u30c6\u30f3\u30c4\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c4a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306f \u7518\u3044\u306e\u3060\u308d\u3046\u304b?<\/p>\n\n\n\n

\u305d\u308c\u3069\u3053\u308d\u304b\u3001\u5f7c\u3089\u306f\u3064\u3044\u306b\u30b2\u30fc\u30e0\u3092\u7406\u89e3\u3057\u307e\u3057\u305f\u3002.<\/strong><\/p>\n\n\n\n

\u8c61\u7259\u306e\u300c\u5f15\u304d\u88c2\u304d\u6226\u7565\u5bb6\u300d\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u597d\u3080\u4eba\u3005\u306b\u5730\u4f4d\u3092\u596a\u308f\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u306b\u306f\u6f5c\u5728\u7684\u306a\u6311\u767a\u304c\u3042\u308a\u307e\u3059\u3002\u4eca\u65e5\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u5f93\u6765\u306e\u300c\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u3088\u308a\u3082\u5fc5\u8981\u306a\u3082\u306e\u304c\u5c11\u306a\u304f\u3001\u30b2\u30fc\u30e0\u5185\u3067\u3088\u308a\u591a\u304f\u306e\u30b9\u30ad\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n

\u6ce8\u610f\u306e\u300c\u65e5\u5e30\u308a\u53d6\u5f15\u300d<\/strong><\/p>\n\n\n\n

\u30b2\u30a4\u30ea\u30fc \u30f4\u30a7\u30a4\u30ca\u30c1\u30e3\u30c3\u30af\u306f\u8457\u66f8\u300e\u30c7\u30a4 \u30c8\u30ec\u30fc\u30c7\u30a3\u30f3\u30b0 \u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u300f\u306e\u4e2d\u3067\u3053\u306e\u73fe\u8c61\u3092\u3088\u304f\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u5f7c\u306f\u73fe\u5728\u306e\u5e02\u5834\u306b\u5fc5\u8981\u306a\u80c3\u306e\u30d1\u30f3\u30c1\u3067\u3042\u308b\u53cd\u5c04\u3092\u3082\u305f\u3089\u3057\u307e\u3059:<\/p>\n\n\n\n

\u201c\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u5931\u6557\u3059\u308b\u30b3\u30b9\u30c8\u306f\u30bc\u30ed\u3067\u3059 \u8a66\u307f\u306a\u3044\u30b3\u30b9\u30c8\u306f\u4e0d\u53ef\u8996\u6027\u3067\u3059\u300d\u3068\u201d<\/em><\/p>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u8ab0\u3088\u308a\u3082\u5148\u306b\u3053\u306e\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u5f7c\u3089\u306f\u7269\u6d41\u3084P&L\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u7ba1\u7406\u3057\u3066\u3044\u307e\u305b\u3093\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u6a5f\u68b0\u3084\u6280\u8853\u30c1\u30fc\u30e0\u306f\u3059\u3067\u306b\u3053\u308c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u307e\u3059\u5f7c\u3089\u306f\u4e16\u754c\u3067\u6700\u3082\u5e0c\u5c11\u3067\u4e0d\u5b89\u5b9a\u306a\u8cc7\u7523\u3092\u7ba1\u7406\u3057\u3066\u3044\u307e\u3059\u6ce8\u76ee\u3067\u3059\u3002.<\/p>\n\n\n\n

3% \u30eb\u30fc\u30eb<\/strong><\/p>\n\n\n\n

\u5b9f\u969b\u306b\u30d0\u30d6\u30eb\u3092\u300c\u6301\u3063\u3066\u3044\u308b\u300d\u306e\u306f\u3001\u30c8\u30b0\u30ed\u306e\u6295\u7a3f\u306e\u3046\u3061 3% \u3060\u3051\u3067\u3042\u308b\u3068\u63a8\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u53e4\u5178\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u3001\u30a6\u30a4\u30eb\u30b9\u5316\u3057\u3066\u3044\u306a\u3044\u6295\u7a3f\u306e\u5272\u5408\u304c 97% \u3067\u3042\u308b\u3068\u89e3\u96c7\u306e\u539f\u56e0\u306b\u306a\u308a\u307e\u3059\u3002\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5834\u5408\u3001\u3053\u308c\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5b66\u7fd2\u3067\u3059\u3002.<\/p>\n\n\n\n

\u5f7c\u3089\u306f\u30016\u304b\u6708\u306e\u5e02\u5834\u8abf\u67fb\u3067\u306f\u4e88\u6e2c\u3067\u304d\u306a\u304b\u3063\u305f\u3053\u3068\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u306b\u306f\u3001\u3042\u307e\u308a\u306b\u3082\u65e9\u304f\u3001\u5b89\u304f\u5931\u6557\u3057\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u3001\u81ea\u5206\u305f\u3061\u304c\u3069\u3053\u3067\u5931\u6557\u3057\u305f\u304b\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u627f\u8a8d\u30e9\u30a6\u30f3\u30c9\u3067\u884c\u304d\u8a70\u307e\u3063\u305f\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u51e6\u7406\u304c\u96e3\u3057\u3044\u3053\u3068\u3067\u3059\u3002.<\/p>\n\n\n\n

\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5f79\u5272<\/strong><\/p>\n\n\n\n

\u6226\u7565\u5bb6\u306f\u6b7b\u3093\u3060\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u3060\u3051\u3067\u3059\u3002\u4eba\u5de5\u77e5\u80fd\u306f\u3059\u3067\u306b\u30c7\u30fc\u30bf\u5206\u6790\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u6280\u8853\u7684\u5b9f\u884c\u306e\u91cd\u52b4\u50cd\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n

\u6b8b\u3063\u305f\u306e\u306f?\u654f\u6377\u6027\u3068\u5185\u81d3\u306e\u3064\u306a\u304c\u308a.<\/strong><\/p>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u3001\u6a5f\u95a2\u6295\u8cc7\u5bb6\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3069\u306e\u3088\u3046\u306b\u884c\u3046\u304b\u3092\u5fd8\u308c\u3066\u3044\u305f\u3053\u3068\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u5165\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u672c\u5f53\u306e\u8a71\u984c\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u6ce8\u76ee\u304c\u96c6\u307e\u308b\u300c\u30c7\u30a4\u30c8\u30ec\u30fc\u30c9\u300d\u3067\u306f\u3001\u8ab0\u304c\u5927\u8846\u304c\u805e\u304d\u305f\u3044\u3053\u3068\u3092\u6295\u7a3f\u3059\u308b\u304b\u3068\u3044\u3046\u3068\u3001\u3059\u3067\u306b\u304a\u91d1\u3092\u5931\u3063\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n

\u30b2\u30fc\u30e0\u306f\u4eca\u5225\u306e\u3082\u306e\u3067\u3059\u3002\u305d\u308c\u306f\u3082\u306f\u3084\u30e1\u30c7\u30a3\u30a2\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u30e1\u30c7\u30a3\u30a2\u306b\u306a\u308b\u3053\u3068\u3067\u3059\u3002.<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6b7b\u306a\u306a\u3044\u3051\u3069\u3001\u3053\u3093\u306a\u306b\u9a12\u304c\u3057\u3044\u3053\u3068\u306f\u306a\u3044\u3088 \u3042\u306a\u305f\u306f?<\/p>\n\n\n\n

\u904e\u53bb\u306e\u64cd\u4f5c\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3001\u305d\u308c\u3068\u3082\u4eca\u306e\u6ce8\u610f\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u304b?<\/p>\n\n\n\n

\u30ec\u30d3\u30e5\u30fc:Bruno Brambilla\u3001CEO Biglink<\/p>","protected":false},"excerpt":{"rendered":"

Estamos vendo um movimento forte no Brasil: influenciadores assumindo cadeiras de lideran\u00e7a em gigantes. Toguro como Head na Cimed e Victor Sarro na Philips. Ser\u00e1 que as marcas s\u00e3o ing\u00eanuas […]<\/p>\n","protected":false},"author":1,"featured_media":10146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-94823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/94823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/comments?post=94823"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/posts\/94823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media\/10146"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/media?parent=94823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/categories?post=94823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ja\/wp-json\/wp\/v2\/tags?post=94823"}],"curies":[{"name":"wp \u3057","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}