{"id":569,"date":"2024-06-26T15:20:28","date_gmt":"2024-06-26T18:20:28","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=569"},"modified":"2024-06-26T15:20:28","modified_gmt":"2024-06-26T18:20:28","slug":"o-que-e-cpa-cpc-cpl-e-cpm","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ko\/o-que-e-cpa-cpc-cpl-e-cpm\/","title":{"rendered":"CPA,CPC, CPL \ubc0f CPM \uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?"},"content":{"rendered":"<p><strong>1. CPA (\ucde8\ub4dd \ub2f9 \ube44\uc6a9) \ub610\ub294 \ucde8\ub4dd \ub2f9 \ube44\uc6a9<\/strong><\/p>\n\n\n\n<p>CPA \ub294 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uac70\ub098 \ud2b9\uc815 \uc804\ud658\uc744 \uc218\ud589\ud558\ub294 \ub370 \ub4dc\ub294 \ud3c9\uade0 \ube44\uc6a9\uc744 \uce21\uc815\ud558\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \ucea0\ud398\uc778\uc758 \ucd1d \ube44\uc6a9\uc744 \ud68d\ub4dd \ub610\ub294 \uc804\ud658 \ud69f\uc218\ub85c \ub098\ub204\uc5b4 \uacc4\uc0b0\ud569\ub2c8\ub2e4. CPA \ub294 \ud2b9\ud788 \ud310\ub9e4 \ub610\ub294 \uad6c\ub3c5\uacfc \uac19\uc740 \uad6c\uccb4\uc801\uc778 \uacb0\uacfc\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc131\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \uc720\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uac01 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uc9c0\ucd9c\ud558\ub294 \uae08\uc561\uc744 \uacb0\uc815\ud560 \uc218 \uc788\uc73c\uba70 \uc608\uc0b0 \ubc0f \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ucd5c\uc801\ud654\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>2. CPC (\ud074\ub9ad\ub2f9 \ube44\uc6a9) \ub610\ub294 \ud074\ub9ad\ub2f9 \ube44\uc6a9<\/strong><\/p>\n\n\n\n<p>CPC \ub294 \uad11\uace0\uc8fc\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud560 \ub54c\ub9c8\ub2e4 \uc9c0\ubd88\ud558\ub294 \ud3c9\uade0 \ube44\uc6a9\uc744 \ub098\ud0c0\ub0b4\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 Google Ads \ubc0f Facebook Ads \uc640 \uac19\uc740 \uc628\ub77c\uc778 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ub429\ub2c8\ub2e4. CPC \ub294 \ucea0\ud398\uc778\uc758 \ucd1d \ube44\uc6a9\uc744 \uc218\uc2e0\ub41c \ud074\ub9ad \uc218\ub85c \ub098\ub204\uc5b4 \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \ud2b9\ud788 \uc6f9\uc0ac\uc774\ud2b8 \ub610\ub294 \ubc29\ubb38 \ud398\uc774\uc9c0\ub85c\uc758 \ud2b8\ub798\ud53d \uc0dd\uc131\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ucea0\ud398\uc778\uacfc \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4. CPC \ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc9c0\ucd9c\uc744 \uc81c\uc5b4\ud558\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uc81c\ud55c\ub41c \uc608\uc0b0\uc73c\ub85c \ub354 \ub9ce\uc740 \ud074\ub9ad\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>3. CPL (\ub0a9 \ub2f9 \ube44\uc6a9) \ub610\ub294 \ub0a9 \ub2f9 \ube44\uc6a9<\/strong><\/p>\n\n\n\n<p>CPL \uc740 \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud558\ub294 \ud3c9\uade0 \ube44\uc6a9,\uc989 \uc81c\uacf5\ub418\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc7a0\uc7ac \uace0\uac1d\uc744 \uce21\uc815\ud558\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ub9ac\ub4dc\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ubc29\ubb38\uc790\uac00 \uac00\uce58\uc788\ub294 \uac83 (\uc608\ub97c \ub4e4\uc5b4 \uc804\uc790\ucc45 \ub610\ub294 \ubb34\ub8cc \uc2dc\uc5f0) \uc744 \ub300\uac00\ub85c \uc774\ub984 \ubc0f \uc774\uba54\uc77c\uacfc \uac19\uc740 \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \uc81c\uacf5 \ud560 \ub54c \uc5bb\uc2b5\ub2c8\ub2e4. CPL \uc740 \ucea0\ud398\uc778\uc758 \ucd1d \ube44\uc6a9\uc744 \uc0dd\uc131 \ub41c \ub9ac\ub4dc \uc218\ub85c \ub098\ub204\uc5b4 \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \ub9ac\ub4dc \uc0dd\uc131 \uc804\ub7b5\uc758 \ud6a8\uacfc\uc640 \uc7a0\uc7ac\uc801 \ud22c\uc790 \uc218\uc775\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774\ub418\ubbc0\ub85c B2B \ud68c\uc0ac \ub610\ub294 \ud310\ub9e4\uc8fc\uae30\uac00 \ub354 \uae34 \ud68c\uc0ac\uc5d0 \ud2b9\ud788 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>4. CPM (\ubc00 \ub2f9 \ube44\uc6a9) \ub610\ub294 \ucc9c \uc778\uc1c4 \ub2f9 \ube44\uc6a9<\/strong><\/p>\n\n\n\n<p>CPM \uc740 \ud074\ub9ad\uc774\ub098 \uc0c1\ud638 \uc791\uc6a9\uc5d0 \uad00\uacc4\uc5c6\uc774 \uad11\uace0\ub97c \ucc9c \ubc88 \ud45c\uc2dc\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc744 \ub098\ud0c0\ub0b4\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \u201cMille\u201d\uc740 \ucc9c \ubc88\uc744 \ub73b\ud558\ub294 \ub77c\ud2f4\uc5b4 \uc6a9\uc5b4\uc785\ub2c8\ub2e4. CPM \uc740 \ucea0\ud398\uc778\uc758 \ucd1d \ube44\uc6a9\uc744 \ucd1d \ub178\ucd9c \uc218\ub85c \ub098\ub204\uc5b4 1000 \uc744 \uacf1\ud55c \uac12\uc73c\ub85c \uacc4\uc0b0\ub429\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \uc989\uac01\uc801\uc778 \ud074\ub9ad\uc774\ub098 \uc804\ud658\uc744 \ubc1c\uc0dd\uc2dc\ud0a4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uac00\uc2dc\uc131\uacfc \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc774 \uc8fc\uc694 \ubaa9\ud45c\uc778 \ube0c\ub79c\ub529\uc774\ub098 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ucea0\ud398\uc778\uc5d0 \uc790\uc8fc \uc0ac\uc6a9\ub429\ub2c8\ub2e4. CPM \uc740 \uc11c\ub85c \ub2e4\ub978 \uad11\uace0 \ud50c\ub7ab\ud3fc \uac04\uc758 \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \ube44\uad50\ud558\uace0 \ub3c4\ub2ec \ubc94\uc704\uc640 \ube48\ub3c4\ub97c \uc6b0\uc120\uc2dc\ud558\ub294 \ucea0\ud398\uc778\uc5d0 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uacb0\ub860:<\/strong><\/p>\n\n\n\n<p>CPA,CPC, CPL,CPM \ub4f1 \uc774\ub7ec\ud55c \uac01 \uc9c0\ud45c\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacfc\uc640 \ud6a8\uc728\uc131\uc5d0 \ub300\ud55c \uace0\uc720\ud55c \uad00\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac00\uc7a5 \uc801\uc808\ud55c \uc9c0\ud45c \uc120\ud0dd\uc740 \ud68c\uc0ac\uac00 \uc9d1\uc911\ud558\uace0 \uc788\ub294 \uad6c\uccb4\uc801\uc778 \ucea0\ud398\uc778 \ubaa9\ud45c,\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ubc0f \ub9c8\ucf00\ud305 \ud37c\ub110 \ub2e8\uacc4\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\uc758 \uc870\ud569\uc744 \uc0ac\uc6a9\ud558\uba74 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc804\ubc18\uc801\uc778 \uc131\uacfc\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc774\uace0 \uade0\ud615 \uc7a1\ud78c \uc2dc\uac01\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>1. CPA (Cost Per Acquisition) ou Custo por Aquisi\u00e7\u00e3o O CPA \u00e9 uma m\u00e9trica fundamental no marketing digital que mede o custo m\u00e9dio para adquirir um novo cliente ou realizar uma convers\u00e3o espec\u00edfica. Esta m\u00e9trica \u00e9 calculada dividindo o custo total da campanha pelo n\u00famero de aquisi\u00e7\u00f5es ou convers\u00f5es obtidas. O CPA \u00e9 particularmente \u00fatil [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[],"class_list":{"0":"post-569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-glossario"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media\/570"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}