{"id":89580,"date":"2025-12-26T11:58:24","date_gmt":"2025-12-26T14:58:24","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89580"},"modified":"2025-12-26T11:58:25","modified_gmt":"2025-12-26T14:58:25","slug":"instagram-para-jovens-google-para-maduros-pesquisa-revela-como-cada-geracao-descobre-produtos-no-brasil","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ko\/instagram-para-jovens-google-para-maduros-pesquisa-revela-como-cada-geracao-descobre-produtos-no-brasil\/","title":{"rendered":"\uc80a\uc740\uc774\ub4e4\uc744 \uc704\ud55c \uc778\uc2a4\ud0c0\uadf8\ub7a8, \uc131\uc219\uc744 \uc704\ud55c \uad6c\uae00: \ube0c\ub77c\uc9c8\uc5d0\uc11c \uac01 \uc138\ub300\uac00 \uc5b4\ub5bb\uac8c \uc81c\ud488\uc744 \ubc1c\uacac\ud558\ub294\uc9c0 \uc5f0\uad6c \uacb0\uacfc\uac00 \uacf5\uac1c\ub429\ub2c8\ub2e4"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\ube0c\ub77c\uc9c8\uc778\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc740 \ub354 \uc774\uc0c1 \uade0\uc77c\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4; \uc0dd\ub144\uc6d4\uc77c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4 <em>\u201c\uc0c8\ub85c\uc6b4 \uad6c\ub9e4 \uc5ec\uc815: \ube0c\ub77c\uc9c8\uc758 \uc138\ub300\ub2f9 \uc18c\ube44\u201d<\/em>, conversion.the \uc124\ubb38 \uc870\uc0ac\uc640 \uc81c\ud734 mLabs\uc5d0 \uc758\ud574 \uc2e4\uc2dc \ub514\uc9c0\ud138 \ub2e8\ud3b8\ud654\uc758 \uba85\ud655\ud55c\uc9c0\ub3c4\ub97c \uadf8\ub9bd\ub2c8\ub2e4: \uc138\ub300 Z \uccad\uc18c\ub144\uc740 \uc790\uc2e0\uc758 \uc8fc\uc694 \uc0c1\uc810\uc73c\ub85c Instagram\uacfc TikTok\uc744 \uc124\uc815 \ud55c \ub3d9\uc548, 45 \uc774\uc0c1\uc758 \uad00\uac1d\uc740 \uc5ec\uc804\ud788 \uad6c\ub9e4\ub97c \uc2dc\uc791\ud558\ub294 \uc8fc\uc694 \uc548\uc804\ud55c \ud53c\ub09c\ucc98\ub85c \uad6c\uae00\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uc5f0\uad6c\ub294 \ub124 \uac00\uc9c0 \uc11c\ub85c \ub2e4\ub978 \uc778\uad6c \ud1b5\uacc4 \uadf8\ub8f9\uc758 \uc2b5\uad00\uc744 \uc870\uc0ac\ud558\uc5ec \uae30\uc220\uacfc \uc804\ud1b5\uc801\uc778 \ucc44\ub110\uc774 \uac01 \uc5f0\ub839\uc5d0 \ub530\ub77c \uc5b4\ub5bb\uac8c \uc11c\ub85c \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \uacb9\uce58\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Z\uc138\ub300: \uc54c\uace0\ub9ac\uc998\uacfc AI\uc758 \uc2dc\ub300<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z \uc138\ub300 (16~28 \uc138 \uccad\ub144) \uc758 \uacbd\uc6b0 \uc81c\ud488 \uac80\uc0c9\uc740 \uc218\ub3d9\uc801\uc774\uba70 \ucd94\ucc9c \uc54c\uace0\ub9ac\uc998\uc5d0 \uc758\ud574 \uc911\uc7ac\ub429\ub2c8\ub2e4 <strong>\uc778\uc2a4\ud0c0\uadf8\ub7a8<\/strong> \uc808\ub300 \uc9c0\ubc30\ud569\ub2c8\ub2e4 <strong>87%<\/strong> \ubc1c\uacac\uc758 \ucc44\ub110\ub85c\uc11c\uc758 \uc120\ud638\uac00 \uadf8 \ub4a4\ub97c \ubc14\uc9dd \ucad3\uace0 \uc788\uc2b5\ub2c8\ub2e4 <strong>\ud2f1\ud1a1(80%)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc8fc\ubaa9\ubc1b\ub294 \ub370\uc774\ud130\ub294 \uc774 \uadf8\ub8f9\uc5d0 \ub300\ud55c \uad6c\uae00\uc758 \uc0c8\ub85c\uc6b4 \uc5ed\ud560\uc774\ub2e4: 70.5%\uc758 \uc0ac\uc6a9\uc73c\ub85c \uac80\uc0c9 \uc5d4\uc9c4\uc740 \ub354 \uc774\uc0c1 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ubcf4\uc558\ub358 \ubb34\uc5b8\uac00\uc758 \uc720\ud6a8\uc131 \uac80\uc0ac \ub3c4\uad6c\uac00 \ub418\uae30 \uc704\ud55c \ucd9c\ubc1c\uc810\uc774 \uc544\ub2c8\ub2e4. \ub610\ud55c \uc778\uacf5 \uc9c0\ub2a5\uc740 \uc774\ubbf8 \ud154\ub808\ube44\uc804\uacfc \uc5f0\uacc4\ub418\uc5b4 \uc788\ub2e4: \ub458 \ub2e4 \uc774 \uccad\uc911\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c 39.5%\uc758 \uad00\ub828\uc131\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ubc00\ub808\ub2c8\uc5bc \uc138\ub300: \ud558\uc774\ube0c\ub9ac\ub4dc \ub9c1\ud06c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 (29~44 \uc138) \ub294 \uc544\ub0a0\ub85c\uadf8\uc640 \uc775\uc2a4\ud2b8\ub9bc \ub514\uc9c0\ud138 \uc0ac\uc774\uc758 \uac00\uad50 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud589\ub3d9\uc740 \ub354\uc6b1 \ubd84\uc1c4\ub429\ub2c8\ub2e4: \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub9ac\ub4dc (83,5%), \ud558\uc9c0\ub9cc \uc720\ud29c\ube0c (73,5%) \uc640 \uad6c\uae00 (72%) \uc0ac\uc774\uc5d0\uc11c 2 \uc704\uad8c \ubd84\uc7c1\uc774 \uce58\uc5f4\ud569\ub2c8\ub2e4. \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uae30 \uc704\ud55c AI \uc758 \uc0ac\uc6a9\uc740 \uc774\ubbf8 \uc774 \uadf8\ub8f9\uc758 35,5% \uc5d0 \ub3c4\ub2ec\ud558\uc5ec \uc9c4\ubcf4\uc801\uc778 \uae30\uc220 \ucc44\ud0dd\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X\uc138\ub300\uc640 \ubd90 \uc138\ub300: \uac80\uc0c9\uacfc TV\uc758 \ud798<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5f0\ub839\ub300\uac00 \ub192\uc544\uc9c0\uba74 \ub17c\ub9ac\uac00 \ubc18\uc804\ub429\ub2c8\ub2e4.X \uc138\ub300 (45 ~ 60 \uc138) \uc758 \uacbd\uc6b0, X \uc138\ub300 <strong>\uad6c\uae00<\/strong> \uadf8\ub294 \ubc1c\uacac\uc758 \uc8fc\uc694 \ucc44\ub110\ub85c \uc655\uc88c\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4(<strong>84%<\/strong>\uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\ub97c \ub2a5\uac00\ud558\ub294 ).Tv\ub294 \uc0c1\ub2f9\ud55c \uac15\uc810 (56.5%) \uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc73c\uba70, \uc2e4\uc81c \ub9e4\uc7a5\uc740 \uc5ec\uc804\ud788 32% \uc18c\ube44\uc790\uc758 \ucd9c\ubc1c\uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc911 <strong>\ubca0\uc774\ube44 \ubd90 \uc138\ub300<\/strong> (61 ~ 79 \ub144), \ud45c\uc900\uc740 \ub354\uc6b1 \uc804\ud1b5\uc801\uc785\ub2c8\ub2e4. Google \uc740 77,5% \ub85c \uc120\ub450\ub97c \ub2ec\ub9ac\uace0 \uc788\uc73c\uba70 YouTube (58,5%) \uc640 TV (58%) \ub294 \uac70\uc758 \ub3d9\uc810\uc744 \uc774\ub8e8\uace0\uc788\ub294 \uad00\uc2ec\uc744 \uacf5\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub300\uba74 \uc811\ucd09\uc744 \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uc138\ub300\uc785\ub2c8\ub2e4: 37,5% \ub294 \uc5ec\uc804\ud788 \uc5f0\uad6c\uc758 \uac00\uc7a5 \ub192\uc740 \uc9c0\uc218 \uc778 \uc2e4\uc81c \uc0c1\uc810\uc744 \uac77\ub294 \ub274\uc2a4\ub97c \ubc1c\uacac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \ub3c4\uc804<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2dc\uc7a5\uc758 \uacbd\uc6b0 \ub370\uc774\ud130\ub294 \u201c\ub2e8\uc77c \ud06c\uae30\u201d \uc804\ub7b5\uc758 \uc885\ub9d0\uc744 \uac15\uc694\ud569\ub2c8\ub2e4. Cintia Mendes, \uc0c1\uc5c5 \ucc45\uc784\uc790 <strong>\uae00\ub85c\ubc1c\uc2dc\uc2a4<\/strong>, \uc18c\ub9e4\uc5c5 \uae30\uc220 \ubc0f \ud601\uc2e0 \uc804\ubb38 \uae30\uc5c5\uc778 \ub294 \uc801\uc751\uc758 \ud544\uc694\uc131\uc744 \uacbd\uace0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c\ub370\uc774\ud130\ub294 \ube0c\ub77c\uc9c8\uc5d0\uc11c\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc774 \uc810\uc810 \ub354 \ud30c\ud3b8\ud654\ub418\uace0 \uc138\ub300 \ud504\ub85c\ud544\uc5d0 \uc601\ud5a5\uc744 \ubc1b\ub294\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\ubcf4\ub2e4 \uc801\uadf9\uc801\uc73c\ub85c \uc758\uc0ac \uc18c\ud1b5\ud558\uae30\ub97c \uc6d0\ud558\ub294 \uae30\uc5c5\uc5d0\uac8c\ub294 \uc774\ub7ec\ud55c \ud328\ud134\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4\u201d<\/em>, \ub77c\uace0 \uc784\uc6d0\uc740 \ub9d0\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc124\ubb38\uc870\uc0ac\ub294 2025\ub144\uc5d0 \uad00\ub828\uc131\uc744 \ucd94\uad6c\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \uacbd\uc6b0 \uc778\ud130\ub137\uc5d0 \uc811\uc18d\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud569\ub2c8\ub2e4; \uc62c\ubc14\ub978 \ud50c\ub7ab\ud3fc\uc5d0 \uc788\uc5b4\uc57c \ud558\uba70 \ub3c4\ub2ec\ud558\ub824\ub294 \uc138\ub300\uc758 \uc5b8\uc5b4\ub97c \uad6c\uc0ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>O comportamento de compra do brasileiro n\u00e3o \u00e9 mais uniforme; ele \u00e9 definido pela data de nascimento. \u00c9 o que aponta a pesquisa \u201cA nova jornada de compra: o consumo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/89580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/comments?post=89580"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/89580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media\/87835"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media?parent=89580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/categories?post=89580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/tags?post=89580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}