{"id":94695,"date":"2026-03-26T12:03:34","date_gmt":"2026-03-26T15:03:34","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94695"},"modified":"2026-03-26T12:03:40","modified_gmt":"2026-03-26T15:03:40","slug":"estrategia-orientada-a-experiencia-o-novo-modelo-competitivo-do-varejo-digital","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ko\/estrategia-orientada-a-experiencia-o-novo-modelo-competitivo-do-varejo-digital\/","title":{"rendered":"\uacbd\ud5d8 \uc9c0\ud5a5 \uc804\ub7b5: \ub514\uc9c0\ud138 \uc18c\ub9e4\uc758 \uc0c8\ub85c\uc6b4 \uacbd\uc7c1 \ubaa8\ub378"},"content":{"rendered":"

\uc804\uc790 \uc0c1\uac70\ub798\ub294 \uce58\uc5f4\ud55c \uacbd\uc7c1,\ub354 \ud070 \ub514\uc9c0\ud138 \uc131\uc219\ub3c4 \ubc0f \uc810\uc810 \ub354 \ubd84\ubcc4\ub825\uc788\ub294 \uc18c\ube44\uc790\uc758 \uc2dc\ub098\ub9ac\uc624\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uacfc \uc0c8\ub85c\uc6b4 \uc18c\ube44 \uc2b5\uad00\uc758 \ud1b5\ud569\uc73c\ub85c \uae30\uc5c5\uc758 \ucd08\uc810\uc740 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud55c \ud310\ub9e4 \ud655\uc7a5\uc774 \uc544\ub2c8\ub77c \uc6b4\uc601 \ud6a8\uc728\uc131,\uc77c\uad00\ub41c \uacbd\ud5d8 \ubc0f \uace0\uac1d\uacfc\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \ud3ec\ud568\ud558\uac8c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9e5\ub77d\uc5d0\uc11c \uae30\uc220,\ubb3c\ub958 \ubc0f \uc11c\ube44\uc2a4\ub294 \uace0\ub9bd\ub418\uc5b4 \ud589\ub3d9\ud558\ub294 \uac83\uc744 \uba48\ucd94\uace0 \uac00\uce58 \uc81c\uc548\uc758 \uc804\ub7b5\uc801 \uae30\ub465\uc774\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \ubd84\uc57c\uc758 \uc9c4\ud654\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uc2b9\ub9ac\ud558\ub824\uba74 \uac00\uaca9,\ubc30\uc1a1, \ub9de\ucda4\ud654 \ubc0f \uc560\ud504\ud130 \uc138\uc77c\uc5d0 \ub300\ud55c\ubcf4\ub2e4 \uc815\ud655\ud55c \uacb0\uc815\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc774\ud574\ud558\uace0 \ud6a8\uc728\uc801\uc778 \ubb3c\ub958 \uc6b4\uc601\uc744 \uad6c\uc870\ud654\ud558\uace0 \ucc44\ub110\uc744 \ud1b5\ud569\ud558\ub294 \uac83\uc774 \uc804\ud658,\ucda9\uc131\ub3c4 \ubc0f \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc5d0 \ud544\uc218\uc801\uc774\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc804\uc790 \uc0c1\uac70\ub798\uc758 \uc5ed\ub3d9\uc131\uacfc \ube0c\ub79c\ub4dc\uc640 \uace0\uac1d\uc758 \uad00\uacc4\ub97c \ud615\uc131 \ud55c \uc8fc\uc694 \uc694\uc778 \uc911 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \n
  1. \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubc0f \ud589\ub3d9:<\/li>\n<\/ol>\n\n\n\n

    \ube0c\ub77c\uc9c8 \uc628\ub77c\uc778 \uc18c\ube44\uc790\ub294 \uac00\uaca9\uacfc \uc6b4\uc784 \ube44\uc6a9\uc5d0 \uc810\uc810 \ub354 \ubbfc\uac10\ud574\uc9c4\ub2e4: Tray,Bling, Octadesk \ubc0f Vindi,(LWSA \uc758 \ub2e8\uc704) \ud68c\uc0ac\uac00 \uc2e4\uc2dc\ud55c \uad6c\ub9e4 \uc758\ub3c4 \uc870\uc0ac 2025 Black Friday \uc5d0 \ub530\ub974\uba74 \uc751\ub2f5\uc790\uc758 48% \ub294 \uace0\uac00\uc758 \uc6b4\uc784\uc73c\ub85c \uc778\ud574 \uad6c\ub9e4\ub97c \ucca0\ud68c\ud588\ub2e4\uace0\ubcf4\uace0\ud588\ub2e4. \ubc18\uba74 53% \ub294 \uc6b4\uc784\uc774 \ubb34\ub8cc \uc778 \uacbd\uc6b0 \ub354 \uc624\ub798 \uae30\ub2e4\ub9b4 \uc6a9\uc758\uac00 \uc788\ub2e4\uace0 \ub9d0\ud588\ub2e4. \uc774\ub294 2026 \ub144\uc5d0 \uacbd\uc7c1\ub825\uc788\ub294 \uc6b4\uc784\uc744 \uc81c\uacf5\ud558\uace0 \uc870\uac74\uc758 \uba85\ud655\uc131\uc774 \uace0\uac1d \uc804\ud658\uc744\uc704\ud55c \uae30\ubcf8 \uc694\uad6c \uc0ac\ud56d\uc784\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

      \n
    1. \ucc28\ub4f1\uc73c\ub85c \ube60\ub978 \ubc30\uc1a1 \ubc0f \ubb3c\ub958:<\/li>\n<\/ol>\n\n\n\n

      \ubc30\uc1a1 \uc18d\ub3c4\uc5d0 \ub300\ud55c \uc555\ubc15\uc774 \uc2ec\ud654: VML \uc758 Future Shopper \uc870\uc0ac\uc5d0 \ub530\ub974\uba74,\ube0c\ub77c\uc9c8\uc778\uc758 57% \ub294 24 \uc2dc\uac04 \uc774\ub0b4\uc5d0 \ubc30\uc1a1\uc744 \uae30\ub300\ud558\uba70,\uc774\ub294 \uae34\uae09\uc131\uacfc \ud6a8\uc728\uc131\uc5d0 \ub300\ud55c \uae30\ub300\uc758 \uba85\ud655\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ub610\ud55c \ucd5c\uc2e0 \ub370\uc774\ud130\ub294 \ud574\ub2f9 \uad6d\uac00\uc758 \uc8fc\ubb38\ub7c9 \uc99d\uac00\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4: \uc804\uc790 \uc0c1\uac70\ub798\ub294 \uad6c\ub9e4\uc790 \uae30\ubc18\uc758 \uac15\ub825\ud55c \ud655\uc7a5\uacfc \ud568\uaed8 2025 \ub144 \uc0c1\ubc18\uae30\uc5d0\ub9cc R$ 1,005 \uc5b5\uc744 \uc774\ub3d9\ud588\uc2b5\ub2c8\ub2e4. 2026 \ub144\uc5d0\ub294 \ubbfc\ucca9\ud55c\ud654\ubb3c,\uc2e4\uc2dc\uac04 \ucd94\uc801 \ubc0f \uc2e0\ub8b0\ud560 \uc218\uc788\ub294 \ub9c8\uac10\uc77c\uc744 \ubcf4\uc7a5\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

        \n
      1. \uac1c\uc778\ud654, \uae30\uc220 \ubc0f \ud1b5\ud569 \ucc44\ub110:<\/li>\n<\/ol>\n\n\n\n

        \uc804\uc790 \uc0c1\uac70\ub798\uc758 \ud655\uc7a5\uc740 \ub2e4\uc591\ud55c \ud504\ub85c\ud544\uacfc \uae30\ub300\uce58\ub97c \uac00\uc9c4 \ub354 \ub2e4\uc591\ud55c \uc18c\ube44\uc790\ub97c \ub04c\uc5b4 \ub4e4\uc774\uace0 \uac1c\uc778\ud654\ub97c \uc911\uc694\ud55c \ucc28\ubcc4\ud654\ub85c \ub9cc\ub4ed\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc7a5\uce58\uc5d0 \uc758\ud55c \ub514\uc9c0\ud138\ud654 \ud655\ub300\uc640 \ud310\ub9e4 \uc99d\uac00\ub294 \ucc44\ub110 \uac04\uc758 \ud1b5\ud569 \ud544\uc694\uc131\uc744 \uac15\ud654\ud569\ub2c8\ub2e4: \uc6f9 \uc0ac\uc774\ud2b8,\uc571, \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4 \ubc0f \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc804\ud658 \ubc0f \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub824\uba74 \uc634\ub2c8 \ucc44\ub110\uacfc \uc774\ub7ec\ud55c \uc9c0\uc810 \uac04\uc758 \uc720\ub3d9\uc801 \uacbd\ud5d8\uc774 \ud544\uc218\uc801\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

          \n
        1. \ud310\ub9e4 \ud6c4, \uac00\uce58 \uc81c\uc548\uc758 \uc77c\ubd80\ub85c\uc11c\uc758 \uba85\ud655\uc131\uacfc \uc790\uc2e0\uac10:<\/li>\n<\/ol>\n\n\n\n

          \ubb3c\ub958 \ubc0f \uc560\ud504\ud130 \uc11c\ube44\uc2a4\ub294 \ub354 \uc774\uc0c1 \uc6b4\uc601 \ube44\uc6a9\uc774 \uc544\ub2c8\uba70 \uace0\uac1d \uacbd\ud5d8\uc758 \uae30\ub465\uc73c\ub85c \uc7ac\ud655\uc778\ub429\ub2c8\ub2e4. \ud22c\uba85\ud55c \ucd94\uc801,\uba85\ud655\ud55c \ubc18\ud488 \uc815\ucc45 \ubc0f \uc548\uc815\uc801\uc778 \ubc30\uc1a1\uc744 \uc81c\uacf5\ud558\ub294 \ub9e4\uc7a5\uc740 \ud2b9\ud788 \ub354 \uc2e0\uc911\ud558\uace0 \uae4c\ub2e4\ub85c\uc6b4 \uc18c\ube44\uc790\uc758 \ub9e5\ub77d\uc5d0\uc11c \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4 & \ucda9\uc131\ub3c4 & IET \ub97c \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

          \ub530\ub77c\uc11c \uc804\uc790 \uc0c1\uac70\ub798\uc758 \ubbf8\ub798\ub294 \uac00\uaca9\uc774\ub098 \ud560\uc778\ub9cc\uc73c\ub85c \uc815\uc758\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uace0\uac1d \uc5ec\uc815\uc758 \uac01 \uc9c0\uc810\uc5d0\uc11c \uad00\ub828\uc131,\ud3b8\ub9ac\uc131 \ubc0f \uc77c\uad00\uc131\uc744 \uc81c\uacf5 \ud560 \uc218\uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0 \uc758\ud574 \uc815\uc758\ub429\ub2c8\ub2e4. \ud6a8\uc728\uc801\uc778 \ubb3c\ub958,\ud22c\uba85\ud55c \ud1b5\uc2e0,\uae30\uc220 \ubc0f \ucc44\ub110 \uac04\uc758 \ud1b5\ud569\uc758 \uc870\ud569\uc740 \ub204\uac00 \uc55e\uc11c \ub098\uac08 \uac83\uc778\uc9c0\ub97c \uc774\ud574\ud558\uace0 \uc774\ub7ec\ud55c \uc694\uad6c\uc5d0 \ub300\uc751\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \uacbd\uc6b0 2026 \uc740 \uc131\uc7a5\uacfc \ucda9\uc131\ub3c4\ub97c\uc704\ud55c \uc911\uc694\ud55c \uae30\ud68c\ub97c \uc81c\uacf5 \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

          *Isadora Vecchi\ub294 Loggi\uc758 \uc2e0\uaddc \ube44\uc988\ub2c8\uc2a4 \uac1c\ubc1c, \ub9c8\ucf00\ud305 \ubc0f CX \uc774\uc0ac\uc785\ub2c8\ub2e4<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

          O e-commerce est\u00e1 sob um cen\u00e1rio de competi\u00e7\u00e3o intensa, maior maturidade digital e consumidores cada vez mais criteriosos. Com o crescimento cont\u00ednuo das compras online e a consolida\u00e7\u00e3o de novos […]<\/p>\n","protected":false},"author":1,"featured_media":10811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-94695","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/94695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/comments?post=94695"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/94695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media\/10811"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media?parent=94695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/categories?post=94695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/tags?post=94695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}