SXSW \uc758 \ub9c8\uc9c0\ub9c9 \ud310\uc744 \ub530\ub77c\uac04 \uc0ac\ub78c\ub4e4\uc740 \ud655\uc2e4\ud788 \uc1fc\ud551\uac1d\uc774 \ub354 \uae4c\ub2e4\ub86d\uace0 \uc758\ub3c4\uc801\uc774\uba70 \uac10\ub3d9\uc744\uc8fc\uae30 \uc5b4\ub824\uc6cc \uc84c\ub2e4\ub294 \uac83\uc744 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4. \uacfc\ub3c4\ud55c \uc790\uadf9\uc774\uc788\ub294 \uc138\uc0c1\uc5d0\uc11c \uad00\uc2ec\uc740 \ud76c\uc18c \ud55c \uc790\uc0b0\uc774\ub418\uc5c8\uc73c\uba70 \ubcfc\ub968\uc758 \ub17c\ub9ac\ub85c \uacc4\uc18d \uc791\ub3d9\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \ud560 \ub9d0\uc774 \ub9ce\uc9c0 \uc54a\uc740 \uc0ac\ub78c\ub4e4\uc744 \ubb34\uc2dc\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc138\ub300\uc640 \uc2f8\uc6b8 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7f0 \uc758\ubbf8\uc5d0\uc11c \ud328\ub110\uc774 \uac00\uc838\uc628 \ub3c4\ubc1c\uc744 \uac15\uc870 \ud560 \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4 \u201c\uc21c\uac04\uc744 \uc78a\uc5b4 \ubc84\ub824 \ub9c8\ucf00\ud305: Worldbuilding \uc5d0 \uc624\uc2e0 \uac83\uc744 \ud658\uc601\ud569\ub2c8\ub2e4\u201d: \ucee4\ubba4\ub2c8\ud2f0\ub97c \ubbf8\ub514\uc5b4 \ucc44\ub110\ub85c \ucde8\uae09\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uc2e4\uc218\ub97c \uc800\uc9c0\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc740 \uae30\ud68c\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4: \uc790\uc2e0\uc744 \uc778\uc0c1\uc758 \ubaa9\ub85d\uc73c\ub85c\ub9cc \uc704\uce58\uc2dc\ud0a4\ub294 \ub300\uc2e0,\uc2e4\uc81c \uad00\uc2ec\uacfc \uc758\ub3c4\ub97c \uac00\uc9c4 \uc18c\ube44\uc790 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ub300\ud55c \uc811\uadfc\uc73c\ub85c \uc790\ub9ac \ub9e4\uae40 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub2f4\ub860\uc740 \ube0c\ub79c\ub4dc\uc758 \uad00\ub828 \ucc38\uc5ec\uc5d0 \ud6e8\uc52c \ub354 \uc9d1\uc911\ud574\uc57c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc6b0\ub9ac\ub294 \ud604\uc7ac \ubaa8\ub4e0 \uac83\uc774 \ubcc0\ud588\uc9c0\ub9cc \ub9c8\ucf00\ud305\uc758 \uae30\ubcf8\uc740 \uadf8\ub300\ub85c\uc778 \ucee4\ub2e4\ub780 \uc5ed\uc124\uc744 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989,\uac15\ub825\ud55c \ube0c\ub79c\ub4dc\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc815\ub9d0\ub85c \uc911\uc694\ud55c \uac83\uacfc \uc5f0\uacb0\ub418\ub294 \ube0c\ub79c\ub4dc\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4: \uadf8\ub4e4\uc758 \uc5f4\uc815,\uc758\uc2dd \ubc0f \uc815\uccb4\uc131 \uc774\ub7ec\ud55c \uc911\uc694\ud55c \uc6d0\uce59\uc744 \ub193\uce58\uc9c0 \uc54a\uace0 \ubcc0\ud654\uc758 \uc18d\ub3c4\ub97c \ud0d0\uc0c9\ud574\uc57c\ud558\uae30 \ub54c\ubb38\uc5d0 \uadf8 \uc21c\uac04\uc740 \uc815\ud655\ud788 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774\ub7ec\ud55c \ub9e5\ub77d\uc5d0\uc11c \uc6b0\ub9ac\ub294 \ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\ud55c CMO\uc758 \uc5ed\ud560\uc5d0\ub3c4 \ubcc0\ud654\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 CMO\ub294 \ub354 \uc774\uc0c1 \u201c\ub9c8\ucf00\ud305 \ubd80\uc11c\ub97c \ucc45\uc784\uc9c0\ub294\u201d \uc778\ubb3c\uc774 \uc544\ub2c8\uba70 \uc131\uc7a5\uc758 \uc124\uacc4\uc790\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ubd84\uc57c\ub294 \uae30\uc220, \ub370\uc774\ud130 \ubc0f \ucc3d\uc758\uc131\uc744 \ud1b5\ud569\ud558\ub294 \ud1b5\ud569 \uac1c\ubc1c \uc5d4\uc9c4\uc774 \ub418\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774\ub7ec\ud55c \uc774\ud574\ub85c\ubd80\ud130 \uc138\uacc4 \uac74\uc124\uc758 \uac1c\ub150\uc740 Retail Media \uc138\uacc4\uc5d0 \ud6e8\uc52c \ub354 \uc2e4\uc6a9\uc801\uc774\uace0 \ud2b9\ud788 \uad00\ub828\uc788\ub294 \uacc4\uce35\uc744 \uc5bb\uc2b5\ub2c8\ub2e4. \ub3c5\uc810 \uc6b0\uc8fc\ub97c \ub9cc\ub4e4\uace0 \uc18c\ube44\uc790\ub97c \uadf8 \uc6b0\uc8fc\ub85c \ub04c\uc5b4 \ub4e4\uc774\ub824\uace0 \ub178\ub825\ud558\ub294 \uac83\ubcf4\ub2e4 \ud604\uc7ac\uc758 \uc21c\uac04\uc740 \uc774\ub7ec\ud55c \uc138\uacc4\uac00 \uc774\ubbf8 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc778\uc2dd\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \uc5ed\ud559,\ucf54\ub4dc \ubc0f \ub9ac\ub354\uc2ed \uc790\uccb4 \ube0c\ub79c\ub4dc\uc758 \uc5ed\ud560\uc740 \ub530\ub77c\uc11c \uc758\ub3c4\ub97c \uac00\uc9c0\uace0 \ucc38\uc5ec\ud558\ub294 \uac83\uc774\uba70,\uc774\ub294 \uc5b4\ub514\uc5d0\uc11c,\ud2b9\ud788 \uc5b4\ub514\uc5d0\uc11c \ub4e4\uc5b4 \uac00\uc9c0 \ub9d0\uc544\uc57c\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uba85\ud655\uc131\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ub610\ud55c \uadf8 \ub9e5\ub77d\uc5d0\uc11c \uc790\uc2e0\uc758 \uc874\uc7ac\ub97c \uc815\ub2f9\ud654\ud558\ub294 \u201c\ubcc0\ud654 \ud1b5\ud654\u201d\uac00 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774 \ub17c\ub9ac\ub294 Retail Media \ud50c\ub7ab\ud3fc\uc774 \uc81c\ud488\uc744 \uad6c\uc131\ud558\ub294 \ubc29\uc2dd\uc744 \uc644\uc804\ud788 \ubc14\uafd4 \ub193\uc2b5\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \uc774\uc804\uc5d0\ub294 \uc7ac\uace0\uc640 \uaddc\ubaa8\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5c8\uc9c0\ub9cc \uc774\uc81c\ub294 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uac01 \uc811\uc810\uc5d0\uc11c \uc5b4\ub5a4 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 \uc788\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uacb0\uad6d \uc804\uc790 \uc0c1\uac70\ub798 \ud658\uacbd,\uc18c\ub9e4 \uc571 \ub610\ub294 \uc2ec\uc9c0\uc5b4 \ubb3c\ub9ac\uc801 POS \ub294 \uc2e4\uc81c\ub85c \uc2b5\uad00,\uc18c\ube44 \uc0c1\ud669 \ubc0f \ud2b9\uc815 \uc758\ub3c4\ub85c \uc815\uc758 \ub41c \uc11c\ub85c \ub2e4\ub978 \u201c\ubb38\ub3c4\uac00 \uacf5\uc874\ud558\ub294 \uacf5\uac04\uc785\ub2c8\ub2e4. \ud070 \ube44\uacb0\uc740 \uc774\ub7ec\ud55c \uc21c\uac04\uc5d0 \uad00\ub828\uc131\uc744 \uac00\uc9c0\uace0 \ucc38\uc5ec\ud558\ub294 \uac83\uc774 \ub2e8\uc21c\ud788 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \uac15\ub825\ud558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc8fc\ubaa9\ud574\uc57c \ud560 \ub610 \ub2e4\ub978 \uc8fc\uc81c\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130\uc640\uc758 \uad00\uacc4\uc785\ub2c8\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130\ub97c \uc544\uc6c3\uc18c\uc2f1 \ubbf8\ub514\uc5b4\ub85c \ucde8\uae09\ud558\ub294 \uc804\ud1b5\uc801\uc778 \ubaa8\ub378\uc740 \uc18c\ube44\uc790\uc758 \uc9c4\uc815\uc131\uc5d0 \ub300\ud55c \uc694\uad6c\uc5d0 \uc9c1\uba74\ud558\uc5ec \ud798\uc744 \uc783\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc810\uc810 \ub354 \uadf8\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc758 \uacf5\ub3d9 \uc800\uc790\ub85c \ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4. \uc989,\uc774\ubbf8 \uc774\ub7ec\ud55c \uc6b0\uc8fc\uc5d0 \uc18d\ud574 \uc788\uace0 \ub530\ub77c\uc11c \uacf5\uac10\ud558\ub294 \ub0b4\ub7ec\ud2f0\ube0c\ub97c \uad6c\ucd95\ud560 \uc815\ub2f9\uc131\uc744 \uac00\uc9c4 \uc0ac\ub78c\ub4e4\uc785\ub2c8\ub2e4. \uc18c\ub9e4 \ubbf8\ub514\uc5b4\uc758 \uacbd\uc6b0 \ucea0\ud398\uc778\uacfc \uad6c\ub9e4 \uacbd\ud5d8 \uc790\uccb4 \ubaa8\ub450\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \uc720\uae30\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ucf58\ud150\uce20,\uc601\ud5a5\ub825 \ubc0f \uc804\ud658\uc744 \uac00\uc838\uc62c \uc218 \uc788\ub294 \uc5c4\uccad\ub09c \uae30\ud68c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc989,\uc18c\ub9e4 \ubbf8\ub514\uc5b4\uc758 \ud06c\ub9ac\uc5d0\uc774\ud130\ub294 \ud654\uba74 \ud558\ub2e8\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \uc18c\ube44\uc790 \uc81c\ud488\uc758 \uc0c1\ub2e8,\uc911\uac04 \ubc0f \ud558\ub2e8 \uc804\ub7b5\uc758 \uc77c\ubd80\uac00 \ub420 \uc218 \uc788\uace0 \ub610 \uadf8\ub798\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4?\ud765\ubbf8\ub85c\uc6b4 \ud654\uba74.<\/p>\n\n\n\n
\ubb3c\ub860, \uc774\ub7ec\ud55c \ubaa8\ub4e0 \ubcc0\ud654\ub294 \uc18c\ub9e4\uc5c5\uc5d0 \ub3c4\uc804\uc744 \uac00\uc838\uc635\ub2c8\ub2e4: \uccab \ubc88\uc9f8\ub294 \ud050\ub808\uc774\uc158 \ub17c\ub9ac\ub97c \uc120\ud638\ud558\uc5ec \uc808\ub300\uc801\uc778 \ud1b5\uc81c\ub97c \ud3ec\uae30\ud558\ub294 \uac83\uc774\uace0, \ub450 \ubc88\uc9f8\ub294 \uaddc\ubaa8\uc5d0 \ub300\ud55c \uc77c\uad00\uc131\uc744 \ubcf4\uc7a5\ud558\ub294 \uac83\uc774\uba70, \ub370\uc774\ud130, \uae30\uc220, \uc0ac\ud68c\uc801 \uccad\ucde8 \ubc0f \uc9c0\uc5ed \uc9c0\ub2a5\uc5d0 \ub300\ud55c \uc2e4\uc9c8\uc801\uc778 \ud22c\uc790\uac00 \ud544\uc694\ud55c \uc5ed\ub3d9\uc801\uc778 \ud658\uacbd\uc5d0\uc11c \uc88b\uc740 \uc911\uc559 \uc804\ub7b5\uc744 \uac16\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc131\uacf5\uc744 \uacb0\uc815\ud558\ub294 \uac83\uc740 \uc0c1\ud669\uc5d0 \ub9de\ub294 \uc2e4\ud589\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub9c8\uc9c0\ub9c9\uc73c\ub85c,\uc6b0\ub9ac\ub294 \uc774 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uad00\uacc4\uac00 \uad6c\ucd95\ub418\ub294 \ubc29\uc2dd\uc5d0 \uc911\uc694\ud55c \ubcc0\ud654\ub97c \uc8fc\ubaa9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc,\ucc3d\uc791\uc790 \ub610\ub294 \uc2ec\uc9c0\uc5b4 \uc18c\ub9e4 \uc5c5\uccb4 \uc790\uccb4\uc640\ub3c4 \uad00\uacc4\uac00 \uae4a\uace0 \uc9c0\uc18d\uc801\uc774\uace0 \ud1b5\ud569 \ub41c \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c \uc784\uc2dc \ubc0f \uac70\ub798 \ucea0\ud398\uc778\uc744 \ub300\uccb4\ud569\ub2c8\ub2e4. \uc774\uc81c\ubd80\ud130 \uc2dc\uc7a5\uc774 \uad00\ub828\uc131,\uc2e0\ub8b0 \ubc0f \uc758\ubbf8 \ud615\uc131\uc5d0 \uc758\ud574 \uc810\uc810 \ub354 \uc9c0\ud5a5\ub418\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uc5ec \uc9c4\uc815\ud55c \ucc38\uc5ec\uc758 \ucd09\uc9c4\uc790\ub85c \uc790\ub9ac \ub9e4\uae40 \ud560 \uc218\uc788\ub294 \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\ubfd0\ub9cc \uc544\ub2c8\ub77c \ubbf8\ub514\uc5b4 \uc911\uac1c\uc790\ub294 \uacbd\uc7c1 \uc6b0\uc704\uc640 \ubbf8\ub798\ub97c \uc9c0\uc2dc \ud560 \uc218\uc788\ub294 \ud798\uc744 \uc5bb\uac8c \ub420 \uac83\uc774\uba70,\uc2e4\uc81c\ub85c \uc778\uc2dd \ub41c \uac00\uce58\uc640\uc758 \uad00\uacc4\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \ub17c\uc7c1\ud558\uc9c0 \ubabb\ud558\uace0 \uc911\uc7ac\ud558\uc9c0 \ubabb\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
*Felipe Malheiros\ub294 \ube0c\ub77c\uc9c8 \uae4c\ub974\ud478 \uadf8\ub8f9\uc758 \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc778 Unlimitail Brasil\uc758 \ub300\ud589\uc0ac \ucc45\uc784\uc790\uc785\ub2c8\ub2e4<\/em>.<\/p>","protected":false},"excerpt":{"rendered":" Quem acompanhou a \u00faltima edi\u00e7\u00e3o do SXSW certamente percebeu que o shopper ficou mais exigente, intencional e dif\u00edcil de impressionar. Num mundo com excesso de est\u00edmulos, a aten\u00e7\u00e3o virou um ativo mais escasso, e as marcas que seguem operando na l\u00f3gica do volume comprar\u00e3o briga com as novas gera\u00e7\u00f5es que ignoram quem n\u00e3o tem muito […]<\/p>\n","protected":false},"author":1,"featured_media":1915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":{"0":"post-94791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-tendencias","9":"tag-artigos","10":"tag-e-commerce","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/94791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/comments?post=94791"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/94791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media\/1915"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media?parent=94791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/categories?post=94791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/tags?post=94791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}