{"id":95992,"date":"2026-05-12T10:56:47","date_gmt":"2026-05-12T13:56:47","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=95992"},"modified":"2026-05-12T10:57:02","modified_gmt":"2026-05-12T13:57:02","slug":"o-novo-dilema-do-varejo-onde-e-como-vender-agora","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ko\/o-novo-dilema-do-varejo-onde-e-como-vender-agora\/","title":{"rendered":"\uc0c8\ub85c\uc6b4 \uc18c\ub9e4 \ub51c\ub808\ub9c8: \uc9c0\uae08 \uc5b4\ub514\uc11c, \uc5b4\ub5bb\uac8c, \uc5b4\ub5bb\uac8c \ud310\ub9e4\ud574\uc57c \ud560\uae4c\uc694?"},"content":{"rendered":"<p>\ub514\uc9c0\ud138 \ucc44\ub110\uc758 \ud655\uc7a5\uc740 \uc6b4\uc601\uc0c1\uc758 \uacb0\uc815\uc774\uc5c8\ub358 \uac83\uc744 \uc18c\ub9e4\uc5c5\uc758 \uc8fc\uc694 \uc804\ub7b5\uc801 \ub51c\ub808\ub9c8 \uc911 \ud558\ub098\ub85c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc804\uc790\uc0c1\uac70\ub798 \uc790\uccb4\uc640 \uc2dc\uc7a5\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \ub370 \ucda9\ubd84\ud588\ub2e4\uba74, \uc758 \ubc1c\uc804&nbsp;<em>\uc18c\uc15c \ucee4\uba38\uc2a4<\/em>&nbsp;\ubc1c\uacac, \ucc38\uc5ec \ubc0f \uc804\ud658\uc774 \ub3d9\uc77c\ud55c \uc7a5\uc18c\uc5d0\uc11c \uba87 \ucd08 \ub0b4\uc5d0 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ubcf4\ub2e4 \uc5ed\ub3d9\uc801\uc774\uace0 \ucf58\ud150\uce20 \uc911\uc2ec\uc758 \uc138 \ubc88\uc9f8 \uc804\uc120\uc744 \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uc6c0\uc9c1\uc784\uc73c\ub85c \uc778\ud574 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub9c8\uc9c4,\ud68d\ub4dd \ube44\uc6a9,\ub300\uc0c1\uc790 \ud504\ub85c\ud544 \ubc0f \ub370\uc774\ud130 \uc81c\uc5b4\uc640 \uac19\uc740 \ubcc0\uc218\ub97c \uace0\ub824\ud558\uc5ec \ub514\uc9c0\ud138 \uc874\uc7ac \uc804\ub7b5\uc744 \uc7ac\uc870\uc815\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc911\uc2ec \ubb38\uc81c\ub294 \ub354 \uc774\uc0c1 \uc874\uc7ac\uac10\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc6b4\uc601\uc5d0\uc11c \uac01 \ucc44\ub110\uc758 \uae30\ub2a5\uacfc \ud6a8\uc728\uc131 \ubc0f \uc218\uc775\uc131\uc5d0 \ub300\ud55c \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uacfc \uc5f0\uacc4\ub41c \ubcf4\ub2e4 \uc804\ub7b5\uc801\uc778 \uc724\uacfd\uc744 \uc5bb\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc911\uc18c\uae30\uc5c5 (SME) \uc740 LWSA \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc790\uccb4 \ub9e4\uc7a5 \ubc0f \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4\ub97c \uace0\ub824\ud558\uc5ec 2025 \ub144 2 \ubd84\uae30\uc5d0 R$ 194 \uc5b5 \ub9e4\ucd9c\uc744 \ucc98\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \ubcfc\ub968\uc740 \uc774\ub7ec\ud55c \ucc44\ub110\uc758 \uad00\ub828\uc131\uc744 \uac15\uc870\ud558\uc9c0\ub9cc \uc18c\ube44\uc790 \ud130\uce58 \ud3ec\uc778\ud2b8\ub97c \ubd84\uc0ac \ud560 \ub54c \uc120\ud0dd\uc758 \uc815\ud655\uc131\uc744 \ub192\uc5ec\uc57c \ud560 \ud544\uc694\uc131\ub3c4 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\u201c\uc2dc\uc7a5\uc740 \uaddc\ubaa8\ub97c \uac00\uc838\uc624\uace0,\uc790\uccb4 \uc804\uc790 \uc0c1\uac70\ub798\ub294 \ub9c8\uc9c4\uacfc \ud1b5\uc81c\ub97c \ubcf4\uc7a5\ud558\uba70,\uadf8\ub9ac\uace0&nbsp;<em>\uc18c\uc15c \ucee4\uba38\uc2a4<\/em>&nbsp;\uc624\ub958\ub294 \uc138 \uac00\uc9c0 \ubaa8\ub450\ub97c \ub3d9\uc77c\ud55c \ubc29\uc2dd\uc73c\ub85c \ucde8\uae09\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uac01\uac01\uc740 \uac00\uce58 \ucc3d\ucd9c\uc758 \ub69c\ub837\ud55c \ub17c\ub9ac\uc5d0 \ubc18\uc751\ud569\ub2c8\ub2e4.\u201d\ub77c\uace0 Lope Digital Commerce \uc758 CMO \ud30c\ud2b8\ub108 \uc778 Alexandre Mendes \ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc544\ub2c8\uc694&nbsp;<em>\uc18c\uc15c \ucee4\uba38\uc2a4<\/em>, \ud50c\ub7ab\ud3fc\uc740 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc601\ud5a5\ub825 \ubc0f \uad6c\ub9e4\ub97c \ub2e8\uc77c \uc5ec\uc815\uc73c\ub85c \uacb0\ud569\ud558\uc5ec \ub2e8\uacc4\ub97c \uc904\uc774\uace0 \ucda9\ub3d9 \uacb0\uc815\uc744 \uc7a5\ub824\ud569\ub2c8\ub2e4.\uc774 \uc5ed\ub3d9\uc131\uc740 \uc2e0\ub8b0\uc5d0 \uc758\ud574 \ub4b7\ubc1b\uce68\ub429\ub2c8\ub2e4: Nielsen \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc18c\ube44\uc790\uc758 92%\ub294 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc804\ud1b5\uc801\uc778 \uad11\uace0\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uac83\uc744 \ub530\ub974\ub294 \uc0ac\ub78c\ub4e4\uc758 \ucd94\ucc9c\uc744 \uc2e0\ub8b0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc18c\ube44\uc790\uac00 \ud50c\ub7ab\ud3fc\uc744 \ub5a0\ub098\uc9c0 \uc54a\uace0 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\ub294 \ub124\uc774\ud2f0\ube0c \uccb4\ud06c\uc544\uc6c3 \ub4f1\uc758 \uae30\ub2a5&nbsp;<em>\ub77c\uc774\ube0c \ucee4\uba38\uc2a4<\/em>, \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uacfc \uc2e4\uc2dc\uac04 \uc81c\uacf5\uc744 \uacb0\ud569\ud55c \uc774 \ubaa8\ub378\uc774 \uba87 \ubc88\uc758 \ud074\ub9ad\uc73c\ub85c \uc5ec\uc815\uc744 \uc5b4\ub5bb\uac8c \uc555\ucd95\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \ud68d\ub4dd \ube44\uc6a9\uc740 \uc54c\uace0\ub9ac\uc998, \ucf58\ud150\uce20 \uacc4\uc808\uc131 \ubc0f \uc81c\uc791\uc790 \uc131\ub2a5\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \ubcc0\ub3d9\uc131\uc774 \ub354 \ud070 \uacbd\ud5a5\uc774 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \ub354 \uc790\uc8fc \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ub2e8\uc77c \ucc44\ub110\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\uac00 \ub0ae\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub300\uc870\uc801\uc73c\ub85c, \uc804\ud1b5\uc801\uc778 \uc804\uc790\uc0c1\uac70\ub798\ub294 \uc18c\ube44\uc790\uac00 \ub354 \ub9ce\uc740 \uc2dc\uac04\uacfc \uc758\ub3c4\ub85c \uac80\uc0c9, \ube44\uad50 \ubc0f \uacb0\uc815\ud558\ub294 \ubcf4\ub2e4 \ud569\ub9ac\uc801\uc774\uace0 \uad6c\uc870\ud654\ub41c \ub17c\ub9ac\ub85c \uc6b4\uc601\ub429\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 \uacf5\uae09 \uc704\uce58\uc640 \ud3c9\uac00\ub7c9\uc5d0 \ub530\ub77c \uac00\uc2dc\uc131\uc774 \uc88c\uc6b0\ub418\ub294 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ud658\uacbd\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uc5ed\ub3d9\uc131\uc744 \uac00\uaca9\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac01 \ucc44\ub110\uc740 \uac00\uaca9 \ucc45\uc815, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \uc6b4\uc601\uc5d0 \ub300\ud55c \ub69c\ub837\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ubb3c\ub860 \ub2e4\uc591\ud55c \uc218\uc900\uc758 \ud22c\uc790 \ubc0f \uae30\ub300 \uc218\uc775\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc18c\ub9e4\uc5c5\uc758 \uacbd\uc6b0 \uc774\ub294 \uc758\ub3c4\uc801\uc778 \uc120\ud0dd\uc73c\ub85c \uad6c\ucd95\ub418\uace0 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc5d0 \ubd80\ud569\ud558\ub294 \ubcf4\ub2e4 \uaddc\uc728 \uc788\ub294 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uc120\ud638\ud558\uc5ec \ubb34\ucc28\ubcc4\uc801\uc778 \ud655\uc7a5\uc744 \ud3ec\uae30\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\u201c\uc2e4\uc81c\ub85c \ub3d9\uc2dc\uc5d0 \ubaa8\ub4e0 \uacf3\uc5d0 \uc788\uc73c\ub824\uace0 \ub178\ub825\ud558\ub294 \uc18c\ub9e4 \uc5c5\uccb4\ub294 \uacb0\uad6d \uc5b4\ub290 \uacf3\uc5d0\uc11c\ub3c4 \uc9c0\ubc30\ud558\uc9c0 \ubabb\ud558\uac8c\ub429\ub2c8\ub2e4. \ub9c8\uc9c4\uc774 \ub5a8\uc5b4\uc9c0\uace0 \uc6b4\uc601\uc774 \ubcf5\uc7a1\ud574\uc9c0\uba70 \ube0c\ub79c\ub4dc\uc758 \uc77c\uad00\uc131\uc774 \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub4dd\uc740 \ub108\ubb34 \ub9ce\uc774 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc798 \uc120\ud0dd\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\u201d\ub77c\uace0 \uc784\uc6d0\uc740 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0c8\ub85c\uc6b4 \uc18c\ub9e4 \ub51c\ub808\ub9c8\ub294 \ud1b5\ud569\ub41c \ubc29\uc2dd\uc73c\ub85c \ud310\ub9e4 \ucc44\ub110\uc744 \uc870\uc728\ud558\uace0 \ub3c4\ub2ec \ubc94\uc704, \uc218\uc775\uc131 \ubc0f \uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>A expans\u00e3o dos canais digitais transformou o que era uma decis\u00e3o operacional em um dos principais dilemas estrat\u00e9gicos do varejo. Se antes bastava equilibrar e-commerce pr\u00f3prio e marketplaces, o avan\u00e7o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":["post-95992","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas","category-noticias","tag-dicas","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/95992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/comments?post=95992"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/95992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media\/10807"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media?parent=95992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/categories?post=95992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/tags?post=95992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}