{"id":96663,"date":"2026-05-21T14:05:21","date_gmt":"2026-05-21T17:05:21","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=96663"},"modified":"2026-05-21T14:05:27","modified_gmt":"2026-05-21T17:05:27","slug":"e-commerce-lidera-o-crescimento-do-varejo-durante-o-dia-das-maes-2026","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ko\/e-commerce-lidera-o-crescimento-do-varejo-durante-o-dia-das-maes-2026\/","title":{"rendered":"\uc804\uc790\uc0c1\uac70\ub798\ub294 2026\ub144 \uc5b4\uba38\ub2c8\ub0a0 \ub3d9\uc548 \uc18c\ub9e4 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\uc5b4\uba38\ub2c8\uc758 \ub0a0\uc758 1 \uc8fc\uc77c \ud6c4, \uc22b\uc790\ub294 \uc774\ubbf8 \uc804\uc790 \uc0c1\uac70\ub798\uc5d0 \ub300\ud55c\uc774 \uae30\uac04\uc758 \uac15\ub3c4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud655\uc7a5 \uc18c\ub9e4 (ICVA) \uc758 Cielo \uc9c0\uc218\uc5d0 \ub530\ub974\uba74, 5 \uc6d4 4 \uc77c\uacfc 10 \uc77c \uc0ac\uc774\uc5d0 \uc778\ud130\ub137 \ud310\ub9e4\ub294 11.2%\ub85c \ucd5c\uace0\uce58\ub97c \uae30\ub85d\ud588\uc73c\uba70, \uc774\ub294 3.6% \uc778 \uc804\uccb4 \uc18c\ub9e4 \uc131\uc7a5\ub960\ubcf4\ub2e4 3 \ubc30 \uc774\uc0c1 \ub192\uc558\ub2e4. \uc5d4\ud2f0\ud2f0\uc5d0 \ub530\ub974\uba74, \uadf8 \uacb0\uacfc\ub294 \ud574\ub2f9 \uae30\uac04 \ub3d9\uc548 \ud574\ub2f9 \ubd80\ubb38\uc758 \uac70\ub798\uc5d0\uc11c 3 \ub144 \uc5f0\uc18d \ud655\uc7a5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ube0c\ub77c\uc9c8 \uc778\uacf5 \uc9c0\ub2a5 \ubc0f \uc804\uc790 \uc0c1\uac70\ub798 \ud611\ud68c (Abiacom) \uc758 \uc608\uce21\uc5d0 \ub530\ub974\uba74 \ub0a0\uc9dc\ub294 \uc804\uc790 \uc0c1\uac70\ub798\uc5d0\uc11c R$ 110 \uc5b5 6 \ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc804\ub144 \ub300\ube44 10.82% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubbf8 \uc8fc\ubb38 \uc218\ub294 18 \ubc31\ub9cc \uac74\uc5d0 \ub2ec\ud574 10% \uc99d\uac00\ud588\uc73c\uba70 \uc9c0\ub09c 6 \ub144 \ub3d9\uc548 \uad00\ucc30 \ub41c \uc131\uc7a5 \ucd94\uc138\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. 2025 \ub144 Cielo do Varejo Ampliado Index (ICVA) \uc5d0 \ub530\ub974\uba74 \uc778\ud130\ub137\uc744 \ud1b5\ud55c \ub9e4\ucd9c\uc740 2024 \ub144 \ub300\ube44 11,8% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO \ube0c\ub77c\uc9c8 \uc804\uc790 \uc0c1\uac70\ub798\ub294 \ud2b9\ud788 \ud070 \uc18c\ub9e4 \ub0a0\uc9dc\uc5d0 \uc810\uc810 \ub354 \uadf8 \uc874\uc7ac\ub97c \ud655\ub300\ud558\uace0\uc788\ub2e4. \ub530\ub77c\uc11c \uc18c\ub9e4 \uc5c5\uccb4\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 \uc720\uc9c0\uc728\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774\ub418\ub294 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc608\ub294 \uc810\uc810 \ub354 \ub9ce\uc740 \uc18c\ube44\uc790 \uc811\ucc29\ub825\uc744 \uc5bb\uace0 \ube0c\ub79c\ub4dc\ub97c \uacbd\uc7c1 \uc6b0\uc704\uc5d0 \ub450\ub294 \ud61c\ud0dd \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4.\u201d\ub77c\uace0 Tenerity Iberia \uc640 LATAM \uc758 \ubd80\uc0ac\uc7a5 \uc778 Eduardo Esparza \ub294 \ud68c\uc0ac\uc640 \uace0\uac1d \uac04\uc758 \uad00\uacc4 \uac00\uce58\ub97c \ub192\uc774\ub294 \ucc38\uc5ec \uc804\ubb38 \ud68c\uc0ac.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud61c\ud0dd \ud504\ub85c\uadf8\ub7a8 \uc120\ud638<\/strong><br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opinion Box \uc758 E-Consumer 2026 \ubcf4\uace0\uc11c\ub294 \ube0c\ub77c\uc9c8 \uad6c\ub9e4\uc790\uac00 \uad6c\ub9e4\uc2dc \uc774\uc810\uc744 \ucd94\uad6c\ud55c\ub2e4\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. \ud61c\ud0dd \ud504\ub85c\uadf8\ub7a8\uacfc \ub3c5\uc810\uc801 \uc778 \uc81c\uc548\uc740 \uad6c\ub9e4 \ud6c4\ub97c \ud3ec\ud568\ud558\uc5ec \uc18c\ube44\uc790 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc9c1\uc811 \uc218\uc775\uc744 \uc81c\uacf5 \ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc8fc\uc694 \uc6b0\uc120 \uc21c\uc704 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub610\ud55c\uc774 \uc5f0\uad6c\ub294 \uc7a5\uc810\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc2e0\ub8b0\uc640 \uba85\ud655\uc131\uc774 \ucd5c\uc885 \uacb0\uc815\uc758 \uac00\uaca9\ub9cc\ud07c \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774 \uc2dc\ub098\ub9ac\uc624\ub294 \uc18c\ub9e4 \uc5c5\uccb4\uac00\uc774 \uc218\uc694\ub97c \ucda9\uc871\uc2dc\ud0a4\uace0 \uc18c\ube44\uc790\uc5d0\uac8c \uc989\uac01\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc804\ub7b5\uc801 \uc811\ucd09 \uc9c0\uc810\uc744 \uc0ac\uc6a9\ud574\uc57c\ud55c\ub2e4\ub294 \uac83\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO \uc18c\ub9e4 \ubbf8\ub514\uc5b4\ub294 \uc774\ub7ec\ud55c \ub0a0\uc9dc\uc758 \uc804\ud615\uc801\uc778 \ub192\uc740 \ud310\ucd09 \ud65c\ub3d9\uc73c\ub85c \uac10\uc18c \ub41c \ub9c8\uc9c4\uc744 \uc0c1\uc1c4\ud568\uc73c\ub85c\uc368 \ube44\uc988\ub2c8\uc2a4 \uc218\uc775\uc131 \uc218\uc900\uc744 \uc720\uc9c0\ud558\ub294 \ud575\uc2ec \uc804\ub7b5 \uc194\ub8e8\uc158\uc774\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\ub610\ud55c \ucd94\uac00 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ud61c\ud0dd \ud504\ub85c\uadf8\ub7a8\uacfc \uac19\uc740 \ud615\uc2dd\uc5d0 \ubca0\ud305\ud558\uc5ec \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \ubc29\ud574\ud558\uc9c0 \uc54a\uace0 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc2e4\uc81c \uac00\uce58\ub97c \ucd94\uac00\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.\u201d\ub77c\uace0 Eduardo \ub294 \uacb0\ub860\uc744 \ub0b4\ub9bd\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s uma semana do Dia das M\u00e3es, os n\u00fameros j\u00e1 mostram a for\u00e7a deste per\u00edodo para o e-commerce. Segundo o \u00cdndice Cielo do Varejo Ampliado (ICVA), entre 4 e 10 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31,34],"tags":[92,43,53,79],"class_list":["post-96663","post","type-post","status-publish","format-standard","has-post-thumbnail","category-balancos","category-noticias","category-pesquisas","tag-balancos","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/96663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/comments?post=96663"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/96663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media\/9230"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media?parent=96663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/categories?post=96663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/tags?post=96663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}