{"id":96672,"date":"2026-05-21T15:09:38","date_gmt":"2026-05-21T18:09:38","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=96672"},"modified":"2026-05-21T15:09:44","modified_gmt":"2026-05-21T18:09:44","slug":"91-das-empresas-sofrem-pressao-para-implementar-ia-no-atendimento-ao-cliente-em-2026-aponta-gartner","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ko\/91-das-empresas-sofrem-pressao-para-implementar-ia-no-atendimento-ao-cliente-em-2026-aponta-gartner\/","title":{"rendered":"91%\uc758 \uae30\uc5c5\ub4e4\uc774 2026\ub144 \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 AI\ub97c \uad6c\ud604\ud574\uc57c \ud55c\ub2e4\ub294 \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\ub2e4\uace0 \uac00\ud2b8\ub108\ub294 \ub9d0\ud55c\ub2e4"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\uc778\uacf5\uc9c0\ub2a5\uc740 \ub354 \uc774\uc0c1 \uc2e4\ud5d8\uc801\uc778 \ud504\ub85c\uc81d\ud2b8\uac00 \uc544\ub2c8\uba70 \uae30\uc5c5\uc758 \uace0\uac1d \uc11c\ube44\uc2a4 \uc804\ub7b5\uc5d0\uc11c \uc911\uc2ec\uc801\uc778 \uc704\uce58\ub97c \ucc28\uc9c0\ud588\ub2e4. \uac00\ud2b8\ub108\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74,\uae00\ub85c\ubc8c \uace0\uac1d \uc11c\ube44\uc2a4 \ub9ac\ub354 91% \ub294 2026 \ub144\uc5d0 AI \ub97c \uad6c\ud604\ud558\ub77c\ub294 \uacbd\uc601\uc9c4\uc758 \uc9c1\uc811\uc801\uc778 \uc555\ub825\uc744 \ubc1b\uace0 \uc788\ub2e4\uace0 \ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc870\uc9c1\uc758 80%\ub294 \uc55e\uc73c\ub85c \uba87 \ub2ec \uc548\uc5d0 \uc11c\ube44\uc2a4 \uae30\ub2a5\uc744 \ud601\uc2e0 \ud560 \uacc4\ud68d\uc774\uba70 84%\ub294 \uc9c0\ub2a5\ud615 \uc2dc\uc2a4\ud15c\uacfc \ud568\uaed8 \uc791\ub3d9\ud558\uae30 \uc704\ud574 \uc778\uac04 \uc5d0\uc774\uc804\ud2b8\uc5d0 \ud544\uc694\ud55c \uae30\uc220\uc744 \ud655\uc7a5 \ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mario Marchetti,Sinch \uc758 CEO Latam 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\uc555\ubc15\uc740 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654\uc640 \uc9c1\uc811\uc801\uc73c\ub85c \uc5f0\uad00\ub418\uc5b4 \uc989\uac01\uc801\uc778 \ub300\uc751\uacfc \ub9c8\ucc30 \uc5c6\ub294 \uc5ec\uc815\uc744 \uc694\uad6c\ud558\uac8c \ub410\ub2e4. \u201c\ud604\uc7ac \uace0\uac1d\uc740 \ub354 \uc774\uc0c1 \uc778\uac04\uacfc \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4\ub97c \ubd84\ub9ac\ud558\uc9c0 \uc54a\ub294\ub2e4. \uadf8\ub294 \ub2e8\uc21c\ud788 \uc0ac\uc6a9\ub418\ub294 \ucc44\ub110\uc5d0 \uad00\uacc4\uc5c6\uc774 \ud1b5\uc2e0\uc774 \uc791\ub3d9\ud558\uae30\ub97c \uae30\ub300\ud55c\ub2e4\u201d\uace0 \ub9d0\ud55c\ub2e4.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e0\uce58\uc758 \ud3c9\uac00\ub294 AI\uc758 \ubc1c\uc804\uc774 \ud2b9\ud788 \uc740\ud589, \uc18c\ub9e4, \uc758\ub8cc, \ud1b5\uc2e0\uacfc \uac19\uc740 \ubd84\uc57c\uc5d0\uc11c \uc634\ub2c8\ucc44\ub110 \ud50c\ub7ab\ud3fc\uacfc \ub300\ud654 \uba54\uc2dc\uc9d5\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \uac00\uc18d\ud654\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\u201c2026\ub144 \uae30\uc5c5\uc758 \uac00\uc7a5 \ud070 \uacfc\uc81c\ub294 AI\ub97c \uad6c\ud604\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c AI\ub97c \uad6c\ud604\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\u201d\ub77c\uace0 Marchetti\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gartner \uc5f0\uad6c\ub294 \ub610\ud55c \uc870\uc9c1\uc774 \uace0\uac1d \uacbd\ud5d8,\uc9c0\ub2a5\ud615 \uc790\ub3d9\ud654 \ubc0f \uc6b4\uc601 \ud6a8\uc728\uc131 \ud5a5\uc0c1\uacfc \uad00\ub828\ub41c \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uace0 \uc788\ub2e4\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. \u201c\uc6b0\ub9ac\ub294 \uc911\uc694\ud55c \uc804\ud658\uc744 \ubaa9\uaca9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4: \uba54\uc2dc\uc9d5\uc740 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud55c \uc811\ucd09 \ucc44\ub110\uc774 \uc544\ub2c8\uba70 \uad00\uacc4\uc758 \uc804\ub7b5\uc801 \uc778\ud504\ub77c\uac00 \ub429\ub2c8\ub2e4.\u201d\ub77c\uace0 CEO \ub294 \uacb0\ub860\uc744 \ub0b4\ub838\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>A intelig\u00eancia artificial deixou de ser um projeto experimental e passou a ocupar posi\u00e7\u00e3o central nas estrat\u00e9gias de atendimento ao cliente das empresas. Segundo pesquisa da Gartner, 91% dos l\u00edderes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":83853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-96672","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"A intelig\u00eancia artificial deixou de ser um projeto experimental e passou a ocupar posi\u00e7\u00e3o central nas estrat\u00e9gias de atendimento ao cliente das empresas. Segundo pesquisa da Gartner, 91% dos l\u00edderes globais de customer service afirmam estar sob press\u00e3o direta da lideran\u00e7a executiva para implementar IA ainda em 2026. 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