NielsenIQ\uac00 \uc81c\uc791\ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 89.71%\uc758 \ube0c\ub77c\uc9c8\uc778\uc774 2026\ub144 2\ubd84\uae30\uc5d0 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \uc7ac\uc815\uc801 \uc5b4\ub824\uc6c0\uc774 \uc2ec\ud654\ub428\uc5d0 \ub530\ub77c \ub514\uc9c0\ud138 \ubc29\uc2dd\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \ube0c\ub77c\uc9c8\uc778\uc758 \ube44\uc728\uc774 \ub450\ub4dc\ub7ec\uc9c0\uba70, 1\ubd84\uae30\uc640 \ube44\uad50\ud574 \uc7ac\uc815 \uc0c1\ud0dc\uac00 \ub098\uc058\ub2e4\uace0 \uc8fc\uc7a5\ud558\ub294 \uac00\uad6c\uc758 \ube44\uc728\uc774 7.8%p \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc624\ub298\ub0a0, \uc870\uc0ac\uc5d0 \uc751\ub2f5\ud55c \uac00\uad6c\uc758 33.91%\uac00 \uc7ac\uc815 \uc0c1\ud0dc\uac00 \uc545\ud654\ub418\uc5c8\ub2e4\uace0 \uc9c0\uc801\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 37.71%\ub294 \uc5b4\ub290 \uc815\ub3c4 \uac1c\uc120\ub418\uc5c8\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. NielsenIQ\uc5d0 \ub530\ub974\uba74, \uc7ac\uc815\uc801 \uc778\uc2dd\uc758 \uc545\ud654\ub294 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uc555\ubc15\uc744 \uac00\ud569\ub2c8\ub2e4. \u201c\uc18c\ube44\ud560 \uacc4\ud68d\uc774 \uc5c6\ub294 \uc0ac\ub78c\ub4e4 \uc911 \ub300\ub2e4\uc218\ub294 \uc9c0\ub09c\ud574\ubcf4\ub2e4 \uc7ac\uc815 \uc0c1\ud0dc\uac00 \ub098\ube60\uc9c4 \uc0c1\ud669\uc5d0 \ucc98\ud574 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc628\ub77c\uc778 \uad6c\ub9e4\ub294 \ube0c\ub77c\uc9c8\uc5d0\uc11c \uc774\ubbf8 \ub9e4\uc6b0 \ud655\uace0\ud558\uac8c \uc790\ub9ac \uc7a1\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ub192\uc740 \uad6c\ub9e4 \uc758\ub3c4\ub97c \uc815\ub2f9\ud654\ud569\ub2c8\ub2e4.\u201d\ub77c\uace0 NielsenIQ\uc758 \uc804\uc790\uc0c1\uac70\ub798 \ucc45\uc784\uc790\uc778 \uc548\ub4dc\ub808\uc544 \uc2a4\ud1a8\uc774 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uacbd\uc81c\uc5d0 \ub300\ud55c \ube44\uad00\ub860\uc740 \uc774\uc804\ubcf4\ub2e4 \uc7ac\uc815 \uc0c1\ud0dc\uac00 \ub098\uc05c \uc0ac\ub78c\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ub354 \ud07d\ub2c8\ub2e4. 2026\ub144 7\uc6d4\ubd80\ud130 \uc7ac\uc815 \uc0c1\ud0dc\uac00 \uac1c\uc120\ub420 \uac83\uc774\ub77c\uace0 \ubbff\ub294\uc9c0\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc5d0, \uc774 \uadf8\ub8f9\uc758 35.61%\uac00 \uc7ac\uc815 \uc0c1\ud0dc\uac00 \uc545\ud654\ub420 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc804\uccb4 \uc0d8\ud50c\uc5d0\uc11c\ub294 46.41%\uac00 \uc5f0\uc911\ubc18\ubd80\ud130 \ub354 \ub098\uc740 \uc0c1\ud669\uc5d0 \ucc98\ud560 \uac83\uc774\ub77c\uace0 \ubbff\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ubc14\uad6c\ub2c8<\/strong><\/p>\n\n\n\n \ud654\uc7a5\ud488 \ubc0f \ud5a5\uc218 \ubc14\uad6c\ub2c8\ub294 \uc774\ubc88 \ubd84\uae30\uc5d0\uc11c \uac00\uc7a5 \ub450\ub4dc\ub7ec\uc9c4 \uc131\uacfc\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. NielsenIQ\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 74.71%\uac00 \ud5a5\ud6c4 \uba87 \ub2ec \ub0b4\uc5d0 \ubc14\uad6c\ub2c8\uc758 \uc5b4\ub5a4 \ud488\ubaa9\uc744 \uad6c\ub9e4\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \uc9c0\ub09c\ud574 \uac19\uc740 \uae30\uac04\uc758 \ube44\uc728\uc740 53.71%\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n \uadf8 \ub2e4\uc74c\uc73c\ub85c\ub294 \uac74\uac15 \ubc14\uad6c\ub2c8\uac00 \uc788\uc73c\uba70, \uad6c\ub9e4 \uc758\ub3c4\ub294 68.71%\ub85c, 2025\ub144 2\ubd84\uae30(48.51%)\uc640 \ube44\uad50\ud574\ub3c4 \uc0c1\ub2f9\ud55c \uc99d\uac00\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc138 \ubc88\uc9f8\ub85c\ub294 \uc8fc\ud0dd \ubc0f \uc7a5\uc2dd\uc774 68.31%\ub85c, \uc9c0\ub09c\ud574\uc758 45.21%\uc640 \ube44\uad50\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n \ud2b9\ubcc4\ud55c \uacbd\uc6b0\uc5d0 \uad6c\ub9e4\ud55c\ub2e4\uace0 \ubc1d\ud78c \uc18c\ube44\uc790 \uc911 10.61%\ub294 \uc5b4\uba38\ub2c8\uc5d0\uac8c \uc120\ubb3c\ud558\uae30 \uc704\ud574 \ud654\uc7a5\ud488 \ubc0f \ud5a5\uc218 \ubc14\uad6c\ub2c8\uc758 \uc81c\ud488\uc744 \ucc3e\uc744 \uc758\ud5a5\uc774 25.81%\uc600\uc2b5\ub2c8\ub2e4. \ud2b9\ubcc4\ud55c \ub0a0\uc9dc\ub294 \uac00\uc804\uc81c\ud488(15.71%), \uc2dd\ud488(13.91%), \ube44\uc54c\ucf5c \uc74c\ub8cc(12.51%), \ud328\uc158 \ubc0f \uc561\uc138\uc11c\ub9ac(12.21%) \ub4f1\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n \uc5b4\uba38\ub2c8\uc758 \ub0a0\uc740 \ud654\uc7a5\ud488 \ubc0f \ud5a5\uc218\uc5d0 \uc911\uc694\ud55c \ucd09\uc9c4\uc81c\uac00 \ub418\uc5c8\uc73c\uba70, 25.81%\uac00 \uc774 \ub0a0 \uc5b4\uba38\ub2c8\uc5d0\uac8c \uc120\ubb3c\ud558\uae30 \uc704\ud574 \ubc14\uad6c\ub2c8\uc758 \uc81c\ud488\uc744 \ucc3e\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uac00\uc804\uc81c\ud488(15.71%), \uc2dd\ud488(13.91%), \ube44\uc54c\ucf5c \uc74c\ub8cc(12.51%), \ud328\uc158 \ubc0f \uc561\uc138\uc11c\ub9ac(12.21%)\uc640 \uac19\uc740 \ubc14\uad6c\ub2c8\uc5d0\ub3c4 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n \uce74\ud14c\uace0\ub9ac<\/strong><\/p>\n\n\n\n \uc628\ub77c\uc778 \uad6c\ub9e4 \uc758\ub3c4\uc5d0\uc11c \uc2dd\ud488 \ubc0f \uc74c\ub8cc \ubc14\uad6c\ub2c8\uc758 \uc8fc\uc694 \uce74\ud14c\uace0\ub9ac\ub294 \uc5ec\uc804\ud788 \uc8fc\ub958\uc785\ub2c8\ub2e4. 2025\ub144 2\ubd84\uae30\uc640 \ube44\uad50\ud560 \ub54c, \uc774 \uce74\ud14c\uace0\ub9ac\ub294 41.1%\uc5d0\uc11c 43.21%\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \ub2e4\uc74c\uc73c\ub85c\ub294 \ube44\uc54c\ucf5c \uc74c\ub8cc\uac00 \uc788\uc73c\uba70, \uad6c\ub9e4 \uc758\ub3c4\uc5d0\uc11c \ub354 \ud070 \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4: 2025\ub144 29.71%\uc5d0\uc11c \uc62c\ud574 38.91%\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n \uc81c\ud488 \uc911\uc5d0\uc11c, \uc640\uc778\uacfc \ub9e5\uc8fc\uac00 \uc774\ubc88 \ubd84\uae30\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \ucc3e\ub294 \ud488\ubaa9\uc73c\ub85c, 2026\ub144 2\ubd84\uae30 \uc640\uc778 \uad6c\ub9e4 \uc758\ud5a5\uc740 63,3%, \ub9e5\uc8fc\ub294 62,4%\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n \uac00\uc815 \ubc0f \uc778\ud14c\ub9ac\uc5b4 \ubd84\uc57c\uc5d0\uc11c\ub294 \uce68\ub300, \ud14c\uc774\ube14 \ubc0f \uc695\uc2e4 \uc6a9\ud488\uc5d0\uc11c \uc8fc\uc694 \ubc1c\uc804\uc774 \uad00\ucc30\ub418\uc5c8\uc73c\uba70, 2026\ub144 2\ubd84\uae30\uc640 \uc804\ub144 \ub3d9\uae30 \ube44\uad50\uc5d0\uc11c 16.4 p.p. \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uac00\uc815\uc6a9\ud488 \uce74\ud14c\uace0\ub9ac \ub0b4\uc5d0\uc11c \uac00\uc7a5 \ub192\uc740 \uad6c\ub9e4 \uc758\ud5a5\uc740 2026\ub144 2\ubd84\uae30\uc5d0 60,0%\uc5d0 \ub3c4\ub2ec\ud55c \uac00\uc815\uc6a9\ud488\uc774 \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n \ud654\uc7a5\ud488 \ubc0f \ud5a5\uc218 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \ud5e4\uc5b4 \ucf00\uc5b4 \uc81c\ud488\uc774 \uc8fc\uc694 \ud2b9\uc9d5\uc73c\ub85c \ubd80\uac01\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 2\ubd84\uae30 \uc774 \ud488\ubaa9\uc758 \uad6c\ub9e4 \uc758\ud5a5\uc740 42,9%\uc600\uc73c\ub098, \ud604\uc7ac 2026\ub144\uc5d0\ub294 60%\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n \uac00\uc804\uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \uc5d0\uc5b4\ucee8\uacfc \uc9c4\uacf5\uccad\uc18c\uae30\uac00 \uc774\ubc88 \ubd84\uae30\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \ucc3e\ub294 \uc81c\ud488\uc785\ub2c8\ub2e4. \uc9c0\ub09c\ud574 \uac19\uc740 \uae30\uac04\uacfc \ube44\uad50\ud588\uc744 \ub54c, \uc5d0\uc5b4\ucee8\uc740 6,7 p.p. \uc99d\uac00\ud588\uc73c\uba70, \uc9c4\uacf5\uccad\uc18c\uae30\ub294 10,4 p.p. \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n \ud504\ub85c\ud544<\/strong><\/p>\n\n\n\n \ud5a5\ud6c4 \uba87 \ub2ec \ub0b4\uc5d0 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \uacc4\ud68d\ud558\ub294 \uc751\ub2f5\uc790 \uc911 60,5%\ub294 \ub0a8\uc131\uc774\uba70 39,4%\ub294 \uc5ec\uc131\uc785\ub2c8\ub2e4. \ub300\ub2e4\uc218(58,1%)\ub294 \ub0a8\ub3d9\ubd80 \uc9c0\uc5ed\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ub9ce\uc740 \uad6c\ub9e4\uc790\ub294 35\uc138\uc5d0\uc11c 64\uc138 \uc0ac\uc774\ub85c, \uc751\ub2f5\uc790\uc758 65,7%\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, 32,8%\ub294 4\uc5d0\uc11c 10\uac1c\uc758 \ucd5c\uc800\uc784\uae08\uc758 \uac00\uacc4 \uc18c\ub4dd\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804\uccb4\uc801\uc73c\ub85c \uc774 \uc870\uc0ac\ub294 \uc804\uad6d\uc5d0\uc11c 1,550\uba85\uc758 \uc751\ub2f5\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":" Levantamento produzido pela NielsenIQ mostra que 89,7% dos brasileiros pretendem fazer compras online no segundo trimestre de 2026. A parcela de brasileiros que compram por meios digitais se destaca \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":85691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-97942","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/97942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/comments?post=97942"}],"version-history":[{"count":1,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/97942\/revisions"}],"predecessor-version":[{"id":97943,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/posts\/97942\/revisions\/97943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media\/85691"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/media?parent=97942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/categories?post=97942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ko\/wp-json\/wp\/v2\/tags?post=97942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}