Tus cwj pwm tawm mus yuav khoom plig rau Hnub Txiv kom txog thaum kawg yuav ua rau muaj kev nce ntxiv 25% txog 28% ntawm kev xa khoom thaum lub lim tiam ntawm Hnub Txiv hauv xyoo 2026, piv rau lub sijhawm tib yam hauv xyoo 2025. Qhov kev kwv yees no yog ib feem ntawm kev tshawb fawb SuperFrete ntawm kev coj tus cwj pwm logistics e-commerce thiab qhia tias kev loj hlob yuav tsum tau tsom mus rau cov hnub ua ntej kev ua koob tsheej.
Daim ntawv ntsuam xyuas qhia tau tias tsis muaj kev nce maj mam. Ob lub lis piam ua ntej Hnub Txiv, qhov ntim ntawm cov xaj tseem nyob ze rau qhov nruab nrab txhua hli. Qhov kev hloov pauv tshwm sim hauv lub lim tiam ua ntej hnub Sunday, thaum cov xaj nce sai thiab muab kev nyuaj siab ntau dua rau cov khoom muag, kev xaiv, kev ntim khoom, kev xa khoom, thiab kev xa khoom.
Rau cov khw muag khoom me thiab nruab nrab, tus cwj pwm no txo qhov muaj feem los kho qhov yuam kev thaum lub sijhawm tshaj tawm. Yog tias cov khoom tsis muaj, kev xa khoom qeeb, lossis lub sijhawm xa khoom tsis tau xam zoo tuaj yeem ua rau muag khoom tsis tau zoo thaum lub sijhawm muaj neeg xav tau ntau tshaj plaws.
"Thaum cov neeg siv khoom tsom lawv cov khoom yuav khoom hauv ob peb hnub dhau los, kev ua haujlwm yuav tsum teb tam sim ntawd. Rau cov khw muag khoom me me, tsis muaj chaw ntau los nqus cov kev ncua sijhawm lossis rov teeb tsa cov txheej txheem thaum lub sijhawm siab tshaj plaws. Kev npaj yuav tsum tshwm sim ua ntej vim tias kev yuav khoom yog lub sijhawm kawg, tab sis lub tuam txhab npaj tsis tau, "Daiane Dias, CRO ntawm SuperFrete hais.
Xyoo 2025, Hnub Txiv tau tsim R$ 9.51 billion hauv Brazilian e-commerce, nce 14% piv rau xyoo 2024, raws li cov ntaub ntawv los ntawm ABComm uas tau muab tso ua ke hauv kev tshawb fawb los ntawm SuperFrete. Muaj 16.7 lab daim ntawv xaj, nrog rau tus nqi daim pib nruab nrab ntawm R$ 567. Pix suav txog 56% ntawm cov kev lag luam, raws li kev tshawb fawb los ntawm Yampi luam tawm los ntawm Times Brasil.
Raws li SuperFrete cov ntaub ntawv, qhov ntim ntawm cov khoom xa tuaj hauv lub lim tiam ntawm hnub ntawd tau nce 33% hauv xyoo 2025, qhov tshwm sim siab dua 2.3 npaug ntawm kev loj hlob ntawm tag nrho cov lag luam e-lag luam thaum lub sijhawm ntawd. Cov platforms tsom rau cov lag luam me thiab nruab nrab tau sau npe nce 26%.
Qhov ntim khoom xa tuaj ntau tshaj plaws tshwm sim thaum pib ntawm lub lim tiam
Qhov kev tsom mus rau qhov no kuj pom tseeb hauv kev faib cov khoom xa tuaj. Xyoo 2025, hnub Monday thiab Tuesday suav txog 42% ntawm cov khoom xa tuaj thaum lub lim tiam Hnub Txiv. Qhov sib txawv no qhia tau tias cov neeg siv khoom yuav khoom ze rau kev ua koob tsheej, tab sis tseem sim xyuas kom meej tias lawv cov xaj tuaj txog ua ntej hnub Sunday.
Qhov cuam tshuam ntawm lub caij nyoog ntawm hnub tseem zoo ib yam. Xyoo 2024, lub lim tiam Hnub Txiv tau pom 15.5% ntau dua li lub lim tiam dhau los. Xyoo 2025, qhov nce yog 13.6%.
Piv rau lwm hnub so, Hnub Txiv tau qhia txog qhov siab tshaj plaws hauv kev txiav txim hauv xyoo 2025. Qhov kev nce txhua lub lim tiam yog ntau dua li qhov tau sau tseg rau Hnub Niam, thaum qhov kev nce mus txog 4.4%. Nyob rau Hnub Valentine, muaj kev txo qis ntawm 8.1%, ib qho kev txav mus los cuam tshuam nrog qhov tseem ceeb ntawm cov khoom plig thiab kev paub uas tsis vam khom kev xa khoom.
Cov khoom siv lub cev ua rau muaj kev vam khom rau cov nqi xa khoom
Cov ntaub ntawv ntawm kev yuav khoom pab piav qhia txog kev nyuaj siab ntawm kev xa khoom. Xyoo 2025, khau ua tus thawj coj hauv kev muag khoom hauv online rau Hnub Txiv, nrog R$ 24.3 lab. Cov vitamins thiab cov tshuaj ntxiv tau tsim R$ 18.6 lab, thaum cov tshuaj tsw qab thiab colognes tag nrho R$ 16.4 lab.
Cov no yog cov pawg uas nyob ntawm seb muaj khoom dab tsi, ntim khoom txaus, xa khoom pheej yig, thiab ua raws li lub sijhawm teem tseg. Rau cov lag luam uas ua haujlwm online xwb, kev xa khoom yuav dhau los ua ib feem ntawm kev muab khoom rau tus neeg siv khoom.
"Cov khw muag khoom me me tsis tas yuav sib tw nrog cov tuam txhab loj ntawm qhov loj, tab sis lawv tuaj yeem sawv tawm los ntawm kev ntseeg siab thiab qhov zoo ntawm kev paub. Cov neeg siv khoom xav paub tias lawv yuav them nqi ntau npaum li cas rau kev xa khoom thiab thaum twg khoom plig yuav tuaj txog. Nyob rau hnub uas muaj lub siab xav yuav khoom zoo, kev muab kev pom tseeb, kev kwv yees tau, thiab cov xwm txheej xa khoom zoo pab txhawb kev hloov pauv thiab txhawb kev sib raug zoo nrog cov neeg siv khoom, "Daiane hais.
Tus thawj coj hais tias qhov kev xav tau ntau ntxiv kuj qhib qhov chaw rau kev npaj tswv yim ntxiv. Los ntawm kev npaj cov khoom muag, ntim khoom, kev pabcuam rau cov neeg siv khoom, thiab kev xa khoom ua ntej, cov neeg ua lag luam tuaj yeem tsim cov kev tshaj tawm zoo dua, siv tau zoo dua ntawm kev muag khoom ntau dua, thiab khaws cov nyiaj tau los. Rau Daiane, Hnub Txiv tuaj yeem ua lub sijhawm los sim cov phiaj xwm, yeej cov neeg siv khoom tshiab, thiab txhawb kev yuav khoom yav tom ntej.
Yuav suav qhov kev kwv yees rau xyoo 2026 li cas?
Qhov kev kwv yees nce ntawm 25% thiab 28% tau tsim los ntawm ob qho cim qhia txog SuperFrete txoj haujlwm.
Thawj qhov yog qhov nruab nrab ntawm kev loj hlob ntawm 27.7% uas lub platform tau sau tseg thaum piv rau thawj lub semester ntawm ob xyoos dhau los. Qhov thib ob yog qhov nce 24.9% uas tau pom ntawm Lub Xya Hli 2025 thiab Lub Xya Hli 2026. Kev sib koom ua ke ntawm ob txoj kev ua rau muaj kev kwv yees tias Hnub Txiv 2026 yuav tsum tswj hwm qhov kev nthuav dav ntawm lub platform thiab sib sau ua ke ua hnub caij nyoog nrog qhov cuam tshuam loj tshaj plaws rau kev xa khoom hauv lub semester thib ob.
Rau SuperFrete, qhov tshwm sim kuj qhia txog kev hloov pauv hauv lub luag haujlwm ntawm kev xa khoom hauv e-commerce. Kev xa khoom tsis yog ib kauj ruam tom qab muag lawm thiab tam sim no cuam tshuam rau kev hloov pauv, kev sib tw, thiab kev paub txog kev yuav khoom.
