{"id":1188,"date":"2024-07-12T09:37:21","date_gmt":"2024-07-12T12:37:21","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=1188"},"modified":"2024-07-12T09:38:32","modified_gmt":"2024-07-12T12:38:32","slug":"dia-dos-pais-impulsiona-vendas-no-varejo-de-eletronicos","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lb\/dia-dos-pais-impulsiona-vendas-no-varejo-de-eletronicos\/","title":{"rendered":"Pappendag erh\u00e9icht de Verkaf vun Elektronik"},"content":{"rendered":"<p>Countdown zu engem vun den Haapt Gedenkminutt Datume vum Joer, der&nbsp;<strong>Pappendag<\/strong>&nbsp;et ass net n\u00ebmmen e wichtegen Datum fir de Public, awer och fir den Handel. Laut Daten aus der \u00cbmfro vun&nbsp;<strong>NielsenIQ GfK Brasilien<\/strong>&nbsp;(2023) Konsumenten sinn \u00ebmmer m\u00e9i geneigt High-Tech Produkter als Kaddo ze kafen, profit\u00e9iere vun der Variet\u00e9it an der Qualit\u00e9it, d\u00e9i vu Marken ugebuede g\u00ebtt.<\/p>\n\n\n\n<p>E Verhalen dat an de Gedenkdatum an an der Fuerschung vum GfK identifiz\u00e9iert gouf, an der&nbsp;<strong>Elteren Woch<\/strong>, Konsumenten kafen m\u00e9i Artikelen a entscheede fir m\u00e9i bezuelbare Pr\u00e4isser, wat beweist datt d'Leit no Remise op Kaddosaisonalit\u00e9it sichen.<\/p>\n\n\n\n<p>D'lescht Joer war den Datum a<strong>\u00a06. h\u00e9chste Rechnung<\/strong>,\u00a0<strong>5. h\u00e9chsten am Volume an 4. h\u00e9chsten am Duerchschn\u00ebttspr\u00e4is<\/strong>. \u201cBew\u00e4erten datt d\u2019Konsumenten \u00ebmmer m\u00e9i no Kaddoe sichen, d\u00e9i an den Ae vun hirem Papp bl\u00e9nken, ass et kloer, w\u00e9i wichteg et fir den Handel ass, sech virzebereeden, de leschte Public mat Promotiounen unzez\u00e9ien, w\u00e9i z.B. \u2018en Artikel kafen an en zweete Cadeau kr\u00e9ien\u2019, souw\u00e9i Investitiounen an digitale Marketing, Loyalit\u00e9itsprogrammer an eng grouss Variet\u00e9it vu Marken a Produkter an der\u201d, seet den Alexandre Della Volpe Elias, CMO vun der Rcell Group, ee vun de gr\u00e9issten Technologieverdeeler am Land.<\/p>\n\n\n\n<p>Een identifiz\u00e9ierten Trend ass datt kierperlech Shopping an der Elterewoch erausst\u00e9cht, w\u00e4hrend Maartplazen a W\u00e4ert a Volumen erausstinn, w\u00e9inst der m\u00e9i grousser Villfalt vu Produkter a m\u00e9i kompetitiv Pr\u00e4isser. digital Welt, ass n\u00e9ideg fir d\u00ebs Datumen an dat op Pappendag, der,\u00a0<strong>24% vun Akeef ginn online gemaach, 32% pers\u00e9inlech an 44% am pers\u00e9inlechen<\/strong>. <\/p>\n\n\n\n<p>Eng aner wichteg Tatsaach, d\u00e9i an den \u00cbmfroen beliicht ass, ass datt an der Elterenwoch vun 2023 Keefer m\u00e9i d'Mark, de Pr\u00e4is an d'Praktikit\u00e9it gesch\u00e4tzt hunn, eng m\u00e9i s\u00e9ier Rees priorit\u00e4r. Akeef goufen \u00ebmmer m\u00e9i no un d'Evenement gemaach, wann de Promotiounsvolumen och eropgeet:<strong>&nbsp;38% kafen an der Elterewoch, 33% an der Woch virdrun an 29% zwou Woche virdrun.<\/strong><\/p>\n\n\n\n<p>Verschidde Kategorien wuessen souwuel an der Parent Week w\u00e9i och am Joer. Shavers, Mini\/BT Spriecher a P\u00ebllen si M\u00e9iglechkeete mat m\u00e9i Affinit\u00e9it fir den Datum, laut den Donn\u00e9e\u00ebn.<\/p>\n\n\n\n<p>\u201cEng Sich no d\u00ebse Produkter reflekt\u00e9iert e wuessenden Trend vu Konsumenten fir Saachen ze sichen d\u00e9i Innovatioun a Praktikit\u00e9it kombin\u00e9ieren. Eis Missioun ass weider h\u00e9ichqualitativ Produkter ze bidden d\u00e9i d'Bedierfnesser an d'Erwaardunge vun eise Clienten uechter Brasilien entspriechen\u201d, seet den Alexandre.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com contagem regressiva para uma das principais datas comemorativas do ano, o&nbsp;Dia dos Pais&nbsp;n\u00e3o \u00e9 apenas uma data importante para o p\u00fablico, mas tamb\u00e9m para o varejo. Segundo dados da pesquisa realizada pela&nbsp;NielsenIQ GfK Brasil&nbsp;(2023), os consumidores est\u00e3o cada vez mais inclinados a adquirirem produtos de alta tecnologia como presentes, aproveitando a variedade e a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-1188","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/posts\/1188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/comments?post=1188"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/posts\/1188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/media\/1189"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/tags?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}