{"id":94823,"date":"2026-04-10T14:05:56","date_gmt":"2026-04-10T17:05:56","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94823"},"modified":"2026-04-10T14:06:04","modified_gmt":"2026-04-10T17:06:04","slug":"o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lb\/o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta\/","title":{"rendered":"Huet den \u201cHead of Marketing\u201d ge\u00e4nnert oder ass eis Definitioun vun enger Positioun verouderd ginn?"},"content":{"rendered":"

Mir gesinn eng staark Bewegung a Brasilien: Influencer huelen Leadership Still a Risen. Toguro als Chef bei Cimed a Victor Sarro bei Philips. Sinn Marken naiv fir Marketing un Inhaltscreatoren ze liwweren?<\/p>\n\n\n\n

Am G\u00e9igendeel: si hunn d'Spill endlech verstanen.<\/strong><\/p>\n\n\n\n

Den Elfebeen \u201cTore Strategist\u201d verl\u00e9iert Terrain un d\u00e9i, d\u00e9i de Mo fir den Algorithmus hunn.Et g\u00ebtt eng latent Provokatioun hei: Marketing brauch haut manner w\u00e9i traditionell\u201c \u201dFormatioun a vill m\u00e9i Haut am Spill.<\/p>\n\n\n\n

Den \u201cDay Trading\u201d vun der Opmierksamkeet<\/strong><\/p>\n\n\n\n

De Gary Vaynerchuk erkl\u00e4ert d\u00ebst Ph\u00e4nomen gutt a sengem Buch, Day Trading Attention.Hien br\u00e9ngt eng Reflexioun d\u00e9i de Punch am Bauch ass, deen n\u00e9ideg ass fir den aktuelle Maart:<\/p>\n\n\n\n

\u201cD'K\u00e4schte fir falsch op sozialen Medien ze goen sinn null. D'K\u00e4schte fir net ze prob\u00e9ieren ass Onsiichtbarkeet.\u201d<\/em><\/p>\n\n\n\n

Influencer hunn dat virun all deenen aneren verstanen. Si verwalten keng Logistik oder P&L Spreadsheets, Technologie, Maschinnen an technesch Teams l\u00e9isen dat scho. Si verwalten de kaumsten an onbest\u00e4nnegsten Verm\u00e9igen op der Welt: Opmierksamkeet.<\/p>\n\n\n\n

D'3% Regel<\/strong><\/p>\n\n\n\n

Et g\u00ebtt geschat datt n\u00ebmmen 3% vun Toguro Posts tats\u00e4chlech d'Bubble \u201chunn\u201d. Fir e klassesche Vermaart wier en 97% Taux vun net-viralis\u00e9ierende Poste Ursaach fir Entloossung.Fir neie Marketing ass d\u00ebst Echtz\u00e4it L\u00e9ieren.<\/p>\n\n\n\n

Si ginn ze s\u00e9ier a b\u00eblleg falsch fir richteg ze kr\u00e9ien wat keng sechs M\u00e9int Maartfuerschung viraussoe konnt. Den Influencer versteet wou se falsch gaang sinn, eppes wat traditionell Marketing, an Genehmegungsronnen festgehalen, schw\u00e9ier huet ze veraarbecht.<\/p>\n\n\n\n

D'Roll vun Technologie<\/strong><\/p>\n\n\n\n

De Strategist ass net gestuerwen, et war n\u00ebmmen automatis\u00e9iert. K\u00ebnschtlech Intelligenz m\u00e9cht schonn d\u00e9i schw\u00e9ier Ophiewe vun Datenanalyse, Segmentatioun an technescher Ausf\u00e9ierung.<\/p>\n\n\n\n

Wat bleift? Beweeglechkeet a visceral Verbindung.<\/strong><\/p>\n\n\n\n

Den Influencer geet eran fir ze maachen wat den institutionelle Marketing vergiess huet w\u00e9i et m\u00e9cht: e richtege Buzz gener\u00e9ieren. Am \u201cDagshandel\u201d vun der Opmierksamkeet, d\u00e9i h\u00eblt fir ze posten wat de Public w\u00ebll h\u00e9ieren, huet scho Sue verluer.<\/p>\n\n\n\n

D'Spill ass elo en anert. Et geet net m\u00e9i dr\u00ebm Medien ze kafen; et geet dr\u00ebm d'Medien ze sinn.<\/p>\n\n\n\n

Marketing ass net gestuerwen, awer et war ni sou laut. Wat iwwer Iech?<\/p>\n\n\n\n

Sidd Dir fokuss\u00e9iert op d'Operatioun vun der Vergaangenheet oder d'Opmierksamkeet vun der elo?<\/p>\n\n\n\n

Bew\u00e4ertung: Bruno Brambilla, CEO Biglink<\/p>","protected":false},"excerpt":{"rendered":"

Estamos vendo um movimento forte no Brasil: influenciadores assumindo cadeiras de lideran\u00e7a em gigantes. Toguro como Head na Cimed e Victor Sarro na Philips. Ser\u00e1 que as marcas s\u00e3o ing\u00eanuas […]<\/p>\n","protected":false},"author":1,"featured_media":10146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-94823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/posts\/94823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/comments?post=94823"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/posts\/94823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/media\/10146"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/media?parent=94823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/categories?post=94823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lb\/wp-json\/wp\/v2\/tags?post=94823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}