{"id":95773,"date":"2026-05-09T10:45:07","date_gmt":"2026-05-09T13:45:07","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=95773"},"modified":"2026-05-09T10:45:15","modified_gmt":"2026-05-09T13:45:15","slug":"apps-de-compras-crescem-ate-43-antes-do-dia-das-maes-e-reforcam-papel-do-mobile-na-decisao-de-compra-2","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lt\/apps-de-compras-crescem-ate-43-antes-do-dia-das-maes-e-reforcam-papel-do-mobile-na-decisao-de-compra-2\/","title":{"rendered":"Apsipirkimo program\u0117l\u0117s iki Motinos dienos i\u0161auga iki 43 % ir sustiprina mobili\u0173j\u0173 \u012frengini\u0173 vaidmen\u012f priimant sprendimus d\u0117l pirkimo"},"content":{"rendered":"<p>Artim\u0173j\u0173 Motinos dienos \u0161vent\u0117 jau \u017eymiai padidino program\u0117li\u0173 naudojim\u0105 Braziliijoje. Adjust duomenys rodo, kad per 14 dien\u0173 iki \u0161ios datos,&nbsp;<strong>pirkimo program\u0173 diegimai i\u0161augo iki 43%<\/strong>, sukantramas pirkim\u0173 kategorijai. E-komercijos program\u0117l\u0117s u\u017efiksavo 20% augim\u0105, o kupon\u0173 ir pasi\u016blym\u0173 platformos padid\u0117jo 5%.<\/p>\n\n\n\n<p>Naudotoj\u0173 \u012fsitraukimas taip pat sustipr\u0117jo per t\u0105 laikotarp\u012f.\u00a0<strong>Prane\u0161im\u0173 programos registravo 154% sesij\u0173 augim\u0105.<\/strong>, stiprindama savo vaidmen\u012f dalinantis rekomendacijomis, organizuojant pirkimus ir kitais prane\u0161imais, atitinkan\u010diais dat\u0105. O map\u0173 ir navigacijos program\u0117l\u0117s i\u0161augo 24%, atspindin\u010dios \u017emoni\u0173 jud\u0117jimo padid\u0117jim\u0105.<\/p>\n\n\n\n<p>Duomenys rodo, kad vartotoj\u0173 elgesys vir\u0161ija tiesiogin\u012f pirkim\u0105, apimantis platesn\u0119 kelion\u0119, kuri apima tyrim\u0105, palyginim\u0105 ir socialin\u0119 s\u0105veik\u0105 prie\u0161 galutin\u012f sprendim\u0105.<\/p>\n\n\n\n<p>\u201cMotinos diena yra svarbus momentas, kai mobilusis telefonas tampa pagrindiniu ry\u0161io ta\u0161ku tarp prek\u0117s \u017eenkl\u0173 ir vartotoj\u0173. Program\u0117l\u0117s lydi vis\u0105 kelion\u0119, nuo atradimo iki konversijos, pereinant per tyrim\u0105 ir s\u0105veik\u0105 tarp \u017emoni\u0173\u201d, teigia Fernando Cabral, Adjust LATAM augimo direktorius.<\/p>\n\n\n\n<p>Tendencija atspindi platesn\u0119 el. prekybos dinamik\u0105 per t\u0105 laikotarp\u012f. 2025 metais Motinos dienos pardavimai i\u0161augo 9,2%, pasiekdami R$ 1,9 milijardo, remiantis Tray ir Bling, LWSA platform\u0173 tyrimu. Tarp labiausiai i\u0161siskirian\u010di\u0173 kategorij\u0173 yra elektronika, mada ir gro\u017eis. Pirkimo procesas taip pat vis labiau hibridinis, vartotojai pereina tarp prekyvie\u010di\u0173, internetini\u0173 parduotuvi\u0173 ir fizini\u0173 ma\u017emenin\u0117s prekybos viet\u0173.<\/p>\n\n\n\n<p>Palyginti su metine vidurkiu, Motinos diena taip pat skatina konkre\u010dias program\u0117li\u0173 kategorijas. Recept\u0173 program\u0117l\u0117s registravo 170% augim\u0105 \u012fdiegiant, o \u017einu\u010di\u0173 program\u0117l\u0117s tur\u0117jo 125% augim\u0105 sesijose, sustiprinant socialin\u012f ir \u0161eimin\u012f \u0161ios datos pob\u016bd\u012f.<\/p>\n\n\n\n<p>Ma\u017emenin\u0117s prekybos atstovams situacija pabr\u0117\u017eia duomenimis grind\u017eiam\u0173 omnichannel strategij\u0173 svarb\u0105. Geb\u0117jimas steb\u0117ti vartotoj\u0173 elges\u012f skirtingais momentais ir platformose yra itin svarbus norint u\u017efiksuoti paklaus\u0105 ir maksimaliai padidinti rezultatus.<\/p>","protected":false},"excerpt":{"rendered":"<p>A proximidade do Dia das M\u00e3es j\u00e1 movimenta de forma significativa o uso de aplicativos no Brasil. Dados da Adjust mostram que, nos 14 dias que antecedem a data, as&nbsp;instala\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[53,79],"class_list":["post-95773","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lt\/wp-json\/wp\/v2\/posts\/95773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lt\/wp-json\/wp\/v2\/comments?post=95773"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lt\/wp-json\/wp\/v2\/posts\/95773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lt\/wp-json\/wp\/v2\/media\/10225"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lt\/wp-json\/wp\/v2\/media?parent=95773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lt\/wp-json\/wp\/v2\/categories?post=95773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lt\/wp-json\/wp\/v2\/tags?post=95773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}