{"id":11029,"date":"2025-02-17T14:45:45","date_gmt":"2025-02-17T17:45:45","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=11029"},"modified":"2025-02-17T14:45:48","modified_gmt":"2025-02-17T17:45:48","slug":"empreendedores-brasileiros-ganham-assistente-financeiro-pelo-whatsapp-com-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lv\/empreendedores-brasileiros-ganham-assistente-financeiro-pelo-whatsapp-com-inteligencia-artificial\/","title":{"rendered":"Braz\u012blijas uz\u0146\u0113m\u0113ji ieg\u016bst finansi\u0101lu pal\u012bgu, izmantojot WhatsApp ar m\u0101ksl\u012bgo intelektu"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Braz\u012blija 2024. gad\u0101 re\u0123istr\u0113ja v\u0113sturisku rekordu mazo uz\u0146\u0113mumu atv\u0113r\u0161an\u0101, p\u0101rsniedzot 4,15 miljonu jaunu re\u0123istr\u0113tu uz\u0146\u0113mumu atz\u012bmi, starp individu\u0101lajiem mikrouz\u0146\u0113m\u0113jiem (MEI), mikrouz\u0146\u0113mumiem (ME) un mazajiem uz\u0146\u0113mumiem (EPP), liecina Sebrae veikt\u0101 aptauja. Pamatojoties uz Feder\u0101lo ie\u0146\u0113mumu dienesta datiem, lai pal\u012bdz\u0113tu finan\u0161u p\u0101rvald\u012bbai, \u0161iem jaunajiem uz\u0146\u0113m\u0113jiem tagad ir bezmaksas platforma, kas izmanto m\u0101ksl\u012bgo intelektu un WhatsApp, lai automatiz\u0113tu klientu un pieg\u0101d\u0101t\u0101ju maks\u0101jumus. Nesen palaists fintech Jota ir finan\u0161u asistents, kas \u013cauj lietot\u0101jiem p\u0101rvald\u012bt audio t\u0113rz\u0113\u0161anas darb\u012bbas, izmantojot ikdienas zi\u0146ojumus, izmantojot WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papildus pal\u012bdz\u012bbas snieg\u0161anai mazo uz\u0146\u0113mumu vad\u012bt\u0101jiem, tostarp neform\u0101lajiem darbiniekiem, izstr\u0101d\u0101t\u0101ju priek\u0161likums ir sniegt labumu ar\u012b person\u0101m, kur\u0101m ir WhatsApp konti, lai veiktu ikdienas dar\u012bjumus.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praks\u0113 Jota nodro\u0161ina zibmaks\u0101jumus (Pix) un bi\u013cetes, izmantojot audio, att\u0113lus un \u012bszi\u0146as, uz vienu vai vair\u0101kiem kontaktiem, izmantojot autom\u0101tisko izlases sarakstu, k\u0101 ar\u012b maks\u0101jumu sa\u0146em\u0161anu vai iekas\u0113\u0161anu, izmantojot QR Code PIX da\u017eu sekun\u017eu laik\u0101, bez maksas lietot\u0101jam \u0160\u012bs funkcijas tiek veiktas, tikai run\u0101jot un jaut\u0101jot, ko vi\u0146i v\u0113las par savu biznesu, un uz\u0146\u0113m\u0113ji var sa\u0146emt v\u0113rt\u012bgas atzi\u0146as, piem\u0113ram, finan\u0161u apr\u0113\u0137inus, ikdienas nor\u0113\u0137inu p\u0101rskatus un kontekstualiz\u0113tus ieteikumus, pamatojoties uz individu\u0101laj\u0101m vajadz\u012bb\u0101m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0101 k\u0101 Jota darbojas WhatsApp ietvaros, t\u0101s r\u012bki nodro\u0161ina intuit\u012bvu lietojam\u012bbu un nov\u0113r\u0161 nepiecie\u0161am\u012bbu p\u0113c tradicion\u0101laj\u0101m banku lietojumprogramm\u0101m. Personisko un juridisko kontu bezmaksas atv\u0113r\u0161ana aiz\u0146em maz\u0101k nek\u0101 3 min\u016btes, un t\u0101 tiek veikta ar\u012b t\u0113rz\u0113\u0161anas veid\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platformu dibin\u0101ja uz\u0146\u0113m\u0113js Davi Holanda, kur\u0161 iepriek\u0161 ir vad\u012bjis projektus abos finan\u0161u oper\u0101ciju p\u012bl\u0101ros: ieg\u0101d\u0101joties, k\u0101 biju\u0161ais PagSeguro vad\u012bt\u0101js, kur vi\u0146\u0161 vad\u012bja vair\u0101k nek\u0101 15 produktus un sniedza ieguld\u012bjumu IPO NYSE; un banku sektor\u0101 k\u0101 Bankly dibin\u0101t\u0101js un izpilddirektors, izstr\u0101d\u0101jot Banking as a Service (BaaS), ko Banco Votorantim ieg\u0101d\u0101j\u0101s 2023. gad\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tirgus iesp\u0113ja<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saska\u0146\u0101 ar CEAPE (Mazo uz\u0146\u0113mumu atbalsta centra) veikto aptauju, 61% Braz\u012blijas uz\u0146\u0113m\u0113ju \u0161ajos profilos izmanto piez\u012bmju gr\u0101mati\u0146as, lai pierakst\u012btu savu uz\u0146\u0113mumu ien\u0101kumus un izdevumus V\u0113l 14,5% respondentu teica, ka izmanto izkl\u0101jlapas \u0161im nol\u016bkam, savuk\u0101rt 9,1% teica, ka \u201cviss head-HARM. 7,9% atbild\u0113ja, ka neizmanto nevienu no aptauj\u0101 min\u0113tajiem r\u012bkiem, un tikai 7% ir atbalsts no gr\u0101matved\u012bbas biroja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0145emot v\u0113r\u0101 \u0161o scen\u0101riju un \u0146emot v\u0113r\u0101, ka miljoniem uz\u0146\u0113m\u0113ju un priv\u0101tpersonu nav laika kontrol\u0113t savu finansi\u0101lo dz\u012bvi piez\u012bmju gr\u0101mati\u0146\u0101s vai izkl\u0101jlap\u0101s vai apst\u0101k\u013cos, lai ieguld\u012btu d\u0101rg\u0101 programmat\u016br\u0101, un bie\u017ei vien nesa\u0146em pien\u0101c\u012bgu tradicion\u0101lo banku iest\u0101\u017eu uzman\u012bbu, Jota revolucion\u0101rais potenci\u0101ls ir izrais\u012bjis lielu interesi tirg\u016b.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cM\u0113s redzam skaidru iesp\u0113ju izveidot platformu, kas vienk\u0101r\u0161o finan\u0161u p\u0101rvald\u012bbu un darb\u012bbas uz\u0146\u0113m\u0113jiem, neatkar\u012bgi no t\u0101, vai tie ir priv\u0101tpersonas vai korpor\u0101cijas, un m\u0113s esam ap\u0146\u0113mu\u0161ies pal\u012bdz\u0113t vi\u0146iem ietaup\u012bt laiku un naudu, izstr\u0101d\u0101jot risin\u0101jumus ikdienas darb\u012bb\u0101m, finan\u0161u automatiz\u0101cijai un maks\u0101jumu braucieniem, kas palielina rentabilit\u0101te\u201d, dal\u012bj\u0101s Davi Netherlands, l\u012bdzdibin\u0101t\u0101js un izpilddirektors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fintech ar\u012b pazi\u0146oja par US$ 8,9 miljonu s\u0113klu k\u0101rtas pabeig\u0161anu, ko vada MAYA Capital, piedaloties HOF Capital, BigBets, Alter Global, Bogari Capital, Norte Ventures un e\u0146\u0123e\u013cu investoriem, piem\u0113ram, Bebeto Nogueira, Segura dibin\u0101t\u0101js un Scout of a16z, Fersens un Mateus Lambranho, Mauro D', 180 Seguros dibin\u0101t\u0101js, Bernardo Lustosa, ClearSale partneris, Deniss Vans un Pedro Fiuza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAr \u0161o jauno invest\u012bciju k\u0101rtu m\u0113s esam ap\u0146\u0113mu\u0161ies stiprin\u0101t m\u016bsu tehnolo\u0123iju, izaugsmes un m\u0101rketinga komandas, lai izveidotu vis\u0101 Braz\u012blij\u0101 atz\u012btu z\u012bmolu, produktu, kas patiesi sniedz labumu uz\u0146\u0113m\u0113jiem un veicina klientu b\u0101zes papla\u0161in\u0101\u0161anos. Turkl\u0101t m\u0113s s\u0101ksim b\u016btisku debitoru par\u0101du un maks\u0101jumu darba k\u0101rt\u012bbu, apmierinot uz\u0146\u0113m\u0113ju kritisk\u0101s vajadz\u012bbas un m\u0113s tikai s\u0101kam\u201d, pastiprina uz\u0146\u0113m\u0113js.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0113c Holandes teikt\u0101, atsauksmes ir biju\u0161as \u0101rk\u0101rt\u012bgi pozit\u012bvas, klientiem ietaupot 10 stundas darba m\u0113nes\u012b, veicot simtiem p\u0101rskait\u012bjumu praktisk\u0101 un efekt\u012bv\u0101 veid\u0101 Viens no vi\u0146iem koment\u0113ja: \u2018Jota IR main\u012bjusi manu finansi\u0101lo dz\u012bvi, tas ir tas, ko j\u016bs nezin\u0101j\u0101t, ka jums ir nepiecie\u0161ams.K\u0101 es vienm\u0113r steidzos, tas padara manu dz\u012bvi daudz viegl\u0101ku.Man vienk\u0101r\u0161i j\u0101p\u0101rs\u016bta zi\u0146ojums WhatsApp vai j\u0101nos\u016bta audio, un Jota palai\u017e Pix da\u017eu sekun\u017eu laik\u0101, m\u0113nes\u012b es ietaup\u012bju vair\u0101k nek\u0101 R$ 500 maks\u0101s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MAYA Capital l\u012bdzdibin\u0101t\u0101ja Monika Sagjoro koment\u0113ja: \u201cO Jota atrisina kritisku izaicin\u0101jumu (nepareizu finan\u0161u p\u0101rvald\u012bbu) MVU tirg\u016b, kas p\u0101rvieto miljardiem re\u0101lu. \u0160\u012b ir milz\u012bga iesp\u0113ja, un Jota ir lieliski piem\u0113rota, lai to izmantotu. Komandas kalibrs, pieredze un v\u012bzija vienk\u0101r\u0161i iedvesmo un nost\u0101da uz\u0146\u0113mumu cit\u0101 l\u012bmen\u012b. M\u016bsu misiju atbalst\u012bt lab\u0101kos tehniskos talantus, veidojot jaunuz\u0146\u0113mumus, mekl\u0113jot nepieredz\u0113tus pan\u0101kumus Lat\u012b\u0146amerik\u0101, nevar\u0113tu lab\u0101k p\u0101rst\u0101v\u0113t k\u0101 Jota\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fintech v\u012bzija ir vienk\u0101r\u0161ot visus finan\u0161u p\u0101rvald\u012bbas aspektus Braz\u012blijas uz\u0146\u0113m\u0113jiem, kuri \u0161obr\u012bd saskaras ar lielu sare\u017e\u0123\u012bt\u012bbu ar tirg\u016b pieejamajiem produktiem un lietojumprogramm\u0101m, un \u0161\u0137iet, ka tie s\u0101kas ar labo k\u0101ju.<\/p>","protected":false},"excerpt":{"rendered":"<p>O Brasil registrou, em 2024, um recorde hist\u00f3rico de abertura de pequenos neg\u00f3cios, ultrapassando a marca de 4,15 milh\u00f5es de novas empresas registradas, entre microempreendedores individuais (MEI), microempresas (ME) e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":["post-11029","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lancamentos","category-noticias","tag-e-commerce","tag-lancamentos","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/11029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=11029"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/11029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/9163"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=11029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=11029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=11029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}