{"id":1375,"date":"2024-07-17T12:59:45","date_gmt":"2024-07-17T15:59:45","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=1375"},"modified":"2024-07-17T12:59:46","modified_gmt":"2024-07-17T15:59:46","slug":"braze-implementa-data-platform-e-outras-funcionalidades-em-sua-plataforma","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lv\/braze-implementa-data-platform-e-outras-funcionalidades-em-sua-plataforma\/","title":{"rendered":"Braze sav\u0101 platform\u0101 ievie\u0161 Data Platform un citas funkcijas"},"content":{"rendered":"<p><a href=\"https:\/\/www.braze.com\/\">Brezents\u00a0<\/a>(Nasdaq: BRZE), klientu iesaist\u012b\u0161anas platforma, pag\u0101ju\u0161aj\u0101 ned\u0113\u013c\u0101 pazi\u0146oja par Braze Data Platform - datu un partneru integr\u0101ciju kopas, kas paredz\u0113ta, lai vienk\u0101r\u0161otu datu apvieno\u0161anu, aktiviz\u0113\u0161anu un izplat\u012b\u0161anu, dodot tirgot\u0101jiem iesp\u0113ju izveidot klientu iesaisti.<\/p>\n\n\n\n<p>Vienoti, kontekstualiz\u0113ti dati ir \u013coti svar\u012bgi, lai rad\u012btu uz klientu orient\u0113tu m\u0101rketinga pieredzi, un z\u012bmoli, kas nesp\u0113j nodro\u0161in\u0101t \u0161o risku, zaud\u0113 pat\u0113r\u0113t\u0101ju uzman\u012bbu, lojalit\u0101ti un ie\u0146\u0113mumus. Tirgot\u0101ji c\u012bn\u0101s, lai integr\u0113tu un izprastu datus klientu iesaist\u012b\u0161anai p\u0101rm\u0113r\u012bg\u0101 datu v\u0101k\u0161an\u0101.&nbsp;<a href=\"https:\/\/www.braze.com\/resources\/reports-and-guides\/2024-global-customer-engagement-review\">Brazes p\u0113t\u012bjumi<\/a>&nbsp;taj\u0101 konstat\u0113ts, ka tikai 24% z\u012bmolu kart\u0113 klientu uzved\u012bbu un noska\u0146ojumu, un tikai 6% izmanto \u0161os datus, lai inform\u0113tu par savu produktu un z\u012bmolu pieeju.Izgatavots, \u0146emot v\u0113r\u0101 elast\u012bbu, savietojam\u012bbu un modularit\u0101ti, Braze Data Platform pal\u012bdz z\u012bmoliem viegli integr\u0113t un izmantot savus datus neatkar\u012bgi no to v\u0113lamaj\u0101m tehnolo\u0123ij\u0101m un darbpl\u016bsm\u0101m.<\/p>\n\n\n\n<p>Izmantojot Braze Data Platform, z\u012bmoli var viegli:&nbsp;<\/p>\n\n\n\n<p><strong>Apvienojiet datus pieejam\u012bbai, izmantojot uzlabotu ekosist\u0113mu integr\u0101ciju un daudz ko citu<\/strong>&nbsp;braze vienk\u0101r\u0161o prim\u0101ro datu v\u0101k\u0161anas un apvieno\u0161anas procesu neatkar\u012bgi no avota, veicot tie\u0161u re\u0101llaika integr\u0101ciju vado\u0161aj\u0101s m\u0101ko\u0146datu platform\u0101s, datu noliktav\u0101s un programmat\u016bras nodro\u0161in\u0101t\u0101jos. Nesen uzs\u0101ktie CDI segmenti, Braze Cloud Data Ingestion (CDI) papla\u0161in\u0101jums, tagad ir pieejams agr\u012bn\u0101 piek\u013cuv\u0113 partneriem, tostarp Amazon Redshift no Amazon Web Services (AWS), Databricks un Snowflake, nodro\u0161inot z\u012bmoliem bezkopisku piek\u013cuvi klientu datiem un racionaliz\u0113jot datu pl\u016bsmas API lab\u0101kai klientu iesaistei, izmantojot eso\u0161\u0101s Braze DataK iesp\u0113jas, k\u0101 vi\u0146i var organiz\u0113t savas eso\u0161\u0101s datu transform\u0101cijas un z\u012bmolus.&nbsp;<\/p>\n\n\n\n<p><strong>Iesp\u0113jojiet datus, lai palielin\u0101tu personaliz\u0101ciju un atbilst\u012bbu<\/strong>&nbsp;\u2018jaun\u0101s uzlabot\u0101s datu p\u0101rvald\u012bbas iesp\u0113jas, kas pieejamas Braze katalogos, pal\u012bdz z\u012bmoliem izprast un optimiz\u0113t datu v\u0101k\u0161anu un izmanto\u0161anu laika gait\u0101. Izmantojot neparastas partneru integr\u0101cijas Braze Data Platform, vi\u0146i var apvienot \u0161\u012bs atzi\u0146as ar citiem datu avotiem, lai izprastu un r\u012bkotos. re\u0101llaika lietot\u0101ju uzved\u012bbai, izmantojot atskaites un anal\u012bzi ietekm\u012bg\u0101m kampa\u0146\u0101m. P\u0113c tam Braze izdotais viedais m\u0101ksl\u012bgais intelekts pal\u012bdz p\u0101rbaud\u012bt un nodro\u0161in\u0101t personaliz\u0113tu pieredzi m\u0113rog\u0101, papla\u0161inot prim\u0101ro z\u012bmola datu v\u0113rt\u012bbu, lai klientu iesaiste joproj\u0101m b\u016btu v\u0113rt\u012bga un izvair\u012btos no uzm\u0101c\u012bgas.<\/p>\n\n\n\n<p><strong>Izplatiet datus, lai izveidotu z\u012bmola kapit\u0101lu&nbsp;<\/strong>\u2018breze datu platforma veicin\u0101tu dro\u0161u un efekt\u012bvu produktu datu izplat\u012b\u0161anu un klientu iesaist\u012b\u0161anu v\u0113lamajiem tre\u0161o pu\u0161u r\u012bkiem dzi\u013c\u0101kai anal\u012bzei, tostarp Amplitude, Contentsquare, Mixpanel un Snowplow biznesa inform\u0101cijas risin\u0101jumiem.Braze str\u0101d\u0101 tie\u0161i ar klientiem, lai noteiktu priorit\u0101ti integr\u0101cijai ar vi\u0146u v\u0113lamajiem datiem. avoti un m\u0113r\u0137i, pied\u0101v\u0101jot stabilu Braze str\u0101vu, sniegp\u0101rsli\u0146u datu koplieto\u0161anas un uz\u0146\u0113muma l\u012bme\u0146a API kopu, lai pal\u012bdz\u0113tu z\u012bmoliem sasniegt pla\u0161\u0101ku organizatorisko v\u0113rt\u012bbu no klientu iesaistes datiem, kas \u0123ener\u0113ti un sav\u0101kti ar Braze.<\/p>\n\n\n\n<p>\u201cM\u016bsdienu tirgot\u0101jiem ir nepiecie\u0161ama piek\u013cuve vienotam skat\u012bjumam uz saviem datiem, lai efekt\u012bvi un person\u012bgi sazin\u0101tos ar saviem klientiem\u201d, sac\u012bja Kevins Vans, Braze produktu direktors. \u201cM\u016bsu misija ar Braze Data Platform ir dot iesp\u0113ju visu izm\u0113ru z\u012bmoliem izmantot savu datu jaudu, lai nodro\u0161in\u0101tu izcilu klientu iesaisti digit\u0101lajos kan\u0101los. \u0160\u012b platforma neman\u0101mi integr\u0113jas ar galvenaj\u0101m datu ekosist\u0113mas tehnolo\u0123ij\u0101m, \u013caujot z\u012bmoliem bez piep\u016bles apvienot un aktiviz\u0113t savus datus. Izmantojot re\u0101llaika straumes apstr\u0101des pamatu, Braze \u013cauj z\u012bmoliem g\u016bt t\u016bl\u012bt\u0113ju ieskatu klientu uzved\u012bb\u0101\u201d<\/p>\n\n\n\n<p>Ieskaitot Braze produktus un partneru ekosist\u0113mu integr\u0101cijas, Braze Data Platform nodro\u0161ina \u013coti personaliz\u0113tu un ietekm\u012bgu pieredzi digit\u0101lajos saskares punktos. Platforma \u013cauj z\u012bmoliem izmantot tehnolo\u0123ijas un integr\u0101cijas, lai ietekm\u0113tu klientu izv\u0113les un uzved\u012bbas izmai\u0146as, k\u0101 ar\u012b veicin\u0101tu klientu iesaist\u012b\u0161anas pieredzi, kas ir personaliz\u0113ta, atbilsto\u0161a un neaizmirstams.<\/p>\n\n\n\n<p>T\u0101 k\u0101 da\u017eiem z\u012bmoliem ir uzlabotas lieto\u0161anas gad\u012bjumi, kuros nepiecie\u0161ama prim\u0101ro datu aktiviz\u0113\u0161ana m\u0101rketingam un ne tikai, piem\u0113ram, p\u0101rdo\u0161ana un klientu pan\u0101kumi, Braze cie\u0161i sadarbojas ar klientu datu platform\u0101m (CDP), piem\u0113ram, Amperity, Amplitude, Census, Hightouch, mParticle, Rudderstack, Simon Data, Tealium, Treasure Data un Twilio segments. Ar m\u016bsu CDP partneriem Braz\u012blija pied\u0101v\u0101 visaptvero\u0161u pieeju, kas uzlabo datu apvieno\u0161anu, aktiviz\u0113\u0161anu un izplat\u012b\u0161anu vis\u0101 datu dz\u012bves cikl\u0101.<\/p>\n\n\n\n<p>\u201cSniegp\u0101rsla ir saska\u0146ota ar Braze kop\u012bgaj\u0101 m\u0113r\u0137\u012b pal\u012bdz\u0113t z\u012bmoliem piln\u012bg\u0101k izmantot savus datus. Braze datu platforma ir pozit\u012bvs solis \u0161aj\u0101 ce\u013cojum\u0101, pal\u012bdzot padar\u012bt datus gr\u016bt\u0101kus. Lietot\u0146u ievieto\u0161ana datos ir m\u016bsu AI Data Cloud produktu v\u012bzijas mugurkauls, un m\u0113s esam priec\u012bgi redz\u0113t, k\u0101 Braze \u0161odien pal\u012bdz z\u012bmoliem ar to tikt gal\u0101\u201d, sac\u012bja Tariks Dv\u012bks, Snowflake tehnolo\u0123iju alianses vad\u012bt\u0101js.<\/p>","protected":false},"excerpt":{"rendered":"<p>Braze\u00a0(Nasdaq: BRZE), plataforma de engajamento de clientes, anunciou na \u00faltima semana o lan\u00e7amento da Braze Data Platform, um conjunto de dados e integra\u00e7\u00f5es de parceiros projetada para simplificar a unifica\u00e7\u00e3o, ativa\u00e7\u00e3o e distribui\u00e7\u00e3o de dados, capacitando os profissionais de marketing a criarem o engajamento de clientes. Dados unificados e contextualizados s\u00e3o cruciais para criar experi\u00eancias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":{"0":"post-1375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lancamentos","8":"category-noticias","9":"tag-e-commerce","10":"tag-lancamentos","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=1375"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/1375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/1376"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=1375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=1375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}