Bija laiks, kad rekl\u0101ma tika veidota tikai, lai p\u0101rdotu \u0160odien \u0161\u012b komunik\u0101cijas joma ir patiesa zin\u0101tne, kas sp\u0113j dialog\u0113t ar klientu dzi\u013c\u0101kaj\u0101m v\u0113lm\u0113m un vajadz\u012bb\u0101m.Laikmet\u0101, kad pat\u0113ri\u0146\u0161 un vides apzi\u0146a iet roku rok\u0101, rekl\u0101mas kampa\u0146as arvien vair\u0101k tiek saska\u0146otas ar neaizst\u0101jamu p\u012bl\u0101ru: m\u0113r\u0137is Z\u012bmoli ir iekaroju\u0161i jaunu un ilgsto\u0161u tirgus da\u013cu, identific\u0113joties ar sav\u0101m v\u0113rt\u012bb\u0101m.<\/p>\n\n\n\n
Skait\u013ci liecina, ka ir v\u0113rts velt\u012bt sevi identit\u0101tes noteik\u0161anai \u0101rpus p\u0101rdo\u0161anas Saska\u0146\u0101 ar Nielsen p\u0113t\u012bjumu, 66% pat\u0113r\u0113t\u0101ju ir gatavi maks\u0101t vair\u0101k par produktiem un pakalpojumiem no uz\u0146\u0113mumiem, kas ir ap\u0146\u0113mu\u0161ies iev\u0113rot soci\u0101lo un vides ietekmi.<\/p>\n\n\n\n
Ana Sel\u012bna Bueno<\/a>, a\u0123ent\u016bru partneris un dibin\u0101t\u0101js Piek\u013cuve<\/a> e Develop Live un m\u0101rketinga speci\u0101lists ar vair\u0101k nek\u0101 20 gadu pieredzi, nor\u0101da uz komunik\u0101cijas nepiecie\u0161am\u012bbu, kas dialogos ar pat\u0113r\u0113t\u0101jam svar\u012bg\u0101m t\u0113m\u0101m.\u201cZ\u012bmoliem ir j\u0101saprot, ka pa\u0161reiz\u0113jais klients mekl\u0113 vair\u0101k nek\u0101 tikai produktu Vi\u0146\u0161 v\u0113las identific\u0113ties ar z\u012bmola v\u0113rt\u012bb\u0101m un redz\u0113t patiesu ap\u0146em\u0161anos pret svar\u012bgiem c\u0113lo\u0146iem Tas rada emocion\u0101lu saikni un stiprina klientu lojalit\u0101ti\u201d vi\u0146\u0161 skaidro. <\/p>\n\n\n\n Intention\u0101lisms rekl\u0101m\u0101<\/strong><\/p>\n\n\n\n M\u0113r\u0137is rekl\u0101mas kampa\u0146\u0101s ir vair\u0101k nek\u0101 vienk\u0101r\u0161s sauklis T\u0101 ir filozofija, kas vada visas z\u012bmola darb\u012bbas, s\u0101kot no produkta dizaina l\u012bdz komunik\u0101cijai ar sabiedr\u012bbu Kampa\u0146as, kur\u0101m ir \u0161\u012b skaidr\u0101 defin\u012bcija, var izcelties pies\u0101tin\u0101t\u0101 tirg\u016b, radot konkurences at\u0161\u0137ir\u012bbu.<\/p>\n\n\n\n Ja v\u0113l nesen t\u0101di moto k\u0101 klasiskais \u201cp\u0113rc, p\u0113rc, p\u0113rc\u201d bija efekt\u012bvi, \u0161obr\u012bd klientam ir j\u0101saska\u0146o savas cer\u012bbas un identit\u0101te ar z\u012bmola cer\u012bb\u0101m. Mazumtirdzniec\u012bbas pasaul\u0113 internet\u0101 ar\u012b izv\u0113les ir emocion\u0101las. \u201cpodera pirkuma\u201d defin\u012bcija atst\u0101j klientu arvien akt\u012bv\u0101k\u0101 st\u0101vokl\u012b, lai nodotu savu naudu to rok\u0101s, kuri to p\u0101rv\u0113rt\u012bs pozit\u012bv\u0101 ietekm\u0113.<\/p>\n\n\n\n P\u0101rejot t\u0101lu \u0101rpus efekta fr\u0101z\u0113m, m\u0113r\u0137is tiek pazi\u0146ots da\u017e\u0101dos veidos. \u201cDialogs ar klientu notiek no produkta iepakojuma l\u012bdz uz\u0146\u0113muma uzved\u012bbai soci\u0101lajos t\u012bklos l\u012bdz darb\u012bb\u0101m, kas virtu\u0101lo atst\u0101j re\u0101lajai pasaulei, piem\u0113ram, kl\u0101tb\u016btne soci\u0101li un kult\u016bras noz\u012bm\u012bgos pas\u0101kumos\u201d, liecina Ana Celina.<\/p>\n\n\n\n Ietekme aizmirst<\/strong><\/p>\n\n\n\n P\u0113t\u012bjumi liecina, ka z\u012bmoli ar prec\u012bzi defin\u0113tiem ide\u0101liem ilgtermi\u0146\u0101 m\u0113dz darboties lab\u0101k.Tie veido loj\u0101l\u0101ku klientu b\u0101zi un sp\u0113j lab\u0101k piel\u0101goties tirgus izmai\u0146\u0101m.<\/p>\n\n\n\n T\u0101d\u0113j\u0101di ir skaidrs, ka m\u0113r\u0137a izvirz\u012b\u0161ana rekl\u0101mas kampa\u0146u centr\u0101 nav tikai \u0113tiska izv\u0113le, bet ar\u012b gudra biznesa strat\u0113\u0123ija. Z\u012bmoli, kas pie\u0146em \u0161o filozofiju, ir gatavi st\u0101ties pret\u012b m\u016bsdienu tirgus izaicin\u0101jumiem un veidot ilgsto\u0161as un pozit\u012bvas attiec\u012bbas. ar saviem pat\u0113r\u0113t\u0101jiem.<\/p>\n\n\n\n Ana Celina Bueno atg\u0101dina, ka uz\u0146\u0113mums, kas saska\u0146o savus soci\u0101los un vides m\u0113r\u0137us ar klientu m\u0113r\u0137iem, apzin\u0101s nepiecie\u0161am\u012bbu apsteigt savu laiku. \u201cIeguld\u012bjums m\u0113r\u0137tiec\u012bg\u0101s kampa\u0146\u0101s ir ieguld\u012bt z\u012bmola n\u0101kotn\u0113.T\u0101 ir strat\u0113\u0123ija, kas nes ilgtsp\u0113j\u012bgu atdevi un pal\u012bdz veidot lab\u0101ku pasauli Z\u012bmoli, kas to saprot, ir tirgus priek\u0161gal\u0101, un nekad nav par v\u0113lu s\u0101kt\u201d secina eksperte.<\/p>","protected":false},"excerpt":{"rendered":" Existiu um momento em que a publicidade era feita apenas para vender. Hoje, essa \u00e1rea da comunica\u00e7\u00e3o \u00e9 uma verdadeira ci\u00eancia capaz de dialogar com os desejos e as necessidades mais profundas dos clientes. Na era em que o consumo e a consci\u00eancia ambiental andam lado a lado, as campanhas publicit\u00e1rias v\u00eam se alinhando cada […]<\/p>\n","protected":false},"author":1,"featured_media":1974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":{"0":"post-2400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dicas","8":"category-noticias","9":"tag-dicas","10":"tag-e-commerce","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/2400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=2400"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/2400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/1974"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=2400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=2400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=2400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}