Braz\u012blijas e-komercija ir izg\u0101jusi cauri izaicino\u0161am gadam 2023. gad\u0101, un vair\u0101k nek\u0101 3,7 miljoni kr\u0101p\u0161anas m\u0113\u0123in\u0101jumu re\u0123istr\u0113ti kopum\u0101 277,4 miljonos tie\u0161saistes p\u0101rdo\u0161anas piepras\u012bjumu, saska\u0146\u0101 ar ClearSale zi\u0146ojumu. Kr\u0101p\u0161anas m\u0113\u0123in\u0101jumi veidoja 1,4% pas\u016bt\u012bjumu, kop\u0101 veidojot kop\u0113jo v\u0113rt\u012bbu R$ 3,5 miljardi Vid\u0113j\u0101 bi\u013cete uz \u0161iem kr\u0101p\u0161anas gad\u012bjumiem bija R$ 925,44, kas ir divreiz liel\u0101ka par likum\u012bgo pas\u016bt\u012bjumu vid\u0113jo v\u0113rt\u012bbu.<\/p>\n\n\n\n
Mobilie telefoni vad\u012bja kr\u0101p\u0161anas m\u0113\u0123in\u0101jumus Braz\u012blij\u0101, ar 228,1 t\u016bkstoti gad\u012bjumu, kam sekoja telekomunik\u0101cijas (221,6 t\u016bksto\u0161i) un skaistumkop\u0161anas produkti (208,2 t\u016bksto\u0161i).Citas skart\u0101s kategorijas bija kedas, m\u0101jsaimniec\u012bbas preces, sports, m\u0113beles, televizori\/monitori, ledusskapji\/sald\u0113tavas un sp\u0113les Kr\u0101p\u0161ana koncentr\u0113j\u0101s uz produktiem, kas bija viegli p\u0101rdodami t\u0101l\u0101k un augstu pievienoto v\u0113rt\u012bbu, par\u0101dot, ka neviena kategorija nav im\u016bna.<\/p>\n\n\n\n
Lai apkarotu kr\u0101p\u0161anu, uz\u0146\u0113mumiem ir j\u0101pie\u0146em iek\u0161\u0113j\u0101s dro\u0161\u012bbas politika, pirms sensit\u012bvas inform\u0101cijas snieg\u0161anas j\u0101apm\u0101ca darbinieki par labu kiberdro\u0161\u012bbas praksi un j\u0101p\u0101rbauda t\u012bmek\u013ca viet\u0146u un e-pasta autentiskums Ir b\u016btiski izmantot \u0161ifr\u0113\u0161anu, lai aizsarg\u0101tu datus un ieguld\u012btu l\u012bdzek\u013cus kr\u0101p\u0161anas apkaro\u0161anas risin\u0101jumos un inform\u0101cijas dro\u0161\u012bbas r\u012bkos, piem\u0113ram, ugunsm\u016bros, lai aizsarg\u0101tos pret kiberuzbrukumiem un samazin\u0101tu finan\u0161u riskus.<\/p>\n\n\n\n
Daniels Nascimento, Soluti p\u0101rdo\u0161anas vad\u012bt\u0101js, uzsver nepiecie\u0161am\u012bbu ieguld\u012bt digit\u0101laj\u0101 dro\u0161\u012bb\u0101. \u201cUz\u0146\u0113mumiem Goias\u0101 un vis\u0101 Braz\u012blij\u0101 ir j\u0101uzlabo savas dro\u0161\u012bbas strat\u0113\u0123ijas, ieguldot darbinieku apm\u0101c\u012bb\u0101 un inform\u0113t\u012bb\u0101, k\u0101 ar\u012b dro\u0161\u012bbas r\u012bkos.Bez t\u0101 str\u012bds pret uzbruc\u0113jiem ir \u013coti apdraud\u0113ts, gandr\u012bz \u201800'\u201d, saka Nascimento.<\/p>\n\n\n\n
Braz\u012blijas digit\u0101l\u0101s sertifik\u0101cijas tirgus l\u012bderis Soluti pied\u0101v\u0101 tehnolo\u0123iskus risin\u0101jumus, kas pal\u012bdz uz\u0146\u0113mumiem izvair\u012bties no kr\u0101p\u0161anas un nodro\u0161ina dar\u012bjumu autentiskumu Nascimento uzsver digit\u0101l\u0101s izgl\u012bt\u012bbas iz\u0161\u0137iro\u0161o lomu kr\u0101p\u0161anas mazin\u0101\u0161an\u0101. \u201cIr b\u016btiski apm\u0101c\u012bt komandu, lai t\u0101 sp\u0113tu identific\u0113t uzbrukumu Apzin\u0101ta persona var nov\u0113rst uzbrukumu un pat nov\u0113rst t\u0101 izplat\u012b\u0161anu, jau br\u012bdinot uz\u0146\u0113muma dro\u0161\u012bbu vai IT komandu.\u201d<\/p>\n\n\n\n
Neskatoties uz pieejamajiem risin\u0101jumiem, mazie un vid\u0113jie uz\u0146\u0113mumi, \u012bstenojot \u0161os pas\u0101kumus, saskaras ar iev\u0113rojam\u0101m probl\u0113m\u0101m. \u201cGalvenais izaicin\u0101jums ir tas, ka daudzi uz\u0146\u0113mumi joproj\u0101m nesaprot \u0161\u012b scen\u0101rija nopietn\u012bbu un nav gatavi sevi aizst\u0101v\u0113t.Daudzi vad\u012bt\u0101ji uzskata, ka tie netiks v\u0113rsti vi\u0146u uz\u0146\u0113mumu lieluma d\u0113\u013c, kas atst\u0101j zemu \u0304s aizsargu un liek tiem ciest uzbrukumus, kas var rad\u012bt iev\u0113rojamus zaud\u0113jumus\u2018, br\u012bdina Daniels Nascimento.<\/p>\n\n\n\n
Tie\u0161saistes kr\u0101p\u0161anas m\u0113\u0123in\u0101jumu pieaugums Braz\u012blij\u0101 uzsver steidzamo vajadz\u012bbu p\u0113c stingriem digit\u0101l\u0101s dro\u0161\u012bbas pas\u0101kumiem. Pieaugot kiberuzbrukumu sare\u017e\u0123\u012bt\u012bbai, ieguld\u012bjumi tehnolo\u0123ij\u0101s un izgl\u012bt\u012bb\u0101 ir b\u016btiski, lai aizsarg\u0101tu uz\u0146\u0113mumus un nodro\u0161in\u0101tu pat\u0113r\u0113t\u0101ju uztic\u012bbu e-komercijai.<\/p>","protected":false},"excerpt":{"rendered":"
O e-commerce brasileiro passou por um ano desafiador em 2023, com mais de 3,7 milh\u00f5es de tentativas de fraudes registradas em um total de 277,4 milh\u00f5es de pedidos de vendas […]<\/p>\n","protected":false},"author":1,"featured_media":2079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31],"tags":[92,43,53],"class_list":["post-2933","post","type-post","status-publish","format-standard","has-post-thumbnail","category-balancos","category-noticias","tag-balancos","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/2933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=2933"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/2933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/2079"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=2933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=2933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=2933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}