P\u0113d\u0113jos gados glob\u0101l\u0101 mazumtirdzniec\u012bba ir piedz\u012bvojusi p\u0101rmai\u0146as, ko virza jaunas pat\u0113r\u0113t\u0101ju pras\u012bbas Saska\u0146\u0101 ar PwC aptauju 56% vad\u012bt\u0101ju nor\u0101da, ka klientu preferen\u010du mai\u0146a ir liel\u0101kais izaicin\u0101jums uz\u0146\u0113m\u0113jdarb\u012bbas rentabilit\u0101tei \u0160\u012b par\u0101d\u012bba, ko akcent\u0113 pand\u0113mija, rad\u012bja cer\u012bbas uz personaliz\u0113tu, intuit\u012bvu un efekt\u012bvu iepirk\u0161an\u0101s pieredzi.Rea\u0123\u0113jot uz \u0161o realit\u0101ti, ir nostiprin\u0101jusies gaidu ekonomikas koncepcija, pied\u0101v\u0101jot pat\u0113ri\u0146a modeli, kur\u0101 z\u012bmoli ne tikai atbilst, bet paredz savu klientu vajadz\u012bbas visos kontaktpunktos.<\/p>\n\n\n\n
Tie\u0161i gaidu ekonomikas scen\u0101rij\u0101 m\u0113s redzam makro tendenci, ko identific\u0113jusi konsult\u0101ciju komp\u0101nija The Future Laboratory. EQ Commerce (vai Emotional Quotient Commerce) ir pieeja, kas p\u0101rsniedz tradicion\u0101lo p\u0101rdo\u0161anu un cen\u0161as p\u0101rveidot katru mijiedarb\u012bbu par prognoz\u0113jo\u0161u un proakt\u012bvu pieredzi. \u0160aj\u0101 makro tendenc\u0113 m\u0113s nov\u0113rojam progres\u012bvu tehnolo\u0123iju, piem\u0113ram, m\u0101ksl\u012bg\u0101 intelekta un papla\u0161in\u0101t\u0101s realit\u0101tes, sp\u0113ka savien\u012bbu l\u012bdz kvalific\u0113tai izpratnei par cer\u012bb\u0101m un sabiedr\u012bbas uzved\u012bbu. \u0160is jaunais tirdzniec\u012bbas veids atrisina vienu no liel\u0101kaj\u0101m digit\u0101l\u0101s mazumtirdzniec\u012bbas s\u0101p\u0113m: algoritmisko \u201c, kad pat\u0113r\u0113t\u0101ji ir neapmierin\u0101ti ar visp\u0101r\u012bgiem ieteikumiem un pied\u0101v\u0101jumiem, kas neatspogu\u013co vi\u0146u re\u0101lo vidi, ar \u0161o jauno pieeju un v\u0113lm\u0113m.<\/p>\n\n\n\n
Starp galvenaj\u0101m EQ Commerce tendenc\u0113m ir Discovery Commerce, kas tradicion\u0101lo produktu mekl\u0113\u0161anu p\u0101rv\u0113r\u0161 intuit\u012bv\u0101 un piel\u0101got\u0101 atkl\u0101jum\u0101 T\u0101 viet\u0101, lai gaid\u012btu, kad pat\u0113r\u0113t\u0101js atrad\u012bs to, ko v\u0113las, \u0161\u012b strat\u0113\u0123ija pied\u0101v\u0101 preces un pied\u0101v\u0101jumus, kas proakt\u012bvi atbilst vi\u0146u profilam un interes\u0113m. Saska\u0146\u0101 ar Coresight Research, iepirk\u0161an\u0101s pl\u016bsmu hiperpersonaliz\u0101cija, kas nog\u0101d\u0101 pareizo produktu pareizajam klientam un var palielin\u0101t iesaist\u012b\u0161anos un stiprin\u0101t lojalit\u0101ti, p\u0101rv\u0113r\u0161ot pieredzi par patiesu konkur\u0113jo\u0161u z\u012bmolu diferenciatoru.<\/p>\n\n\n\n
V\u0113l viens centr\u0101lais aspekts EQ Commerce ir m\u0101ksl\u012bg\u0101 intelekta (AI) integr\u0101cija, kas \u013cauj veikt liela m\u0113roga piel\u0101go\u0161anu.T\u0101 k\u0101 71% mazumtirgot\u0101ju palielina savus ieguld\u012bjumus AI, saska\u0146\u0101 ar Total Retail 2023 datiem, 73% ir \u012bpa\u0161i m\u0113r\u0137\u0113ju\u0161i uz \u0161\u012bm funkcij\u0101m, lai pied\u0101v\u0101tu \u013coti personaliz\u0113tu saturu, saska\u0146\u0101 ar Coresight Research AI \u013cauj z\u012bmoliem piel\u0101got ne tikai ieteikto, bet ar\u012b to, k\u0101 un kad tas tiek prezent\u0113ts, radot apmierino\u0161u mijiedarb\u012bbu un attiec\u012bgos laikos Vid\u0113, kur konkurents var noz\u012bm\u0113t migr\u0101ciju uz vietni, \u0161\u0101da veida veikla un uz datiem orient\u0113ta reakcija k\u013c\u016bst b\u016btiska.<\/p>\n\n\n\n
Papla\u0161in\u0101t\u0101 realit\u0101te (AR) ir svar\u012bgs EQ Commerce p\u012bl\u0101rs, pace\u013cot ieg\u0101des br\u012bdi jaun\u0101 interaktivit\u0101tes un iegremd\u0113\u0161anas l\u012bmen\u012b Aptuveni 63% pat\u0113r\u0113t\u0101ju apgalvo, ka AR iev\u0113rojami uzlabo pieredzi, saska\u0146\u0101 ar Statista p\u0113t\u012bjumu, \u013caujot vi\u0146iem skat\u012bt produktus dinamisk\u0101 un padzi\u013cin\u0101t\u0101 veid\u0101 Lielie z\u012bmoli, piem\u0113ram, Walmart un Lacoste, jau izmanto AR atbilsto\u0161i Virtual Flagship tendencei, radot ieskaujo\u0161as tie\u0161saistes vides, kas atk\u0101rto fizisk\u0101s pieredzes aspektus un stiprina klientu ekskluzivit\u0101tes un pieder\u012bbas saj\u016btu.<\/p>\n\n\n\n
T\u0101d\u0113j\u0101di EQ Commerce ir sp\u0113ja veicin\u0101t cie\u0161\u0101ku un emocion\u0101li saist\u012btu mijiedarb\u012bbu ar pat\u0113r\u0113t\u0101jiem Ar to ir iesp\u0113jama vide, kur\u0101 ietekm\u0113t\u0101ji un kuratori piedal\u0101s digit\u0101laj\u0101 ce\u013cojum\u0101, autentisk\u0101 veid\u0101 tuvinot z\u012bmolus un pat\u0113r\u0113t\u0101jus, stimul\u0113jot identific\u0113\u0161anos un saj\u016btu, ka vi\u0146u v\u0113lmes tiek nov\u0113rt\u0113tas Tas rada saikni, kas p\u0101rsniedz komercdar\u012bjumu un pastiprina lojalit\u0101ti ilgtermi\u0146\u0101.<\/p>\n\n\n\n
Lat\u012b\u0146amerik\u0101, kur 50% uz\u0146\u0113mumu joproj\u0101m nej\u016btas p\u0101rliecin\u0101ti par sav\u0101m klientu pieredzes strat\u0113\u0123ij\u0101m, saska\u0146\u0101 ar 2023. gada TKO padomes aptauju EQ Commerce izce\u013cas k\u0101 p\u0101rveidojo\u0161s modelis Uz\u0146\u0113mumiem, kas izmanto \u0161o pieeju, izmantojot AI un uzved\u012bbas datus re\u0101llaik\u0101, ir liel\u0101kas iesp\u0113jas at\u0161\u0137irties un ieg\u016bt klientus arvien digit\u0101l\u0101k\u0101 un konkur\u0113tsp\u0113j\u012bg\u0101k\u0101 tirg\u016b.EQ Commerce sol\u012bjums p\u0101rsniedz tagadnes pras\u012bbu izpildi, tas nosaka jaunu z\u012bmolu un pat\u0113r\u0113t\u0101ju attiec\u012bbu paradigmu, kur\u0101 inov\u0101cijas un pieredze iet roku rok\u0101, veidojot mazumtirdzniec\u012bbas n\u0101kotni.<\/p>","protected":false},"excerpt":{"rendered":"
Nos \u00faltimos anos, o varejo global tem experimentado uma transforma\u00e7\u00e3o impulsionada pelas novas demandas dos consumidores. Segundo uma pesquisa da PwC, 56% dos CEOs apontam que a mudan\u00e7a nas prefer\u00eancias dos clientes \u00e9 o maior desafio para a rentabilidade dos neg\u00f3cios. Esse fen\u00f4meno, acentuado pela pandemia, elevou as expectativas por uma experi\u00eancia de compra personalizada, […]<\/p>\n","protected":false},"author":187,"featured_media":1980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,30,37],"tags":[43,53,48],"class_list":{"0":"post-6364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-destaque","9":"category-tendencias","10":"tag-e-commerce","11":"tag-noticias","12":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/6364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/187"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=6364"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/6364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/1980"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=6364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=6364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=6364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}