{"id":88942,"date":"2025-12-04T14:39:08","date_gmt":"2025-12-04T17:39:08","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=88942"},"modified":"2025-12-04T14:39:09","modified_gmt":"2025-12-04T17:39:09","slug":"fraudes-transacionais-e-vazamentos-de-dados-sao-as-principais-ocorrencias-em-empresas-brasileiras-aponta-pesquisa-da-serasa-experian","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lv\/fraudes-transacionais-e-vazamentos-de-dados-sao-as-principais-ocorrencias-em-empresas-brasileiras-aponta-pesquisa-da-serasa-experian\/","title":{"rendered":"Saska\u0146\u0101 ar Serasa Experian p\u0113t\u012bjumu, Braz\u012blijas uz\u0146\u0113mumos galvenie notikumi ir dar\u012bjumu kr\u0101p\u0161ana un datu nopl\u016bde"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Kr\u0101p\u0161ana, kas Braz\u012blijas uz\u0146\u0113mumus p\u0113d\u0113j\u0101 gada laik\u0101 sk\u0101rusi visvair\u0101k, ir saist\u012bta ar dar\u012bjumu maks\u0101jumiem (28 4%), datu nopludin\u0101\u0161anu (26 8%) un finan\u0161u kr\u0101p\u0161anu (piem\u0113ram, kad kr\u0101pnieki pieprasa maks\u0101jumu uz kr\u0101pniecisku bankas kontu) (26 5%), saska\u0146\u0101 ar korporat\u012bvo izgriezumu Identit\u0101tes un kr\u0101p\u0161anas zi\u0146ojum\u0101 2025, ko sagatavojis Serasa Experian, pirmais un liel\u0101kais datu re\u0123istrs Braz\u012blij\u0101 \u0160is scen\u0101rijs palielina uz\u0146\u0113mumu steidzam\u012bbas saj\u016btu, liekot 58 5% no tiem vair\u0101k r\u016bp\u0113ties par katru dar\u012bjumu, var atspogu\u013cot katru dar\u012bjumu, kas var b\u016bt durvju m\u0113r\u0137is, kas var b\u016bt kr\u0101p\u0161ana.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saska\u0146\u0101 ar Datatech kr\u0101p\u0161anas m\u0113\u0123in\u0101jumu indikatoru 2025. gada pirmaj\u0101 pus\u0113 vien Braz\u012blij\u0101 re\u0123istr\u0113ti 6,9 miljoni kr\u0101pniec\u012bbas m\u0113\u0123in\u0101jumu. Lai rea\u0123\u0113tu uz \u0161o riskanto vidi, organiz\u0101cijas par priorit\u0101ti izvirz\u012bju\u0161as sl\u0101\u0146veida profilaksi. T\u0101pat saska\u0146\u0101 ar zi\u0146ojumu 8 no 10 uz\u0146\u0113mumiem jau pa\u013caujas uz vair\u0101k nek\u0101 vienu autentifik\u0101cijas meh\u0101nismu, indekss, kas sasniedz 87,5% starp lielaj\u0101m korpor\u0101cij\u0101m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aizsardz\u012bbas strat\u0113\u0123ij\u0101s joproj\u0101m domin\u0113 tradicion\u0101l\u0101k\u0101s metodes: dokumentu p\u0101rbaude (51 6%) un kadastr\u0101l\u0101 anal\u012bze (47 1%) joproj\u0101m tiek izmantota visvair\u0101k.Tom\u0113r citi risin\u0101jumi ir ieguvu\u0161i arvien liel\u0101ku vietu, piem\u0113ram, sejas biometrija (29 1%) un ier\u012b\u010du anal\u012bze (25%).R\u016bpniec\u012bbas nozare, piem\u0113ram, vada biometrijas ievie\u0161anu, ar 42 3%. Konsekvence dro\u0161\u012bbas meh\u0101nismu izv\u0113l\u0113 starp da\u017e\u0101diem segmentiem pastiprina kolekt\u012bvu adapt\u0101cijas kust\u012bbu pat da\u017e\u0101dos \u0101trumos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saska\u0146\u0101 ar Autentifik\u0101cijas un kr\u0101p\u0161anas nov\u0113r\u0161anas direktora Rodrigo San\u010desa teikto, \u201cjaun\u0101kajos noteikumos ir izc\u0113lusies biometrija, un, t\u0101 k\u0101 t\u0101 jau ir da\u013ca no Braz\u012blijas pat\u0113r\u0113t\u0101ju rut\u012bnas, uz\u0146\u0113mumi to arvien vair\u0101k izmanto k\u0101 centr\u0101lo elementu identit\u0101t\u0113. p\u0101rbaudes strat\u0113\u0123ijas un kr\u0101p\u0161anas apkaro\u0161ana\u201d. Zem\u0101k skatiet diagrammu, kur\u0101 detaliz\u0113ti aprakst\u012bts valsts vid\u0113jais r\u0101d\u012bt\u0101js un redz\u0113jums pa segmentiem:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"642\" height=\"736\" src=\"https:\/\/www.ecommerceupdate.org\/wp-content\/uploads\/2025\/12\/image.png\" alt=\"Att\u0113ls\" class=\"wp-image-88943\" style=\"width:642px;height:auto\" srcset=\"https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image.png 642w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image-600x688.png 600w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image-262x300.png 262w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image-366x420.png 366w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIr skaidra evol\u016bcija izpratn\u0113, ka kr\u0101p\u0161anas nov\u0113r\u0161ana nav vienreiz\u0113ja darb\u012bba, bet gan integr\u0113ta strat\u0113\u0123ija, kas apvieno tehnolo\u0123ijas, datus un klientu pieredzi. \u0160odien m\u0113s nov\u0113rojam pieaugo\u0161u virz\u012bbu uz vair\u0101ku aizsardz\u012bbas resursu izmanto\u0161anu, kas tiek sapr\u0101t\u012bgi piem\u0113roti un piel\u0101goti katra uz\u0146\u0113muma realit\u0101tei. \u0160ie sl\u0101\u0146i ir strat\u0113\u0123iski sak\u0101rtoti, lai nodro\u0161in\u0101tu vislab\u0101ko l\u012bdzsvaru starp dro\u0161\u012bbu un pl\u016bstam\u012bbu digit\u0101laj\u0101 ce\u013cojum\u0101\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>As fraudes que mais atingiram as empresas brasileiras no \u00faltimo ano envolvem pagamentos transacionais (28,4%), vazamentos de dados (26,8%) e fraudes financeiras, (por exemplo, quando fraudadores solicitam um pagamento para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-88942","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/88942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=88942"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/88942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/85540"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=88942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=88942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=88942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}