Klik\u0161\u0137is, kas izbeidz pirkumu tie\u0161saist\u0113, ne vienm\u0113r izbeidz pat\u0113r\u0113t\u0101ju satraukumu Starp digit\u0101lo kr\u0101p\u0161anu un impulsu pirk\u0161anas l\u0113mumiem e-komercij\u0101 pieaug t\u0101du risin\u0101jumu mekl\u0113\u0161ana, kas palielina pieredzes paredzam\u012bbu.<\/p>\n\n\n\n
Ne nejau\u0161i, aptuveni 48% Braz\u012blijas pat\u0113r\u0113t\u0101ji jau ir atteiku\u0161ies no tie\u0161saistes pirkumu pabeig\u0161anas nedro\u0161\u012bbas d\u0113\u013c ar t\u012bmek\u013ca vietn\u0113m vai lietojumprogramm\u0101m, saska\u0146\u0101 ar Serasa Experian Identity and Fraud Report Taj\u0101 pa\u0161\u0101 laik\u0101 CNDL un SPC Brazil veikt\u0101 aptauja nor\u0101da, ka 51% saist\u012bto pat\u0113r\u0113t\u0101ju jau ir veiku\u0161i impuls\u012bvus pirkumus, kas noz\u012bm\u0113, ka \u0161aubas vai no\u017e\u0113la bie\u017ei par\u0101d\u0101s tikai p\u0113c maks\u0101juma.<\/p>\n\n\n\n
\u0160is scen\u0101rijs atkl\u0101j struktur\u0101lu e-komercijas izaicin\u0101jumu: prognoz\u0113jam\u012bbas tr\u016bkums pat\u0113r\u0113t\u0101jam, ja p\u0113c pirkuma kaut kas noiet greizi. \u201cUztic\u0113\u0161an\u0101s joproj\u0101m ir svar\u012bgs \u0161\u0137\u0113rslis e-komercij\u0101. Bie\u017ei vien pat\u0113r\u0113t\u0101js nepadodas tikai cenas d\u0113\u013c, bet gan t\u0101p\u0113c, ka baid\u0101s, ka nesp\u0113s atrisin\u0101t, ja kaut kas noiet greizi. \u0160\u012b atbalsta tr\u016bkuma saj\u016bta tie\u0161i ietekm\u0113 iepirk\u0161an\u0101s pieredzi\u201d, saka Betina Vekere, Appmax dibin\u0101t\u0101ja, Braz\u012blijas fintech, kas specializ\u0113jas maks\u0101jumu risin\u0101jumos e-komercijai un digit\u0101lajiem uz\u0146\u0113mumiem<\/p>\n\n\n\n
\u0160aj\u0101 kontekst\u0101 maks\u0101jumu un tehnolo\u0123iju nozares uz\u0146\u0113mumi s\u0101k papla\u0161in\u0101t m\u0101ksl\u012bg\u0101 intelekta izmanto\u0161anu, lai uzlabotu pat\u0113r\u0113t\u0101ju atbalstu p\u0113c pirkuma un mazin\u0101tu konfliktus, kas bie\u017ei vien beidzas ar finan\u0161u str\u012bdiem starp klientiem, tirgot\u0101jiem un maks\u0101jumu iest\u0101d\u0113m.<\/p>\n\n\n\n
Piem\u0113ram, Appmax \u0161\u012b kust\u012bba ir izpaudusies k\u0101 AI izmanto\u0161anas papla\u0161in\u0101\u0161ana pakalpojumu un dar\u012bjumu p\u0101rvald\u012bbas r\u012bkos. Uz\u0146\u0113mums ir izstr\u0101d\u0101jis aizsarg\u0101tu pirkumu - sist\u0113mu, kas izveidota, lai pied\u0101v\u0101tu struktur\u0113tu pat\u0113r\u0113t\u0101ju atbalsta kan\u0101lu, pirms jebk\u0101das probl\u0113mas p\u0101rv\u0113r\u0161as str\u012bdos. ar bank\u0101m vai kar\u0161u operatoriem.<\/p>\n\n\n\n
Praks\u0113 p\u0113c pirkuma pabeig\u0161anas Appmax iesp\u0113jot\u0101 partnera vietn\u0113 pat\u0113r\u0113t\u0101js var aktiviz\u0113t pakalpojumu par papildu summu.Ja rodas probl\u0113mas saist\u012bb\u0101 ar pieg\u0101di vai pas\u016bt\u012bjuma pieredzi, pakalpojums rodas, izmantojot WhatsApp, kur\u0101 platforma organiz\u0113 inform\u0101ciju par dar\u012bjumu un veic starpniec\u012bbu starp pat\u0113r\u0113t\u0101ju un mazumtirgot\u0101ju Ja situ\u0101cija nav atrisin\u0101ta, pakalpojums nodro\u0161ina pat\u0113r\u0113t\u0101jam garant\u0113tu atmaksu.<\/p>\n\n\n\n
Risin\u0101jum\u0101 tiek izmantots m\u0101ksl\u012bgais intelekts, lai struktur\u0113tu dar\u012bjumu datus un racionaliz\u0113tu katra gad\u012bjuma anal\u012bzi, samazinot kop\u0113jos birokr\u0101tiskos so\u013cus chargeback procesos, kad klients pieprasa maks\u0101juma atcel\u0161anu tie\u0161i bankai vai kartes operatoram. \u201cE-komercijas sektoram \u0161\u0101da veida iniciat\u012bvas atspogu\u013co pak\u0101penisku digit\u0101lo platformu fokusa mai\u0146u T\u0101pat nepiecie\u0161ams pied\u0101v\u0101t pat\u0113r\u0113t\u0101jam liel\u0101ku dro\u0161\u012bbu un paredzam\u012bbu p\u0113c maks\u0101juma veik\u0161anas\u201d, analiz\u0113 Betina.<\/p>","protected":false},"excerpt":{"rendered":"
O clique que finaliza uma compra online nem sempre encerra a ansiedade do consumidor. Entre fraudes digitais e decis\u00f5es de compra por impulso, cresce no e-commerce a busca por solu\u00e7\u00f5es que aumentem a previsibilidade da experi\u00eancia. E a intelig\u00eancia artificial come\u00e7a a ganhar espa\u00e7o nessa nova camada de prote\u00e7\u00e3o. N\u00e3o por acaso, cerca de 48% […]<\/p>\n","protected":false},"author":1,"featured_media":9788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":{"0":"post-94672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lancamentos","8":"category-noticias","9":"tag-e-commerce","10":"tag-lancamentos","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/94672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=94672"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/94672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/9788"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=94672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=94672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=94672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}