Gadiem modes pat\u0113ri\u0146u virz\u012bja v\u0113lme, tendence un stimuls Bet \u0161is scen\u0101rijs ir main\u012bjies Braz\u012blijas pat\u0113r\u0113t\u0101js nav p\u0101rst\u0101jis interes\u0113ties par stilu, vi\u0146\u0161 ir ieradies, lai sniegtu padomu strat\u0113\u0123isk\u0101k Praks\u0113 tas noz\u012bm\u0113 maz\u0101k impulsu un vair\u0101k l\u0113mumu Maz\u0101k lieko un vair\u0101k nodomu.<\/p>\n\n\n\n
\u0160\u012bs izmai\u0146as ir redzamas tie\u0161saistes iepirk\u0161an\u0101s uzved\u012bb\u0101, un t\u0101m ir tendence padzi\u013cin\u0101ties, jo digit\u0101lais konsolid\u0113 savu lomu k\u0101 galven\u0101 vide atkl\u0101\u0161anai, sal\u012bdzin\u0101\u0161anai un l\u0113mumu pie\u0146em\u0161anai. Saska\u0146\u0101 ar Wake sadarb\u012bb\u0101 ar Opinion Box veikto aptauju 74 4% Braz\u012blijas pat\u0113r\u0113t\u0101ju bie\u017ei p\u0113rk tie\u0161saist\u0113 un 61 6% izmanto vair\u0101k nek\u0101 vienu kan\u0101lu pirms pirkuma pabeig\u0161anas, par\u0101dot p\u0101rdom\u0101t\u0101ku ce\u013cojumu, pamatojoties uz sal\u012bdzin\u0101\u0161anu un apstiprin\u0101\u0161anu.<\/p>\n\n\n\n
\u201cO, ko m\u0113s nov\u0113rojam, ir skaidras izmai\u0146as pat\u0113ri\u0146a lo\u0123ik\u0101. Pirkums vairs nav tikai m\u0113r\u0137tiec\u012bgs un ir k\u013cuvis funkcion\u0101l\u0101ks, saist\u012bts ar faktisko izmanto\u0161anu un uztverto v\u0113rt\u012bbu\u201d, saka Daniels Soares, Dafiti CCO.<\/p>\n\n\n\n
T\u0101l\u0101k ir nor\u0101d\u012btas piecas paz\u012bmes, kas pal\u012bdz izskaidrot, k\u0101p\u0113c modes pat\u0113ri\u0146\u0161 k\u013c\u016bst racion\u0101l\u0101ks un k\u0101p\u0113c \u0161ai kust\u012bbai turpm\u0101kajos gados vajadz\u0113tu konsolid\u0113ties:<\/p>\n\n\n\n
1. Impulsa lo\u0123ika dod vietu l\u0113muma lo\u0123ikai<\/strong><\/p>\n\n\n\n Ce\u013cojums ietver vair\u0101k sal\u012bdzin\u0101\u0161anas, izp\u0113tes un apstiprin\u0101\u0161anas pirms izv\u0113les, kas samazina t\u016bl\u012bt\u0113jus pirkumus un palielina nodomu.<\/p>\n\n\n\n 2. Daudzpus\u012bba ir k\u013cuvusi svar\u012bg\u0101ka par tendenci<\/strong><\/p>\n\n\n\n Gabali, kas piel\u0101gojas da\u017e\u0101diem kontekstiem, ieg\u016bst vietu. Fokuss vairs nav \u201co, kas ir\u201d un k\u013c\u016bst par \u201co, kas darbojas bie\u017e\u0101k\u201d.<\/p>\n\n\n\n 3. Cena zaud\u0113ja noz\u012bmi, uztvert\u0101 v\u0113rt\u012bba pieauga<\/strong><\/p>\n\n\n\n Ar zem\u0101ko cenu vairs nepietiek, lai garant\u0113tu pirkumu Pat\u0113r\u0113t\u0101js nov\u0113rt\u0113 kvalit\u0101ti, iztur\u012bbu un lieto\u0161anas bie\u017eumu, mekl\u0113jot l\u012bdzsvaru starp ieguld\u012bjumu un atdevi.<\/p>\n\n\n\n 4. Pat\u0113ri\u0146\u0161 k\u013cuva br\u012bv\u0101ks un maz\u0101k pielipa z\u012bmoliem<\/strong><\/p>\n\n\n\n Augst\u0101k\u0101s kvalit\u0101tes un pieejamu pre\u010du kombin\u0101cija atspogu\u013co autonom\u0101ku uzved\u012bbu. Pat\u0113r\u0113t\u0101js apkopo savas izv\u0113les, pamatojoties uz v\u0113lm\u0113m un kontekstu, nevis vairs uz stingriem standartiem.<\/p>\n\n\n\n 5. Digit\u0101lais vairs nav kan\u0101ls un ir k\u013cuvis par l\u0113mumu pie\u0146em\u0161anas vidi<\/strong><\/p>\n\n\n\n Vair\u0101k nek\u0101 tirdzniec\u012bbas vieta tie\u0161saist\u0113 ir nostiprin\u0101jusies k\u0101 ce\u013cojuma centr\u0101l\u0101 telpa. Tie\u0161i tur pat\u0113r\u0113t\u0101js atkl\u0101j, sal\u012bdzina, apstiprina un izlemj, bie\u017ei vien neizmantojot citus kan\u0101lus.<\/p>\n\n\n\n Z\u012bmoliem izaicin\u0101jums vairs nav tikai uzman\u012bbas piesaist\u012b\u0161ana un ir saglab\u0101t atbilst\u012bbu visa ce\u013cojuma laik\u0101.<\/p>\n\n\n\n \u201cAttiec\u012bbas ar pat\u0113r\u0113t\u0101ju ir pras\u012bg\u0101kas Nepietiek ar intereses rad\u012b\u0161anu, ir nepiecie\u0161ams atvieglot l\u0113mumu pie\u0146em\u0161anu, samazin\u0101t berzi un sniegt pieredzi, kas ir j\u0113ga no s\u0101kuma l\u012bdz beig\u0101m\u201d piebilst Dafiti izpilddirektors.<\/p>","protected":false},"excerpt":{"rendered":" Durante anos, o consumo de moda foi impulsionado por desejo, tend\u00eancia e est\u00edmulo. Mas esse cen\u00e1rio vem mudando. O consumidor brasileiro n\u00e3o deixou de se interessar por estilo, ele passou aconsumir de forma mais estrat\u00e9gica. Na pr\u00e1tica, isso significa menos impulso e mais decis\u00e3o. Menos excesso e mais inten\u00e7\u00e3o. Essa mudan\u00e7a \u00e9 vis\u00edvel no comportamento […]<\/p>\n","protected":false},"author":1,"featured_media":87836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,106],"tags":[43,53,48],"class_list":{"0":"post-94821","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-tendencia","9":"tag-e-commerce","10":"tag-noticias","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/94821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=94821"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/94821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/87836"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=94821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=94821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=94821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}