{"id":94823,"date":"2026-04-10T14:05:56","date_gmt":"2026-04-10T17:05:56","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94823"},"modified":"2026-04-10T14:06:04","modified_gmt":"2026-04-10T17:06:04","slug":"o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lv\/o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta\/","title":{"rendered":"Vai ir main\u012bjies \u201cM\u0101rketinga vad\u012bt\u0101js\u201d vai m\u016bsu amata defin\u012bcija ir novecojusi?"},"content":{"rendered":"

M\u0113s redzam sp\u0113c\u012bgu kust\u012bbu Braz\u012blij\u0101: ietekm\u0113t\u0101ji ie\u0146em vado\u0161os kr\u0113slus mil\u017eos. Toguro k\u0101 Cimed vad\u012bt\u0101js un Viktors Sarro uz\u0146\u0113mum\u0101 Philips. Vai z\u012bmoli ir naivi, lai nodro\u0161in\u0101tu m\u0101rketingu satura veidot\u0101jiem?<\/p>\n\n\n\n

Glu\u017ei pret\u0113ji: vi\u0146i beidzot saprata sp\u0113li.<\/strong><\/p>\n\n\n\n

Zilo\u0146kaula \u201ctores strat\u0113\u0123is\u201d zaud\u0113 poz\u012bcijas tiem, kam ir v\u0113ders algoritmam. \u0160eit ir latenta provok\u0101cija: m\u0101rketingam m\u016bsdien\u0101s ir nepiecie\u0161ams maz\u0101k nek\u0101 tradicion\u0101lajai\u201c \u201dform\u0101cijai un daudz vair\u0101k \u0101das sp\u0113l\u0113.<\/p>\n\n\n\n

Uzman\u012bbas \u201cdienas tirdzniec\u012bba\u201d<\/strong><\/p>\n\n\n\n

Gerijs Vainer\u010duks labi izskaidro \u0161o par\u0101d\u012bbu sav\u0101 gr\u0101mat\u0101 Day Trading Attention.Vi\u0146\u0161 ienes atspulgu, kas ir pa\u0161reiz\u0113jam tirgum nepiecie\u0161amais sitiens v\u0113der\u0101:<\/p>\n\n\n\n

\u201cIzmaksas, kas saist\u012btas ar nepareizu darb\u012bbu soci\u0101lajos medijos, ir nulle. Neizm\u0113\u0123in\u0101\u0161anas izmaksas ir neredzamas.\u201d<\/em><\/p>\n\n\n\n

Ietekm\u0113t\u0101ji to ir sapratu\u0161i pirms visiem p\u0101r\u0113jiem. Vi\u0146i nep\u0101rvalda lo\u0123istiku vai P & L izkl\u0101jlapas, tehnolo\u0123ijas, ma\u0161\u012bnas un tehnisk\u0101s komandas to jau atrisina. Vi\u0146i p\u0101rvalda tr\u016bc\u012bg\u0101ko un nepast\u0101v\u012bg\u0101ko akt\u012bvu pasaul\u0113: uzman\u012bbu.<\/p>\n\n\n\n

3% noteikums<\/strong><\/p>\n\n\n\n

Tiek l\u0113sts, ka tikai 3% no Toguro amata viet\u0101m faktiski \u201cir\u201d burbulis Klasiskajam m\u0101rketinga speci\u0101listam 97% neviraliz\u0113jo\u0161o amata vietu likme b\u016btu iemesls atlai\u0161anai.Jaunajam m\u0101rketingam t\u0101 ir m\u0101c\u012b\u0161an\u0101s re\u0101llaik\u0101.<\/p>\n\n\n\n

Vi\u0146i noiet greizi p\u0101r\u0101k \u0101tri un l\u0113ti, lai pareizi saprastu, ko neviens se\u0161u m\u0113ne\u0161u tirgus p\u0113t\u012bjums nevar\u0113ja paredz\u0113t. Ietekm\u0113t\u0101js saprot, kur vi\u0146i k\u013c\u016bd\u012bj\u0101s, kaut ko, ko tradicion\u0101lajam m\u0101rketingam, kas iestr\u0113dzis apstiprin\u0101\u0161anas k\u0101rt\u0101s, ir gr\u016bti apstr\u0101d\u0101t.<\/p>\n\n\n\n

Tehnolo\u0123iju loma<\/strong><\/p>\n\n\n\n

Strat\u0113\u0123s nenomira, tas bija tikai automatiz\u0113ts M\u0101ksl\u012bgais intelekts jau veic smago datu anal\u012bzes, segment\u0101cijas un tehnisk\u0101s izpildes cel\u0161anu.<\/p>\n\n\n\n

Kas palicis?Agility un viscer\u0101lais savienojums.<\/strong><\/p>\n\n\n\n

Ietekm\u0113t\u0101js dara to, ko institucion\u0101lais m\u0101rketings aizmirsa, k\u0101 tas dara: rada \u012bstu ros\u012bbu. Uzman\u012bbas \u201cdienas tirdzniec\u012bb\u0101\u201d, kur\u0161 public\u0113 to, ko sabiedr\u012bba v\u0113las dzird\u0113t, jau ir zaud\u0113jis naudu.<\/p>\n\n\n\n

Sp\u0113le tagad ir cita. Tas vairs nav par mediju ieg\u0101di; runa ir par mediju.<\/p>\n\n\n\n

M\u0101rketings nav miris, bet tas nekad nav bijis tik trok\u0161\u0146ains K\u0101 ar tevi?<\/p>\n\n\n\n

Vai esat koncentr\u0113jies uz pag\u0101tnes darb\u012bbu vai tagadnes uzman\u012bbu?<\/p>\n\n\n\n

P\u0101rskats: Bruno Brambilla, izpilddirektors Biglink<\/p>","protected":false},"excerpt":{"rendered":"

Estamos vendo um movimento forte no Brasil: influenciadores assumindo cadeiras de lideran\u00e7a em gigantes. Toguro como Head na Cimed e Victor Sarro na Philips. Ser\u00e1 que as marcas s\u00e3o ing\u00eanuas […]<\/p>\n","protected":false},"author":1,"featured_media":10146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-94823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/94823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=94823"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/94823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/10146"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=94823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=94823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=94823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}