{"id":94833,"date":"2026-04-13T11:14:46","date_gmt":"2026-04-13T14:14:46","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94833"},"modified":"2026-04-13T11:14:52","modified_gmt":"2026-04-13T14:14:52","slug":"empreendedora-aposta-em-brecho-e-live-commerce-para-transformar-desapegos-em-negocio-de-sucesso","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lv\/empreendedora-aposta-em-brecho-e-live-commerce-para-transformar-desapegos-em-negocio-de-sucesso\/","title":{"rendered":"Uz\u0146\u0113m\u0113js veic likmes uz lietoto pre\u010du veikalu un dz\u012bvo tirdzniec\u012bbu, lai p\u0101rv\u0113rstu vien\u012bbas veiksm\u012bg\u0101 biznes\u0101"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Aprites ekonomikas izaugsme un konsolid\u0101cija<em>&nbsp;dz\u012bv\u0101 komercija&nbsp;<\/em>vi\u0146i p\u0101rveido mazumtirdzniec\u012bbu Braz\u012blij\u0101, jo \u012bpa\u0161i modes un dekor\u0101ciju segment\u0101. Pat\u0113r\u0113t\u0101ju uzved\u012bbas izmai\u0146u un p\u0101rdo\u0161anas digitaliz\u0101cijas vad\u012bti, mode\u013ci, kuru pamat\u0101 ir deta\u013cu atk\u0101rtota izmanto\u0161ana un re\u0101llaika mijiedarb\u012bba, ieg\u016bst vietu un rada jaunas uz\u0146\u0113m\u0113jdarb\u012bbas iesp\u0113jas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEBRAE aptauja liecina, ka lietotu produktu tirgus ir papla\u0161in\u0101jies virs tradicion\u0101l\u0101s mazumtirdzniec\u012bbas, atspogu\u013cojot pieaugo\u0161o piepras\u012bjumu p\u0113c ekonomisk\u0101k\u0101m un ilgtsp\u0113j\u012bg\u0101k\u0101m alternat\u012bv\u0101m<em>&nbsp;dz\u012bv\u0101 komercija<\/em>, saska\u0146\u0101 ar McKinsey &amp; Company anal\u012bzi form\u0101tam, kas apvieno tie\u0161raides straum\u0113\u0161anu ar p\u0101rdo\u0161anu tie\u0161saist\u0113, ir augst\u0101ks rekl\u0101mguvumu l\u012bmenis nek\u0101 parastajai e-komercijai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tie\u0161i \u0161aj\u0101 kontekst\u0101 uz\u0146\u0113m\u0113jas Heridas Demio trajektorija. Dabiski no Belemas, vi\u0146a pirms pieciem gadiem p\u0101rc\u0113l\u0101s uz Kuritibu un atrada lietoto pre\u010du veikalu segment\u0101 alternat\u012bvu ien\u0101kumu g\u016b\u0161anai p\u0113c finan\u0161u nestabilit\u0101tes un person\u012bgo izaicin\u0101jumu perioda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pirms ap\u0146em\u0161an\u0101s Herida str\u0101d\u0101ja viesn\u012bcu sektor\u0101Ieeja modes visum\u0101 notika pak\u0101peniski, no aksesu\u0101ru t\u0101l\u0101kp\u0101rdo\u0161anas Laika gait\u0101 vi\u0146a s\u0101ka raktu da\u013cas un struktur\u0113ja savu biznesu, koncentr\u0113joties uz lietoto pre\u010du veikaliem, iek\u013caujot tie\u0161raides k\u0101 galveno p\u0101rdo\u0161anas kan\u0101lu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEs s\u0101ku, p\u0101rbaudot form\u0101tus un saprotot, kas darbojas&nbsp;<em>dz\u012bvo&nbsp;<\/em>vi\u0146i k\u013cuva par l\u012bdzekli kontaktam ar sabiedr\u012bbu un biznesa izaugsmei\u201d, vi\u0146\u0161 saka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u012bdz ar tie\u0161saistes p\u0101rdo\u0161anas konsolid\u0101ciju uz\u0146\u0113m\u0113js papla\u0161in\u0101ja darb\u012bbu un atv\u0113ra fizisko veikalu Kuritib\u0101. Telpa ar nosaukumu Desapegue com Herida atrodas Merces apk\u0101rtn\u0113 un apvieno sievie\u0161u, v\u012brie\u0161u un b\u0113rnu modes preces, k\u0101 ar\u012b dekorat\u012bvus priek\u0161metus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strukt\u016bra iez\u012bm\u0113 biznesa evol\u016bciju, kas m\u016bsdien\u0101s darbojas integr\u0113t\u0101 veid\u0101 starp digit\u0101lo un kl\u0101tienes. Papildus pa\u0161u deta\u013cu p\u0101rdo\u0161anai s\u0101ka uzst\u0101ties ar\u012b Herida<em>&nbsp;dz\u012bvo&nbsp;<\/em>\u0101rpakalpojumi cilv\u0113kiem, kuriem nepiecie\u0161ams p\u0101rdot da\u017e\u0101das preces, piem\u0113ram, pils\u0113tas mai\u0146as gad\u012bjumos vai liela apjoma atdal\u012bjumos. \u0160ajos form\u0101tos vi\u0146a ir atbild\u012bga par tie\u0161raides p\u0101rdo\u0161anu, prezent\u0113\u0161anu un veik\u0161anu, darbojoties k\u0101 partneris \u0161aj\u0101 proces\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modelis apvieno fizisko veikalu, digit\u0101lo kl\u0101tb\u016btni un pakalpojumu snieg\u0161anu, papla\u0161inot monetiz\u0101cijas iesp\u0113jas un iev\u0113rojot elast\u012bg\u0101ku mazumtirdzniec\u012bbas tendenci, pamatojoties uz tie\u0161\u0101m attiec\u012bb\u0101m ar sabiedr\u012bbu un vair\u0101kiem p\u0101rdo\u0161anas kan\u0101liem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016bsdien\u0101s Herida darbojas ap\u013cveida modes segment\u0101, koncentr\u0113joties uz deta\u013cu t\u0101l\u0101kp\u0101rdo\u0161anu un digit\u0101l\u0101s auditorijas veido\u0161anu, izmantojot modeli, kas ir saska\u0146ots ar Braz\u012blijas pat\u0113r\u0113t\u0101ja uzved\u012bbas izmai\u0146\u0101m, arvien vair\u0101k piev\u0113r\u0161ot uzman\u012bbu pat\u0113r\u0113t\u0101ju alternat\u012bv\u0101m, atk\u0101rtotai izmanto\u0161anai un izmaksu un ieguvumu zi\u0146\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0113c ekspertu dom\u0101m, sagaid\u0101ms, ka gan lietoto pre\u010du tirgus, gan&nbsp;<em>dz\u012bv\u0101 komercija<\/em>&nbsp;turpm\u0101kajos gados turpin\u0101t papla\u0161in\u0101ties, ko virz\u012bs digitaliz\u0101cija un uz atkritumu samazin\u0101\u0161anu arvien vair\u0101k orient\u0113ta programma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160aj\u0101 scen\u0101rij\u0101 neatkar\u012bgas iniciat\u012bvas un elast\u012bg\u0101ki uz\u0146\u0113m\u0113jdarb\u012bbas mode\u013ci m\u0113dz nostiprin\u0101ties, jo \u012bpa\u0161i mazo uz\u0146\u0113mumu vid\u016b, kas izmanto soci\u0101los t\u012bklus k\u0101 galveno p\u0101rdo\u0161anas un attiec\u012bbu kan\u0101lu.<\/p>","protected":false},"excerpt":{"rendered":"<p>O crescimento da economia circular e a consolida\u00e7\u00e3o do&nbsp;live commerce&nbsp;est\u00e3o redesenhando o varejo no Brasil, especialmente no segmento de moda e decora\u00e7\u00e3o. Impulsionados por mudan\u00e7as no comportamento do consumidor e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":["post-94833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas","category-noticias","tag-dicas","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/94833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=94833"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/94833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/89658"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=94833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=94833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=94833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}