Lat\u012b\u0146amerika k\u013c\u016bst par visstrauj\u0101k augo\u0161o vienoto tirdzniec\u012bbas tirgu pasaul\u0113, apvienojot strauju jaudas att\u012bst\u012bbu ar inovat\u012bviem darb\u012bbas mode\u013ciem. Tas ir tas, ko atkl\u0101ja Global Unified Trade Benchmark 2026, p\u0113t\u012bjums, ko veica Manhattan Associates sadarb\u012bb\u0101 ar Incisiv un kur\u0101 tika analiz\u0113ti vair\u0101k nek\u0101 400 mazumtirgot\u0101ji EMEA (Eirop\u0101, Tuvajos Austrumos un \u0100frik\u0101), Lat\u012b\u0146amerik\u0101 un Zieme\u013camerik\u0101.<\/p>\n\n\n\n
P\u0113t\u012bjum\u0101 nor\u0101d\u012bts, ka Lat\u012b\u0146amerika bija re\u0123ions ar visliel\u0101ko glob\u0101lo att\u012bst\u012bbu izpildes briedum\u0101 (process no apsprie\u0161an\u0101s tirdzniec\u012bbas viet\u0101 l\u012bdz produkta pieg\u0101dei klientam), ar avansu 26 procentu punktu apm\u0113r\u0101 sal\u012bdzin\u0101jum\u0101 ar 2024. gada 2024. gada liel\u0101ko l\u0113cienu starp visiem analiz\u0113tajiem re\u0123ioniem \u0160is progress veicin\u0101ja \u0161\u012bs jaudas glob\u0101l\u0101 l\u012bme\u0146a paaugstin\u0101\u0161anu un atspogu\u013co b\u016btisku darb\u012bbas p\u0101rveidi re\u0123ion\u0101.<\/p>\n\n\n\n
Lai gan re\u0123ions joproj\u0101m saskaras ar struktur\u0101l\u0101m probl\u0113m\u0101m, piem\u0113ram, sadrumstalotu infrastrukt\u016bru un zem\u0101ku v\u0113sturisko briedumu e-komercij\u0101, tas ir strauji samazin\u0101jis plaisu no konsolid\u0113t\u0101kiem tirgiem un da\u017eos gad\u012bjumos rad\u012bjis savas pieejas, kas var paredz\u0113t glob\u0101l\u0101s tendences.<\/p>\n\n\n\n
\u201cLat\u012b\u0146amerika par\u0101da, ka ierobe\u017eojumi ne vienm\u0113r ierobe\u017eo inov\u0101cijas, tie var pa\u0101trin\u0101t rado\u0161\u0101kus un efekt\u012bv\u0101kus risin\u0101jumus\u201d, saka Stefans Furtado, Manhattan Associates re\u0123ion\u0101lais vad\u012bt\u0101js. \u201cO, ko m\u0113s redzam re\u0123ion\u0101, ir \u0101rk\u0101rt\u012bgi adapt\u012bva mazumtirdzniec\u012bba, kas atrod veidus, k\u0101 savienot kan\u0101lus un pl\u016bsto\u0161i apkalpot pat\u0113r\u0113t\u0101ju pat sare\u017e\u0123\u012bt\u0101kos scen\u0101rijos.\u201d<\/p>\n\n\n\n
Pa\u0101trin\u0101ta izaugsme un praktiskas inov\u0101cijas<\/strong><\/p>\n\n\n\n \u0160is progress Lat\u012b\u0146amerik\u0101 ir tie\u0161i saist\u012bts ar veikl\u0101ku un uz pat\u0113r\u0113t\u0101jiem orient\u0113t\u0101ku mode\u013cu ievie\u0161anu, piem\u0113ram, intens\u012bvu mobilo ier\u012b\u010du izmanto\u0161anu ce\u013cojuma laik\u0101, alternat\u012bvu maks\u0101\u0161anas l\u012bdzek\u013cu papla\u0161in\u0101\u0161anu un pakalpojumu un p\u0101rdo\u0161anu, izmantojot zi\u0146ojumapmai\u0146as platformas, piem\u0113ram, WhatsApp.<\/p>\n\n\n\n \u0160is prakses kopums izce\u013c pragmatisk\u0101ku pieeju daudzkan\u0101lam, kas ir maz\u0101k atkar\u012bga no mantotaj\u0101m strukt\u016br\u0101m (vec\u0101m sist\u0113m\u0101m un procesiem, kas joproj\u0101m uztur uz\u0146\u0113m\u0113jdarb\u012bbu, bet kav\u0113 inov\u0101ciju un integr\u0101ciju) un vair\u0101k koncentr\u0113jas uz \u0101tru pat\u0113r\u0113t\u0101ju vajadz\u012bbu risin\u0101\u0161anu.<\/p>\n\n\n\n \u201cAt\u0161\u0137ir\u012bb\u0101 no nobriedu\u0161\u0101kiem tirgiem, kur transform\u0101cija bie\u017ei ir atkar\u012bga no jau ieviest\u0101m sare\u017e\u0123\u012bt\u0101m sist\u0113m\u0101m, Lat\u012b\u0146amerik\u0101 m\u0113s redzam liel\u0101ku sp\u0113ju eksperiment\u0113t un tie\u0161\u0101k ieviest risin\u0101jumus\u201d, saka Furtado. \u201cTas pa\u0101trina evol\u016bciju un rada pieredzi, kas bie\u017ei vien ir tuv\u0101ka, nek\u0101 pat\u0113r\u0113t\u0101js paties\u012bb\u0101 sagaida\u201d<\/p>\n\n\n\n Re\u0123iona att\u012bst\u012bba notiek izaicino\u0161\u0101 kontekst\u0101 glob\u0101lajai mazumtirdzniec\u012bbai Saska\u0146\u0101 ar p\u0113t\u012bjumu lo\u0123istikas izmaksas p\u0113d\u0113jo tr\u012bs gadu laik\u0101 ir palielin\u0101ju\u0161\u0101s par vair\u0101k nek\u0101 20%, savuk\u0101rt pat\u0113r\u0113t\u0101ji ir s\u0101ku\u0161i piepras\u012bt \u0101tr\u0101kas pieg\u0101des, liel\u0101ku elast\u012bbu un arvien personaliz\u0113t\u0101ku pieredzi. Taj\u0101 pa\u0161\u0101 laik\u0101 pirk\u0161anas ce\u013cojums ir k\u013cuvis sadrumstalot\u0101ks: vair\u0101k nek\u0101 66% pat\u0113r\u0113t\u0101ju izmanto divus vai vair\u0101kus kan\u0101lus pirms pirkuma pabeig\u0161anas.<\/p>\n\n\n\n Glob\u0101lais sal\u012bdzin\u0101jums: at\u0161\u0137ir\u012bgi sp\u0113ki starp re\u0123ioniem<\/strong><\/p>\n\n\n\n P\u0113t\u012bjums pastiprina to, ka vienot\u0101 tirdzniec\u012bb\u0101 nav vienota brieduma mode\u013ca, jo katram re\u0123ionam ir at\u0161\u0137ir\u012bgas stipr\u0101s puses Zieme\u013camerika (NOAM) ir vado\u0161\u0101 loma iepirk\u0161an\u0101s un izrakst\u012b\u0161an\u0101s posmu piel\u0101go\u0161an\u0101, datu izmanto\u0161an\u0101 un izpild\u0113, savuk\u0101rt EMEA izce\u013cas ar darb\u012bbas konsekvenci, p\u0101rrobe\u017eu izpildi un sp\u0113c\u012bgu regul\u0113juma saska\u0146o\u0161anu Lat\u012b\u0146amerika par\u0101d\u0101s k\u0101 re\u0123ions, kas visstrauj\u0101k att\u012bst\u0101s, izce\u013cot adapt\u012bv\u0101s inov\u0101cijas un jaunus iesaistes mode\u013cus.<\/p>\n\n\n\n Neskatoties uz \u0161\u012bm at\u0161\u0137ir\u012bb\u0101m, past\u0101v b\u016btiska konver\u0123ence: mazumtirgot\u0101jiem, kas var savienot ce\u013cojumu no gala l\u012bdz galam, ir iev\u0113rojami lab\u0101ki rezult\u0101ti. P\u0113t\u012bjums liecina, ka nobriedu\u0161\u0101ki uz\u0146\u0113mumi vienotaj\u0101 tirdzniec\u012bb\u0101 sasniedz l\u012bdz pat divreiz liel\u0101ku izaugsmes tempu, sal\u012bdzinot ar maz\u0101k att\u012bst\u012btajiem vienaud\u017eiem.<\/p>\n\n\n\n Mazumtirdzniec\u012bbas n\u0101kotne var n\u0101kt no Lat\u012b\u0146amerikas<\/strong><\/p>\n\n\n\n Lat\u012b\u0146amerika ne tikai samazina plaisu att\u012bst\u012bt\u0101kos tirgos, bet ar\u012b s\u0101k pozicion\u0113t sevi k\u0101 iesp\u0113jamu laboratoriju mazumtirdzniec\u012bbas n\u0101kotnei, jo \u012bpa\u0161i t\u0101d\u0101s jom\u0101s k\u0101 sarunu tirdzniec\u012bba, alternat\u012bvi maks\u0101jumi un pieredze, kas vispirms ir mobilaj\u0101m ier\u012bc\u0113m.<\/p>\n\n\n\n Furtado \u0161\u012b uztveres mai\u0146a ir neizb\u0113gama: \u201cLat\u012b\u0146amerika vairs netiek uzskat\u012bta tikai par jaunatt\u012bst\u012bbas re\u0123ionu un tagad tiek uzskat\u012bta par telpu eksperimentiem un re\u0101l\u0101m inov\u0101cij\u0101m. Daudziem \u0161eit radu\u0161ajiem risin\u0101jumiem ir glob\u0101la m\u0113roga potenci\u0101ls\u201d<\/p>\n\n\n\n Aptauja ar\u012b liecina, ka tikai 7% pasaules mazumtirgot\u0101ju ir sasniegu\u0161i l\u012bmeni, kas tiek uzskat\u012bts par l\u012bderi vienotaj\u0101 tirdzniec\u012bb\u0101, savuk\u0101rt 33% joproj\u0101m paliek pamata stadij\u0101.Taj\u0101 pa\u0161\u0101 laik\u0101 38% no iesp\u0113j\u0101m, kas 2024. gad\u0101 diferenc\u0113ja l\u012bderus, jau ir k\u013cuvu\u0161as par standartu l\u012bdz 2026. gadam.<\/p>","protected":false},"excerpt":{"rendered":" A Am\u00e9rica Latina est\u00e1 emergindo como o mercado que mais acelera em com\u00e9rcio unificado no mundo, combinando evolu\u00e7\u00e3o r\u00e1pida de capacidades com modelos inovadores de opera\u00e7\u00e3o. \u00c9 o que revela […]<\/p>\n","protected":false},"author":1,"featured_media":89119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-95985","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/95985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=95985"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/95985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/89119"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=95985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=95985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=95985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}