{"id":96079,"date":"2026-05-13T09:54:25","date_gmt":"2026-05-13T12:54:25","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=96079"},"modified":"2026-05-13T10:07:11","modified_gmt":"2026-05-13T13:07:11","slug":"o-papel-do-lider-diante-da-automacao-e-do-avanco-da-onipresente-ia","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lv\/o-papel-do-lider-diante-da-automacao-e-do-avanco-da-onipresente-ia\/","title":{"rendered":"L\u012bdera loma automatiz\u0101cijas un visureso\u0161\u0101 AI att\u012bst\u012bbas priek\u0161\u0101"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Direktoru padomes, investori, p\u0101rvaldes instit\u016bcijas un pats tirgus arvien vair\u0101k ir piepras\u012bju\u0161i t\u016bl\u012bt\u0113jas atbildes no uz\u0146\u0113mumiem un to darbiniekiem, saskaroties ar m\u0101ksl\u012bg\u0101 intelekta att\u012bst\u012bbu. Domin\u0113jo\u0161ais st\u0101st\u012bjums s\u0101kas no da\u017e\u0101m pie\u0146\u0113mumiem, piem\u0113ram, ja uz\u0146\u0113mumi nepiel\u0101gosies, tie tiks atst\u0101ti nov\u0101rt\u0101 vai pat tas, kas liek dom\u0101t, ka visi konkurenti ir \u201catt\u012bst\u012bt\u0101ki un sagatavot\u0101ki nek\u0101 m\u016bsu organiz\u0101cija\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un tie\u0161i \u0161\u0101d\u0101 veid\u0101, bie\u017ei vien bez turpm\u0101k\u0101m p\u0101rdom\u0101m vai detaliz\u0113tas aizkuli\u0161u anal\u012bzes, AI p\u0113c da\u017eiem m\u0113ne\u0161iem (ChatGPT publiski par\u0101d\u012bj\u0101s pirms nepilniem 4 gadiem) deva t\u0101lu sol\u012bjumu un s\u0101ka iztur\u0113ties k\u0101 pret t\u016bl\u012bt\u0113ju un unik\u0101lu vajadz\u012bbu p\u0113c korporat\u012bv\u0101s izdz\u012bvo\u0161anas. Un, b\u016bdams eksperts \u0161aj\u0101 jaut\u0101jum\u0101, b\u016btu gr\u016bti apgalvot, ka steidzam\u012bba un ba\u017eas par \u0161o t\u0113mu paties\u012bb\u0101 nedr\u012bkst b\u016bt 100 no 100 vad\u012bt\u0101jiem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ta\u010du past\u0101v paradokss, pretruna, kas caurstr\u0101vo ikviena cilv\u0113ka ikdienas dz\u012bvi, kur\u0161 cen\u0161as ieviest efekt\u012bvus uz AI balst\u012btus risin\u0101jumus sav\u0101 biznes\u0101, un tas bie\u017ei tiek ignor\u0113ts:\u201c \u201dsteidzam\u012bba (vai pat \u201ckonceptu\u0101la\u201d) kontrast\u0113 ar daudz sare\u017e\u0123\u012bt\u0101ka un l\u0113n\u0101ka korporat\u012bv\u0101 iek\u0161\u0113j\u0101 realit\u0101te, kas saist\u012bta ar jaunu tehnolo\u0123iju ievie\u0161anas procesu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organiz\u0101cij\u0101s m\u0101ksl\u012bg\u0101 intelekta pie\u0146em\u0161ana un izmanto\u0161ana joproj\u0101m notiek nevienm\u0113r\u012bgi un asimetriski Lai gan t\u0101di r\u012bki k\u0101 ChatGPT, OpenClaw, Claude, Gemini un citi \u0123enerat\u012bvie risin\u0101jumi rekord\u012bs\u0101 laik\u0101 ir sasniegu\u0161i miljoniem lietot\u0101ju, korporat\u012bv\u0101 izmanto\u0161ana neatpaliek no izaugsmes Daudzi uz\u0146\u0113mumi pazi\u0146o par iniciat\u012bv\u0101m, veido \u012bpa\u0161as jomas un komunic\u0113 inov\u0101ciju projektus, bet saskaras ar gr\u016bt\u012bb\u0101m p\u0101rv\u0113rst to konkr\u0113t\u0101 v\u0113rt\u012bb\u0101, papildus izm\u0113\u0123in\u0101juma projektiem vai vienreiz\u0113j\u0101m iniciat\u012bv\u0101m.Un \u0161\u012b neatbilst\u012bba atkl\u0101j, ka galvenais \u0161\u0137\u0113rslis konsekvent\u0101kai ievie\u0161anai nav tehnolo\u0123isks, bet gan kult\u016bras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aptaujas&nbsp;<a href=\"https:\/\/www.instagram.com\/fcmoulin\/p\/DWPoYBkFFam\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>nesen<\/u><\/a>&nbsp;tie pastiprina \u0161o scen\u0101riju, par\u0101dot, ka lielai da\u013cai uz\u0146\u0113mumu (80%), kas ieviesa AI, v\u0113l nav izdevies fiks\u0113t attiec\u012bgos produktivit\u0101tes ieguvumus.Da\u017eos gad\u012bjumos efekts bija pret\u0113js Darbinieki s\u0101ka izmantot m\u0101ksl\u012bg\u0101 intelekta r\u012bkus, bet pavad\u012bja papildu laiku, p\u0101rskatot, piel\u0101gojot un apstiprinot rezult\u0101tus, jo tiem tr\u016bkst uzticam\u012bbas un tie atrod tr\u016bkumus, kas ir sl\u0113pti ar algoritmu.T\u0101 viet\u0101, lai pa\u0101trin\u0101tu darbu, tehnolo\u0123ija pievieno sare\u017e\u0123\u012bt\u012bbas un anal\u012bzes sl\u0101ni, kas l\u012bdz \u0161im nepast\u0101v\u0113ja. Un \u0161is dabiskais scen\u0101rijs (galu gal\u0101 t\u0101 ir jauna tehnolo\u0123ija!) izce\u013c struktur\u0101l\u0101s sagatavo\u0161anas un digit\u0101l\u0101s prat\u012bbas tr\u016bkumu, lai absorb\u0113tu AI saska\u0146ot\u0101 re\u017e\u012bma potenci\u0101lu&nbsp;<em>bizness<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taj\u0101 pa\u0161\u0101 laik\u0101 komandu iek\u0161ien\u0113 notiek par\u0101d\u012bba Pat tad, kad tiek mudin\u0101ti izmantot m\u0101ksl\u012bgo intelektu, daudzi profesion\u0101\u013ci demonstr\u0113 pretest\u012bbu \u0160\u012b pretest\u012bba ne vienm\u0113r ir saist\u012bta ar tehnisk\u0101m gr\u016bt\u012bb\u0101m, bet gan ar bail\u0113m.da\u017e\u0101dos tirgos, \u012bpa\u0161i Amerikas Savienotaj\u0101s Valst\u012bs, jau ir zi\u0146ojumi par darbiniekiem, kuri izvair\u0101s izmantot \u0161os r\u012bkus, baidoties tuv\u0101kaj\u0101 n\u0101kotn\u0113 dot savu ieguld\u012bjumu.\u0160\u012b ir saprotama reakcija vid\u0113s, kur vad\u012bba skaidri nenor\u0101da, k\u0101da ir tehnolo\u0123iju loma darba evol\u016bcij\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0113l viena atk\u0101rtota probl\u0113ma ir m\u0113\u0123in\u0101jums jaunu risin\u0101jumu iek\u013caut vec\u0101s strukt\u016br\u0101s Daudzas organiz\u0101cijas turpina darboties ar stingriem procesiem, no riska izvair\u012bg\u0101m kult\u016br\u0101m un vad\u012bbas mode\u013ciem, kas nedod priek\u0161roku eksperimentiem.\u0160aj\u0101 kontekst\u0101 m\u0101ksl\u012bgais intelekts tiek izmantots virspus\u0113ji, nemainot biznesa lo\u0123iku.Rezult\u0101ts ir paredzams: iniciat\u012bvas, kas pat\u0113r\u0113 resursus, apgr\u016btina procesus, bet nesniedz nek\u0101das re\u0101las transform\u0101cijas (pret\u0113ji, tostarp).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160is scen\u0101rijs pastiprina l\u012bder\u012bbas lomas noz\u012bmi, kurai j\u0101darbojas k\u0101 p\u0101rmai\u0146u a\u0123entei.Tie\u0161i vi\u0146a tulko strat\u0113\u0123iju, nosaka priorit\u0101tes un rada nepiecie\u0161amo vidi, lai tehnolo\u0123ija rad\u012btu ietekmi.Bez skaidra virziena AI k\u013c\u016bst tikai par v\u0113l vienu pieejamu r\u012bku, bez saiknes ar biznesa m\u0113r\u0137iem, bez saska\u0146o\u0161anas ar organiz\u0101cijas m\u0113r\u0137i vai pat ar aicin\u0101jumu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It k\u0101 izaicin\u0101jums b\u016btu mazs, papildus visam l\u012bderim ir milz\u012bga atbild\u012bba par psiholo\u0123isk\u0101s dro\u0161\u012bbas vides veido\u0161anu komand\u0101mNenoteikt\u012bbas iez\u012bm\u0113t\u0101 vid\u0113 ir dabiski, ka rodas daudzas \u0161aubas un pretest\u012bba Vad\u012bbas zi\u0146\u0101 ir skaidri pateikt, ka m\u0101ksl\u012bgais intelekts nav aizvieto\u0161anas meh\u0101nisms pats par sevi, bet gan veids, k\u0101 papla\u0161in\u0101t sp\u0113jas un pa\u0101trin\u0101t v\u0113rt\u012bbas rad\u012b\u0161anu Kad cilv\u0113ki saprot tehnolo\u0123iju m\u0113r\u0137i, main\u0101s attiec\u012bbas ar to Bailes dod vietu eksperimentiem, un eksperiment\u0113\u0161ana paver vietu m\u0101c\u012bb\u0101m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0113l viens centr\u0101lais punkts ir ieguld\u012bjums digit\u0101laj\u0101 prat\u012bb\u0101 \u201cre\u0101ls\u201d Nepietiek ar r\u012bku nodro\u0161in\u0101\u0161anu un rezult\u0101tu par\u0101d\u012b\u0161anos. Efekt\u012bvai AI izmanto\u0161anai ir vajadz\u012bgas zin\u0101\u0161anas, prakse un konteksts Tradicion\u0101l\u0101kos uz\u0146\u0113mumos \u0161is izaicin\u0101jums ir v\u0113l liel\u0101ks, jo bie\u017ei vien ir iev\u0113rojama digit\u0101lo prasmju nepiln\u012bba, ko rada pa\u0161i augst\u0101kie vad\u012bt\u0101ji, kuri nesp\u0113j r\u0101d\u012bt savu piem\u0113ru darbasp\u0113kam. Lai p\u0101rvar\u0113tu \u0161o barjeru, ir j\u0101pieliek nep\u0101rtrauktas pilnvaras, iesaistot visus organiz\u0101cijas l\u012bme\u0146us un paredzot nep\u0101rprotamu augstas vad\u012bbas p\u0101rveidi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Svar\u012bgi ar\u012b uzsv\u0113rt, ka m\u0101ksl\u012bg\u0101 intelekta p\u0101r\u0146em\u0161ana ir j\u0101saista ar re\u0101l\u0101m probl\u0113m\u0101m Daudzas iniciat\u012bvas neizdodas, jo t\u0101s s\u0101kas ar tehnolo\u0123ij\u0101m, nevis biznesa vajadz\u012bb\u0101m Visefekt\u012bv\u0101kais veids ir noteikt, kur ir v\u0101j\u0101s vietas, iz\u0161\u0137\u0113rd\u012bba un iesp\u0113jas g\u016bt labumu.No t\u0101 instrumenta izv\u0113le k\u013c\u016bst skaidr\u0101ka un m\u0113r\u0137tiec\u012bg\u0101ka \u0160\u012b praktisk\u0101 pieeja iev\u0113rojami palielina izredzes g\u016bt pan\u0101kumus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No otras puses un k\u0101 min\u0113ts iepriek\u0161, slikti ieviesta automatiz\u0101cija var rad\u012bt negat\u012bvas sekas Piem\u0113ri tam ir automatiz\u0113ta klientu apkalpo\u0161anas pieredze, kas neatrisina probl\u0113mas vai kas palielina klientu neapmierin\u0101t\u012bbu, ko j\u016bs, las\u012bt\u0101js, noteikti p\u0101rdz\u012bvojat katru ned\u0113\u013cu, kad tehnolo\u0123ija tiek pielietota bez krit\u0113rijiem, tas apdraud z\u012bmola v\u0113rt\u012bbas uztveri un klientu pieredzi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bet tad, k\u0101 g\u016bt pan\u0101kumus \u0161aj\u0101 ce\u013cojum\u0101?Nu, uz\u0146\u0113mumiem, kas var veicin\u0101t AI ievie\u0161anu, ir da\u017eas kop\u012bgas iez\u012bmes. Piem\u0113ram, vi\u0146i tehnolo\u0123iju uzskata par organizatorisku kapacit\u0101ti, nevis k\u0101 izol\u0113tu projektu.Vi\u0146i ar\u012b str\u0101d\u0101 ar \u012bsiem m\u0101c\u012bbu cikliem, \u0101tri p\u0101rbauda un bie\u017ei piel\u0101gojas. V\u0113l svar\u012bg\u0101k ir tas, ka vi\u0146i iesaista cilv\u0113kus proces\u0101 no pa\u0161a s\u0101kuma, radot pieder\u012bbas un sadarb\u012bbas saj\u016btu.Un cilv\u0113ki pal\u012bdz defin\u0113t, kuras lietojumprogrammas sniegs konkr\u0113tus risin\u0101jumus probl\u0113m\u0101m, kas ietekm\u0113 klientus un pa\u0161u biznesu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es neesmu neolud\u012bts vai k\u0101ds atrauts no faktiem, glu\u017ei pret\u0113ji P\u0101reja uz pasauli, kur\u0101 m\u0101ksl\u012bgais intelekts caurstr\u0101vo visus eksistences un uz\u0146\u0113m\u0113jdarb\u012bbas aspektus, ir absol\u016bti neizb\u0113gama \u0160\u012bs realit\u0101tes nolieg\u0161ana nav dz\u012bvotsp\u0113j\u012bgs risin\u0101jums Tom\u0113r virz\u012bba uz priek\u0161u, ne\u0146emot v\u0113r\u0101 cilv\u0113cisko faktoru un imperat\u012bvu, ka tehnolo\u0123ijai ir cilv\u0113ku apkalpo\u0161anas loma galu gal\u0101, ar\u012b nedarbojas Patiesais izaicin\u0101jums ir l\u012bdzsvarot \u0161\u012bs divas dimensijas ar konkr\u0113t\u012bbu, pragmatismu un pla\u0161\u0101ku un ilg\u0101ka termi\u0146a izskatu Un tie\u0161i tas mums ir vajadz\u012bgs arvien aktu\u0101l\u0101k, ietekm\u012bg\u0101k un sp\u0113j\u012bg\u0101k ieviest jaunin\u0101jumus ar m\u0113r\u0137i un fokusu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Conselhos de administra\u00e7\u00e3o, investidores, corpos diretivos&nbsp;e&nbsp;o&nbsp;pr\u00f3prio mercado passaram a&nbsp;exigir&nbsp;das&nbsp;empresas&nbsp;e&nbsp;de seus colaboradores, cada vez mais, respostas imediatas&nbsp;diante&nbsp;do&nbsp;avan\u00e7o&nbsp;da&nbsp;intelig\u00eanciaartificial. A narrativa&nbsp;dominante parte de algumas premissas, como a de que se as companhias n\u00e3o&nbsp;se [&hellip;]<\/p>\n","protected":false},"author":121,"featured_media":10146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":["post-96079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-dicas-artigos","tag-artigos","tag-dicas","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/96079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=96079"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/96079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/10146"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=96079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=96079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=96079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}