{"id":96913,"date":"2026-05-25T10:43:36","date_gmt":"2026-05-25T13:43:36","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=96913"},"modified":"2026-05-25T10:43:44","modified_gmt":"2026-05-25T13:43:44","slug":"2026-inaugura-uma-nova-fase-a-maturidade-digital-do-consumidor","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lv\/2026-inaugura-uma-nova-fase-a-maturidade-digital-do-consumidor\/","title":{"rendered":"2026. gads ir jauns posms: pat\u0113r\u0113t\u0101ju digit\u0101lais briedums"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Gadiem ilgi e-komercijas izaugsmi virz\u012bja adopcija Tas ir, jauni pat\u0113r\u0113t\u0101ji ien\u0101ca digit\u0101laj\u0101 vid\u0113, iem\u0101c\u012bj\u0101s pirkt tie\u0161saist\u0113 un pak\u0101peniski palielin\u0101ja uztic\u012bbu. Bet 2026. gads ir simbolisks gads un iez\u012bm\u0113 svar\u012bgu loc\u012bjumu: m\u0113s vairs nerun\u0101jam par papla\u0161in\u0101\u0161anos: m\u0113s run\u0101jam par briedumu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tirgus ir strauji att\u012bst\u012bjies un digit\u0101lais pat\u0113r\u0113t\u0101js ir att\u012bst\u012bjies L\u012bdz ar to ir main\u012bju\u0161\u0101s ar\u012b vi\u0146u cer\u012bbas, l\u0113mumu pie\u0146em\u0161anas krit\u0113riji un piepras\u012bjuma l\u012bmenis T\u0101d\u0113\u013c \u0161odien tirgus laukumu izaicin\u0101jums vairs nav jaunu lietot\u0101ju piesaist\u012b\u0161ana, bet gan daudz apzin\u0101t\u0101ka, sal\u012bdzino\u0161\u0101ka un maz\u0101k pret k\u013c\u016bd\u0101m iztur\u012bga pat\u0113r\u0113t\u0101ja apkalpo\u0161ana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skait\u013ci skaidri par\u0101da \u0161o transform\u0101ciju Braz\u012blij\u0101 aptuveni 88% l\u012bdz 90% pieaugu\u0161o iedz\u012bvot\u0101ju jau p\u0113rk tie\u0161saist\u0113, konsolid\u0113jot augstas digit\u0101l\u0101s izplat\u012bbas scen\u0101riju. Turkl\u0101t saska\u0146\u0101 ar Braz\u012blijas M\u0101ksl\u012bg\u0101 intelekta un e-komercijas asoci\u0101cijas (Abiacom) datiem 2026. gad\u0101 e-komercij\u0101 vajadz\u0113tu pat\u0113r\u0113t gandr\u012bz 97 miljoniem braz\u012blie\u0161u, nep\u0101rtraukti pieaugot b\u0101zei. .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vair\u0101k par to: uzved\u012bba ir pastiprin\u0101jusies Inform\u0101cija E-komercijas tendences 26 Zi\u0146ojum\u0101 nor\u0101da, ka 91% pat\u0113r\u0113t\u0101ju p\u0113rk tie\u0161saist\u0113 vismaz reizi m\u0113nes\u012b, un vair\u0101k nek\u0101 puse jau ir iek\u013c\u0101vu\u0161i digit\u0101lo k\u0101 da\u013cu no rut\u012bnas, tostarp netradicion\u0101los laikos, piem\u0113ram, nakt\u012b vai r\u012btausm\u0101. .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tas noz\u012bm\u0113 kaut ko nenoliedzamu: e-komercija vairs nav kan\u0101ls un ir k\u013cuvusi par ieradumu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tas ir t\u0101p\u0113c, ka, ja pirms inform\u0101cija bija asimetriska, \u0161odien t\u0101 ir bag\u0101t\u012bga un tas ir piln\u012bb\u0101 main\u012bjis l\u0113mumu dinamiku.\u0160odien pat\u0113r\u0113t\u0101js mekl\u0113 pirms pirk\u0161anas; sal\u012bdzina cenas re\u0101llaik\u0101; nov\u0113rt\u0113 reput\u0101ciju un atsauksmes; un izv\u0113las, pamatojoties uz izmaks\u0101m un ieguvumiem, nevis tikai cenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne nejau\u0161i Stefanini grupas uz\u0146\u0113muma Ecglobal p\u0113t\u012bjumi liecina, ka 88% pat\u0113r\u0113t\u0101ju uzskata tehnolo\u0123iju par sabiedroto l\u0113mumu pie\u0146em\u0161an\u0101, pastiprinot digit\u0101lo r\u012bku lomu \u0161aj\u0101 proces\u0101 Rezult\u0101ts ir racion\u0101l\u0101ks pat\u0113r\u0113t\u0101js (un taj\u0101 pa\u0161\u0101 laik\u0101 nepast\u0101v\u012bg\u0101ks, jo tas \u0101tri maina viedokli).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160aj\u0101 zi\u0146\u0101 viena no skaidr\u0101kaj\u0101m digit\u0101l\u0101 brieduma paz\u012bm\u0113m ir autom\u0101tisk\u0101s lojalit\u0101tes kri\u0161ana Lat\u012b\u0146amerik\u0101 gandr\u012bz puse pat\u0113r\u0113t\u0101ju p\u0113c sliktas pieredzes pamet platformu, \u012bpa\u0161i saist\u012bb\u0101 ar pieg\u0101di vai atgrie\u0161anu Taj\u0101 pa\u0161\u0101 laik\u0101 t\u0101di faktori k\u0101 cenu p\u0101rredzam\u012bba un skaidra politika ir priorit\u0101te aptuveni 75% lietot\u0101ju. .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tas piln\u012bb\u0101 maina sp\u0113li, jo tas vairs nav z\u012bmols, kas saglab\u0101: tas ir izpilde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0113s nevaram neizp\u0113t\u012bt, ka ar\u012b digit\u0101lais briedums rada sare\u017e\u0123\u012bt\u012bbu. E-pat\u0113r\u0113t\u0101js vairs nav unik\u0101ls profils, tas at\u0161\u0137iras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>paaudze<\/li>\n\n\n\n<li>soci\u0101l\u0101 \u0161\u0137ira<\/li>\n\n\n\n<li>maks\u0101jumu preferences<\/li>\n\n\n\n<li>pat\u0113ri\u0146a konteksts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Piem\u0113ram, Braz\u012blij\u0101 izaugsmi galvenok\u0101rt veicina vidus\u0161\u0137ira, kas ir cie\u0161i saist\u012bta, bet ar\u012b jut\u012bga pret cenu un maks\u0101jumu nosac\u012bjumiem. Tas prasa, lai tirgi izmantotu segment\u0113t\u0101ku un inteli\u0123ent\u0101ku pieeju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visbeidzot, briedumam ir nepiecie\u0161ama strat\u0113\u0123ija, nevis tikai m\u0113rogs M\u0113s noteikti esam ieg\u0101ju\u0161i laikmet\u0101, kur\u0101 ar izaugsmi nepietiek. Tirgiem, kas v\u0113las palikt aktu\u0101li, b\u016bs nepiecie\u0161ams:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>l\u012bdzsvarojiet darb\u012bbas efektivit\u0101ti ar pieredzi<\/li>\n\n\n\n<li>izmantojiet datus, lai saprastu, kas tie ir, nevis tikai segment\u0113jiet un segment\u0113jiet un m\u0113r\u0137\u0113jiet uz pat\u0113r\u0113t\u0101ju<\/li>\n\n\n\n<li>nodro\u0161iniet konsekvenci visa brauciena laik\u0101<\/li>\n\n\n\n<li>pirms k\u013c\u016bstat izsmalcin\u0101ts, labi padariet pamatus par priorit\u0101ti<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jo, galu gal\u0101, digit\u0101lais briedums nes neizb\u0113gamas sekas: pat\u0113r\u0113t\u0101js nepiedod Ja pirms izaicin\u0101jums bija piesaist\u012bt, tagad ir uztur\u0113t Un \u0161aj\u0101 jaunaj\u0101 kontekst\u0101 uzvar, kas saprot, ka digit\u0101lais pat\u0113r\u0113t\u0101js ir p\u0101rst\u0101jis b\u016bt m\u0101ceklis, lai k\u013c\u016btu par ekspertu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*<\/em><em>Mariana Mantovani ir Marketplace un e-komercijas speci\u0101liste, k\u0101 ar\u012b uz\u0146\u0113muma Boost Marketplace dibin\u0101t\u0101ja, kas specializ\u0113jas p\u0101rdo\u0161anas rezult\u0101tu palielin\u0101\u0161an\u0101 un palielin\u0101\u0161an\u0101 liel\u0101kajos tirgus laukumos. Ar vair\u0101k nek\u0101 15 gadu pieredzi digit\u0101laj\u0101 ekosist\u0113m\u0101 Mariana vienm\u0113r ir str\u0101d\u0101jusi atsauces uz\u0146\u0113mumos, piem\u0113ram, Netshoes, Electrolux, Mercado Livre un RD Health, koncentr\u0113joties uz e-komerciju, tirgiem, veiktsp\u0113jas komandu vad\u012bbu un biznesa att\u012bst\u012bbu.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Durante anos, o crescimento do e-commerce foi impulsionado pela ado\u00e7\u00e3o. Ou seja, novos consumidores entravam no digital, aprendiam a comprar online e ampliavam gradualmente sua confian\u00e7a. Mas 2026 \u00e9 um [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,68,43],"class_list":["post-96913","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-dicas","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/96913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=96913"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/96913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/10808"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=96913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=96913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=96913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}