{"id":9773,"date":"2025-01-21T18:54:29","date_gmt":"2025-01-21T21:54:29","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=9773"},"modified":"2025-01-21T18:56:55","modified_gmt":"2025-01-21T21:56:55","slug":"lojasmel-aposta-em-experiencia-de-compra-com-estrategia-omnichannel-e-tecnologia-de-ponta","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/lv\/lojasmel-aposta-em-experiencia-de-compra-com-estrategia-omnichannel-e-tecnologia-de-ponta\/","title":{"rendered":"lozosmel liek likmes uz iepirk\u0161an\u0101s pieredzi, izmantojot daudzkan\u0101lu strat\u0113\u0123iju un visprogres\u012bv\u0101k\u0101s tehnolo\u0123ijas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lojasmel integr\u0113 inov\u0101cijas un \u0113rt\u012bbas robust\u0101 daudzkan\u0101lu strat\u0113\u0123ij\u0101, kas apvieno fizisko un digit\u0101lo veikalu.Ar portfeli, kas p\u0101rsniedz 12 t\u016bksto\u0161us SKU, mazumtirdzniec\u012bbas \u0137\u0113de pied\u0101v\u0101 pat\u0113r\u0113t\u0101jiem veiklu, dro\u0161u un praktisku iepirk\u0161an\u0101s pieredzi, izmantojot digit\u0101los kan\u0101lus, piem\u0113ram, WhatsApp, pieg\u0101des lietojumprogrammas un galvenos tirgus laukumus, kas apkalpo visu valsti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sadarb\u012bb\u0101 ar OmniChat lozosmel savieno savus 56 fiziskos veikalus ar digit\u0101lo vidi, nodro\u0161inot klientiem integr\u0113tu iepirk\u0161an\u0101s ce\u013cojumu. Kop\u0161 2021. gada, kad WhatsApp tika ieviests k\u0101 p\u0101rdo\u0161anas kan\u0101ls, t\u012bkls jau ir re\u0123istr\u0113jis vair\u0101k nek\u0101 12,5 t\u016bksto\u0161us dar\u012bjumu, izmantojot platformu, izce\u013coties k\u0101 viens no galvenajiem mijiedarb\u012bbas l\u012bdzek\u013ciem ar Braz\u012blijas pat\u0113r\u0113t\u0101ju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO WhatsApp ir kl\u0101t braz\u012blie\u0161u ikdienas dz\u012bv\u0113 un \u013cauj mums daudz vair\u0101k nek\u0101 vienk\u0101r\u0161u p\u0101rdo\u0161anu. M\u0113s atg\u016bstam pamestos rati\u0146us, uzs\u0101kam m\u0113r\u0137tiec\u012bgas kampa\u0146as un veidojam virtu\u0101lus katalogus, kas optimiz\u0113 pirk\u0161anas ce\u013cu. Apvienojot to ar fizisko veikalu invent\u0101ra integr\u0101ciju, m\u0113s varam pied\u0101v\u0101t veikl\u012bbu un personaliz\u0113tu pieredzi\u201d, skaidro Felipe Prado, kur\u0161 ir atbild\u012bgs par lotosmela digit\u0101lo kan\u0101lu strat\u0113\u0123iju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papildus WhatsApp, shopsmel der\u012bbas par pieg\u0101des lietojumprogramm\u0101m, piem\u0113ram, iFood, Rappi un Uber, lai palielin\u0101tu \u0113rt\u012bbas un pieejam\u012bbu \u0160ie kan\u0101li nodro\u0161ina, ka klienti sa\u0146em produktus da\u017eu stundu laik\u0101, vienlaikus saglab\u0101jot dro\u0161\u012bbu un \u0113rt\u012bbas Platformas pied\u0101v\u0101 ar\u012b unik\u0101las kampa\u0146as un intuit\u012bvu navig\u0101ciju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0113l viens diferenci\u0101lis ir \u0101tra pieg\u0101de: pirkumus, kas veikti darba laik\u0101, var pieg\u0101d\u0101t divu stundu laik\u0101, izmantojot Uber Flash. Turkl\u0101t WhatsApp pas\u016bt\u012bjumiem, kuru re\u0101l\u0101 v\u0113rt\u012bba p\u0101rsniedz 199,99, ir bezmaksas pieg\u0101de att\u0101lumos l\u012bdz 10 km.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cViss ikvienam, ar m\u012blest\u012bbu ir m\u016bsu m\u0113r\u0137is T\u0101tad, papildus ofici\u0101lajai m\u0101jas lapai, esam papla\u0161in\u0101ju\u0161i savu kl\u0101tb\u016btni galvenaj\u0101s Pieg\u0101des un Tirgus Lietojumprogramm\u0101s T\u0101d\u0101 veid\u0101 m\u0113s garant\u0113jam uzticamu, praktisku un pieejamu pieredzi m\u016bsu klientiem un, protams, m\u0113s tiekam iepaz\u012bstin\u0101ti ar jauniem klientiem ~platformas lietot\u0101jiem~\u201d, Prado pastiprina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daudzkan\u0101lu strat\u0113\u0123ija savieno digit\u0101los kan\u0101lus ar fiziskajiem veikaliem, nodro\u0161inot klientiem v\u0113l harmonisk\u0101ku pieredzi un elast\u012bbu Caur digit\u0101laj\u0101m platform\u0101m ir iesp\u0113jams veikt pirkumus un izv\u0113l\u0113ties atsaukt pas\u016bt\u012bjumu k\u0101d\u0101 no 56 t\u012bkla vien\u012bb\u0101m Turkl\u0101t klienti fiziskajos veikalos ar m\u016bsu veikalu pal\u012bgu pal\u012bdz\u012bbu var piepras\u012bt produktus cit\u0101s vien\u012bb\u0101s, nodro\u0161inot, ka vi\u0146i vienm\u0113r atrod sev nepiecie\u0161amo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cM\u016bsu m\u0113r\u0137is ir ne tikai b\u016bt kl\u0101t vair\u0101kos kan\u0101los, bet galvenok\u0101rt nodro\u0161in\u0101t, lai klientam b\u016btu vienota un efekt\u012bva pieredze neatkar\u012bgi no t\u0101, kur vi\u0146\u0161 p\u0113rk. M\u0113s past\u0101v\u012bgi pilnveidojam savu pieeju tehnolo\u0123iju, praktiskuma un dro\u0161\u012bbas apvieno\u0161anai\u201d, piebilst Prado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ar ambicioziem pl\u0101niem, lozosmel projekti, ka digit\u0101lo p\u0101rdo\u0161anas 5% no visp\u0101r\u0113jiem ie\u0146\u0113mumiem n\u0101kamajos gados.\u201cM\u0113s v\u0113lamies b\u016bt etalons klientu apkalpo\u0161anas kvalit\u0101ti, inov\u0101ciju un \u0113rt\u012bbas mazumtirdzniec\u012bb\u0101 M\u016bsu m\u0113r\u0137is ir savienot klientus ar to, kas vi\u0146iem nepiecie\u0161ams, efekt\u012bvi un dro\u0161i, pastiprinot m\u016bsu Omnichannel\u201d strat\u0113\u0123iju, secina Felipe Prado.<\/p>","protected":false},"excerpt":{"rendered":"<p>A lojasmel integra inova\u00e7\u00e3o e conveni\u00eancia em uma estrat\u00e9gia robusta de omnicanalidade, que une a loja f\u00edsica e o digital. Com um portf\u00f3lio que supera 12 mil SKUs, a rede [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,49],"tags":[80,51,43],"class_list":["post-9773","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cases","category-diversos","tag-cases","tag-diversos","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/9773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/comments?post=9773"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/posts\/9773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media\/9775"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/media?parent=9773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/categories?post=9773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/lv\/wp-json\/wp\/v2\/tags?post=9773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}