I tēnei ao e puta mai ana ngā mano tini o ngā pakihi hou i ia rā, kua waiho te kimi i tāu tono hokohoko ahurei hei mea e ora ai te ao pakihi. Ehara i te whakataetae utu anake, engari me hanga hononga tūturu ngā kaipakihi o ēnei rā ki tā rātou hunga whakarongo, me tuku hoki i ngā wheako ahurei. Engari me pēhea e tū motuhake ai koe i te whakataetae?
E ai ki ngā raraunga mai i te putanga hou o te Global Entrepreneurship Monitor (GEM 2024), i whakaatuhia e te horopaki o Brazil te tipu nui. I tēnei wā, tata ki te 47 miriona tāngata o Brazil e whai wāhi ana ki ngā mahi pakihi, ā-ture, ā-kore rānei. I te tau 2024, i eke te reiti pakihi ki te 33.4%, ko te reiti teitei rawa atu tēnei i tuhia i roto i ngā tau e whā kua hipa, e whakaata ana i te whakapakari ake o te ahurea pakihi i roto i te whenua.
E ai ki a Raphael Lassance, he hoa mahi, he kaiārahi hoki i Sales Clube, te hapori hokohoko nui rawa atu i Brazil, ko te taahiraa tuatahi ko te mārama hohonu ki tō hunga whakarongo. "Ko te mōhio ki te kiritaki ehara i te mea noa iho. Me mārama koe ki ō rātou hiahia, ki ō rātou mamae, me ngā tikanga hokohoko," tana kī.
Ko tētahi atu kaupapa matua ko te tūnga. Ko ngā waitohu e mōhio ana ki te whakapuaki i tā rātou uara me te pono, ka kaha ake te hanga hononga ki ngā kaihoko. Ko tētahi waitohu kua hangaia pai, me te noho matihiko tonu, tētahi o ngā patu matua mō te rerekētanga.
Hei tāpiritanga, ko te haumi ki te auahatanga tonu, ahakoa ki te hua, ki te ratonga kiritaki, ki te tauira pakihi rānei, he rautaki whai hua anō hoki. Kei raro nei, ka whakarārangihia e Lassance ētahi tohutohu whai hua hei tū motuhake mai i te hunga whakataetae:
- Hāumihia te wheako o te kiritaki: he mea nui te ratonga kiritaki, te tautoko i muri i te hoko, me te āwhina, hei wehewehe i ngā mea e rua
- Waihangahia he kaupapa pakari, ā, whakapuakina ma te pono;
- Whakamahia te hangarau hei painga mōu: he taputapu wātea, he taputapu whai hua hoki te aunoatanga, te whakawhaiaro, me te tātari raraunga;
- Arotahi ki ngā wāhi motuhake o te mākete: he maha ngā wā, he pai ake te aro ki tētahi wāhanga motuhake i te ngana ki te whakamanawareka i te katoa.
He wero tonu te mahi pakihi, engari he whai wāhitanga anō hoki ki te hanga i tētahi mea ahurei. I roto i tētahi mākete kī tonu i ngā kōwhiringa, ko te hunga e tuku ana i te uara tūturu, ā, he tuakiri tō rātou ake, ka wikitoria i te wāhi tino nui: arā, ko te manakohanga a te kaihoko.
