I te tata mai o te Rā o ngā Whaea, e whakanuia ana i tēnei tau i te 11 o Mei, kei te whakarite te rāngai hokohoko mō tētahi o ngā rā tino nui o te maramataka arumoni o Brazil, ko te tuarua anake i muri i te Kirihimete mō te nui o ngā hoko. E ai ki ngā rangahau hou mō te hiahia hoko i tukuna e ngā hinonga pēnei i a Fecomércio me SPC Brasil, neke atu i te 75% o ngā kaihoko e whakamahere ana ki te hoatu koha ki ō rātou whaea, me te whakapaunga toharite i waenga i te R$150 me te R$250. Ko ngā rāngai ahua, ataahua, hikohiko, me te kai te mea nui rawa atu.
E whakamārama ana te tohunga hokohoko me te rautaki pakihi a Frederico Burlamaqui, he whai wāhitanga rautaki tēnei rā mō ngā pakihi ki te whakapiki i ngā moni whiwhi, ki te kukume mai i ngā kiritaki hou, me te pupuri i ngā kiritaki o nāianei mā roto i ngā wheako hokohoko kare ā-roto me te whaiaro. "E kiia ana ko te Rā o ngā Whaea te tuarua o ngā rā tino nui o te tau mō te hokohoko o Brazil, ā, he nui tōna pānga ki te nui o ngā hoko me ngā mahi a ngā rāngai rerekē. Hei tāpiri, ko te kaha o te kukume kare ā-roto o te Rā o ngā Whaea ka waihanga i tētahi taiao pai mō ngā kaupapa whakatairanga e hono hohonu ana i ngā waitohu me ngā kiritaki, e whai wāhi nui ana ki te whakapakari i te ahua me te tūnga mākete o ngā kamupene," tana kī.
Heoi, hei whakamahi i tēnei wā hokohoko nui, ka whakatūpato a Burlamaqui ehara i te mea ko ngā whakatairanga pai anake te mea e hiahiatia ana. Me haumi ngā kaipakihi ki te whakamahere rautaki me ngā mahi hokohoko e tika ana mō tā rātou hunga whakarongo. "He whai wāhitanga koura te Rā o ngā Whaea ki te whakapakari i ngā whanaungatanga kiritaki, ki te whakaputa uara waitohu, me te whakanui ake i ngā hoko. Engari ka tīmata katoa ki te whakamahere me te mōhiotanga mākete," te whakamārama a te tohunga.
Ngā tohutohu mō te whakamahi i te hokohoko hei whakanui ake i ngā hoko i te Rā o ngā Whaea
1 - Ko te tumanako te mea nui
E taunaki ana a Burlamaqui kia tīmata te pānuitanga i ngā kaupapa whakatairanga i te iti rawa i te toru wiki i mua. "Kāore e ranea te pānuitanga noa i te whakatairanga i te mutunga wiki o te rā. Ko ngā waitohu e hanga ana i tētahi kōrero me te whanaungatanga i ngā wiki kua pahure ake nei ka nui ake te tahuritanga mai o te hunga," tana whakanui.
2 – Kia mōhio ki tō hunga whakarongo, ā, kia tukuna atu hoki he otinga ritenga
E whakaatu ana ngā raraunga kei te piki haere te rapu a ngā kaihoko i ngā koha whai tikanga. "Ko te tuku whakaaro koha kua whakaritea, ngā kete whaiaro, me ngā wheako kare ā-roto he huarahi hei tū motuhake. E hiahia ana te kaihoko ki tētahi mea e whakaata ana i tōna whanaungatanga ki tōna whaea, kaua ki tētahi hua noa iho," te kōrero a te tohunga.
3 – Hangaia he ihirangi me te kōrero pakiwaitara
Ka riro i ngā waitohu e kōrero ana i ngā kōrero pai ngā ngākau o ngā kaihoko. "Ko ngā kaupapa e whakanui ana i te aroha, te mahara, me te kanorau o ngā whaea o ēnei rā he nui ake te whai hua i ngā whakawhitiwhiti kōrero whānui. He hoa pai te kare ā-roto i tēnei rā," te whakanui a Burlamaqui.
4 – Whakakotahitia ngā hongere ipurangi me ngā hongere tuimotu
Ahakoa te tipu haere o te hokohoko ipurangi, he maha tonu ngā hoko e mahia ana i runga i te kanohi ki te kanohi. "Ko te whakaurunga i waenga i ngā hongere te mea nui. Ko te whakamahi i te mamati hei kukume, hei whakauru, hei pupuri hoki i ngā kiritaki, me te whakamahi i te tinana hei whakangahau i te wheako hokohoko, he huinga kaha," te whakamārama a te tohunga.
5 - Tukuna ngā painga tūturu
Ko ngā hekenga utu, te tuku kore utu, te takai koha, te tuku tika ki te māmā, me ngā tikanga utu motuhake, koinei pea ngā āhuatanga rerekē e awe ana i te whakatau hoko. "Ko te hunga e whakawhitiwhiti kōrero ana me te aroha me te auaha ka puta mai i mua. He whakanui i ngā here te Rā o ngā Whaea, ā, me whakaata tēnā i roto i ngā taipitopito katoa o te kaupapa," te kōrero a Burlamaqui.
6 – Waihanga hononga rautaki
Mā te mahi tahi me ētahi atu waitohu, pakihi rānei o te rohe ka whānui ake te whānuitanga o te kaupapa me te tāpiri uara ki te wheako o te kiritaki. "Hei tauira, mā te mahi tahi me ngā kaihokohoko putiputi, ngā toa tunu kai, ngā whare ataahua, ngā kamupene tuku taonga rānei, ka hua ake he mahi whakatairanga tahi, he raffle, me ngā koha e whakaharikoa ana i te marea, e whakanui ake ai hoki i te kitea," tana kī.
7 – Hokohoko i ngā whakaaturanga matapihi me te āhuarangi e hāngai ana ki te kaupapa
I te wāhi hokohoko, ko te āhuarangi te mea nui. "Ko te whakaaturanga matapihi kua ata whakaarohia e whakaohooho ana i te whaea me te ngākau aroha e kukume ana i te aro me te akiaki i ngā hoko. Ko ngā taipitopito iti pēnei i ngā putiputi, ngā kupu aroha, me te rama pai ka whai wāhi ki te waihanga i tētahi āhuarangi whakahihiri," te tohutohu a Burlamaqui.
8 – Whakamahia te hokohoko a te hunga whai mana hei painga mōu
Mā te mahi tahi me ngā kaiwhakatairanga e whai wāhi ana ki tō hunga whakarongo ka whānui ake te whānuitanga o tō kaupapa whakatairanga, ā, ka puta he hononga pono ki ngā kaihoko. "He tino taumaha te taunakitanga mai i tētahi tangata pono, inā koa i ngā rā whakahirahira pērā i te Rā o ngā Whaea," te whakanui a te tohunga.
9 – Tukuna he wheako hokohoko rerekē
Ahakoa ipurangi, i roto rānei i te taiao tūturu, ko te whakarato i tētahi wheako e kore e warewaretia te mea nui hei rerekētanga. Mā te ratonga whaiaro, te takai motuhake, ngā tīkiti kua whakaritea, te puoro papamuri, tae noa ki ngā mahi taunekeneke ka taea te huri i te hoko hei wā motuhake.
10 – Aroturukihia ngā hua, ā, akohia mai i aua hua
I muri i te wā o te kaupapa whakatairanga, he mea nui kia tātarihia ngā raraunga kua riro mai: ngā hua tino hokohoko, ngā hongere me ngā reiti tahuritanga teitei rawa atu, te whai wāhi ki ngā mahi, te hokinga mai o te haumitanga (ROI), me ētahi atu. "He mea nui ēnei māramatanga mō te whakamahere i ngā hararei ā muri ake nei, me te whakapakari i te rautaki hokohoko a te waitohu whānui," te whakatau a Burlamaqui.
