Kei te hokohoko matihiko , ā, i tēnei tau, me ngā tau e haere ake nei, he pae tawhiti e kī ana i ngā whai wāhitanga hou me ngā wero mō ngā kaipakihi. I te whanaketanga o ngā hangarau, ka kitea nuitia te hiahia mō te urutau tonu. E ai ki ngā raraunga mai i Statista, e matapaetia ana ka piki ake a Brazil i te 10% i roto i ngā tau e toru e whai ake nei, inā koa i roto i te wāhanga pānuitanga matihiko me ngā ihirangi tauwhitiwhiti.
Ahakoa rā, e 94% o ngā kamupene e whiriwhiri ana i te hokohoko matihiko hei rautaki tipu, e ai ki te rangahau a te Digital Marketing and Sales Maturity in Brazil, me mōhio ngā kaipakihi ki ngā au hou e tū mai nei kia tū motuhake ai rātou. Ko tētahi o ēnei ko te whakawhaiaro. Mā te whakamahi i te matauranga horihori (AI) e tino matatau haere ana, ka taea e ngā whakahaere te tuku wheako ahurei e tino hāngai ana ki ngā hiahia me ngā manakohanga o ngā kaihoko.
Kua tata te wā o te hokohoko papatipu, ā, kua huri ki tētahi tauira e hangaia ai ia taunekeneke hei waihanga i tētahi hononga hohonu ake, whai tikanga ake hoki. "Mō ngā kaipakihi, ko te tikanga o tēnei he mea nui te haumi ki ngā taputapu aunoatanga me te tātari raraunga kia pai ake ai te whakawhitiwhiti kōrero me te kaha ake," te kōrero a Danilo Mazuquin, he tohunga hokohoko mō te neke atu i te tekau tau me te Tumu Whakarae o Mazukim.
I te mea te hokohoko hapori tētahi o ngā rautaki tino kaha i ngā tau e haere ake nei, nā te mea kāore te kōtaha kaihoko hou e rapu noa i ngā hua, i ngā ratonga rānei, engari ko ngā wheako e whakarato ana i te wairua noho tahi, ka anga whakamua ngā waitohu e kaha ana ki te waihanga me te poipoi i ngā hapori pono e karapoti ana i ngā uara. "Ko te tikanga o tēnei ko te taunekeneke pono ki te hunga whakarongo, te waihanga i ngā wheako whakarerekē. Ko te tata atu, ko te pai ake," te whakamārama a te tohunga.
Ko te whanaketanga o ngā ihirangi tauwhitiwhiti ka waiho hei tohu nui i roto i te hokohoko mamati i ngā tau e haere ake nei. "Ko ngā wheako rumaki, pērā i ngā rerenga ora, ngā ataata poto, tae atu ki te metaverse, kei te noho hei mea nui hei kukume i te aro me te whakauru i te hunga whakarongo," te kōrero a Mazuquin. E ai ki te Global Consumer Insights Pulse Survey hou, e 34% o ngā kaihoko i Brazil e kukume ana ki ngā wheako mamati rumaki.
Hei tāpiri atu, e ai ki a Descarbonize Soluções, e 7 i roto i te 10 o ngā tāngata o Brazil e pai ake ana ki te hoko mai i ngā kamupene e whai pūmau ana ki te taiao. E whakaatu ana tēnei rangahau i tētahi atu āhuatanga nui: ko te hiahia mō ngā mahi pai. Kei te aro nui haere ngā whakatupuranga rangatahi ki ngā waiaro o ngā kamupene mō ngā tikanga matatika me te oranga tonutanga, e ai ki te Tumu Whakahaere Matua. "Ehara te whakamahi i ngā mahi mārama i te mea he kōwhiringa mō te hunga whai pakihi ake, engari he mea rautaki hei kukume me te pupuri i ngā kiritaki, inā koa ko ngā whakatupuranga rangatahi."
Ahakoa pēhea, e whakanui ana te tohunga kāore e taea te whakatau i ngā tohutohu hei mea pumau. Ki a ia, ko tonu me te tere te kī ki te angitu. "He mara hihiri te hokohoko mamati, ā, me whai whakaaro tonu ngā kaipakihi ki te ako tonu. Ko te haumi ki te whakangungu me te tuwhera tonu ki te whakamātautau me ngā taputapu hou he mea nui mō te hunga e hiahia ana ki te tū motuhake i tēnei ao whakataetae," tana whakatau.
