I hurihia e te waitohu tiaki kiri me te makawe o Brazil, a Ricca, mai i te Kamupene Belliz, tana hokohoko ipurangi mā te whakatoru i ana hoko i roto i ngā marama e waru noa iho. I taea tēnei panonitanga mā te whakahoutanga i whakahaerehia i roto i te mahi tahi me Nação Digital, he kamupene i roto i te rōpū FCamara. Nā te kaupapa, i tīmata i te tau 2022, i hurihia te aroaro mamati o te waitohu, ā, i whakapai ake i tana hononga ki tana hunga whakarongo, ā, i puta ai he hua nui i roto i te wā poto.
E whakaatu ana ngā tatauranga i te angitu o te rautaki. I te wā o te kaupapa whakatairanga, i piki ake te moni whiwhi ā-marama o te waitohu mā te 300% i whakaritea ki te wā o mua. I tua atu, i kati a Ricca i te tau 2024 me te hua 200% teitei ake i te moni whiwhi i tuhia i te tau 2023, e whakaatu ana ahakoa i mutu te kaupapa whakatairanga, i noho tonu te waitohu ki ōna kaihoko. He mea tika kia whakanuia ko te pikinga 286% o ngā Reiti Pāwhiri-Tā-roto (CTR) i whakanui ake i te pūmanawa tahuritanga. I kite hoki te paetukutuku i te pikinga 146% o ngā wātū, i whakaputa ake i te tirohanga me ngā whai wāhitanga hoko. I tua atu, i piki ake te Whakahoki i runga i te Whakapaunga Pānui (ROAS) mā te 158%, i arotau i ngā rauemi kua haumihia, ā, ko te whakahekenga 57% o te Utu Mō Ia Pāwhiri (CPC) i āhei ai te waitohu ki te toro atu ki ētahi atu kaihoko me te tahua kotahi.
Ahakoa te tū pakari o Ricca i roto i te hokohoko tūturu, i pāngia ia e ngā uauatanga ki te whakawhānui i tana hongere hokohoko ipurangi. Me whakaatu e te kamupene he āhua e rite ana ki ngā tumanakohanga a ōna hunga whakarongo, me te whakawhanake i tētahi rautaki ka taea te whakanui ake i te tirohanga me te hiranga o te paetukutuku, ka pā tika ki ngā hoko mamati.
Hei huri i tēnei āhuatanga, i whakawhanakehia ngātahitia e Nação Digital me te tīma Pāpāho me te Whakawhitiwhiti Kōrero a Belliz tētahi rautaki whakawhanake waitohu, arā, ko te whakakotahi i te whakapakari waitohu me te mahi hokohoko. I uru ki te kaupapa te mahere taipitopito o te haerenga hoko, te tautuhi i ngā āhuatanga mamae me ngā matea o te kaihoko, me te hono atu i aua mea ki ngā hua tino tika.
Ko tētahi o ngā mahi matua ko te kaupapa whakahou waitohu i whakarewahia i te marama o Hepetema 2023, i arotahi ki te hanga i te mana me te whakapakari i te whakaaro ki ngā hua o te tiaki kiri, te tiaki makawe, ngā taputapu whakapaipai, me ētahi atu wāhanga e mahi ana a Ricca. I uru ki te kaupapa ngā hononga mahi tahi me ngā kaiwhakatairanga me ngā kaihoko i waihanga i ngā ihirangi rautaki hei whakapakari i te hiahia o te marea mō te waitohu me te whakanui ake i te hiahia i ngā taunekeneke tuatahi
E ai ki a Rodrigo Martucci, te Tumu Whakahaere Matua o Nação Digital, he mea nui te mahi tahi a ngā tīma puta noa i te tukanga katoa – mai i te tātari ki te whakatinanatanga rautaki. "He mea whakamiharo te hua ina he kiritaki e hiahia ana ki te whakatutuki i ngā mea, he tari e 100% whakapau kaha ana ki te angitu o te kaupapa, me te hanganga e tika ana hei whakatutuki i ngā mea katoa i whakamaheretia. He mea nui tēnei mahi tahi ki te whakatutuki i tēnei angitu.".
E kī ana a Gil Bezerra, te Tumu Whakahaere Matua o Belliz, "Ko te hononga rautaki i waenga i te kamupene Belliz me Nação Digital, me te hononga tino pai ki te haerenga hoko a ngā kiritaki waitohu Ricca, koia ngā mea angitu i whai kiko ai tēnei kaupapa."
Nā te mea kua tutuki ngā hua pakari, kei te anga whakamua te kaupapa ki ngā wāhanga hou, pērā i te ihirangi, te CRM, me te whakawhānui atu ki ngā hongere matihiko hou. Kei te rapu tonu a Ricca i ngā auahatanga hei whakarei ake i te wheako o te kiritaki, hei whakaū anō i tōna aroaro i roto i te mākete whakapaipai.
