Kua tukuna e te Integral Ad Science (IAS), he tūāpapa ine me te arotau pāpāho o te ao, he putanga Pōtikī o Brazil o tana Pūrongo Kounga Pāpāho 19, he rangahau ā-tau i hangaia e te kamupene hei aromatawai i ngā paearu ā-ao me ngā paearu motuhake o te whenua (tae atu ki a Brazil) mō te kounga o ngā pānuitanga mamati i runga i te tukutuku tuwhera, tae atu ki ngā tohu o te Mōrearea Waitohu, Tirohanga , te Wā-i-roto-i-te-Tirohanga , me Tinihanga Pānui (tinihanga pānuitanga, he mahi tuihono āta whakaarohia e aro ana ki te huri i ngā pānuitanga mamati ki ngā paetukutuku tinihanga, me te aukati i a rātou kia whakaaturia ki ngā tāngata tūturu).
E whakaatu ana te pūrongo i ngā hua ā-haurua-tau me ngā raraunga whakakotahi mō te tau 2023. Hei tango i te tuhinga IAS i te reo Pōtikī, pāwhiri ki konei. E tātarihia ana e te IAS neke atu i te 280 piriona taunekeneke matihiko o ia rā puta noa i te ao hei whakarato i ngā māramatanga mahi me ngā paearu hei arotau i te mahi kaupapa me te whakanui ake i te haumi waitohu.
TE WHAKAARO MŌREAREA O TE WAITOHU
I te nuinga, ko te mōrearea o te hononga ki ngā ihirangi kino mō ngā waitohu puta noa i te ao, puta noa i ngā kāwai me ngā whakatakotoranga pāpāho katoa, i noho pumau tonu ki te whakataurite ki te tau o mua, i te tere o te 1.7% (he uara rite ki tērā o Brazil). Ka taea te whakamārama i tēnei āhuatanga, i tētahi wāhanga, e te kaupapa matua i hoatu ki te tiaki waitohu e te rāngai hokohoko - e ai ki te IAS, 80% o ngā kaiwhakatairanga i kī kei roto i ā rātou kaupapa matua te whakaiti i te mōrearea mō te tau 2024.
Ahakoa kua heke te toharite o te ao mō te Brand Risk mai i te tau 2018 (i te wā i 6.5%), e kitea ana te puhoi o tēnei hekenga, nā te riri tata o ngā ihirangi tinihanga me ngā kōrero teka i hangaia e te AI i te wā i mua i te pōtitanga.
PARAHI: NGĀ IHIRANGA PAKEKE ME NGĀ TIKIAKE TURE KORE
I roto i te wehenga o te Mōrearea Waitohu mā te kāwai, puta noa i te tau 2023, ko te momo ihirangi tino kitea i Brazil ko te tutu, e 41.5% o ngā take (inā whakaarohia ngā whakatakotoranga tukutuku papamahi me te pūkoro) – he āhuatanga pai ake i te toharite o te ao o te 47.5%. Ko ngā kāwai e whai ake nei e tino kitea ana i te whenua e whakaatu ana i te rerekētanga nui atu i te āhuatanga o te ao – ko ēnei ko ngā ihirangi pakeke, e tohu ana i te 39% o te katoa (kei runga ake i te toharite o te ao o te 20%), me ngā tango ture kore, me te 13.1% o ngā take i roto i te whenua (ki te whakataurite ki te toharite o te 4.5% puta noa i te ao).
I tetahi atu taha, he iti iho i ngā toharite o te ao te maha o ngā kōrero kino i roto i Brazil – arā, 1.3% (ki te 8.1% o te ao whānui) – me te inu waipiro – arā, 0.85% (ki te 9% o te ao whānui).
TE TINIHANGA PĀNUI
I whakaatuhia e te tinihanga pānuitanga te rerekētanga o te mahi i waenga i ngā kaupapa whakatairanga kua arotauhia (kua tiakina e ngā taputapu ārai-tinihanga) me ngā kaupapa kāore i arotauhia. I kitea e te pūrongo he reiti iti rawa i te haurua tuarua o te tau 2023 mō ngā kaupapa whakatairanga kua arotauhia, me te auau tinihanga o te 0.6% anake – te reiti iti rawa mai i te tau 2020.
I heke katoa ngā whakatakotoranga pāpāho, ā, ko ngā whakatakotoranga pānuitanga papamahi me te ataata ngā mea i tino heke. I tētahi atu taha, ko ngā kaupapa whakatairanga kāore i tiakina i piki ake te maha o ngā takahi ture tae atu ki te 14 ngā wā teitei ake (8.4%) i roto i taua wā.
WĀ WHAKAATU
I te haurua tuarua o te tau 2023, i eke te wā whakaatu ki te taumata iti rawa, arā, 15.78 hēkona te toharite puta noa i ngā rohe me ngā taiao ipurangi katoa. Ahakoa ehara tēnei whakahekenga i te mea pai rawa atu, i kitea e te rangahau a te IAS he nui te wā e whakaatu ana i tētahi pānuitanga mō te 3 ki te 10 hēkona hei whakanui ake i ngā hoko.
TE WHAKAMĀTAURANGA
I taua wā anō, i eke te tirohanga o te pānuitanga ki ngā taumata rekoata rawa atu i roto i taua wā, me te reiti toharite whānui o te 76.1%. Ko te tikanga o te tawhā tirohanga he 50% o ngā pika o te pānuitanga pāpāho e whakaatuhia ana ki te mata mō te 1 hēkona neke atu rānei – mō ngā pānuitanga whakaatu, mō te 2 hēkona neke atu rānei – mō ngā whakatakotoranga ataata.
