Kei te huri haere te hokohoko matihiko o Brazil i te tau 2026, nā te kaihoko e whakanui ana i te ngāwari me te tere o te hokohoko i runga ake i ngā mea katoa. E whakaatu ana ngā raraunga mākete kua mutu te mahi whakahaere noa iho o ngā mahi kawe taonga, ā, kua noho hei kaupapa matua mō ngā whakatau hoko me te pono o te kaihoko: e ai ki ngā rangahau whanonga kaihoko (pērā i a PwC me CX Trends), tata ki te haurua o ngā tāngata o Brazil (48%) e kī ana ka whakarērea e rātou tā rātou kete hokohoko mēnā he nui ngā utu tuku. Hei tāpiri, he mea nui te iti o te manawanui ki te korenga o te mahi, nā te mea he nui te wheako tuku kino kotahi mō te 50% o ngā kaihoko ki te huri i ngā tūāpapa. I tēnei horopaki, ehara te tere i te mea rerekē, engari he whakaritenga taketake, e whakanui ana i te hiranga o te "whakawhirinakitanga kare ā-roto" i hangaia mā roto i ngā tukunga pumau me te māramatanga katoa o te aroturuki.
E ai ki a Ross Saario, te Tumu Whakarae o Intelipost, he tohunga ki te matauranga whakahaere raraunga, e hiahia ana te wā o nāianei kia huri te whakaaro o ngā kaiwhakahaere mō te rāngai hokohoko kia ora ai i tēnei paerewa hou o te tono. "I te tau 2026, ehara te whakahaere i te mutunga o tētahi tukanga engari ko te tīmatanga o te hoko e whai ake nei. Kāore ngā kaihoko e whakaae ana ki ngā raraunga pakaru, ki te koretake rānei; e rapu ana rātou i te matapae. Nō reira, ko tā mātou rautaki he whakakotahi i te mekameka tuku mā te matauranga raraunga, kia taea ai e ngā kaihokohoko te matapae i ngā tono me te huri i te tuku hei tautohe kaha mō te pupuri kiritaki," te kī a te kaiwhakahaere.
Hei pupuri i tēnei tere, ka aro atu ngā kamupene ki te wero o te tono kore-pūtea, me whai hanganga tohatoha me te pakari ake i ngā rohe i tua atu i te pokapū tuku iho o São Paulo. Ko ngā rautaki e tautuhi ana i ngā kaiārahi mākete i tēnei tau ko te whakamahinga o te matauranga horihori mō te matapae tono, te whakawhānui ake i ngā pokapū tohatoha tāone hei whakaiti i ngā wā tuku whakamutunga, me te whakatinanatanga o ngā tauira pēnei i ngā wāhi raka me ngā waka motuhake. E ai ki ngā rangahau wheako kiritaki i whakahaerehia e ngā kamupene tohutohu pēnei i a PwC, ka pā tika te whakahaere tika o ngā mahi whakahaere i te hauora pūtea, ka piki ake te pai o te kiritaki ki te 80% ina tutukihia ngā rā kati me te pono o te takai.
Hei angitu i roto i tēnei taiao tino uaua, kua whakakotahi a Intelipost i ana mahi mā te Logistics Intelligence Platform (LIP), he whanaketanga o te TMS tuku iho e mahi ana hei pou tuara hangarau o te rauropi. Mā te whakakotahi i ngā mahi a Intelipost, Pegaki, me Agile, ka whakakorea e te tūāpapa ngā piringa mōhiohio, ā, ka tukuna he tirohanga 360° o te haerenga ota katoa. Mā tēnei rerekētanga ka taea e ngā kaihokohoko te whakahaere i ngā utanga me te whakarite rautaki i ngā hongere tuku me ngā momo tuku maha me te tirohanga tūturu, tūturu.
Ko tētahi atu painga whakataetae o te kamupene kei roto i te whakamahinga mahi a te Agentic AI hei whakatau tere i ngā raruraru. Ahakoa ko ngā taputapu tuku iho ka whakamōhio noa i ngā whakaroa, ka taea e te mātauranga o Intelipost te matapae i ngā aukati mahi i mua i te pānga ki te kaihoko whakamutunga. Me te nui rawa o ngā waka kawe mahi i te motu, ka hurihia e te kamupene ngā piriona raraunga hei tirohanga , kia tino whai hua ai ngā waitohu nui, kia mau tonu ai te paerewa tere e hiahiatia ana e te mākete i te tau 2026.
I roto i tētahi pūnaha e matapaetia ana ka whakaputa i te R$260 piriona i Brazil i te tau 2026, e ai ki ngā matapae tipu o te rāngai hokohoko ipurangi, ehara te whakaurunga o te hangarau me ngā raraunga i te kōwhiringa, engari koinei anake te huarahi hei whakatutuki i ngā hiahia hou o te kaihoko mamati. Ko ngā kamupene e kore e taea te whakatutuki i te matapae ka ngaro te whenua ki ngā hanganga hangarau tino matatau me te arotahi ki te kiritaki e mārama ana ko te whakahaere tika te mea nui mō ngā hoko maha me te pumau o te pakihi mo te wā roa.
