I te tau 2025, kei te pāngia te hokohoko mamati e ngā panonitanga nui, e akiakihia ana e ngā auahatanga hangarau me ngā huarahi hou ki te whakamahi ihirangi. E ai ki ngā raraunga i tukuna e Sebrae, i runga i te rangahau a te Interactive Advertising Bureau (IAB) Brazil, i eke ngā haumitanga ki te pānuitanga mamati i te whenua ki te tata ki te R$ 32.4 piriona. I tētahi atu taha, i whakaatuhia e tētahi rangahau i whakahaerehia e Nielsen, i te toharite, 34% o te haumitanga ki ngā pāpāho mamati ka maumauria i te mākete o Brazil nā te kore e kitea, he hē te whāinga, me te tinihanga, e tohu ana i te neke atu i te R$ 5 piriona e ngaro ana i ia tau.
Te mātauranga horihori me te aunoatanga
Kua uru te mātauranga horihori me te aunoatanga ki roto i ngā rautaki hokohoko utu, e whakarato ana i tētahi huarahi whai hua ake ki te whakahaere i ngā kaupapa whakatairanga. Hei tauira, kei te piki haere te mohio o ngā taputapu pēnei i a Google Ads me Meta Ads, e āhei ai ngā whakarerekētanga wā-tūturu. Mā tēnei ka āwhina i ngā waitohu ki te toro atu ki ō rātou hunga whakarongo kia whai hua ake, kia whai tikanga ake ai ngā hua.
E whakanui ana a Luís Gustavo Parrela, te Tumu Whakarae o Dbout Mídia, "ko te angitu i roto i te hokohoko utu kei roto i te mārama ki te whanaketanga o ngā tūāpapa me te whakamahi i ngā raraunga hei waihanga i te wehewehenga tika ake." E whakanui ana hoki ia ehara i te mea ko te aunoatanga anake te kaupapa o tēnei whanaketanga hangarau, engari ko te whakapai ake i te wheako kaiwhakamahi, kia whai hua ake ai ngā kaupapa whakatairanga.
Te tipu haere o te hokohoko pāpori
Kua noho te hokohoko pāpori hei ia o ngā mahi nui, e whakaatuhia ana e ngā papaaho pāpāho pāpori pēnei i a Instagram, TikTok, me Facebook, ehara i te mea he wāhi noa iho mō te whakawhitiwhiti kōrero engari he wāhi hokohoko anō hoki me te kore e wehe atu i te papaaho. I te tau 2024, tata ki te 20% o ngā hoko tuihono te tauhokohoko pāpori, ā, e tohu ana ngā matapae he tipu nui, ka eke pea ki te US$8.5 trillion i te tau 2030, e ai ki a Vogue Business.
E kī ana anō a Parrela "kei te whakarērea e tātou ngā kaupapa hokohoko tuku iho, ā, kei te anga atu tātou ki tētahi mea e rumaki ake ana, arā, ko te whakawhaiaro me te aunoatanga te mea nui ki te whakauru me te whakaputa hua pai." Kei te huri haere ngā whanonga a ngā kaihoko, ā, inaianei e pai ake ana rātou ki tētahi wheako hokohoko tika ake, whai hua ake hoki i runga i ngā whatunga pāpori e haere tonu ana rātou.
Ngā huringa o ngā whanonga kaihoko
He nui ake hoki ngā tono a ngā kaihoko. E rapu ana rātou i te whai wāhitanga, te whai tikanga, me te wheako maeneene ake me ngā waitohu. Me whai kiko ngā ihirangi pānuitanga, me te whakatutuki i ngā mea e tino hiahiatia ana e ngā kaihoko, i te wā tika.
E kī ana a Parrela: "Ko te hokohoko mamati o te heke mai ka waiho hei huinga o te matauranga horihori, ngā tumanakohanga hou a ngā kaihoko, me ngā rautaki tere ake ka urutau i te wā tonu." Arā, me rite ngā kamupene ki te urupare wawe ki ngā hiahia me ngā tumanakohanga o te hunga whakarongo e huri haere tonu ana.
E whakanui ana te Tumu Whakarae o Dbout Mídia kei roto i te whakamahinga atamai o ngā raraunga me te aunoatanga te mea ngaro. "He maha ngā kamupene e haumi ana me te kore e tautuhi i te wāhi e hē ana rātou. Mā te whakarerekētanga rautaki, ka taea te whakanui ake i ngā hoko me te kore e whakanui i te tahua," tana kī.
I te mea e kaha haere ana te whakataetae matihiko, ehara i te mea ko te haumi nui ake anake te wero, engari ko te haumi mohio. Mā te arotake anō i ngā inenga, te whakamātautau tonu, me te whakamahi i tētahi huarahi rautaki ka rerekē te tipu me te maumau i roto i te hokohoko īpurangi.
Te huihuinga i waenga i ngā papaaho me ngā pānuitanga
Hei whakamutunga, kei a tātou te huihuinga o ngā papaaho pāpāho pāpori me ngā pānuitanga taketake. I ēnei rā, he pai ake ki ngā kaihoko te hoko tika i runga i ngā whatunga pāpori, me te kore e wehe atu i a rātou. Kua noho ngā whatunga pāpori hei wāhi hokohoko tūturu, ā, ko te hunga e mōhio ana ki te whakamahi pai i ngā taputapu hoko tika me te pānuitanga taketake ka whai painga whakataetae nui.
Ko te whakatau a Parrela: "Kei te huri haere ngā papaaho pāpāho pāpori hei wāhi hokohoko hou. Ko te hunga e mōhio ana ki te whakamahi i ngā taputapu hoko tika ka angitu."
