Kotahi tau i muri i tōna whakarewatanga i Brazil, ka whakapūmau a TikTok Shop i tōna aroaro i roto i te hokohoko matihiko o Brazil, e ārahihia ana e te tauira Discovery Shopping, e whakakotahi ana i te whakangahau, te hapori, me te kai i roto i tētahi wheako whakauru. Mai i tōna taenga mai ki te whenua, kua rēhita te tūāpapa i tētahi pikinga 102-ngā-wā i roto i te toharite GMV o ia rā ia marama, neke atu i ngā matapae tuatahi a te kamupene, ā, kua tere te whakawhānui ake i te tango a ngā kaihoko, ngā kaihoko, me ngā kaihanga. I roto i tēnei wā, ko te toharite o ngā kaihanga hononga hohe – ko te hunga i mahi i te iti rawa i te kotahi hoko i roto i te rā – kua piki ake i te 46 ngā wā.
Ko te whanonga hoko-i-roto-taupānga ka whakakaha ake i te mana o tēnei tauira hou: e ai ki ngā rangahau-i-roto-taupānga me te 17,000 kaiwhakamahi, i tēnei rā e 57.8% o ngā kaiwhakamahi ka whakaoti tika i ngā hoko i runga i te TikTok Shop i muri i te kitenga i tētahi hua i runga i te TikTok.
Kua whakatūria hoki te hokohoko ora hei tētahi o ngā tino pūtake o te tipu o te tūāpapa i te motu. Ki te whakatauritea ki te marama o Mei 2025 ki te marama o Mei 2026, kua piki ake te maha o ngā whakawhitiwhiti ora i ia rā mā te 20 ngā wā, ā, kua piki ake te GMV (Gross Merchandise Volume) i ia rā mā te 161 ngā wā. I tēnei wā, ko ngā whakawhitiwhiti ora me te nui rawa o ngā hoko i Brazil kei roto i ngā wāhanga pērā i ngā mea whakapaipai me ngā taputapu kihini.
"He pai ā mātou matapae, engari ko ngā tatauranga mai i tēnei tau tuatahi i hipa ake i ngā tumanakohanga. Kua whakaatuhia e ēnei marama tekau mā rua kua tuwhera haere te kaihoko o Brazil ki tētahi wheako hokohoko e ahu mai ana i te tūhuratanga, te whakangahau, me te taunekeneke. Ka hono a TikTok Shop i ngā kaihanga, i ngā kaihoko, i ngā waitohu, me te hapori i roto i te taiao kotahi, ka hanga i tētahi haerenga hihiri ake e puta ai te hoko i roto i te huarahi tino ohorere me te whaiaro ake," te kī a Gustavo Mondo, te Tumuaki Kāwai i TikTok Shop i Brazil. "Ka hangaia e te hokohoko ora he whanaungatanga tata atu ki te hunga whakarongo, ā, ka tukuna te āheinga o te taunekeneke wā-tūturu. Mā te whakaatu ora i te hua, te kōrero ki te hunga whakarongo, me te whakautu i ngā pātai i te wā tonu, ka hurihia e te kaihoko te taunekeneke hei whakawhirinaki me te whakawhirinaki hei hoko. Koinei te wheako o te toa tūturu kua haria ki te ao matihiko, engari he whānui ake te whānuitanga me te tauine.
Ngā hua tino hokohoko
Ko te whakarārangitanga o ngā taonga tino hokohoko puta noa i tēnei tau tuatahi e whakaatu ana i te kanorau o ngā hua me ngā hiahia i runga i te tūāpapa. Kei raro nei ngā taonga e toru tino hokohoko, kua wehea kia rite ki te kāwai iti.
- Ahua: 1. Tarau wahine; 2. T-hāte me ngā paraikete wahine; 3. Kākahu o ia rā mō ngā wāhine
- Ataahua: 1. Hinu kakara mō ngā wāhine; 2. Hinu kakara mō ngā tāne; 3. Hinu kakara mō ngā tāne
- Kāinga me te Whakapaipai: 1. Ngā kohua me ngā paraharaha; 2. Ngā whāriki me ngā urunga; 3. Ngā pounamu thermos
- Ngā Hikohiko: 1. Ngā Paneoro; 2. Ngā Tiaki Mata me ngā Pouaka Rorohiko; 3. Ngā Mataaratanga Atamai
Ngā kōrero tipu ake
Mā te tipu o te tūāpapa ka whakakaha ake i te pūmanawa o te hokohoko tūhuratanga i roto i te motu, ā, ka whakatuwherahia hoki ngā whai wāhitanga mō ngā waitohu, ngā kaihoko, me ngā kaihanga ki te whakawhanake i ngā huarahi hou hei hono atu ki ngā kaihoko i roto i te taiao matihiko.
Ko Natura te waitohu ataahua me te tiaki whaiaro tuatahi ki te hoko mā te tūāpapa, ā, ehara i te mea ko ia anake te kaiārahi i te Paraire Pango o TikTok Shop – i pakaruhia ngā rekoata hoko i te 28 o Noema, 2025, me te whakanoho i ngā hua e toru ki roto i te wāhanga Hinu Kakara 10 o runga – engari i hanga anō hoki i ngā hoko tika. I whakamanahia e te waitohu āna Kaitohutohu Ataahua, i hurihia ai rātou hei kaihanga ihirangi tūturu. I te marama o Noema, he maha ngā rerenga ora i tū, me te whai wāhi mai o te 70 kaitohutohu i te marama o Noema Pango. I te rā o te huihuinga, i tū he rerenga ora nui 12-hāora, i hua ake ai he pikinga 228% o te tahuritanga o ngā kiritaki i whakarērea ā rātou kete hokohoko. I te tau 2025, e 52,000 ngā rerenga ora i tū, 60% o ēnei i hangaia e ngā Kaitohutohu tonu, neke atu i te 32 miriona ngā tirohanga me te reiti whai wāhi 3x teitei ake i ērā o ētahi atu kaihanga. I tua atu, i te wā o te Karaniwha, i whakahaerehia e te waitohu tētahi whakapāho ora me tētahi kaitohutohu ataahua mai i te rohe VIP o Camarote 2222, i hua ake ai he 80% o ngā kiritaki hou, ā, i kite i te pikinga o ngā tirohanga mā te 68% i whakaritea ki te hua i tutuki i te 2 o Pēpuere, te whakahohenga rā rua whakamutunga a te waitohu.
Ko Riachuelo, te waitohu ahua nui tuatahi ki te whakauru atu ki TikTok Shop, kua neke atu i te 130,000 ngā ota kua kohia i runga i te tūāpapa i roto i ngā marama 12 kua pahure ake nei, ā, kua horapa haere ngā taonga maha, pērā i ngā tarau whānui, he kākahu kaukau Casa Riachuelo, me te putea tote. I tua atu, ko te waitohu te tuatahi i roto i te rāngai ahua ki te whakahaere i tētahi Rā Tohu Nui i Brazil, ā, i te wā o te kaupapa whakatairanga, i tukuna e te waitohu ngā ihirangi motuhake e whakaatu ana i a Silvia Braz me tētahi kohinga i te mahi tahi me te kaiwhakatairanga, i whakarewahia i te wā kotahi i runga i TikTok Shop me te paetukutuku mana o Riachuelo.
Kei te huri kē te kaha o TikTok Shop i Brazil i te huarahi o ngā pakihi iti me te rahi-waenga o te whenua. I tīmata a BigHome Brasil, i roto i te wāhanga Kāinga me te Noho, ki te mahi i runga i te tūāpapa i te Hakihea 2025, ā, i roto i ētahi marama, ka hurihia a TikTok Shop hei hongere hokohoko matua, tata rua te pikinga o ana moni whiwhi. I te tau 2026, kua kohia e te kamupene te R$ 17 miriona i roto i te tūāpapa, ā, kua rēhitatia he rekoata mō te hokohoko ora i Amerika Latina, me te US$ 100,000 i hokona i roto i te kotahi whakapāhotanga. I whai wāhi nui hoki te pūnaha hononga ki te tipu o te waitohu, i tae ki te toharite o te 300 hononga hohe me ngā hoko i roto i ngā rā 28 kua hipa. I tēnei wā, e rima ngā wā nui ake o te moni whiwhi a TikTok Shop i te hongere hokohoko matua tuarua o te kamupene.
Kua tū pakari a Moderna hei tētahi o ngā tauira tipu matua o TikTok Shop i Brazil. Mai i te whakaurunga o te waitohu ki te tūāpapa i te marama o Mei 2025, kua neke atu i te rua te pikinga o āna moni whiwhi, ā, ko TikTok Shop inaianei te 60% o ngā hoko katoa a te kamupene. I tēnei rā, neke atu i te 9,000 ngā hononga hohe o te mahi, ā, ko rātou te kawenga mō te neke atu i te 10,000 waeine i hokona ia rā, me te whakanui ake i te whānui o āna ake mahi me te tīma o te waitohu.
Nā te tipu o te tūāpapa kua whānui ake ngā whai wāhitanga mō ngā kaihanga ihirangi, kua tīmata rātou ki te huri i te hunga whakarongo me te whai wāhi ki ngā tauira pakihi hou i roto i te Toa TikTok. Hei tauira, ko te kaihanga a Lua Blossom, i neke atu i te R$1 miriona i roto i te GMV i muri i tana huri i ngā awa ora mō ngā kakara hei mahi matua māna.
Ko tētahi atu tauira ko te kaihanga a Vitória Merlos, kua eke kē ia ki te tapeke o te whiwhinga moni GMV o te R$ 2.8 miriona, me te R$ 2.4 miriona mai i ngā roma ora anake. I te katoa, kua pupuri kē a Ve Merlos – e mōhiotia ana ia i runga i te tūāpapa – i te neke atu i te 200 ngā roma ora kua puritia e ia, ā, neke atu i te R$400,000 te uara o ngā hua kua hokona i roto i te kotahi pāhotanga.
