{"id":95773,"date":"2026-05-09T10:45:07","date_gmt":"2026-05-09T13:45:07","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=95773"},"modified":"2026-05-09T10:45:15","modified_gmt":"2026-05-09T13:45:15","slug":"apps-de-compras-crescem-ate-43-antes-do-dia-das-maes-e-reforcam-papel-do-mobile-na-decisao-de-compra-2","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/nb\/apps-de-compras-crescem-ate-43-antes-do-dia-das-maes-e-reforcam-papel-do-mobile-na-decisao-de-compra-2\/","title":{"rendered":"Shopping-apper vokser med opptil 43 % f\u00f8r morsdagen og forsterker mobilens rolle i kj\u00f8psbeslutninger"},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u00e6rheten til morsdagen beveger allerede bruken av applikasjoner betydelig i Brasil. Juster data viser at i l\u00f8pet av de 14 dagene f\u00f8r datoen&nbsp;<strong>shopping app installeringer vokste til 43%<\/strong>, med vekt p\u00e5 shopping kategorien.E-handel apps registrert en h\u00f8y p\u00e5 20%, mens kupong plattformer og tilbyr avansert 5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brukerengasjementet ble ogs\u00e5 intensivert i perioden.\u00a0<strong>Meldingsapper s\u00e5 en \u00f8kning p\u00e5 154% i \u00f8kter<\/strong>, forsterke sin rolle i \u00e5 dele anbefalinger, organisere kj\u00f8p og andre meldinger i samsvar med datoen Allerede kartet og navigasjonsappene vokste 24%, noe som gjenspeiler \u00f8kningen i sirkulasjonen av mennesker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dataene indikerer at forbrukeratferd g\u00e5r utover direkte kj\u00f8p, og involverer en bredere reise som inkluderer forskning, sammenligning og sosial interaksjon f\u00f8r den endelige avgj\u00f8relsen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO Morsdag er et n\u00f8kkel\u00f8yeblikk n\u00e5r mobil blir hovedkontaktpunktet mellom merkevarer og forbrukere Apper f\u00f8lger hele reisen, fra oppdagelse til konvertering, gjennom forskning og samhandling mellom people\u201d, sier Fernando Cabral, direkt\u00f8r for vekst LATAM i Adjust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trenden f\u00f8lger den bredere ytelsen til e-handel i perioden I 2025 vokste morsdagssalget 9,2%, og n\u00e5dde R$ 1,9 milliarder, if\u00f8lge en unders\u00f8kelse av plattformene Tray og Bling, LWSA. Blant kategoriene med st\u00f8rre prominens er elektronikk, mote og skj\u00f8nnhet. Shoppingreisen viser seg ogs\u00e5 stadig mer hybrid, med forbrukere som beveger seg mellom markedsplasser, nettbutikker og fysisk detaljhandel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sammenlignet med det \u00e5rlige gjennomsnittet, driver morsdagen ogs\u00e5 appspesifikke kategorier. Apps inntekter registrerte en vekst p\u00e5 170% p\u00e5 installasjoner, mens meldingsapper s\u00e5 en \u00f8kning p\u00e5 125% i \u00f8kter, noe som forsterket den sosiale og familiemessige karakteren til datoen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For forhandlere forsterker scenariet viktigheten av datadrevne omnikanalstrategier. Evnen til \u00e5 spore brukeratferd til forskjellige tider og plattformer er avgj\u00f8rende for \u00e5 fange ettersp\u00f8rselen og maksimere resultatene.<\/p>","protected":false},"excerpt":{"rendered":"<p>A proximidade do Dia das M\u00e3es j\u00e1 movimenta de forma significativa o uso de aplicativos no Brasil. Dados da Adjust mostram que, nos 14 dias que antecedem a data, as&nbsp;instala\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[53,79],"class_list":["post-95773","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"A proximidade do Dia das M\u00e3es j\u00e1 movimenta de forma significativa o uso de aplicativos no Brasil. Dados da Adjust mostram que, nos 14 dias que antecedem a data, as instala\u00e7\u00f5es de apps de compras cresceram at\u00e9 43%, com destaque para a categoria de compras. 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