{"id":102489,"date":"2026-07-28T13:41:09","date_gmt":"2026-07-28T16:41:09","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=102489"},"modified":"2026-07-28T13:41:09","modified_gmt":"2026-07-28T16:41:09","slug":"o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/","title":{"rendered":"\u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e \u092a\u0938\u0932\u092e\u093e \u092a\u094d\u0930\u0935\u0947\u0936 \u0917\u0930\u094d\u091b\u0928\u094d, \u0924\u0930 \u0905\u0928\u0932\u093e\u0907\u0928 \u0916\u0930\u093f\u0926 \u0917\u0930\u094d\u091b\u0928\u094d\u0964 \u0930 \u092f\u094b \u0916\u0941\u0926\u094d\u0930\u093e \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u0917\u0930\u094d\u0926\u0948\u091b"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0932\u093e\u092e\u094b \u0938\u092e\u092f\u0915\u094b \u0932\u093e\u0917\u093f, \u0916\u0941\u0926\u094d\u0930\u093e \u0924\u0941\u0932\u0928\u093e\u0924\u094d\u092e\u0915 \u0930\u0942\u092a\u092e\u093e \u0938\u0930\u0932 \u0924\u0930\u094d\u0915\u0915\u094b \u0906\u0927\u093e\u0930\u092e\u093e \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093f\u0924 \u0917\u0930\u093f\u090f\u0915\u094b \u0925\u093f\u092f\u094b: \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0932\u0947 \u0909\u0924\u094d\u092a\u093e\u0926\u0928 \u092a\u0924\u094d\u0924\u093e \u0932\u0917\u093e\u090f, \u092a\u0938\u0932 \u092d\u094d\u0930\u092e\u0923 \u0917\u0930\u0947, \u0935\u093f\u0915\u0932\u094d\u092a\u0939\u0930\u0942 \u092e\u0942\u0932\u094d\u092f\u093e\u0919\u094d\u0915\u0928 \u0917\u0930\u0947 \u0930 \u092c\u093f\u0915\u094d\u0930\u0940\u0915\u094b \u092c\u093f\u0928\u094d\u0926\u0941\u092e\u093e \u0916\u0930\u093f\u0926 \u092a\u0942\u0930\u093e \u0917\u0930\u0947\u0964 \u092f\u0926\u094d\u092f\u092a\u093f \u092f\u094b \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u0905\u0935\u0938\u094d\u0925\u093f\u0924 \u091b, \u092f\u094b \u0905\u092c \u092a\u094d\u0930\u091a\u0932\u093f\u0924 \u091b\u0948\u0928\u0964 \u0906\u091c, \u090f\u0915 \u092c\u0922\u094d\u0926\u094b \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0926\u0943\u0936\u094d\u092f\u0932\u0947 \u092f\u094b \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928\u0932\u093e\u0908 \u091a\u093f\u0924\u094d\u0930\u0923 \u0917\u0930\u094d\u0928 \u092e\u0926\u094d\u0926\u0924 \u0917\u0930\u094d\u0926\u091b: \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e \u092a\u0938\u0932\u092e\u093e \u092a\u094d\u0930\u0935\u0947\u0936 \u0917\u0930\u094d\u0926\u091b, \u092a\u094d\u0930\u0936\u094d\u0928\u0939\u0930\u0942 \u0938\u094b\u0927\u094d\u091b, \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u0939\u0930\u0942 \u0924\u0941\u0932\u0928\u093e \u0917\u0930\u094d\u0926\u091b, \u092e\u0942\u0932\u094d\u092f\u0939\u0930\u0942 \u091c\u093e\u0901\u091a \u0917\u0930\u094d\u0926\u091b \u0930 \u0916\u0930\u093f\u0926 \u0928\u0917\u0930\u0940 \u091b\u094b\u0921\u094d\u091b\u0964 \u092a\u091b\u093f, \u092a\u094d\u0930\u093e\u092f\u0903 \u090f\u0915\u0948 \u0926\u093f\u0928\u092e\u093e, \u0916\u0930\u093f\u0926 \u0905\u0928\u0932\u093e\u0907\u0928 \u092a\u0942\u0930\u093e \u0939\u0941\u0928\u094d\u091b\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0906\u0928\u094d\u0926\u094b\u0932\u0928\u0915\u094b \u092e\u0924\u0932\u092c \u092d\u094c\u0924\u093f\u0915 \u0938\u094d\u091f\u094b\u0930\u0939\u0930\u0942 \u0915\u092e\u091c\u094b\u0930 \u0939\u0941\u0928\u0941 \u0939\u094b\u0907\u0928, \u0924\u0930 \u092f\u0938\u0932\u0947 \u092e\u093e\u0928\u093f\u0938\u0939\u0930\u0942\u0915\u094b \u0915\u093f\u0928\u092e\u0947\u0932 \u0917\u0930\u094d\u0928\u0947 \u0924\u0930\u093f\u0915\u093e\u092e\u093e \u0917\u0939\u093f\u0930\u094b \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928\u0932\u093e\u0908 \u092a\u094d\u0930\u0915\u091f \u0917\u0930\u094d\u0926\u091b\u0964 Fiserv Insights 2026 \u0938\u0930\u094d\u0935\u0947\u0915\u094d\u0937\u0923\u0932\u0947 \u0926\u0947\u0916\u093e\u0909\u0901\u091b \u0915\u093f \u092c\u094d\u0930\u093e\u091c\u093f\u0932\u0915\u093e 30% \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0939\u0930\u0942\u0932\u0947 \u0916\u0930\u093f\u0926 \u092f\u093e\u0924\u094d\u0930\u093e\u092e\u093e \u092d\u094c\u0924\u093f\u0915 \u0930 \u0921\u093f\u091c\u093f\u091f\u0932 \u091a\u094d\u092f\u093e\u0928\u0932\u0939\u0930\u0942 \u092a\u0939\u093f\u0932\u0947 \u0928\u0948 \u091c\u094b\u0921\u0947\u0915\u093e \u091b\u0928\u094d\u0964 \u090f\u0915\u0948 \u0938\u092e\u092f\u092e\u093e, \u0915\u0947\u0935\u0932 17% \u092e\u093e\u0924\u094d\u0930 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0935\u093e\u0924\u093e\u0935\u0930\u0923\u092e\u093e \u0935\u092b\u093e\u0926\u093e\u0930 \u0930\u0939\u0928\u094d\u091b\u0964.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0935\u094d\u092f\u0935\u0939\u093e\u0930\u092e\u093e, \u0905\u0928\u0932\u093e\u0907\u0928 \u0930 \u0905\u092b\u0932\u093e\u0907\u0928 \u092c\u0940\u091a\u0915\u094b \u0935\u093f\u092d\u093e\u091c\u0928\u0932\u0947 \u091c\u0928\u0924\u093e\u0932\u093e\u0908 \u0915\u092e \u0930 \u0915\u092e \u0905\u0930\u094d\u0925 \u0926\u093f\u0928\u094d\u091b\u0964 \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0932\u0947 \u090f\u0909\u091f\u093e \u091a\u094d\u092f\u093e\u0928\u0932\u092e\u093e \u0916\u094b\u091c\u094d\u091b, \u0905\u0930\u094d\u0915\u094b\u092e\u093e \u0924\u0941\u0932\u0928\u093e \u0917\u0930\u094d\u091b, \u0924\u0947\u0938\u094d\u0930\u094b\u092e\u093e \u0938\u0947\u0935\u093e \u0916\u094b\u091c\u094d\u091b \u0930 \u0906\u092b\u0942\u0932\u0947 \u092c\u0922\u0940 \u0938\u0941\u0935\u093f\u0927\u093e, \u0930\u093e\u092e\u094d\u0930\u094b \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0905\u0935\u0938\u094d\u0925\u093e \u0935\u093e \u0915\u092e \u0918\u0930\u094d\u0937\u0923 \u092d\u090f\u0915\u094b \u0920\u093e\u0909\u0901\u092e\u093e \u0916\u0930\u093f\u0926 \u092a\u0942\u0930\u093e \u0917\u0930\u094d\u091b\u0964 \u092a\u0939\u093f\u0932\u0947 \u0915\u0947 \u092b\u0930\u0915 \u092f\u093e\u0924\u094d\u0930\u093e\u0939\u0930\u0942 \u0925\u093f\u090f \u0924\u094d\u092f\u0939\u0940 \u0905\u0928\u0941\u092d\u0935\u0915\u094b \u0905\u0902\u0936 \u092c\u0928\u094d\u092f\u094b\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092f\u0938 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928\u0932\u0947 \u092d\u094c\u0924\u093f\u0915 \u0916\u0941\u0926\u094d\u0930\u093e\u0938\u0901\u0917 \u092a\u0930\u092e\u094d\u092a\u0930\u093e\u0917\u0924 \u0930\u0942\u092a\u092e\u093e \u0938\u092e\u094d\u092c\u0928\u094d\u0927\u093f\u0924 \u0915\u093e\u0930\u0915\u0939\u0930\u0942 \u0915\u093f\u0928 \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915\u0924\u093e \u0917\u0941\u092e\u093e\u0909\u0901\u0926\u0948 \u091b\u0928\u094d \u092d\u0928\u0947\u0930 \u0935\u094d\u092f\u093e\u0916\u094d\u092f\u093e \u0917\u0930\u094d\u0928 \u092a\u0928\u093f \u092e\u0926\u094d\u0926\u0924 \u0917\u0930\u094d\u0926\u091b\u0964 \u0938\u094b\u0939\u0940 \u0938\u0930\u094d\u0935\u0947\u0915\u094d\u0937\u0923\u0915\u093e \u0905\u0928\u0941\u0938\u093e\u0930, \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0939\u0930\u0942\u0932\u0947 \u0921\u093f\u091c\u093f\u091f\u0932 \u0935\u093e\u0924\u093e\u0935\u0930\u0923\u092e\u093e \u0938\u0930\u094d\u0928\u0941\u0915\u094b \u092e\u0941\u0916\u094d\u092f \u0915\u093e\u0930\u0923 \u092c\u0922\u0940 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u092e\u0942\u0932\u094d\u092f \u0939\u094b, \u0905\u0928\u094d\u0924\u0930\u094d\u0935\u093e\u0930\u094d\u0924\u093e \u0932\u093f\u0928\u0947\u0939\u0930\u0942\u0915\u094b 56% \u0926\u094d\u0935\u093e\u0930\u093e \u0909\u0926\u094d\u0927\u0943\u0924 \u0917\u0930\u093f\u090f\u0915\u094b \u091b\u0964 42% \u0926\u094d\u0935\u093e\u0930\u093e \u0909\u0932\u094d\u0932\u0947\u0916 \u0917\u0930\u093f\u090f\u0915\u094b \u092d\u094c\u0924\u093f\u0915 \u0935\u093e\u0924\u093e\u0935\u0930\u0923\u092e\u093e \u092d\u0941\u0915\u094d\u0924\u093e\u0928\u0915\u093e \u0932\u093e\u0917\u093f \u0932\u093e\u092e\u094b \u0932\u093e\u0907\u0928\u0939\u0930\u0942 \u0920\u0940\u0915 \u092a\u091b\u093e\u0921\u093f \u0926\u0947\u0916\u093f\u0928\u094d\u091b\u0928\u094d\u0964 \u092a\u0939\u0941\u0901\u091a\u092e\u093e \u0915\u0920\u093f\u0928\u093e\u0907, \u092a\u093e\u0930\u094d\u0915\u093f\u0919, \u0938\u094d\u091f\u0915\u0915\u094b \u0905\u0928\u0941\u092a\u0932\u092c\u094d\u0927\u0924\u093e \u0930 \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u0939\u0930\u0942 \u092a\u0924\u094d\u0924\u093e \u0932\u0917\u093e\u0909\u0928 \u0915\u0920\u093f\u0928\u093e\u0907\u0932\u0947 \u092a\u0928\u093f \u092f\u094b \u092a\u094d\u0930\u0935\u093e\u0938\u092e\u093e \u092f\u094b\u0917\u0926\u093e\u0928 \u0917\u0930\u094d\u0926\u091b\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u091a\u094d\u092f\u093e\u0928\u0932\u0939\u0930\u0942\u0915\u094b \u0932\u093e\u0917\u093f \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e\u0915\u094b \u092a\u094d\u0930\u0936\u094d\u0928 \u092d\u0928\u094d\u0926\u093e \u092c\u0922\u0940, \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f\u0932\u0947 \u0905\u091d \u092c\u0922\u0940 \u092e\u093e\u0917 \u0917\u0930\u094d\u0928\u0947 \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0932\u093e\u0908 \u092a\u094d\u0930\u0915\u091f \u0917\u0930\u094d\u0926\u091b, \u0909\u0928\u0940\u0939\u0930\u0942\u0915\u094b \u091c\u0940\u0935\u0928 \u091b\u093f\u091f\u094b, \u090f\u0915\u0940\u0915\u0943\u0924 \u0930 \u092c\u093f\u0928\u093e \u0905\u0935\u0930\u094b\u0927 \u0938\u092e\u093e\u0927\u093e\u0928 \u0917\u0930\u094d\u0928 \u0905\u092d\u094d\u092f\u0938\u094d\u0924\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u092e\u094d\u092a\u0928\u0940\u0939\u0930\u0942\u0915\u094b \u0932\u093e\u0917\u093f \u0920\u0942\u0932\u094b \u091a\u0941\u0928\u094c\u0924\u0940 \u092f\u094b \u0939\u094b \u0915\u093f \u0924\u093f\u0928\u0940\u0939\u0930\u0942\u092e\u0927\u094d\u092f\u0947 \u0927\u0947\u0930\u0948 \u0905\u091d\u0948 \u092a\u0928\u093f \u0905\u0918\u093f\u0932\u094d\u0932\u094b \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915\u0924\u093e\u0915\u094b \u0932\u093e\u0917\u093f \u0921\u093f\u091c\u093e\u0907\u0928 \u0917\u0930\u093f\u090f\u0915\u094b \u0938\u0902\u0930\u091a\u0928\u093e\u0939\u0930\u0942\u092e\u093e \u0906\u0927\u093e\u0930\u093f\u0924 \u091b\u0928\u094d\u0964 \u0924\u093f\u0928\u0940\u0939\u0930\u0942 \u092d\u094c\u0924\u093f\u0915 \u0930 \u0905\u0928\u0932\u093e\u0907\u0928 \u0926\u0941\u0935\u0948 \u091a\u094d\u092f\u093e\u0928\u0932\u0939\u0930\u0942\u092e\u093e \u0938\u091e\u094d\u091a\u093e\u0932\u0928 \u092d\u090f \u0924\u093e\u092a\u0928\u093f, \u0938\u094d\u091f\u0915\u0939\u0930\u0942 \u0905\u0932\u0917-\u0905\u0932\u0917 \u0930\u0939\u0928\u094d\u091b\u0928\u094d, \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u092e\u094d\u092c\u0928\u094d\u0927\u0939\u0930\u0942\u0915\u094b \u0915\u0941\u0928\u0948 \u0930\u0947\u0915\u0930\u094d\u0921 \u0917\u0930\u093f\u090f\u0915\u094b \u0907\u0924\u093f\u0939\u093e\u0938 \u091b\u0948\u0928, \u091f\u094b\u0932\u0940\u0939\u0930\u0942 \u0905\u0932\u0917\u093e\u0935\u092e\u093e \u0915\u093e\u092e \u0917\u0930\u094d\u091b\u0928\u094d \u0930 \u092e\u0939\u0924\u094d\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u091c\u093e\u0928\u0915\u093e\u0930\u0940\u0939\u0930\u0942 \u092c\u093e\u091f\u094b\u092e\u093e \u0939\u0930\u093e\u0909\u0901\u091b\u0928\u094d\u0964 \u0928\u0924\u093f\u091c\u093e \u0920\u094d\u092f\u093e\u0915\u094d\u0915\u0948 \u090f\u0915 \u0938\u092e\u092f\u092e\u093e \u090f\u0915 \u0916\u0902\u0921\u093f\u0924 \u0905\u0928\u0941\u092d\u0935 \u0939\u094b \u091c\u092c \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0932\u0947 \u0928\u093f\u0930\u0928\u094d\u0924\u0930\u0924\u093e\u0915\u094b \u0905\u092a\u0947\u0915\u094d\u0937\u093e \u0917\u0930\u094d\u0926\u091b\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092f\u094b \u0905\u092a\u0947\u0915\u094d\u0937\u093e \u0905\u0928\u094d\u092f \u092d\u0930\u094d\u0916\u0930\u0915\u093e \u0938\u0930\u094d\u0935\u0947\u0915\u094d\u0937\u0923\u0939\u0930\u0942\u092e\u093e \u0938\u094d\u092a\u0937\u094d\u091f \u0930\u0942\u092a\u092e\u093e \u0926\u0947\u0916\u093f\u0928\u094d\u091b\u0964 \u0935\u094d\u0939\u093e\u091f\u094d\u0938\u090f\u092a\u0926\u094d\u0935\u093e\u0930\u093e \u0917\u0930\u093f\u090f\u0915\u094b \u0905\u0928\u0941\u0938\u0928\u094d\u0927\u093e\u0928\u0932\u0947 \u0926\u0947\u0916\u093e\u0909\u0901\u091b \u0915\u093f \u0905\u0928\u094d\u0924\u0930\u094d\u0935\u093e\u0930\u094d\u0924\u093e \u0932\u093f\u0907\u090f\u0915\u093e 35.4% \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0939\u0930\u0942\u0932\u0947 \u201c\u0915\u092e\u094d\u092a\u0928\u0940\u0939\u0930\u0942\u0938\u0901\u0917\u0915\u094b \u0905\u0928\u094d\u0924\u0930\u0915\u094d\u0930\u093f\u092f\u093e\u0932\u093e\u0908 \u090f\u0915\u0948 \u0920\u093e\u0909\u0901\u092e\u093e \u0930\u093e\u0916\u094d\u0928\u0947 \u0938\u092e\u094d\u092d\u093e\u0935\u0928\u093e\u0932\u093e\u0908 \u092c\u0939\u0941\u092e\u0942\u0932\u094d\u092f \u092e\u093e\u0928\u094d\u091b\u0928\u094d\u201d\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0905\u0930\u094d\u0915\u094b 42.2% \u092e\u0942\u0932\u094d\u092f \u0938\u0928\u094d\u0926\u0947\u0936\u0939\u0930\u0942 \u092a\u094d\u0930\u092f\u094b\u0917 \u0917\u0930\u094d\u0926\u093e \u0915\u0941\u0930\u093e\u0915\u093e\u0928\u0940 \u0907\u0924\u093f\u0939\u093e\u0938 \u0938\u0941\u0930\u0915\u094d\u0937\u093f\u0924\u0964 \u0905\u0930\u094d\u0915\u094b \u0936\u092c\u094d\u0926\u092e\u093e: \u0917\u094d\u0930\u093e\u0939\u0915 \u0906\u092b\u094d\u0928\u094b \u0916\u0930\u093f\u0926 \u0907\u091a\u094d\u091b\u093e \u0927\u0947\u0930\u0948 \u092a\u091f\u0915 \u0935\u094d\u092f\u093e\u0916\u094d\u092f\u093e \u0917\u0930\u094d\u0928 \u091a\u093e\u0939\u0901\u0926\u0948\u0928\u0928\u094d \u0930 \u092a\u094d\u0930\u093e\u092f: \u092f\u0938\u0915\u094b \u092c\u093e\u0930\u0947\u092e\u093e \u0938\u094b\u091a\u094d\u0928\u0941 \u0905\u0918\u093f \u0928\u0948 \u0924\u093f\u0928\u0940\u0939\u0930\u0942\u0915\u094b \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u092a\u0942\u0930\u093e \u0917\u0930\u094d\u0928 \u092a\u0930\u094d\u0916\u0928\u094d\u091b\u0964 \u0924\u0938\u0930\u094d\u0925, \u0938\u0941\u0935\u093f\u0927\u093e \u0909\u0924\u094d\u092a\u093e\u0926\u0928 \u0935\u093e \u092e\u0942\u0932\u094d\u092f\u092e\u093e \u092e\u093e\u0924\u094d\u0930 \u0939\u094b\u0907\u0928, \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0928\u092f\u093e\u0901 \u0938\u092e\u094d\u092a\u0930\u094d\u0915\u0938\u0901\u0917 \u092f\u093e\u0924\u094d\u0930\u093e \u092a\u0941\u0928: \u0938\u0941\u0930\u0941 \u0928\u0917\u0930\u0940 \u091a\u094d\u092f\u093e\u0928\u0932\u0939\u0930\u0942 \u092c\u0940\u091a \u0938\u093e\u0930\u094d\u0928 \u0938\u0915\u094d\u0928\u0947 \u0915\u094d\u0937\u092e\u0924\u093e\u092e\u093e \u092a\u0928\u093f \u0939\u0941\u0928\u094d\u091b\u0964 \u092f\u0938\u0932\u093e\u0908 Omnicality \u092d\u0928\u093f\u0928\u094d\u091b\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093f\u0928\u094d\u0926\u0941 \u092f\u094b \u0939\u094b \u0915\u093f \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0939\u0930\u0942\u0932\u093e\u0908 \u0936\u092c\u094d\u0926 \u0913\u092e\u094d\u0928\u093f\u091a\u094d\u092f\u093e\u0928\u0932 \u0925\u093e\u0939\u093e \u0928\u0939\u0941\u0928 \u0938\u0915\u094d\u091b, \u0924\u0930 \u0924\u093f\u0928\u0940\u0939\u0930\u0942 \u092a\u0939\u093f\u0932\u0947 \u0928\u0948 \u092f\u0938\u0915\u094b \u092b\u093e\u0907\u0926\u093e\u0939\u0930\u0942 \u0906\u0936\u093e \u0917\u0930\u094d\u091b\u0928\u094d\u0964 \u0913\u092a\u093f\u0928\u093f\u092f\u0928 \u092c\u0915\u094d\u0938\u0915\u094b \u0905\u0928\u0941\u0938\u0928\u094d\u0927\u093e\u0928\u0932\u0947 \u0926\u0947\u0916\u093e\u0909\u0901\u091b \u0915\u093f \u092c\u094d\u0930\u093e\u091c\u093f\u0932\u093f\u092f\u0928\u0939\u0930\u0942\u0915\u094b 83% \u0909\u0928\u0940\u0939\u0930\u0942\u0932\u093e\u0908 \u0905\u0935\u0927\u093e\u0930\u0923\u093e \u0925\u093e\u0939\u093e \u091b\u0948\u0928\u0964 \u0924\u0948\u092a\u0928\u093f, \u091c\u092c \u092f\u094b \u0935\u094d\u092f\u093e\u0916\u094d\u092f\u093e \u0917\u0930\u093f\u090f\u0915\u094b \u091b, 64% \u0932\u0947 \u092e\u093e\u0928\u094d\u092f\u0924\u093e \u0926\u093f\u0928\u094d\u091b \u0915\u093f \u0924\u093f\u0928\u0940\u0939\u0930\u0942\u0932\u0947 \u092a\u0939\u093f\u0932\u0947 \u0928\u0948 \u091a\u094d\u092f\u093e\u0928\u0932\u0939\u0930\u0942 \u092c\u0940\u091a \u090f\u0915\u0940\u0915\u0930\u0923 \u092e\u093e\u0930\u094d\u092b\u0924 \u0916\u0930\u093f\u0926\u0939\u0930\u0942 \u0917\u0930\u093f\u0938\u0915\u0947\u0915\u093e \u091b\u0928\u094d, \u091c\u092c\u0915\u093f 65% \u0932\u0947 \u0924\u0930\u094d\u0915 \u0917\u0930\u094d\u0926\u091b \u0915\u093f \u0915\u092e\u094d\u092a\u0928\u0940\u0939\u0930\u0942\u0932\u0947 \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935 \u0917\u0930\u0947\u0915\u094b \u0905\u0928\u0941\u092d\u0935 \u090f\u0909\u091f\u0948 \u0939\u0941\u0928\u0941\u092a\u0930\u094d\u091b \u091c\u0941\u0928 \u0935\u093e\u0924\u093e\u0935\u0930\u0923 \u092a\u094d\u0930\u092f\u094b\u0917 \u0917\u0930\u093f\u0928\u094d\u091b\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0930\u093f\u091f\u0947\u0932\u0915\u094b \u0932\u093e\u0917\u093f, \u092f\u0938\u0915\u094b \u092e\u0924\u0932\u092c \u0927\u0947\u0930\u0948 \u091a\u094d\u092f\u093e\u0928\u0932\u0939\u0930\u0942\u092e\u093e \u0909\u092a\u0938\u094d\u0925\u093f\u0924 \u0939\u0941\u0928\u0941 \u092d\u0928\u094d\u0926\u093e \u092c\u093e\u0939\u093f\u0930 \u091c\u093e\u0928\u0941 \u0939\u094b\u0964 \u090f\u0915\u0940\u0915\u0930\u0923\u0932\u0947 \u091c\u0921\u093e\u0928 \u0917\u0930\u094d\u0928\u0947 \u092a\u094d\u0930\u0923\u093e\u0932\u0940, \u0938\u094d\u091f\u0915, \u0921\u093e\u091f\u093e \u0930 \u092f\u093e\u0924\u094d\u0930\u093e\u0939\u0930\u0942 \u0938\u092e\u093e\u0935\u0947\u0936 \u0917\u0930\u094d\u0926\u091b\u0964 \u092f\u0938\u0915\u094b \u092e\u0924\u0932\u092c \u0917\u094d\u0930\u093e\u0939\u0915\u0932\u093e\u0908 \u0905\u0928\u0932\u093e\u0907\u0928 \u0915\u093f\u0928\u094d\u0928 \u0930 \u092d\u094c\u0924\u093f\u0915 \u0938\u094d\u091f\u094b\u0930\u092e\u093e \u092a\u093f\u0915\u0905\u092a \u0917\u0930\u094d\u0928 \u0905\u0928\u0941\u092e\u0924\u093f \u0926\u093f\u0928\u0941, \u0921\u093f\u091c\u093f\u091f\u0932 \u0935\u093e\u0924\u093e\u0935\u0930\u0923\u092e\u093e \u0917\u0930\u093f\u090f\u0915\u093e \u0905\u0928\u094d\u0924\u0930\u0915\u094d\u0930\u093f\u092f\u093e\u0939\u0930\u0942\u0915\u094b \u0907\u0924\u093f\u0939\u093e\u0938\u092e\u093e \u092a\u0939\u0941\u0901\u091a \u0930\u093e\u0916\u094d\u0928\u0947 \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u093e\u0932\u093e\u0908 \u0935\u093e \u092a\u094d\u0930\u092f\u094b\u0917 \u0917\u0930\u093f\u090f\u0915\u094b \u091a\u094d\u092f\u093e\u0928\u0932\u0915\u094b \u092a\u0930\u094d\u0935\u093e\u0939 \u0928\u0917\u0930\u0940 \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0932\u093e\u0908 \u0938\u093e\u0925 \u0926\u093f\u0928\u0947 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0921\u093f\u091c\u093f\u091f\u0932\u093e\u0907\u091c\u0947\u0938\u0928\u0915\u094b \u092a\u094d\u0930\u0917\u0924\u093f\u0932\u0947 \u092d\u094c\u0924\u093f\u0915 \u0938\u094d\u091f\u094b\u0930\u0939\u0930\u0942\u0915\u094b \u092e\u0939\u0924\u094d\u0924\u094d\u0935\u0932\u093e\u0908 \u0939\u091f\u093e\u0909\u0901\u0926\u0948\u0928\u0964 \u0909\u0932\u094d\u091f\u094b\u0964 \u0924\u093f\u0928\u0940\u0939\u0930\u0942\u0932\u0947 \u092a\u094d\u0930\u092f\u094b\u0917\u092e\u093e \u092e\u0939\u0924\u094d\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u092d\u0942\u092e\u093f\u0915\u093e \u0916\u0947\u0932\u094d\u0928 \u091c\u093e\u0930\u0940 \u0930\u093e\u0916\u094d\u091b\u0928\u094d, \u0935\u093f\u0936\u094d\u0935\u093e\u0938 \u0930 \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0939\u0930\u0942\u0938\u0901\u0917 \u0938\u092e\u094d\u092c\u0928\u094d\u0927 \u0928\u093f\u0930\u094d\u092e\u093e\u0923 \u0917\u0930\u094d\u091b\u0928\u094d\u0964 \u0915\u0947 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928\u0939\u0930\u0942 \u091b\u0928\u094d \u0915\u093f \u092f\u0940 \u090f\u0915\u093e\u0907\u0939\u0930\u0942 \u0905\u092c \u090f\u0915 \u092b\u0930\u093e\u0915\u093f\u0932\u094b, \u091c\u0921\u093e\u0928 \u0930 \u0928\u093f\u0930\u0928\u094d\u0924\u0930 \u092f\u093e\u0924\u094d\u0930\u093e\u0915\u094b \u0939\u093f\u0938\u094d\u0938\u093e \u092c\u0928\u094d\u0928 \u0938\u094d\u0935\u0924\u0928\u094d\u0924\u094d\u0930 \u0938\u0902\u0930\u091a\u0928\u093e\u0915\u094b \u0930\u0942\u092a\u092e\u093e \u0915\u093e\u092e \u0917\u0930\u094d\u0926\u0948\u0928\u0928\u094d\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092d\u094c\u0924\u093f\u0915 \u0930 \u0921\u093f\u091c\u093f\u091f\u0932 \u092c\u0940\u091a\u0915\u094b \u0938\u0940\u092e\u093e\u0939\u0930\u0942 \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0915\u094b \u0932\u093e\u0917\u093f \u0915\u092e \u0927\u094d\u092f\u093e\u0928 \u0926\u093f\u0928 \u0925\u093e\u0932\u0947\u092a\u091b\u093f, \u0915\u092e\u094d\u092a\u0928\u0940\u0939\u0930\u0942\u0915\u094b \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u092a\u0928\u093f \u092c\u0922\u094d\u0926\u0948 \u091c\u093e\u0928\u094d\u091b\u0964 \u0906\u0916\u093f\u0930, \u0917\u094d\u0930\u093e\u0939\u0915\u0915\u094b \u0926\u0943\u0936\u094d\u092f\u092e\u093e, \u0924\u094d\u092f\u0939\u093e\u0901 \u0915\u0941\u0928\u0948 \u091a\u094d\u092f\u093e\u0928\u0932\u0939\u0930\u0942 \u091b\u0948\u0928\u0928\u094d\u0964 \u090f\u0909\u091f\u093e \u092e\u093e\u0924\u094d\u0930 \u0905\u0928\u0941\u092d\u0935 \u091b\u0964.<\/p>","protected":false},"excerpt":{"rendered":"<p>Durante muito tempo, o varejo foi organizado a partir de uma l\u00f3gica relativamente simples: o consumidor descobria um produto, visitava uma loja, avaliava op\u00e7\u00f5es e conclu\u00eda a compra no pr\u00f3prio [&hellip;]<\/p>\n","protected":false},"author":222,"featured_media":10032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-102489","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Durante muito tempo, o varejo foi organizado a partir de uma l\u00f3gica relativamente simples: o consumidor descobria um produto, visitava uma loja, avaliava op\u00e7\u00f5es e conclu\u00eda a compra no pr\u00f3prio ponto de venda. Embora esse comportamento continue existindo, ele deixou de ser predominante. Hoje, uma cena cada vez mais comum ajuda a ilustrar essa transforma\u00e7\u00e3o:\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Alberto Filho\"\/>\n\t<meta name=\"keywords\" content=\"artigos,e-commerce,tend\u00eancias\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\n\t\t<!-- TruConversion for ecommerceupdate.org -->\n<script type=\"text\/javascript\">\nvar _tip = _tip || [];\n(function(d,s,id){\nvar js, tjs = d.getElementsByTagName(s)[0];\nif(d.getElementById(id)) { return; }\njs = d.createElement(s); js.id = id;\njs.async = true;\njs.src = d.location.protocol + '\/\/app.truconversion.com\/ti-js\/46725\/8316f.js';\ntjs.parentNode.insertBefore(js, tjs);\n}(document, 'script', 'ti-js'));\n<\/script>\n\n<!-- TruConversion visitor tracking for ecommerceupdate.org -->\n<script type=\"text\/javascript\">\n!function(){var e=\"rest.revealid.xyz\/v3\/script?clientId=vqMHD7bPUDtk4FGWw84dF4&version=4.0.0\",\nt=document.createElement(\"script\");window.location.protocol.split(\":\")[0];\nt.src=\"https:\/\/\"+e;var c=document.getElementsByTagName(\"script\")[0];\nt.async = true;\nt.onload = function(){ new Reveal.default };\nc.parentNode.insertBefore(t,c)}();\n<\/script>\n\n\n<!-- Paste this code after the main TruConversion javascript. -->\n<script type=\"text\/javascript\">\n_tip.push(['_trackIdentity', 'your_unique_identity_here']);\n<\/script>\n\n<!-- Google tag (gtag.js) --> <script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-091PZXEMPP\"><\/script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-091PZXEMPP'); <\/script>\n\n\n<meta name=\"google-site-verification\" content=\"OLMxrrTpEScXYJIuWeno_OiQifSY7MAjrL5vImZWWqQ\" \/>\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3857492900239895\"\n     crossorigin=\"anonymous\"><\/script>\n\t\t<meta property=\"og:locale\" content=\"ne_NP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"E-Commerce Update \u2013 Not\u00edcias sobre e-commerce no Brasil\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo \u2013 E-Commerce Update\" \/>\n\t\t<meta property=\"og:description\" content=\"Durante muito tempo, o varejo foi organizado a partir de uma l\u00f3gica relativamente simples: o consumidor descobria um produto, visitava uma loja, avaliava op\u00e7\u00f5es e conclu\u00eda a compra no pr\u00f3prio ponto de venda. Embora esse comportamento continue existindo, ele deixou de ser predominante. Hoje, uma cena cada vez mais comum ajuda a ilustrar essa transforma\u00e7\u00e3o:\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-28T16:41:09+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-28T16:41:09+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo \u2013 E-Commerce Update\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Durante muito tempo, o varejo foi organizado a partir de uma l\u00f3gica relativamente simples: o consumidor descobria um produto, visitava uma loja, avaliava op\u00e7\u00f5es e conclu\u00eda a compra no pr\u00f3prio ponto de venda. Embora esse comportamento continue existindo, ele deixou de ser predominante. Hoje, uma cena cada vez mais comum ajuda a ilustrar essa transforma\u00e7\u00e3o:\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#blogposting\",\"name\":\"O consumidor entra na loja, mas compra na internet. E isso est\\u00e1 mudando o varejo \\u2013 E-Commerce Update\",\"headline\":\"O consumidor entra na loja, mas compra na internet. E isso est\\u00e1 mudando o varejo\",\"author\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/author\\\/alberto-filho\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/chart-13.jpg\",\"width\":1034,\"height\":787},\"datePublished\":\"2026-07-28T13:41:09-03:00\",\"dateModified\":\"2026-07-28T13:41:09-03:00\",\"inLanguage\":\"ne-NP\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#webpage\"},\"articleSection\":\"Artigos, Tend\\u00eancias, Artigos, E-Commerce, Tend\\u00eancias\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/category\\\/artigos\\\/#listItem\",\"name\":\"Artigos\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/category\\\/artigos\\\/#listItem\",\"position\":2,\"name\":\"Artigos\",\"item\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/category\\\/artigos\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/category\\\/artigos\\\/tendencias\\\/#listItem\",\"name\":\"Tend\\u00eancias\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/category\\\/artigos\\\/tendencias\\\/#listItem\",\"position\":3,\"name\":\"Tend\\u00eancias\",\"item\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/category\\\/artigos\\\/tendencias\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#listItem\",\"name\":\"O consumidor entra na loja, mas compra na internet. E isso est\\u00e1 mudando o varejo\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/category\\\/artigos\\\/#listItem\",\"name\":\"Artigos\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#listItem\",\"position\":4,\"name\":\"O consumidor entra na loja, mas compra na internet. E isso est\\u00e1 mudando o varejo\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/category\\\/artigos\\\/tendencias\\\/#listItem\",\"name\":\"Tend\\u00eancias\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/#organization\",\"name\":\"E-Commerce Update\",\"description\":\"Not\\u00edcias sobre e-commerce no Brasil\",\"url\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/\",\"email\":\"contato@ecommerceupdate.com.br\",\"telephone\":\"+555198181499\",\"foundingDate\":\"2024-08-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":1},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.ecommerceupdate.org\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/cropped-marca-ecommerce-update-1-e1739435244346.png\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/author\\\/alberto-filho\\\/#author\",\"url\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/author\\\/alberto-filho\\\/\",\"name\":\"Alberto Filho\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#authorImage\",\"url\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-unnamed-45-96x96.jpg\",\"width\":96,\"height\":96,\"caption\":\"Alberto Filho\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#webpage\",\"url\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/\",\"name\":\"O consumidor entra na loja, mas compra na internet. E isso est\\u00e1 mudando o varejo \\u2013 E-Commerce Update\",\"description\":\"Durante muito tempo, o varejo foi organizado a partir de uma l\\u00f3gica relativamente simples: o consumidor descobria um produto, visitava uma loja, avaliava op\\u00e7\\u00f5es e conclu\\u00eda a compra no pr\\u00f3prio ponto de venda. Embora esse comportamento continue existindo, ele deixou de ser predominante. Hoje, uma cena cada vez mais comum ajuda a ilustrar essa transforma\\u00e7\\u00e3o:\",\"inLanguage\":\"ne-NP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/author\\\/alberto-filho\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/author\\\/alberto-filho\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/chart-13.jpg\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#mainImage\",\"width\":1034,\"height\":787},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\\\/#mainImage\"},\"datePublished\":\"2026-07-28T13:41:09-03:00\",\"dateModified\":\"2026-07-28T13:41:09-03:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/#website\",\"url\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/\",\"name\":\"E-Commerce Update\",\"alternateName\":\"E-Commerce Update\",\"description\":\"Not\\u00edcias sobre e-commerce no Brasil\",\"inLanguage\":\"ne-NP\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/ne\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo \u2013 E-Commerce Update<\/title>\n\n","aioseo_head_json":{"title":"\u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e \u092a\u0938\u0932\u092e\u093e \u092a\u094d\u0930\u0935\u0947\u0936 \u0917\u0930\u094d\u091b\u0928\u094d, \u0924\u0930 \u0905\u0928\u0932\u093e\u0907\u0928 \u0916\u0930\u093f\u0926 \u0917\u0930\u094d\u091b\u0928\u094d\u0964 \u0930 \u092f\u094b \u0916\u0941\u0926\u094d\u0930\u093e \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u0917\u0930\u094d\u0926\u0948\u091b - \u0908-\u0935\u093e\u0923\u093f\u091c\u094d\u092f \u0905\u092a\u0921\u0947\u091f","description":"\u0932\u093e\u092e\u094b \u0938\u092e\u092f\u0915\u094b \u0932\u093e\u0917\u093f, \u0916\u0941\u0926\u094d\u0930\u093e \u0924\u0941\u0932\u0928\u093e\u0924\u094d\u092e\u0915 \u0930\u0942\u092a\u092e\u093e \u0938\u0930\u0932 \u0924\u0930\u094d\u0915\u0915\u094b \u0906\u0927\u093e\u0930\u092e\u093e \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093f\u0924 \u0917\u0930\u093f\u090f\u0915\u094b \u0925\u093f\u092f\u094b: \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0932\u0947 \u0909\u0924\u094d\u092a\u093e\u0926\u0928 \u092a\u0924\u094d\u0924\u093e \u0932\u0917\u093e\u090f, \u092a\u0938\u0932 \u092d\u094d\u0930\u092e\u0923 \u0917\u0930\u0947, \u0935\u093f\u0915\u0932\u094d\u092a\u0939\u0930\u0942 \u092e\u0942\u0932\u094d\u092f\u093e\u0919\u094d\u0915\u0928 \u0917\u0930\u0947 \u0930 \u092c\u093f\u0915\u094d\u0930\u0940\u0915\u094b \u092c\u093f\u0928\u094d\u0926\u0941\u092e\u093e \u0916\u0930\u093f\u0926 \u092a\u0942\u0930\u093e \u0917\u0930\u0947\u0964 \u092f\u0926\u094d\u092f\u092a\u093f \u092f\u094b \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u0905\u0935\u0938\u094d\u0925\u093f\u0924 \u091b, \u092f\u094b \u0905\u092c \u092a\u094d\u0930\u091a\u0932\u093f\u0924 \u091b\u0948\u0928\u0964 \u0906\u091c, \u092c\u0922\u094d\u0926\u094b \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0926\u0943\u0936\u094d\u092f\u0932\u0947 \u092f\u094b \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928\u0932\u093e\u0908 \u091a\u093f\u0924\u094d\u0930\u0923 \u0917\u0930\u094d\u0928 \u092e\u0926\u094d\u0926\u0924 \u0917\u0930\u094d\u0926\u091b:","canonical_url":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/","robots":"max-image-preview:large","keywords":"artigos,e-commerce,tend\u00eancias","webmasterTools":{"miscellaneous":"&lt;!-- TruConversion for ecommerceupdate.org --&gt;\n&lt;script type=\"text\/javascript\"&gt;\nvar _tip = _tip || [];\n(function(d,s,id){\nvar js, tjs = d.getElementsByTagName(s)[0];\nif(d.getElementById(id)) { return; }\njs = d.createElement(s); js.id = id;\njs.async = true;\njs.src = d.location.protocol + '\/\/app.truconversion.com\/ti-js\/46725\/8316f.js';\ntjs.parentNode.insertBefore(js, tjs);\n}(document, 'script', 'ti-js'));\n&lt;\/script&gt;\n\n&lt;!-- TruConversion visitor tracking for ecommerceupdate.org --&gt;\n&lt;script type=\"text\/javascript\"&gt;\n!function(){var e=\"rest.revealid.xyz\/v3\/script?clientId=vqMHD7bPUDtk4FGWw84dF4&amp;version=4.0.0\",\nt=document.createElement(\"script\");window.location.protocol.split(\":\")[0];\nt.src=\"https:\/\/\"+e;var c=document.getElementsByTagName(\"script\")[0];\nt.async = true;\nt.onload = function(){ new Reveal.default };\nc.parentNode.insertBefore(t,c)}();\n&lt;\/script&gt;\n\n\n&lt;!-- Paste this code after the main TruConversion javascript. --&gt;\n&lt;script type=\"text\/javascript\"&gt;\n_tip.push(['_trackIdentity', 'your_unique_identity_here']);\n&lt;\/script&gt;\n\n&lt;!-- Google tag (gtag.js) --&gt; &lt;script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-091PZXEMPP\"&gt;&lt;\/script&gt; &lt;script&gt; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-091PZXEMPP'); &lt;\/script&gt;\n\n\n&lt;meta name=\"google-site-verification\" content=\"OLMxrrTpEScXYJIuWeno_OiQifSY7MAjrL5vImZWWqQ\" \/&gt;\n\n&lt;script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3857492900239895\"\n     crossorigin=\"anonymous\"&gt;&lt;\/script&gt;"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#blogposting","name":"O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo \u2013 E-Commerce Update","headline":"O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo","author":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/author\/alberto-filho\/#author"},"publisher":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/01\/chart-13.jpg","width":1034,"height":787},"datePublished":"2026-07-28T13:41:09-03:00","dateModified":"2026-07-28T13:41:09-03:00","inLanguage":"ne-NP","mainEntityOfPage":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#webpage"},"isPartOf":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#webpage"},"articleSection":"Artigos, Tend\u00eancias, Artigos, E-Commerce, Tend\u00eancias"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.ecommerceupdate.com.br\/ne#listItem","position":1,"name":"Home","item":"https:\/\/www.ecommerceupdate.com.br\/ne","nextItem":{"@type":"ListItem","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/#listItem","name":"Artigos"}},{"@type":"ListItem","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/#listItem","position":2,"name":"Artigos","item":"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/tendencias\/#listItem","name":"Tend\u00eancias"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.ecommerceupdate.com.br\/ne#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/tendencias\/#listItem","position":3,"name":"Tend\u00eancias","item":"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/tendencias\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#listItem","name":"O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/#listItem","name":"Artigos"}},{"@type":"ListItem","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#listItem","position":4,"name":"O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo","previousItem":{"@type":"ListItem","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/tendencias\/#listItem","name":"Tend\u00eancias"}}]},{"@type":"Organization","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/#organization","name":"E-Commerce Update","description":"Not\u00edcias sobre e-commerce no Brasil","url":"https:\/\/www.ecommerceupdate.com.br\/ne\/","email":"contato@ecommerceupdate.com.br","telephone":"+555198181499","foundingDate":"2024-08-04","numberOfEmployees":{"@type":"QuantitativeValue","value":1},"logo":{"@type":"ImageObject","url":"https:\/\/www.ecommerceupdate.org\/wp-content\/uploads\/2024\/06\/cropped-marca-ecommerce-update-1-e1739435244346.png","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#organizationLogo"},"image":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/author\/alberto-filho\/#author","url":"https:\/\/www.ecommerceupdate.com.br\/ne\/author\/alberto-filho\/","name":"Alberto Filho","image":{"@type":"ImageObject","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#authorImage","url":"https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2024\/12\/cropped-unnamed-45-96x96.jpg","width":96,"height":96,"caption":"Alberto Filho"}},{"@type":"WebPage","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#webpage","url":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/","name":"O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo \u2013 E-Commerce Update","description":"Durante muito tempo, o varejo foi organizado a partir de uma l\u00f3gica relativamente simples: o consumidor descobria um produto, visitava uma loja, avaliava op\u00e7\u00f5es e conclu\u00eda a compra no pr\u00f3prio ponto de venda. Embora esse comportamento continue existindo, ele deixou de ser predominante. Hoje, uma cena cada vez mais comum ajuda a ilustrar essa transforma\u00e7\u00e3o:","inLanguage":"ne-NP","isPartOf":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/#website"},"breadcrumb":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#breadcrumblist"},"author":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/author\/alberto-filho\/#author"},"creator":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/author\/alberto-filho\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/01\/chart-13.jpg","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#mainImage","width":1034,"height":787},"primaryImageOfPage":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/#mainImage"},"datePublished":"2026-07-28T13:41:09-03:00","dateModified":"2026-07-28T13:41:09-03:00"},{"@type":"WebSite","@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/#website","url":"https:\/\/www.ecommerceupdate.com.br\/ne\/","name":"E-Commerce Update","alternateName":"E-Commerce Update","description":"Not\u00edcias sobre e-commerce no Brasil","inLanguage":"ne-NP","publisher":{"@id":"https:\/\/www.ecommerceupdate.com.br\/ne\/#organization"}}]},"og:locale":"ne_NP","og:site_name":"E-Commerce Update \u2013 Not\u00edcias sobre e-commerce no Brasil","og:type":"article","og:title":"O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo \u2013 E-Commerce Update","og:description":"Durante muito tempo, o varejo foi organizado a partir de uma l\u00f3gica relativamente simples: o consumidor descobria um produto, visitava uma loja, avaliava op\u00e7\u00f5es e conclu\u00eda a compra no pr\u00f3prio ponto de venda. Embora esse comportamento continue existindo, ele deixou de ser predominante. Hoje, uma cena cada vez mais comum ajuda a ilustrar essa transforma\u00e7\u00e3o:","og:url":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/","article:published_time":"2026-07-28T16:41:09+00:00","article:modified_time":"2026-07-28T16:41:09+00:00","twitter:card":"summary_large_image","twitter:title":"O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo \u2013 E-Commerce Update","twitter:description":"Durante muito tempo, o varejo foi organizado a partir de uma l\u00f3gica relativamente simples: o consumidor descobria um produto, visitava uma loja, avaliava op\u00e7\u00f5es e conclu\u00eda a compra no pr\u00f3prio ponto de venda. Embora esse comportamento continue existindo, ele deixou de ser predominante. Hoje, uma cena cada vez mais comum ajuda a ilustrar essa transforma\u00e7\u00e3o:"},"aioseo_meta_data":{"post_id":"102489","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":null,"breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2026-07-28 16:38:52","updated":"2026-07-28 17:31:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.ecommerceupdate.com.br\/ne\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/\" title=\"Artigos\">Artigos<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/tendencias\/\" title=\"Tend\u00eancias\">Tend\u00eancias<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tO consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.ecommerceupdate.com.br\/ne"},{"label":"Artigos","link":"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/"},{"label":"Tend\u00eancias","link":"https:\/\/www.ecommerceupdate.com.br\/ne\/category\/artigos\/tendencias\/"},{"label":"O consumidor entra na loja, mas compra na internet. E isso est\u00e1 mudando o varejo","link":"https:\/\/www.ecommerceupdate.com.br\/ne\/o-consumidor-entra-na-loja-mas-compra-na-internet-e-isso-esta-mudando-o-varejo\/"}],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ne\/wp-json\/wp\/v2\/posts\/102489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ne\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ne\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ne\/wp-json\/wp\/v2\/users\/222"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ne\/wp-json\/wp\/v2\/comments?post=102489"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ne\/wp-json\/wp\/v2\/posts\/102489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ne\/wp-json\/wp\/v2\/media\/10032"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ne\/wp-json\/wp\/v2\/media?parent=102489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ne\/wp-json\/wp\/v2\/categories?post=102489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ne\/wp-json\/wp\/v2\/tags?post=102489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}