Ndalama zomwe zikuyembekezeka kufika pa R$ 26,82 biliyoni mu nyengo ya Khirisimasi ya 2025, malinga ndi bungwe la Brazilian Association of Artificial Intelligence and E-commerce (ABIACOM), zimayika malonda apaintaneti mu nthawi yovuta kwambiri pachaka. Kafukufuku wa Purchase Intention wa National Confederation of Retail Leaders (CNDL) ndi Credit Protection Service (SPC Brasil) akuti ogula 94,2 miliyoni adzagula mphatso imodzi pa intaneti, zomwe zikuwonjezera kukakamizidwa pamapulatifomu ndi ntchito. Kwa makampani omwe amapanga zomangamanga za digito, monga... VendizapNthawi imeneyi ikuwonetsa kufunikira kwachangu kwa mayankho ofulumira komanso okhazikika omwe angathe kuthandizira kufunikira kwakukulu.
Malinga ndi André Campos, CEO wa Vendizap, Kotala lomaliza la chaka limakhala ngati mayeso enieni a kulimba mtima kwa ukadaulo kwa ogulitsa. "Kufika pamlingo wapamwamba, zosintha mwachangu pa kabukhu, komanso kukwera mwadzidzidzi kwa kuchuluka kwa oda kukuwonetsa kufooka kulikonse mu ntchito ya digito. Muzochitika izi, sekondi iliyonse imawerengedwa. Pa masiku ngati Khirisimasi, mphindi zosakhazikika sizimangoyimira kutayika kwa ndalama zokha, komanso zimakhudza chidaliro cha ogula komanso magwiridwe antchito apachaka a wogulitsa," akutero.
Campos akunena kuti, poganizira izi, amalonda akuika patsogolo nsanja zosavuta, zolunjika, komanso zosinthika zomwe zimalola kusintha kodziyimira pawokha popanda kudalira magulu aukadaulo. "Panthawi yomwe zinthu zikuyenda bwino, kuthekera kochitapo kanthu mwachangu sikutha kukhala chosiyanitsa ndipo kumakhala kofunikira kwambiri. Machitidwe olimba sangagwirizane ndi ogula a digito," akufotokoza.
Kufunafuna ufulu ndi kusinthasintha kumeneku kumachitika mkati mwa kukula kosalekeza kwa malonda apaintaneti mdziko muno. Malingaliro ochokera ku Brazilian Association of Electronic Commerce (ABComm) akusonyeza kuti gawoli liyenera kupeza ndalama zokwana R$ 224,7 biliyoni mu 2025, chifukwa cha kusintha kwa kugwiritsa ntchito zinthu pa intaneti komanso kuwonjezeka kwa malonda apaintaneti. Kukula kumeneku kukulimbitsa kufunikira kwa ntchito zokulira zomwe zitha kuyankha molondola kwambiri khalidwe la ogula.
Mtsogoleriyo akunenanso kuti kufunafuna kufalikira kwa ntchito za makasitomala, kuwongolera kwambiri maoda, komanso kusintha kwachangu pa njira monga WhatsApp kwatsogolera zisankho zosinthira ntchito. "Kwa iwo omwe akugulitsa kale pa intaneti ndipo akufuna kukula, kukonza dongosolo ndi kusinthasintha kwa ulendo wa makasitomala ndikofunikira. Izi zikugwira ntchito m'masitolo ogulitsa ndi ogulitsa ambiri," akuwonjezera.
Mu mkhalidwe uwu wovuta kwambiri pakugwira ntchito komanso kufunikira kwakukulu, makampani akhala akufunafuna mayankho omwe angathe kupereka ufulu, liwiro la kasinthidwe, komanso kukhazikika panthawi yomwe anthu ambiri akupeza ntchito. Vendizap Imagwira ntchito bwino pankhaniyi popereka nsanja yosinthika komanso yosinthika ya magawo osiyanasiyana, kuyambira mafashoni ndi kukongola mpaka zamagetsi. Cholinga chake ndikuthandizira ogulitsa omwe ali kale ndi ntchito yogwira ntchito ndipo akufunika kukulitsa dongosolo ndi kuwongolera, makamaka nthawi zofunika kwambiri pa kalendala, monga Khirisimasi.
