Mercado Livre akuwonetsa zotsatira za Lipoti la Impact "Zabwino Kwambiri ku Brazil", kafukufuku wopangidwa mogwirizana ndi Euromonitor International, yomwe imayang'ana momwe anthu amakhudzira chikhalidwe ndi zachuma omwe amapangidwa ndi amalonda ndi mabizinesi ang'onoang'ono ndi apakatikati (SMEs) kudzera mu chilengedwe chawo, kutsimikizira mphamvu yosinthira chuma cha digito m'dzikoli.
Ndi data yophatikizidwa kuyambira 2024, lipotilo likuwonetsa kuti mabizinesi 5,8 miliyoni adagwiritsa ntchito zachilengedwe zamakampani mdziko muno, zomwe zidapanga R$381 biliyoni, yofanana ndi 3,2% ya GDP yaku Brazil. Kwa 59% ya ma SME omwe amagwira ntchito pamsika, malonda opangidwa kudzera ku Mercado Livre amayimira gwero lawo lalikulu la ndalama. Ma SME adapanga ndalama zopitilira $90 biliyoni pakugulitsa kudzera ku Mercado Livre chaka chatha.
Ndipo izi zimapitilira kuchuluka kwa malonda: ntchito zopitilira 111 zidapangidwa mwachindunji ndi ma SME omwe akugulitsa pamsika. Komanso poganizira za ntchito zachindunji za Mercado Livre ndi ntchito zina zolumikizidwa ndi mayendedwe, pafupifupi ntchito 20 zatsopano zidapangidwa pa ola limodzi.
Mphamvu za chilengedwe zimagonanso pakuphatikizana kwamabizinesi osiyanasiyana. Kuphatikiza pa msika komanso momwe zinthu ziliri, Mercado Pago yakhala ikudziphatikiza yokha ngati injini yokulitsa mabizinesi ang'onoang'ono: 60,5% ya ma SME omwe adatengera banki ya digito mu 2024 adanenanso kuti kugulitsa kwachulukira. Masiku ano, ma SME atatu mwa 5 papulatifomu amagwiritsa ntchito Mercado Pago ngati njira yawo yoyamba yolipira.
"Lipotili likuwonetsa momwe Mercado Livre wakhala akukwaniritsira ntchito yake yopezera demokalase mwayi wopeza malonda ndi ntchito zachuma, kufupikitsa mtunda, ndi kukulitsa mwayi. Kuposa manambala okha, deta imasonyeza nkhani zenizeni za kusintha komwe kunachitika ndi mamiliyoni a anthu a ku Brazil omwe ndi amalonda ndipo amakula pambali pa nsanja. Bizinesi yaku Brazil iyi ili pamtima pa chilengedwe chathu, ikupanga chitukuko ndi kukula. Kupatula apo, izi ndi zomwe zimatiyendetsa: kupereka zabwino kwambiri ku Brazil tsiku lililonse, papulatifomu ndi kunja kwa nsanja yathu.”, adatero Fernando Yunes, Wachiwiri kwa Purezidenti ndi Mtsogoleri wa Mercado Livre ku Brazil.
Kafukufuku wa "The Best of Brazil Impact Report" adakonzedwa kutengera zoyankhulana zopitilira 7.700 ndi ma SME ndi amalonda omwe akugwira ntchito ku Mercado Livre ndi Mercado Pago, kuphatikiza pakuwunika kwa data yamkati ya kampaniyo komanso kuyankhulana koyenera ndi othandizira omwe ali mumndandanda wazinthu, monga oyendetsa ma kilomita omaliza ndi malo ogawa. Chikalata chonse chikupezeka pano. kugwirizana.
*Timatengera zomwe zili pa GDP ya ku Brazil mu 2024 molingana ndi IBGE (Brazilian Institute of Geography and Statistics) poganizira zogulitsa pamsika, ndalama zolipirira zomwe zimasonkhanitsidwa ndi katundu wobwera chifukwa chogulitsa ndi kugulitsa kopitilira muyeso kudzera ku Mercado Pago.
Njira
Lipoti la "The Best of Brazil" Impact Report likufuna kukulitsa kumvetsetsa kwa chikhalidwe ndi chuma cha Mercado Livre ecosystem, kuyang'ana kwambiri ntchito yake yamakampani ang'onoang'ono, ang'onoang'ono, ndi apakati (MSMEs) ndi amalonda ku Argentina, Brazil, ndi Mexico. Kuti apange lipotili, Euromonitor International, mogwirizana ndi Mercado Livre, inatengera njira yosakanikirana yomwe imagwirizanitsa magwero angapo: kafukufuku woposa 7.700 ndi ma SME ndi amalonda omwe amagwiritsa ntchito msika wa Mercado Pago ndi njira zothetsera malipiro; kusanthula zamkati za Mercado Livre pazogulitsa, zochitika za fintech, ndi kupanga ntchito; kuyankhulana koyenera ndi okhudzidwa kwambiri mumndandanda wazinthu (ogwiritsa ntchito mailosi omaliza, malo ogawa, ndi onyamula); ndi kafukufuku wachiwiri ndi magwero akunja kuti athe kuyeza zovuta zazing'ono ndi zazikulu zachuma.
